Chapter 323 First Week 1.7
On May 4th, yesterday’s box office was released.
"Terror Cruise", 1930W, the box office data was slightly lower than the previous two days.
However, the total box office in the three days has exceeded 60 million, and it is a foregone conclusion that the box office will exceed 100 million.
In this period, mainland-produced movies can only produce one or two movies with a box office of over 100 million a year, and both of them are produced by Feng Xiaogang and Zhang Yimou, plus Chen Kaige, who created "The Promise".
Being able to exceed 100 million is already an extremely impressive achievement in the mainland alone.
In the entire mainland film industry, there are no more than five directors who can achieve this achievement.
And "Spider-Man 3" had 13.8 million on the first day.
With this data, it is also a foregone conclusion that it will exceed 100 million.
“If I remember correctly, in the original timeline, “Spider-Man 3” had 15 million watts on the first day, but now it only has 1380 watts.”
"It seems that "Terror Cruise" has had an impact on its box office."
"Similarly, the release of "Spider-Man 3" also had an impact on the box office of "Terror Cruise", otherwise yesterday's box office It should be upwards of 20 million. "
Wang Shu certainly knows that the reputation of "Spider-Man 3" will continue to decline, but the movie has just started to be released, and even if it has an impact, it will not be until a week later.
Furthermore, the decline in word-of-mouth has continued to decline, but it did not delay "Spider-Man 3" to break the box office record of a superhero movie set by "Spider-Man 1" and become the new highest-grossing superhero movie.
The reason for its decline in reputation is that the global box office of this movie may have exceeded 1 billion through the accumulation of the previous two series, but due to Sony's production, it can only stop at 890 million US dollars.
Furthermore, when watching Hollywood superhero blockbusters in China these days, you basically follow the herd mentality to watch a lively one. As long as the plot is not too complicated, it will also have good box office results.
He knew in his heart that since the box office of "Spider-Man 3", a foreign language film, had reached 13.8 million on the first day, it would be a matter of time before it exceeded 100 million.
"Spider-Man 3" exceeded 100 million, which will further affect the box office of "Terror Cruise".
In fact, Sony originally assigned Cameron to direct the Spider-Man movie, and also hired Leonardo DiCaprio to star.
Then Cameron's version of "Spider-Man" was rejected by Sony because it was too bloody and violent.
Later, there was Tobey's version of "Spider-Man" directed by Sam Raimi.
Toby and Little Plum are growing up.
And in the movie Spider-Man, the female protagonist Mary Jane first fell in love with Harry, the friend of the male protagonist Spider-Man, and then fell in love with the male protagonist Spider-Man.
In reality, the actor James Franco, who plays Harry, the little Green Goblin, fell in love with the actress Kirsten Dun who played the heroine Mary Jane through the movie Spider-Man. Kirsten Dunst didn't like James Franco, but liked Tobey Maguire who played Spider-Man, and they got together.
In short, in the movie, the second male lead and the female lead are in love, the male protagonist has a crush on the female lead, and he watches helplessly as the female lead and the second male lead have sex.
In reality, the second male lead likes the female lead and expresses it openly. The female lead liked the male lead, and the two were confirmed to be in a relationship. The second male lead watched the female lead having sex with the male lead in reality.
Fortunately, in reality, the male lead and the second male lead are not too small, otherwise it would be even more bloody.
“There is still 19 million?”
Chen Kaige has been paying attention to the box office data of "Terror Cruise". When he learned that "Terror Cruise" had achieved a box office of 19 million on May 3 , some small accidents.
Then he said to Chen Hong on the side: "But it's normal. After all, there were more than 20 million in the past two days. Even if you encounter "Spider-Man", you can't cut it in half directly."
"Judging from the current situation, it is possible for this movie to break through 100 million yuan, but it is highly unlikely that it will break through 200 million yuan."
"I heard that 120 million yuan was invested?"
"This It is impossible to make investment back by relying on the box office of domestic theaters. We can only rely on the foreign market.”
“It should not be much better.”
In fact, Chen Kaige thinks. Clearly, as long as the box office of "Terror Cruise" exceeds 100 million in domestic theaters, it will be considered a success.
Although this box office trend has fluctuated due to the impact of "Spider-Man 3", it is still possible to exceed 200 million.
As for 300 million, it was completely outside the scope of his thinking.
The 96 million watts of "Golden Armor" in the first weekend of the three days did not exceed 300 million, let alone only 70 million, and it still had to face the "Terror Cruise" of "Spider-Man 3".
