Chapter 230 Starring
Several idol dramas produced by Wang Shu focus on "cultivating" leeks born in the 1990s and promoting his clothes, shoes, accessories, and milk tea brands to those born in the 1980s.
Therefore, what he wants is not for idol dramas such as "The Witch in Suit" to be aired once on Yangshi and then start to get dusty, but to be broadcast on many TV stations in turn.
Yangshi TV station is relatively domineering. If a TV series is to be released on Yangshi TV station, it means bidding farewell to other TV stations.
There are countless TV series that want to be broadcast on Yangshi every year. Idol dramas such as "The Witch in Suit" are sold to Yangshi. It is amazing that one round of prime time premieres and one round of reruns during the daytime.
And then there was no more.
If it can be broadcast on YangTV, the ratings are certainly guaranteed.
But, this is not what Wang Shu is pursuing.
Today, it is still an era when one drama has four stars.
That is, a new drama can be on up to four satellite TV stations.
In addition, local stations can also broadcast at the same time.
So, Wang Shu would rather sell the copyrights of idol dramas such as "The Witch Sui" at a cheaper price, but also have to land them on four satellite TV stations at the same time, and also arrange for local stations in other provinces that cannot be broadcast on the stars. superior.
The time limit for the broadcast copyright of a TV series sold to Shangxing Satellite TV usually ranges from 2 to 10 years depending on the price.
Ten years is too long. Wang Shu would also rather sell at a lower price, but also limit the time to 2 years.
In this way, it will be broadcast on more TV stations in turn.
As long as idol dramas such as "The Witch in Suit" are broadcast on enough TV stations and the rotation time is long enough, he does not believe that the post-90s generation cannot be cultivated into high-quality leeks.
After the 1980s, the oldest one is already 26 years old. They entered the society early and are busy with life every day.
In addition to those born after 1985 who can be rescued and cultivated into leeks, those born before 1985 are relatively less easy to cultivate.
As for those born in 2000, the oldest is only 6 years old, and now they are addicted to cartoons.
Even if they want to be cultivated, it will take a few more years.
Wang Shu was dealing with something in the company when his cell phone rang. He picked it up and saw that it was Yangshang Wei Ping calling.
"Director Wei, why are you calling me when you have time?" When Wang Shu saw Wei Ping's call, he guessed what it was about immediately. After answering the call, he asked with a confused smile. .
"Haha, are you busy, Director Wang? Do you have time to come out and have a meal together?" Wei Ping said with a smile.
Hearing this, Wang Shu pretended to sigh and said, "I'm busy. I'm very busy. If Director Wei has anything to do, just tell him on the phone. There's no need to eat. It's really not necessary." Time."
"Oh, that's a pity." Wei Ping sighed, and then said, "Actually, it's nothing. I just want to ask if you are interested in selling the rights to your idol dramas. Look this way?”
Yangshi, as the TV station with the largest viewership share, has never been short of production companies for cooperation.
Furthermore, Yangshi has its own production department, and there is no shortage of TV series.
For a long time, only production companies have approached Yangshi for cooperation in broadcasting, and Yangshi has never been willing to take the initiative to find others.
Now, it is different.
"The Legend of Zhen Huan" was broadcast on Yangshi TV 1. Although it has come to an end, its popularity in the ratings still remains.
Moreover, the average ratings exceeded 15%, setting a new record for the average ratings in the past ten years.
Currently, the idol drama directed by Wang Shu has been launched on local channels.
It is undeniable that an idol drama is far inferior to a drama like "The Legend of Zhen Huan" with an investment of tens of millions.
But the heroine of "The Witch in Suit" is Zhou Xun. When "The Legend of Zhen Huan" is a big hit and the popularity is still there, it is a little different.
Zhou Xun is the heroine of "The Legend of Zhen Huan", which is also a TV series directed by Wang Shu.
It is obvious that "Witch in Suit", even if it is an idol drama, has great inherent appeal to the audience during this period.
Many viewers, even if they have not watched "The Witch in Suit", will watch it because of the popular "The Legend of Zhen Huan".
In other words, "Witch in Sui" will definitely become a hit after it is broadcast because of its popular weekly news.
This has been proven by the ratings of "Witch in Suit" broadcast on local stations.
This kind of drama, which makes it clear that it is only popular but not popular, will be favored by any TV station.
The super high ratings of "The Legend of Zhen Huan" gave Yangshi a taste of the sweetness, and he wanted to continue to cooperate with Wang Shu.
However, Yishu seems to have no intention of continuing to cooperate with Yangshu.
