Chapter 605 "Tragedy Caused by a Bearing"
The afternoon two days later.
Chang Haonan made a special trip to the Science and Technology Commission and sat in front of a TV with Ding Gaoheng and others, preparing to watch the NSK Group's press conference on the bearing fraud incident.
In the past few years in the late 1990s, domestic television broadcasting technology has made tremendous progress.
In 1996, when we encountered some temporary content (such as the test flight of the J-8C), we had to wait two days before it could be made into news.
By 1998, it was possible to broadcast some major events on the same day or even live broadcast.
Facts have proved that the Japanese performance is still very stable.
The apology process of Japanese companies in the 1990s is no different from that of more than 20 years later.
After the opening ceremony, several main leaders of NSK Group bowed collectively without saying a word.
This posture directly shocked several other people in front of the TV:
"The Japanese are quite generous when they hold a press conference..."
"If I had known this, wouldn't there be nothing like this..."
"It feels... …The attitude seems okay?”
“…”
Chang Haonan didn’t say anything, but he just said don’t worry, you will know the value of the bowing part in this press conference later. .
It should be said that in this era, Japanese apology sessions are still not that common.
It was all very fresh in the beginning.
Therefore, this sudden attack has earned enough film from various media outlets.
However, when these people sat down, the content of their speeches gradually became a little strange.
“The occurrence of such a serious problem must be because of unreasonable situations within the company...”
"After our internal investigation, we found that there were some violations and omissions in the sample testing and outbound process. We are deeply regretful and disturbed about this..."
"Such irresponsible behavior has a negative impact on the company's The reputation has also caused irreparable damage. We will definitely give a satisfactory explanation and conduct deep introspection..."
"..."
Everyone sitting in front of the TV, except Except for Chang Haonan, who had already guessed how the plot would develop, all of them were already seasoned professionals in the workplace.
The lowest-ranking person, Lan Xinzhi, is also a bureau-level cadre.
He is absolutely perfect at speaking and doing Tai Chi.
However, this group of people were still stunned by the nonsense literature.
After a while, Ding Gaoheng took the lead and said:
“This Fujimoto President Che Zulu talked a lot, but there is no actual content at all?”
"If nothing else, if there is such a big scandal in the company, even if it is just a pretense, someone must be found to take responsibility for it, right?"
Huai Guomo next to him also had a look of disbelief:
“Furthermore, they just said that they need to reflect deeply, but they didn’t mention how to improve their work in the future to avoid the same thing happening?”
Everyone said something to each other, and the scene quickly turned into a complaining conference.
If there were barrage software this year, it would definitely be very exciting.
At about this time, a row of five people on the TV stood up again and bowed to the camera.
Then, the on-site host announced that it would be time for reporters to ask questions.
"Is this... the end?"
Several other people were still hoping to watch the excitement, and were ready to see how NSK Group planned to publicize this seemingly unsolvable corporate image. crisis.
The result was good.
No solution? That’s puzzling!
I'm just a broken person.
"I finally understand. The only highlight of the whole scene is bowing, right?"
Another deputy director, Zhang Dongxu, almost spilled the water just now, so he put the thermos cup on He tightened the lid of the cup and said:
“I don’t mean to admit my mistake at all...”
“That can’t be said.”
Chang Haonan, who had been holding back his laughter for a long time, finally found the right moment to speak:
"What they meant is, I know I was wrong, but I will dare to do it next time..."
One sentence It made everyone laugh, and the conference room was immediately filled with happy air.
After gradually calming down, Ding Gaoheng looked at President Fujimoto who was fiercely criticized by reporters in the live broadcast but still responded with long and difficult sentences skillfully, and asked with some confusion:
"But this If this is done, how can any customer dare to buy their products in the future? Wouldn’t this company be completely destroyed?”
"Well... that's not necessarily the case."
Chang Haonan shook his head and continued to explain:
"I estimate that other companies in Japan should have made some contributions to NSK. Guarantee, for example, a certain amount of purchases will still be made. After all, few end customers will research the suppliers of this product when they purchase it. "
"If NSK changes it later. If you change your name or change your equity, you may be able to get away with it easily.”
“Can this be done?”
Several people in the conference room had an eye-opening experience today.
“Because of this, we cannot be satisfied with this.”
Chang Haonan further explained his next plan:
“We must take advantage of his illness. To kill him, prove to the world, especially users in the European and American markets, that this incident is not an isolated case of NSK Group, but a common problem among Japanese companies."
"Although it is impossible. The Japanese manufacturing industry will be completely suppressed in a short period of time, but at least the concept of counterfeiting must be associated with them, so that buyers can think of this round of counterfeiting incidents when they see Japanese brands!”
The television was still broadcasting President Fujimoto's unsatisfactory answers, but no one cared about the content.
"So, this is the reason why you chose the European market as your entry point and then cooperated from home?"
Ding Gaoheng's question is a bit flattering, and it is very suitable to draw out what is behind Chang Haonan. content.
So the latter nodded immediately:
"Yes, for the European and American markets, Japanese products were still inferior and low-priced products more than ten years ago, in the early 1980s. It has only been in the past five or six years that it has gradually begun to move closer to mid-range and mid-range.”