Chen Hong, however, did not care about all that and analyzed it seriously: "The 19 million on the third day of release was still squeezed by "Spider-Man 3"."
"More than 60 million in three days, plus a few million in the half day on April 30, the total is 7000W."
"It has only been in theaters for three days."
"If nothing else happens, it should be able to exceed 200 million."
As for 300 million, because Spider-Man is here, plus There will be another Hollywood blockbuster in June. Like Chen Kaige, she does not think that the mainland movie box office of "Terror Cruise" can exceed 300 million.
Of course Chen Kaige knew that it was possible to break 200 million. He just couldn't see Wang Shu being praised and hummed: "How can 200 million be so easy?"
"Just watch, wait for "Spider-Man" "With all our efforts, the box office of "Terror Cruise" will only get lower and lower."
"In the end, 170 or 800 million is possible, but 200 million is impossible."
"You know, "Terror Cruise" will have a high box office right now, because it has the advantage of promotion."
“When this advantage is exhausted, and it is a science fiction film with a limited audience.”
“The ceiling is limited, and the box office cannot be as high as that.”
Chen Hong didn't refute when she heard this, because she happened to know that many people didn't seem to understand "Terror Cruise" very well. This situation would inevitably limit the box office of "Terror Cruise".
On the other hand, in order to achieve higher box office for "Terror Cruise", Wang Shu continued to participate in interviews and other various announcements non-stop.
He is a director and a person behind the scenes.
Under normal circumstances, the leading actors continue to participate in film promotion activities.
But now that there is a crisis, Wang Shu can only take action personally.
On May 5, the box office of "Terror Cruise" showed a slight rebound of 2010W.
"Spider-Man 3", 1430W, also saw a slight increase.
On May 6, "Terror Cruise" 2107W, "Spider-Man 3" 1305W.
On May 7, "Terror Cruise" 2143W, "Spider-Man 3" 1200W.
On May 8, "Terror Cruise" 1766W, "Spider-Man 3" 1500W.
The box office data for May 8 comes from May 7, which is also the last day of the Labor Day holiday.
The box office of "Terror Cruise" dropped, and the box office of "Spider-Man 3" ushered in a wave of growth.
The box office of "Terror Cruise" in its first week of release has exceeded 170 million.
According to the box office trend of movies these days, generally the first week is the strongest, the second week is half, the third week is half, and the fourth week is dead.
"170 million in the first week. To be conservative, if we get the key and continue to release it next month, we should be able to break 300 million."
Wang Shu was talking to Han Sanping on the phone. He sounded slightly relieved. The box office of "Terror Cruise" exceeded 170 million in the first week, but it does not mean that the final box office will definitely exceed 300 million.
For example, the movie "The City of Gold" earned 96 million box office in the first weekend, 150 million in the first week, and the final box office stopped before the 300 million threshold.
Although "Terror Cruise" had 170 million in its first week, after all, there is also "Spider-Man 3" competing in the same schedule, and there may be disruptions.
To be conservative, I would get the key one month after the release and stay in theaters for another month.
Through continuous accumulation, there is a high probability that it can exceed 300 million.
Han Sanping also knew that the first-week box office data of "Terror Cruise" has surpassed "The Golden Age". Since "The Golden Age" can approach the box office of 300 million, the stronger "Terror Cruise" must also have the same box office Chance.
Therefore, like Wang Shu, he also breathed a sigh of relief, so he said with relief: "Thank you for your hard work during this period. If you hadn't been busy promoting the movie after it was released, the box office trend would not be like this. It’s good.”
As Han Sanping said, Wang Shu has been running for publicity during this period, and he only brags every day.
It has only one purpose, to let the public know that it is not that there is a bug in "Terror Cruise", nor is it that the movie "Terror Cruise" is not good. If you can't understand it, it is just a simple IQ problem.
At the same time, trolls on the Internet have also increased their pace, and various well-founded content supports the concept that incomprehension is just a simple lack of IQ.
In this way, the position of "Terror Cruise" is slowly promoted higher and higher, which makes many people enter the cinema.
This kind of operation may suffer backlash.
However, whether it has a backlash or not depends on the quality of the movie.
The quality of "Terror Cruise" is there, so at this stage it has only attracted more people to watch the movie without suffering any backlash.
Because, for the sake of face, people who don’t understand not only dare not speak out, but also pretend to understand, which prevents the reputation of "Terror Cruise" from falling rapidly.
Of course, because of the Hollywood superhero movie "Spider-Man 3", the name of the science fiction film "Terror Cruise" has been ridiculed by those in China who are pursuing Hollywood special effects blockbusters.
