Chapter 223 Invitation
Just arrived in November, "The Witch in Plain Clothes" directed by Wang Shu premiered on Hubb Comprehensive TV Station, Mango Economic TV Station, and Zhejiang J Science and Education Channel.
Like all kinds of TV series produced by other production companies, the first broadcast is on local TV stations in the province to test the water, and then it is launched on satellite TV stations.
If the ratings of "The Witch Sui" on Channel 3 are not very good, then all Wang Shu has to do is to continue to sell the broadcast rights to local stations in other provinces at low prices until the ratings reach the standard. Maybe to the stars.
Or maybe a satellite TV station is willing to buy the copyright because of Wang Shu and Zhou Xun’s reputation.
Otherwise, it will basically be the same as many TV series that can only be broadcast on local stations and will not be qualified to be on the stars.
Of course, if "The Witch in Suit" is broadcast on a local station and the ratings are quite good, it will not only be favored by the satellite station, but also be sold at a good price.
"Witch in Sui Yi" was first broadcast on three channels at the same time. On the first day of broadcast, the average ratings of Hub B Comprehensive Channel were 0.3%, the average ratings of Mango TV Channel were 0.26%, and the Zhejiang J Science and Education Channel The average viewership rating is 0.31%.
This data is extremely good. As long as it is stable, it will not only achieve star status but also sell for a good price.
Wang Shu is not too worried about the ratings of "Witch Sui".
Although local stations belong to the sinking market, a large part of the viewers are located in the urban-rural fringe and rural areas.
These people basically don’t waste money going into the cinema, so they don’t know Wang Shu well.
Even though there was a hit drama "My Girlfriend is a Nine-Tailed Girl" last year, it was just a drama from last year.
Wang Shu can be so calm mainly because of Zhou Xun.
The role of Huang Rong in "The Legend of the Condor Heroes" made many people recognize Zhou Xun.
It can be said that many audiences in the urban-rural fringe and rural areas in China are familiar with Zhou Xun, mainly because of "The Legend of the Condor Heroes", a hit drama that has become popular all over the country, rather than because of the movie starring Zhou Xun.
Nowadays, TV dramas are the same as movies. The more famous the starring stars are, the more they can attract viewers and increase the ratings.
It is undeniable that even a TV series with a small cast can achieve good ratings due to its excellent plot.
However, with a strong cast, even a TV series of average quality can have very high ratings.
"Witch Sui" has weekly news, which is a guarantee for ratings.
Wang Shu doesn't expect "Witch in Sui" to make much money for him. He wants "Witch in Sui" to appear on more TV stations.
Even if the copyright fee sold is less, there is no problem.
Today, it is still an era when one drama has four stars.
Wang Shu plans to wait until "The Witch in Suit" is released to star, directly sell it to four satellite TV stations at a more "people-friendly" price, and directly let the four channels broadcast "The Witch in Suit" simultaneously.
Other film and television production companies only produce TV series to make money, but Wang Shu is different. In addition to covert advertising, he produced "Witch Sui" in order to break into the 90s Aftermarket.
In the future, the post-90s generation will enter society and become the main consumers in all walks of life.
Now, when they are still teenagers, cultivate first-hand feelings.
When the post-90s generation begins to earn money and consume, it will also be an era of glory for all walks of life, including movies.
When the time comes, harvest leeks with this feeling.
Although Wang Shu can also make movies, there will be a cycle for movies to appear on TV stations, and most of the mainland movies after the millennium will only appear on Yangshi Movie Channel, which will take a long time. It will appear on the video channels of local stations.
Now, it will take several years for decoding set-top boxes and closed-circuit television to be fully rolled out in China. In many provinces, the urban-rural fringe areas and rural areas cannot watch the Yangshi Movie Channel at all.
It is difficult for the post-90s leeks who are still growing in these places to see movies directed by Wang Shu.
Usually we know about such a person through sporadic reports on TV stations that we can watch.
Under this situation, when these leeks born in the 1990s grow up, they will basically not have much affection for Wang Shu.
Right now, many people in the entertainment industry from top to bottom cannot see this, but Wang Shu, as a reborn person, knows it.
I also know how powerful this crop of leeks is.
That is, impossible to miss.
The most important thing for him right now is not to make money with film and television works, but to use film and television works to shape him into the minds of many boys and girls born in the 90s, young people born in the 80s, or brats born in the 00s. feelings.
In the future, 80, 90, and 00 will all be leeks.
