Chapter 246 Finished
""My Love from the Star" started broadcasting. The station originally wanted to invite Wang Shu and Fan Binbin to record the base camp, but unexpectedly the base camp has been revised this year."
"Happy Camp" Backstage during the recording, Du Haitao happily said to Wu Xin and Xie Na who were resting.
"Happy Camp", Mango TV's flagship variety show, has gone through many revisions since its launch in 1997.
Last year, the main focus was to invite idol stars to come for games, interviews, interactions, etc., and also focused on mobilizing the participation of off-stage audiences. Basically, the guests in each issue were either a single person or an independent group.
This year, the program was revised to create a "National Entertainment" platform for ordinary audiences or grassroots groups and combinations to show their individuality and a stage for sharing happiness, demonstrating the so-called new concept of "National Entertainment".
If it were the model last year, when "My Love from the Star" premiered, "Happy Camp" might invite, or Wang Shu, Fan Binbin and others would go and record this in order to promote the TV series. program.
But this year, it won’t work.
Especially now at the end of January, the second phase of the revised recording has just been carried out. It is still in the initial trial stage. It is impossible to go back to the model of inviting idol stars to come and interact.
It was not until the second half of 2007, after the ratings of "Happy Camp" taught Mango TV how to behave, that it slowly returned to the model of inviting celebrities to come and interact.
In 2008, "Happy Camp" revised the program again, completely returning to the "star + game" model from the grassroots stage.
This is called immortality.
Mango TV is originally an audience group that mainly focuses on idol dramas, but it wants to record variety shows on a grassroots stage.
It turns out that the audience does not accept this trick.
Only look for celebrities!
Moreover, it must be a famous star!
"It might have been possible a month earlier, but it should be impossible now." Du Haitao went on to say.
When Wu Xin and Xie Na heard this, they said one after another: "That is indeed a pity. It was possible to see Director Wang on the show, but now we can only wait until the show is revised again. Maybe. "
Wu Xin said this, and Xie Na immediately joked: "So, Xinxin, you just want to see Director Wang, not Fan Binbin?"
Wu Xin heard it. This teasing remark immediately gave Xie an accusing look in return.
Du Haitao looked on, smiling dryly and not answering.
Xie Na responded to Wu Xin with a smile and suddenly asked: "What do you think the ratings of "My Love from the Star" will be?"
"It should be very high." Wu When Xin Xin heard Xie Na's question, she answered immediately. Then she saw that both of them looked over, and then said, "You also know that the TV series purchased by the TV station will organize people to watch it first, so that they can understand it from the bottom of their hearts. "
"Or, if possible, make a second edit."
"Before, I heard some news from the station that it was "From the Stars." "You" is very beautiful. It is not only an excellent idol drama, but also different from traditional idol dramas. ”
"After it is broadcast, it will most likely become a hit."
"Are you so confident?" Xie Na was a little surprised when he heard this.
Wu Xin nodded and responded affirmatively: "Anyway, that's what the station said."
February 1, 2007.
The national average ratings of "My Love from the Star" premiered on Mango TV are released.
3.52%.
The first broadcast, the ratings are huge!
Mango TV is only a satellite TV station with a limited market share, which cannot be compared with the number of users occupied by Yangshi.
Under this premise, the average ratings of the premiere of "My Love from the Star" on Mango TV can be compared with the ratings of other medium-rated TV series on Yangtze TV except for several annual hit dramas.
This data already shows that "My Love from the Star" is popular.
In the original timeline, the TV series that succeeded "Ming Dynasty 1566" at Golden Eagle Private Theater during Mango TV's evening prime time was the Hong Kong film "Fire Rose" from more than ten years ago.
This drama is a fashion drama filmed and produced by TVB in 1992, starring Wen Bixia, Wen Zhaolun, Luo Jialiang, Yin Yangming and others.
There are 40 episodes in total, which will be broadcast on Mango TV.
It is now 2007. When such a 15-year-old drama faces "My Love from the Star" written, directed and starred by Wang Shu, the result is to give way to "My Love from the Star". "You" succeeds "The Ming Dynasty 1566".
After the broadcast of "Ming Dynasty 1566", the ratings plummeted, and Mango TV was in urgent need of an excellent TV series to change this decline.
The old drama "Fire Rose" from 15 years ago is not enough.
Mango Channel will even let "My Love from the Star" succeed "Ming Dynasty 1566".
Sure enough, through the publicity before the broadcast, viewers who like to watch Mango TV know that the successor to "Ming Dynasty 1566" is "My Love from the Star" starring Wang Shu and Fan Binbin.
The average viewership rating instantly increased from less than 0.5% for the broadcast of "Ming Dynasty 1566" to 3.52%.
