Chapter 458 How about giving Mr. Chang a car?
In recent times, Jinling Motors has been enjoying a happy life.
In the mid-1980s, after entering the Chinese market, the Iveco Daily, a model that was considered durable in the eyes of the time, gained wide popularity and praise in a short period of time.
In 1996, the joint venture Jinling Iveco Company was formally established, pushing the sales of this model to a small peak.
And this year, in 1997, at the handover ceremony of Hong Kong Island just over two months ago, the overwhelming news also quoted a large number of photos of the Iveco convoy of the troops stationed in Hong Kong Island driving across the Luohu Bridge. The classic pictures have raised the symbolic meaning of this model to a new level.
In the following months, orders from government business departments and powerful institutions flew in like snowflakes. If nothing unexpected happens, the sales volume of the entire series of Iveco models in 1997 may even exceed the 25,000 mark.
If placed more than 20 years later, this number may not be comparable to the monthly sales of a single model of some popular domestic cars, but in 1997, for a car company that was only in its second year of establishment, For a person, this kind of achievement can be said to be a leap to the sky.
Not to mention, Fiat Group also sent a big gift last month, directly sending Fiat, Maserati and Alfa Romeo to realize the joint venture.
In this era of Maserati, the brand tone has not declined to the level it will be twenty years later, and it still has a place in the luxury car field.
Fiat is also quite capable in the field of small family cars.
As for A Luo...
It’s not a bad idea to have someone else.
In short, no matter how you look at it, Jinling Motors looks like it is about to take off, and even general manager Li Liangyi is in a clear mood at this time.
At this time, he was discussing the future development direction of Jinling Motors with several confidants.
"Mr. Li, I went to Italy this time to inspect several Fiat Group models currently in production."
Deputy General Manager Feng Bin said as he took out a stack of photos from an envelope and placed them one by one in front of Li Liangyi:
“After the other party inspected our current production capacity before, they recommended that we start by comparing A simple model to test the waters..."
Feng Bin pointed to one of the photos, which showed a model that looked a bit like the two-box Xiali that is commonly seen on Huaxia Street.
"Fiat Uno, right? I have seen this model before."
This model has been sold in China through various legal or illegal channels in the past few years, so It’s normal for Li Liangyi to recognize him:
"But hatchbacks... are not very recognized by the domestic market. It would be best to make them into three boxes, just like Xiali."
Since the entry of various sedans into the Chinese market in the late 1980s, "there have been "Having a head with a butt" is a matter of great importance. Not to mention private users, even taxi companies look down on hatchbacks with a flat rear by half a grade. The two low-end models of Xiali and Fukang further deepened the market. this inherent impression.
As the general manager of Jinling Motors, Li Liangyi naturally understands this.
But Xia Li was able to change from two boxes to three boxes because Jinling Motors had already increased the localization rate of all vehicles to more than 90% before that. Jinling Motors did not have the capital at this time. If it wanted to change, it would You have to rely on Fiat Group.
However, Italians are famous for their laziness. Before the Chinese market has started, let them customize a car specially for you...
Just dream.
With this diligence, Fiat would not have entered and exited the Chinese market three times in the original timeline and ended up in despair.
Fortunately, Feng Bin did not just enjoy the Western service industry during his trip abroad. He also did a very detailed research work and immediately found another photo:
"Fiat also Is there really such a model? It is not sold in their country and is only sold to third world countries. The chassis is the same as the Uno, but it has three boxes. What is it called... Siena?"
Li Liangyi adjusted his glasses. I stared at the red car in the photo for a while.
Feng Bin, who was standing next to him, also saw that his leader was quite satisfied with this model:
“1.4-liter displacement, four-cylinder engine, maximum power of 73 horsepower, five-speed manual gearbox, no matter in terms of appearance design, workmanship, The power is obviously better than that of Xiali. "
It is not that he is targeting Jinmen Motors. Mainly in the late 1990s, Xiali was almost synonymous with "affordable" small cars with a price of 80,000 to 100,000 yuan. It is normal to be used as a comparison object.
As expected, Li Liangyi nodded frequently after hearing these data:
“This model is okay, but it needs to be renamed to make it easier to remember. In addition, the localization rate must be guaranteed and cannot be lower than …40%.”
As he spoke, he stretched out four fingers and gestured in mid-air. This is a promise Jinling Motors made to its superiors in order to obtain the qualification to produce passenger cars, and he must complete it no matter what.
“40%...I’m afraid...”
Feng Bin felt that this number was a bit outrageous:
“Mr. Li, Jinling Iveco After so many years of introduction, the localization rate has just broken through half. This new Fiat car requires 40% just after it is introduced, right..."
"Hey, Mr. Feng has been abroad during this period and is unaware of some situations."
Next to him, Jinling Automobile Technical Department Manager Ji Nan, who had not spoken just now, let out a hearty laugh:
“We have carried out loading tests on a batch of new domestic parts. Starting from November this year, the localization rate of newly produced Iveco will exceed 60%.”
Although Jinling Iveco It cannot be completely equated with Jinling Motors, but for him, the manager of the technical department, this kind of thing is definitely huge good news.
He then added:
"Moreover, all the core components that have been imported for substitution this time, such as wheel hub bearings, transmission release bearings, and gear sets, all in all, can make a profit of at least four to five thousand from each vehicle."
“Is there such a thing?”
Although Feng Bin doesn’t understand technology, he still understands arithmetic.
Based on Iveco’s current annual sales, each car will earn an extra 5,000 yuan, which is 100 million a year.
Based on Jinling Iveco’s shareholding, Jinling Automobile can get about 50 million, which is of great importance to a group that is about to make a fortune.
"Yes, some time ago, a classmate of mine in Bingcheng contacted me and said that Northeast Special Steel sent them a batch of samples, and the quality was no worse than the Japanese products. I didn't really believe it at first, but after thinking about it, He is an old classmate. We have no business conflict with Bingcheng Motors. There is no need to come here to deceive us, so we went over to purchase a batch of samples for testing..."
Li Liangyi, who was sitting in the first place, did not join his subordinates. dialogue between.
At this time, he was picking up another photo and looking at it carefully.
In the photo is a beautiful blue car, which looks very valuable at first glance.
“This is the most high-end car we can introduce from the Fiat Group. The Maserati Quattroporte is on the same level as the Mercedes-Benz S-Class and costs more than one million to import.”
Feng Bin, who saw this scene, quickly introduced it from the side.
From the eyes of his general manager, he seemed to see a trace of desire.
"Mr. Li, if you have any ideas, we can import a few cars to test the water first. Even if we can't sell them, we can digest them internally..."
Digest internally, naturally. It is self-produced and sold as an official vehicle for senior executives of the group.
“Forget about internal digestion.”
Unexpectedly, Li Liangyi waved his hand, lowered his head and thought for a while, then slowly said:
"I do have the idea to import a few cars back, but they are intended to be given out as gifts in the name of Jinling Fiat Group. , It’s just an advertisement.”
The secretary next to him immediately understood the implication.
As a true confidant of Li Liangyi, the secretary knew very well why Fiat Group suddenly came to him to ask for deeper cooperation.
Not all of them, but at least eight of them belong to the Torch Group in the capital.
The former has always wanted to establish a relationship with the other party's general manager Chang Haonan.
The last time I tried using an advertising space, the other party showed a very businesslike attitude.
This time, Li Liangyi, who was a little unwilling, was obviously ready to increase his efforts and try again.
(End of this chapter)