Even at his age, he can be cultivated into a leek at 10 or 20 years old.
At that time, relying on this feeling, in an era when movies can easily break 1 billion, with his "talent", he can get 1 billion in box office.
He knows that Zhou Xingxing can become the sentiment in the hearts of countless people born in the 1990s because of the movies he stars in. Even if there are few works after the millennium, the sentiment will still remain.
And what makes Zhou Xingxing like this is precisely because Zhou Xingxing's movies are repeatedly replayed on local stations.
In urban-rural fringes and rural areas, only a few channels can be received on TV sets.
There is nothing else to watch but Zhou Xingxing’s movies. In addition, Zhou Xingxing’s movies are indeed wonderful. Repeatedly, they have left a deep memory in the hearts of those born in the 90s.
Most of Zhou Xingxing's movies broadcast by local stations are his works from the 1990s.
Movies like "Kung Fu" that were broadcast after the millennium are rarely broadcast by local stations.
The main reason is the copyright price.
The movies directed by Wang Shu were after 2004, and his company was not responsible for the distribution.
In other words, it is unlikely to appear on a local station or a local station’s video channel within a few years.
It is basically impossible for him to enter the urban-rural fringe or rural areas across the country through his film works.
The only way to make him a part of the hearts of most people is through TV series.
Nowadays, if the TV series he directed and starred in can be broadcast on major TV stations and local stations across the country, he will be seen every day in all parts of the country, including urban-rural fringe areas and rural areas.
Then, this feeling will be developed.
Not only have feelings been developed, but advertising through TV series has also been a great success.
Relying on TV series to develop feelings is like Hu Ge, Liu Yifei and others.
These two people basically have no film works that they can produce, but they made a golden figure with "Legend of Sword and Fairy".
For example, Zhao Yanzi and Lin Xinru also have no successful film works, but they are remembered by people all over the country with their "Huanzhugege".
Another example is Liu Ye and Qin Hailu. These two people have been deeply involved in the field of movies. They have won a lot from the best actor and the best actress.
When it comes to popularity and popularity, it is not as good as Hu Ge, Liu Yifei, Zhao Yanzi and others.
Another example is Ge You, who has acted in many movies, but is far less popular than Hu Ge, Liu Yifei and others.
In short, now is the era of relying on TV series to create a golden body of emotions.
Although the film is of higher quality, it will have to wait another seven or eight years.
Just like Ge You, who won the best actor crown at Cannes in 1994 with the feature film "Alive", and then co-starred in many movies with Feng Xiaogang.
In the era when the post-90s generation came into society, their popularity was not comparable to that of their contemporaries such as Zhou Xingxing and the Four Heavenly Kings from Hong Kong Island. Moreover, their popularity is not as high as that of actors such as Liu Yifei and Hu Ge who have only become famous through TV series without any successful film works.
Ge Youming has co-starred in many excellent films with Feng Xiaogang, and is also a very good actor. In the era when the post-90s generation entered the society, his popularity has always been low.
And this is what the times have dictated.
In short, the TV stations that can be watched in the vast urban-rural fringe areas and rural areas across the country are either broadcasting movies starring Zhou Xingxing, or broadcasting movies such as "Legend of Sword and Fairy" TV drama.
Zhou Xingxing and TV drama actors have left a deep impression on the hearts of audiences in these regions.
The works starring Ge You are rarely broadcast in these areas, so they are not very impressive.
In the future, the vast majority of urban-rural fringe areas and the 90s in rural areas will enter society and become the main force in society.
When they show their strength, the effect of their emotions is also revealed.
The era when the post-90s generation has become the main force in society coincides with the era of modernization and perfection in the Mainland.
On November 2, Thursday, the ratings of "Witch Sui" on Channel 3 were 0.31%, 0.28%, and 0.32% respectively.
This data already shows that the ratings of "Witch Sui" have stabilized.
It even stated that there is no need for Yishu Company to take the initiative to contact the satellite TV station, there will be a satellite TV station that will take the initiative to negotiate the purchase of the copyright of "Witch Sui".
Because the ratings of "Witch in Suit" on local stations have already proven its potential.
As for the average ratings of "The Legend of Zhen Huan", it has reached 14.91%, breaking the ratings record for popular TV dramas in several years.
"The Legend of Zhen Huan" stars Zhou Xun, and "The Witch in Sui Yi" also stars Zhou Xun.
It can be said that the excellent ratings of "The Witch in Suit" on local channels are due to the popularity of "The Legend of Zhen Huan".