Mango Terrace. A celebration.
"Wang Shu. It's really amazing. There was "Witch in Sui" with a ratings of close to 5%, and now there is another "My Love from the Star"."
The staff of Mango TV were amazed.
As the staff of the station, they knew that the premiere ratings of "My Love from the Star" were gratifying. In addition to being an excellent TV series, "Witch Sui" also made great contributions.
In mid-October last year, "The Witch in Suit" was launched on Mango TV, and the ratings soared.
After this battle, "Witch in Sui Yi" not only became a hit, but also made the majority of Mango TV viewers have a deep impression on Wang Shu since "My Girlfriend is a Nine-Tailed Fox". More than two months later, the idol drama "My Love from the Star", written, directed and starred by Wang Shu, once again landed on Mango TV.
The momentum of "Witch Sui" has not yet completely ended, and "My Love from the Star" has appeared again.
This has made loyal viewers of Mango TV wait in front of the TV after learning that "My Love from the Star" will premiere on January 31.
Contribute to Changhong's ratings for the premiere of "My Love from the Star".
"It's really great. If nothing else, "My Love from the Star" will be another hit drama. I heard that Director Wang also has "Secret Garden". I don't know if Taiwan has purchased it. ?" The staff next to him answered.
"I heard that we are already negotiating." The man said what he knew before and then added, "It's just that Taili seems to want to purchase the exclusive copyright of "Secret Garden" at a high price. Director Wang Not happy.”
“Huh? Isn’t it just to sell a TV series at a high price?” My colleague was confused when he heard this.
“I don’t know about that.” The man from before shrugged, and then added, “However, I heard that many TV stations seemed to have approached Director Wang.”
"And you also know that Director Wang is a film director who makes movies, so he can afford the money from selling TV series."
"So, it is better to sell the TV series to several more companies as a favor."
"This way, everyone will be better off."
"Moreover, even if we purchase the copyright at a high price, how much higher can it be compared to the price of buying four sets at the same time?"
Those words means that with Wang Shu's achievements, "Secret Garden" will definitely be a four-star drama.
Therefore, Mango Channel purchased the exclusive broadcast rights at a high price, and the price offered may also need to exceed the total price of the four channels.
Furthermore, if it is only a little higher than the total price of four units purchased together, there is no need for Wang Shu to sell it to Mango TV separately.
The extra money is not as good as a four-star drama. At least it can take care of interpersonal relationships.
Furthermore, take the results of "Witch Sui" and the current film "My Love from the Star".
TV stations interested in purchasing "Secret Garden" will also offer high prices.
After raising the price, Mango Channel must pay a higher price if it wants to purchase the exclusive broadcast rights.
Therefore, this Mango Channel staff member does not feel that Mango Channel can successfully purchase the exclusive broadcast rights of "Secret Garden".
"It's not impossible. Director Wang runs a film and television company. If we reach some kind of cooperation with our TV station, I think it should be possible." After hearing this, the colleague expressed his opinion.
The man from before heard this and said with a smile: "Haha, what kind of cooperation do you think our TV station can achieve with Director Wang?"
His colleagues were silent when they heard this.
Mango Channel is the eldest brother of the national satellite TV station, with a big family, a big business, and a transcendent status
Even if Wang Shu is a famous director, it is impossible to offer generous terms.
Because the size of the Mango Terrace is no longer necessary.
Even if they propose cooperation, it will only be a small favor and small profit from Mango TV.
Even a great director like Wang Shu would not take this small benefit into consideration.
There is a high probability that both parties will not urinate in the same pot.
Business transactions such as purchasing TV series copyrights are fine, but in the case of in-depth cooperation, it is somewhat impossible.
February 2nd.
The national average ratings of "My Love from the Star" are 3.64%, and the average ratings of Chang S City are 40.02%.
The average ratings continue to rise.
With last year's "My Girlfriend is a Nine-tailed Fox", this year's "Witch Sui", and now "My Love from the Star", Wang Shu has entered the urban-rural fringe and vast rural areas.
No matter how many movies he makes, people in these areas will basically not spend money to go to the cinema to watch them at this stage, so it is impossible to have a deep impression on him.
At most, through TV reports, I know that there is a person like him and that he is very powerful.
Other than that, there isn’t much emotion.
But TV dramas are different in this era. They go into thousands of households and can penetrate into the hearts of TV viewers.
In this battle, Wang Shu has laid the foundation.
After 2012, it will be harvest time.
February 6th.
"Terror Cruise" is finished.
Wang Shu and the crew had a closing banquet together, and the filming in Sanya came to an end.
The next step is editing and other post-production work.
Then
Landed in theaters nationwide on May Day.
(End of this chapter)