“Uh.” When Wang Shu heard this, he first pretended to be embarrassed, and then said, “Yangshi is the TV station with the largest viewership share in the country, and all production companies want to cooperate with Yangshi. "
Wei Ping breathed a sigh of relief when he heard this. It seemed that Wang Shu was not confused at all. He also knew that Yangshi was the best cooperation platform for every production company.
As long as you know this, you will not fail to cooperate.
Unexpectedly, just as he breathed a sigh of relief, Wang Shu suddenly changed his tone, "It's just that we have already negotiated cooperation intentions with several satellite TV stations before."
"Director Wei We also know that Yishu is a newly established film and television company, and "Witch Sui" is the first TV series to be produced and released. "
"Integrity is important in doing business."
" It’s definitely not possible for me to regret it as soon as I take the first step.”
“So, I really want to cooperate with Yangshi, but I really have no choice.”
When Wei Ping heard this, his throat choked slightly. He was not an unreasonable person, and he knew that if this was the case, then Wang Shu really couldn't keep his word.
Even if you can cooperate with Yangshi, you can't break your promise. This is a taboo!
He took a breath and asked softly: "We can't cooperate with "Witch in Suit", what about the two idol dramas that follow?"
Wei Ping knew that Wang After Shu finished filming "The Witch in Suit", he filmed "My Love from the Star" and "Secret Garden" non-stop.
The heroine of the former is starring Fan Binbin.
The latter was created by the original cast of "Space Traveler".
"My Love from the Star" does not have the popularity of "The Legend of Zhen Huan" and "Space Traveler", so it cannot compare with "The Witch in Sui" and "Secret Garden".
But no matter what, with Fan Binbin and Wang Shu directing and starring, it also has the potential to become a hit.
"Secret Garden" created by the original cast of "Space Traveler" is even better.
In other words, these idol dramas are likely to be popular.
The high ratings of popular dramas can greatly increase the TV station’s advertising revenue.
Yangshi has the largest market share, and coupled with the bonus of popular dramas, the price of advertising can be increased with reason.
Companies that want to advertise will also be willing to pay because of the super high ratings.
Since he could not buy the copyright of "The Witch in Plain Clothes", Wei Ping turned his attention to the other two dramas.
Just
Wang Shu pretended to be embarrassed and said with a smile: "To be honest with Director Wei, the cooperation for the other two dramas has already been negotiated."
When Wei Ping heard this, he fell silent, and then said in surprise: "Why so fast?"
When Wang Shu heard this, he complained in his heart that it was because we were looking at each other so slowly, right?
Wang Shu is now a well-known director. Although he has not produced many works, he has never failed.
Furthermore, the ratings of "Witch Sui" on local channels also explain everything, coupled with last year's hit "My Girlfriend is a Nine-Tailed Fox", it all shows that the idol dramas he produces will not be bad. .
Under this situation, the satellite TV station will definitely take the initiative to contact.
That is to say, looking at the eyes and licking the dog, I slowly and steadily sat on the Diaoyutai. "Maybe they are more optimistic about the TV series I produced, so..." Wang Shu did not finish the sentence. He believed that Wei Ping understood what he said.
Sure enough, Wei Ping fell into silence again after hearing this.
"Haha." Then he smiled awkwardly and said, "In that case, forget it, don't force others to do anything."
After all, Yangshi is the best platform in the eyes of all production companies, and Wei Ping has the confidence to ignore it.
Since cooperation could not be reached, Wei Ping just secretly said it was a pity.
The two exchanged pleasantries for a few more words and then hung up the phone.
In late December, "Witch Sui" officially landed on Mango TV, with a ratings of 3.12% that day.
Good start!
Under normal circumstances, it usually takes half a year to a year for a TV series to go from pilot broadcast on a local channel to premiere on a satellite TV station, and sometimes even one or two years.
However, this is just a normal situation.
Wang Shu is different. He is not only a great director, but also a producer, and the pilot ratings of "The Witch in Suit" on local channels are equally gratifying.
In this way, the contact between Yishu and the satellite TV station was very smooth. In addition, the copyright price was not high, and the cooperation was quickly reached.
Because Wang Shu did not just sell the copyright of "Witch Sui" to Mango TV, but also sold it to Beijing TV, Shancheng TV, and An H TV, a total of four satellite TV stations.
As a result, Mango TV was forced to raise the schedule and let "Witch Suiyi" jump in and be broadcast first.
This is because if Mango TV buys the copyright but keeps it and does not broadcast it, then the other three satellite TV stations will broadcast it first, and Mango TV will lose the opportunity.