"Terror Cruise" is soft science fiction, with only a small part of the special effects and more of the settings.
And "Spider-Man 3" is a superhero action movie with many special effects shots.
Compared with this, "Terror Cruise" is far behind in terms of visual effects.
After Han Sanping finished speaking, he immediately said, "Don't worry about the key, the release will definitely be postponed and continued."
"It's just that next month another Hollywood movie will be released in mainland theaters. Even if the film schedule is postponed, it should be cut in half."
Wang Shu heard this and asked directly: "Can't we guarantee a certain film schedule?"
The meaning of this is to let China Film Group put pressure on theaters to ensure that the film schedule of "Terror Cruise" after its postponement is guaranteed.
Otherwise, when the next Hollywood blockbuster comes, theaters will definitely schedule a large number of films for their own benefit.
Under this situation, even if "Terror Cruise" gets the key to be postponed, it will not be postponed.
Han Sanping understood what Wang Shu meant. He thought for a while and said: "The next Hollywood movie will be released in mid-June."
"If the box office trend of "Terror Cruise" next month is not bad, Then ensure a certain arrangement of films."
"Otherwise, it will be difficult."
Wang Shu smiled when he heard this and said, "As long as Director Han says this, everything will be done. Let's see if "Horror Cruise" has a chance."
"Haha." Han Sanping laughed, "The next Hollywood movie is in mid-June. Even if it is June, there is still half a month. It will be released in theaters at a certain time.”
"If the current box office trend of "Terror Cruise" can be maintained, it may break through 300 million before then."
Now that it has exceeded 170 million in the first week, the conversation between the two has become much easier. Wang Shu smiled and said: "That's the theory, but the reality is likely to be cruel."
"The May Day holiday is over, and the box office trend will definitely be cut in half."
Han Sanping also Knowing this, he just said it in a good mood and did not really think that "Terror Cruise" would always maintain a high box office trend.
May 9th.
The box office results were released on May 8, and Wang Shu hit the mark.
The box office of "Terror Cruise" was directly cut in half, with only 1138W, which was more than 6 million less than the 1766W on the 7th day.
It is undeniable that the daily box office of 1138W is already out of reach for many mainland-produced films.
But for "Terror Cruise" that wants to hit a box office of 300 million, this is not a good figure.
On the eighth day, it has been halved to 10 million. According to the normal box office trend, subsequent box office data will only get lower and lower.
In the entire second week, the box office may only be tens of millions.
If the box office does not fluctuate upwards, the final box office data may only reach 300 million tickets, or even miss the mark like "The City of Gold".
"City of Golden Armor" could not break 300 million, because in the later period, its reputation collapsed across the board, and it was no longer possible to save it.
Although the reputation of "Terror Cruise" has not collapsed, it is limited by the audience for science fiction movies, and many people have really never been exposed to this type of movie, so they cannot understand it in a short time.
In addition, there is the impact of "Spider-Man 3".
The situation he faced was no worse than "A City Full of Golden Armor".
“We still have to find a way to hype it up.” Wang Shu muttered to himself.
When "Buried Alive" was released, he passively used director Gu Changwei to create a wave of hype.
When "The Tuner" was released, he used Chen Kaige and Chen Kaige to create a wave of hype.
When "Space Traveler" was released, he used director Feng Xiaogang and Feng to create a wave of hype.
When it was the turn of "Horror Cruise", he found that no one came to his door to let him use the hype, so he lost part of the opportunity to gain popularity.
Wang Shu thought about it for a while, but couldn't find a suitable opportunity for a while.
“Should we meet Jiang Wen or Li Yu?”
The Sun Also Rises directed by Jiang Wen has been confirmed not to participate in the Cannes Film Festival. He and Li Yu will compete with Wang Tree met at the Venice Film Festival.
Although he knew that Jiang Wen and Li Yu were definitely shortlisted, he had not yet decided on their horoscope.
But he has confidence and believes that Zhang Yimou and Zhang Daohui have a bright eye.
After all, "Big Crowd" in the original timeline was an award-winning film, so it makes no sense that it couldn't even be shortlisted.
“Everyone now knows that Jiang Wen has withdrawn from the Cannes Film Festival, and Li Yu can’t catch up with the fact that both of them will attend this year’s Venice.”
“And he will also attend this year’s Venice.”
“There is a competitive relationship between each other.”
"Isn't there already a topic to talk about when they touch porcelain?"
(End of this chapter)