"That is to say, in Europe and the United States, there are still quite a few people who are deeply impressed by the situation of Japanese products back then, and will be more likely to accept the set of thinking I just mentioned. Even for some people, they may still be If you think so, this time it just further strengthens the stereotypes of the past..." "Looking at the domestic market, firstly, the international influence cannot be compared with Europe and the United States, secondly..."
Speaking of this, Chang Haonan paused for a moment and continued:
“When Japanese companies entered the country, they started with a relatively high-end image. Coupled with so many years of image building, they also Through the indoctrination of consumers through the bribery of the media, a strong ideological imprint has been formed. It is very difficult to break the situation from within. "
"But on the other hand, Europe is more recognized domestically. It is high, the image is better created, and the ideological stamp is stronger, so after they all lose confidence in Japanese companies, we will make efforts domestically, and the effect will be twice the result with half the effort..."
This round of explanations can be said to be clear and logical.
However, everyone from Ding Gaoheng to Lan Xinzhi felt a little sad.
They knew that although some of Chang Haonan's words were not pleasant to hear.
But it’s all true.
“Over the years, we have indeed become a little wealthier overall, but for some people, the more their pockets bulge, the softer their kneecaps become...”
After all, Ding Gaoheng came from a background working on two bombs and one satellite, and his feelings about this were deeper than others.
“So, our round of combined punches is not only to allow our Chinese companies to physically occupy the market vacancies left by the Japanese, but also to fight a spiritual counterattack!”
Originally, everyone was just emo casually, but no one expected that Chang Haonan was actually prepared in this regard.
Although no one asked, several doubtful glances were cast towards him.
“Don’t some of our domestic media and some people in the cultural circles like to make up short essays to praise foreign countries?”
"Such things as "Stories from Summer Camp" and "Washington Cutting Down the Cherry Tree" have even been included in our elementary school textbooks. It's outrageous."
Then, Chang Haonan said What I have long wanted to do:
"In this case, we will treat others in their own way, and find people to write some such articles and publish them in some entertainment newspapers and magazines Above, at least provide a hedge against them."
His thinking is somewhat advanced in this era.
Especially for the leaders with technical backgrounds present.
But the truth is not complicated.
Therefore, someone quickly figured out the connection:
“Xiao Chang’s approach is good. If we only rely on official news to report, then for those who don’t pay much attention to the news, or who don’t For people who are willing to believe the news, the effect is definitely not good.”
“But if it is written into a short story and interspersed with entertaining content, it can have a subtle impact.”
“ That’s the truth.”
Seeing that someone finally got his idea, Chang Haonan showed a satisfied smile:
“And, we don’t make up stories, we just write about things that happen in the real world.”
> "For example, this time NSK Group shot itself in the foot. I think I can write a story called "The Tragedy Caused by a Bearing" to tell everyone that you must pay attention to integrity in doing things, otherwise, Even a huge multinational company may ruin itself because of a small bearing!”
As a person with little literary background, Chang Haonan’s story ideas are naturally not original; It comes from a short composition I read in a previous life.
It is said that Japanese restaurants have to wash the dishes 7 times. However, there was a Chinese student who only washed the dishes 5 times in the past and was fired.
Although the content of the story is purely made up, the methods and methods can still be used for reference.
So, Chang Haonan slightly changed it, and then went back to disgust the other party.
However, for others who have never seen this kind of routine, this is simply a dimensionality reduction attack.
The director of the Department of Personnel and Education, who is responsible for publicity work, immediately brightened up:
“I suddenly felt that this kind of little story seemed... quite interesting... at least it didn’t look like it on the surface. Very stereotypical.”
When he said this, he was slightly embarrassed.
But judging from the expressions and eyes of other people, it seemed that they all had similar thoughts to his...
Then, he tentatively asked:
"How about that? ... Let's create a publication of our own that will publish content that is not nutritious and is just for fun, and then... insert a few targeted stories into each issue."
"Promotion? If we don’t occupy the position, others will. It’s better to take the initiative and filter out some submissions with ulterior motives.”
At this level, the Commission of Science, Technology and Industry for National Defense naturally has publishing authority.
In fact, they even have their own magazine.
It’s just that no one has ever thought of doing this in the past.
Chang Haonan was stunned by this slightly unrestrained idea.
Soon I realized it was completely feasible.
If I remember correctly, the "Double Tree" magazine, which became famous in later generations and produced countless short essays, has not yet been published.
“I think it’s totally worth a try.”
Chang Haonan also tentatively expressed his affirmative opinion.
Of course, although he is called a non-staff deputy director, he is not a real deputy director after all, and he has no decision-making or voting rights.
But it’s off to a good start.
Then, starting from Ding Gaoheng, everyone nodded.
So, this matter, which was originally a bit of a side issue, was settled in less than five minutes from the first time it was raised.
"So... what should the magazine be called?"
This question was originally asked to Ding Gaoheng and several deputy directors.
However, they almost looked at Chang Haonan in unison.
The meaning is very clear——
Since you are the one who brought this topic here, I guess you already have a draft, right?
Actually, there is really no latter.
But now that the atmosphere was here, he couldn't help but keep silent.
"How about we call it "Double Tree"?"
(End of this chapter)