Therefore, we can only follow the footsteps of the other three satellite TV stations and release "Witch Sui".
The day after "The Witch in Plain Clothes" landed on Mango TV, "The Witch in Plain Clothes" landed on Beijing Satellite TV again.
Two days later, it landed on Shancheng Satellite TV and An H Satellite TV.
It's not that Shancheng TV, An H TV and Beijing TV don't want to broadcast "Witch Sui" on the same day as Mango TV, but the schedules of the four channels cannot be broadcast at the same time.
For example, when "The Witch Sui" is broadcast on Mango TV, the other three channels are broadcasting other TV series and have not finished broadcasting, so they can only wait for the finale before launching "The Witch Sui" 》.
On the day "Witch in Suit" was broadcast on Beijing Satellite TV, the average ratings reached 2.34%.
The average first-day ratings of Yuan H Satellite TV was 2.57%.
The average first-day ratings of Shancheng Satellite TV was 1.89%.
The first-day average ratings of the four satellite TV stations were all good starts.
Mango TV has the highest ratings because it occupies the largest market share.
The average ratings of Shancheng TV are the lowest because Shancheng TV has the smallest market share among the four satellite TV stations.
After "Witch Sui" was launched on Shancheng Satellite TV, its average ratings on the first day reached 1.89%, which is already an extremely good figure.
Wang Shu breathed a sigh of relief after receiving these feedbacks.
Although he is very confident, he will still be worried no matter what.
Fortunately, the result was not bad.
The price of "Witch Sui" sold to four satellite TV stations is 40W per episode, with a total of 20 episodes, and the price of the entire episode is 800W.
Since Wang Shu invited Zhou Xun, Zhou Xun’s remuneration alone was not a small amount.
But fortunately it is still 2006, and it is not yet an era where actors’ salaries for capital investment have increased significantly.
Zhou Xun gave me a friendly price, with a salary of 80,000 yuan per episode.
Although level 20 TV series, based on the number of appearances, not all of them can be counted as remuneration.
However, as the heroine, Zhou Xun rarely appears in every episode.
In the end, Zhou Xun’s salary reached 144W.
The production cost of "The Witch in Suit" was only 144W contributed by Zhou Xun.
Coupled with the salaries of other actors and crew expenses, etc., the investment cost exceeded 4 million.
This cost does not include Wang Shu’s script, director, and starring costs.
If you add these, it will cost upwards of 800W at least.
After all, Wang Shu is a great director, and his salary for directing movies is not low.
But no matter what, one episode costs 40W, and the whole series costs 800W. Without counting taxes, selling it to a satellite TV station will almost make back the money.
And then selling it to other TV stations is making money.
"The Witch in Suit" was sold to four satellite TV stations for the same price, which was 8 million for the entire series.
Total, 3200W.
Two years.
After two years, the copyright returned to Wang Shu and could be sold again.
It's just that by then, even if it can be sold to other satellite TV stations, the broadcast time will not be the prime time in the evening, but will only be the secondary time period at night or during the day.
The price will also be greatly reduced.
One drama with four stars means that a TV series is first broadcast on a satellite TV station and can only be broadcast on a maximum of four satellite TV stations.
There are no such restrictions in the second and third rounds.
However, under normal circumstances, Shangxing Satellite TV will not purchase this type of TV series that have been premiered on the satellite TV station.
Because this kind of first-broadcast TV series is not enough to occupy the evening prime time of the Star TV station, and the daytime and night time periods of the Star TV station usually rebroadcast TV series that the TV station has purchased the copyright to broadcast in the evening prime time. .
In other words, there is no need for Star TV to purchase the rotation rights of a TV series that has been broadcast on other Star TV.
Unless that TV series is very strong.
For example, "Bright Sword", this drama has many satellite TV stations purchasing its rotation rights.
During the day and night, within a year or two, a large number of satellite TV stations will broadcast it in turn.
"The Witch in Sui" is an idol drama, which is usually only favored by a few satellite TV stations.
However, if the price of "Witch Sui" is relatively high-quality and low-priced, then it is not impossible for a satellite TV station to purchase the rights to broadcast it.
"The Witch in Sui Yi" is directed by Wang Shu and stars Wang Shu and Zhou Xun. For a drama with this kind of lineup, its first-run price is 400,000 per episode, which is actually not high at all.
In 2006, the price of a TV series with a strong lineup and well-made production could usually reach 65W/episode.
The director and the cast of "The Witch in Suit" are both big and small.
In addition, the production is also very sophisticated.
40W/episode is really not high.
Of course, the term is only 2 years.
(End of this chapter)