When "The Legend of Zhen Huan" premiered, it caught on to the popularity of "Time Traveler".
Wang Shu will also not let go of the popularity of "The Legend of Zhen Huan" and launch "The Witch in Suit" on local channels.
"Space Traveler" has basically been released from cinemas, except for a few theaters where it is still showing.
The cumulative box office has reached 275 million.
This box office data not only allowed Wang Shu to join the 200 million single-film box office club, but also allowed Wang Shu to refresh the mainland single-film box office record and become the director with the highest single-film box office in the mainland.
And this really slapped many people in the face.
On the Internet, the words Wang Shu said in an exclusive interview with the media before the release of "Space Traveler" were once again revealed by a large number of netizens.
With the help of netizens, Wang Shu proved with facts that just by watching more and thinking more, and learning from each other's strong points, you can make the highest-grossing movie in the Mainland.
Such a simple truth, but few people do it.
As a result, many netizens began to post reflective remarks.
For a while, Wang Shu was roasted on the fire again.
Wang Shu felt a headache after seeing the comments on the Internet.
At that time, Feng Xiaogang believed that "Space Traveler" was not as good as "Project Baby" and would be difficult to survive under the attack of "The Banquet" and "Project Baby".
As the director of "Lovers in Time", he is also a director who has won awards in Berlin and Cannes. In addition, "Lovers in Time" is about to be released. Whether it is for hype or other reasons, A response is required.
That’s what he said.
The effect is also very good, and the hype is indeed quite high.
However, "Time Traveler" has achieved considerable results and has been released.
At this time, it is time to lower the fire.
However, netizens not only don’t want to lower the flames, but also keep adding to the flames.
This is a headache.
It's not that Wang Shu is afraid of a headache, but they are all in the Beijing circle, or they are all in the entertainment circle. They don't look up when they look down. There is no need to make the atmosphere so cold.
Especially for the entire film and television industry, it is even more unnecessary.
He wants to calm down now, but netizens are trying to hold him up and can’t do it.
It’s hard to collapse.
"Hello, Mr. Liang, I am Wang Shu from A Tree. I have a play here. Do you have time to come to my company to chat?" Wang Shu took out his mobile phone and dialed Liang Jiahui's number.
Originally, he originally planned to let the company be responsible for contacting Liang Jiahui's team, but then he thought there was no sincerity, so he took the initiative to make a phone call.
The filming location of "Apple" is in the capital. Liang Jiahui is currently in the capital. It is not difficult to visit Yishu Company.
In the past, Wang Shu's first choice for making appointments was at a coffee shop. Now that he is both a director and a company owner, appointments to discuss cooperation with people are basically handled in the company.
Not only is he like this, but Zhou Xingxing is also like this.
Zhou Xingxing interviews actors and invites people to meet at his Xinghui Company.
"Director Wang?" Liang Jiahui was a little surprised after receiving the call and did not react for a while.
He has no drama today and stays in the hotel.
And Wang Shu.
"Time Traveler" has made such a big splash in the mainland, and he happened to be filming in the capital, so naturally he heard of Wang Shu's name.
"Haha." Wang Shu laughed twice, and then said, "I wonder if Mr. Liang has heard about the movie I'm planning to make?"
"I have a role here, and I want to invite you to try it out. . ”
Liang Jiahui was filming in the capital, so he naturally heard about Wang Shu planning to film a "blockbuster". How could he not be moved after hearing Wang Shu's invitation?
It's just
"Director Wang, I'm filming in the capital right now, so I may not have a schedule." Liang Jiahui declined politely.
Although it is common for people to engage in drama on Hong Kong Island, he also knows that it is very bad to engage in drama here on the mainland.
And he has plans to go north to develop, so he doesn’t want to be affected by the reputation.
Wang Shu smiled when he heard the words: "Before I called you, I had already asked people in the company to find out about the scenes you were filming in Beijing."
"I heard that you are in a good hurry. ."
"So, the start time of my drama should be after the filming of the drama you are filming is finished."
"If you are interested in my drama, you can come to my company."
After saying that, he paused for a moment and then said, "I think you also know how attractive this drama is. It’s quite big. I don’t have much time for you to think about it.”
After listening to Wang Shu’s words, Liang Jiahui already knew that Wang Shu had guessed the filming cycle of “Apple” and quickly responded: “Director Wang. Are you at the company today? I don’t have time to rest today. I can go to your company.”
(End of this chapter)