Chapter 330 Treasure Island Premiere
On June 5, the box office data for the Hong Kong Island premiere of "Terror Cruise" was released.
187W Hong Kong dollars.
Hong Kong Island is only a city the size of a palm, and Wang Shu’s reputation is not well known in Hong Kong Island. Even though Media Asia, as the publisher, has announced and promoted Wang Shu in advance, it is still possible to have this on the first day. The box office has been extremely good.
You must know that "Red Cliff" directed by Hong Kong director Wu Yutai in the future only cost HK$1.83 million when it was released on Hong Kong Island on the first day.
The 187W of "Terror Cruise" is tens of thousands more.
It is undeniable that in the 1990s, there were Hong Kong films such as "Red Zone" and "Police Story 4" on Hong Kong Island, which had a box office of over 50 million.
After the turn of the millennium, Hong Kong films such as "Shaolin Soccer" and "Kung Fu" appeared again with a box office of over 60 million.
However, in fact, only the top one or two Hong Kong films can achieve extremely high box office. The level of the top ten box office of Hong Kong films is 10 million, and below that is several million, or even lower.
Previously, "The City of Gold" was released on Hong Kong Island, and it only earned a total of 1883W, not even 20 million.
In fact, the decline of Hong Kong Island movies is not that Hong Kong Island is deserted, but has something to do with the treasure island.
Because Treasure Island has always been the largest market for Hong Kong films.
It can be said that the prosperity of Hong Kong films is inseparable from the Baodao market and the local tycoons who invest money in Baodao.
However, in 1993, the film producers on Baodao spent 30 million W to purchase the copyright of "Ji Gong", but the result was that the film producers on Baodao suffered a huge loss.
(Producers on Hong Kong Island are unable to obtain a share of theaters in the Baodao area. Baodao film producers pay for a one-time purchase of the copyright and then distribute it in Baodao.)
Afterwards, Baodao Film Negotiation made a rule that the maximum purchase price for films would be 1750W, and no more than this price would be allowed.
Of course, the Hong Kong film and television industry is dissatisfied with this, and directly rejects the producers of Baodao.
Seeing this, the film producers in Baodao laughed and started introducing European and American films.
This move directly caused a huge impact on Hong Kong films.
At the same time, TV stations in both Baodao and Hong Kong have started to develop movie channels.
All of a sudden, film producers can make money from theater box offices and movie channels, making money from both ends.
For a time, a lot of movie channels emerged.
Then, the movie had just been released in theaters and was released on the movie channel only a week later.
Over time, the audience has learned wisely and no longer buys tickets to go to the theater. Instead, they can watch it at home through the movie channel. Anyway, a new movie will appear on TV more than a month after its release. of movie channels.
The waiting time is not long, there is no need to waste that money.
So, a vicious cycle.
And piracy is rampant
This series of impacts, coupled with the fact that the salaries of Hong Kong Island actors have increased one after another after the golden age, and then faced the cold winter and the box office has not dropped, Hong Kong Island film studios are unwilling Or don’t dare to invest money.
After all, the small market in Hong Kong Island alone is simply not enough to support the sky-high salary.
In the past, many actors on Hong Kong Island were able to earn high salaries because of the treasure island market.
When Hong Kong films slowly began to lose the treasure island market, the prosperity passed and only the end came to an end.
It is undeniable that on the other side of the Taiwan Strait, there is also the huge market of mainland China.
However, there are restrictions on Hong Kong films entering the mainland market, and the review standards are also different.
For example, in the movie "Tang Bohu Spots Qiuxiang", Gong Li was originally cast to star because she wanted to enter the mainland market.
After the film was finished, it was sent to the Mainland Film and Television Bureau for review, but it failed because of the absurd content.
Therefore, "Tang Bo Hu Spots Autumn Fragrance" was not released in the mainland.
And even if it can be released in the mainland, it will still face many obstacles.
For example, "The Great Wall" directed by Zhang Yimou is a Sino-US co-production. In addition to China Film and LeTV, the United States' Legendary Pictures and Universal Pictures also participated in the production.
Universal Pictures is also responsible for the distribution of "The Great Wall" in the United States.
Universal Pictures is one of the eight major film companies in the United States. With its presence, the movie "The Great Wall" was not only released simultaneously in more than 100 countries around the world, but also screened in more than 5,000 theaters in North America for the first time.
The movie "A City of Golden Armor" was distributed by a Japanese company in North America, and it was only shown in 2,000 theaters when it premiered.
The gap is clear at a glance.
As for Gong Li's unwillingness to act in Zhou Xingxing's way when she starred in "Tang Bohu Spots Autumn Fragrance", in fact, facts have proven that her choice was not wrong.
Gong Li is not a comedian or a comedian, and the thinking in the mainland of that era was different from that in Hong Kong. If she dared to act like that, her acting career would be ruined.
Not to mention that Stephen Chow himself did not win the Hong Kong Film Award for Best Actor until "Kung Fu" came out, but the American comedy master Jim Carrey was only nominated for an Oscar for "The Truman Show" , and except for the comedy awards, it has never been able to win any major awards in the United States, let alone the Oscars.
Jim Carrey has proven with facts that in the mainstream film industry, comedians can win comedy awards, but they cannot win other awards. Even nominations are difficult to win.
As for Gong Li, she is not a comedian. If she destroys her image, it may be difficult for her to survive in the mainstream film industry in the future.
Even Jim Carrey, as an American comedy master, cannot get an Oscar, and is not even qualified to be nominated.
If an actor like Gong Li, who is not a comedian, ruins her image, the consequences will only be more serious.
Therefore, her choice was not wrong.
Because she is not a comedian.
It is undeniable that Zhou Xingxing never won the Academy Award in Hong Kong in the 1990s. There is also the reason why the Academy Award has always been a predetermined game.
But Zhou Xingxing also couldn't enter the Golden Horse Award.
The first time he won the Golden Horse Award was for Best Supporting Actor for "Pioneer of Thunder". He later won the Best Director and Best Picture for "Kung Fu", but he never won the Golden Horse Award. Best Actor Award.
In the Mainland, even if there are "Kung Fu", "Shaolin Football" and "Yangtze River No. 7", they have won the Feature Film Award of the Popular Hundred Flowers Award, Best Actor, Best Director, Best The film won none of these awards.
Moreover, "Kung Fu" won awards because of its style that was different from his previous films.
Even he himself has changed his style
It is also undeniable that Zhou Xingxing has gained huge fame due to his nonsensical works. Even if there is no award, his status as a celebrity is unquestionable.
But Gong Li is different. She is a traditional actor and follows the orthodox path of making money by filming and winning awards.
Moreover, this road is not only the Sunshine Avenue, but she can also navigate it with ease.
From her point of view, if she refuses to walk on Sunshine Avenue and chooses to cut off one of her own legs, she is undoubtedly suffering from a serious illness.
So what if a more "comedy" Qiuxiang is created according to Zhou Xingxing's request!
Other than bragging about it to the post-90s generation who came into society many years later, it not only has no practical benefits, but may also ruin her image and ruin her acting career.
Facts have proved that Gong Li followed her footsteps and entered Hollywood in 2005, and then gradually faded away as she got older.
The bragging of those born in the 1990s did not bring any substantial benefit to her. , completely unimportant.
If she remains in the film industry, the voice of those born in the 1990s must be extremely important.
In other words, the voice of the post-00s generation is also extremely important.
Because these voices represent her market.
But the fact is that she is not active in front of the screen.
The voices of those born in the 1990s and 2000s are completely unimportant to her.
At the same time, the honors she has achieved are also obvious to all.
......
On June 6, the box office of "Terror Cruise" on Hong Kong Island was HK$1.96 million.
June 7, 203W.
June 8, 195W.
A total of more than 800 W in four days.
This figure is lower than the 1,000 million achieved by "The Golden Armor" in four days when it was released on Hong Kong Island.
But this is normal.
After all, "The City of Golden Armor" is directed by Zhang Yimou, and the starring actors include Chow Yun-fat and Jay Chou.
Whether it is Zhang Yimou's popularity in Hong Kong Island or Chow Yun-fat's box office appeal in Hong Kong Island, Wang Shu and Liang Jiahui cannot compare.
"Terror Cruise" lost unjustly at the beginning.
It is even said that "Terror Cruise" was able to achieve a box office of 8 million Hong Kong dollars in four days, which is already an extremely gratifying achievement.
Media Asia even held a celebration banquet.
Looking at the annual box office rankings of Chinese-language films in Hong Kong Island, those with over 10 million are qualified to be among the top ten.
"Horror Cruise" grossed 8 million on the 4th, which is a total box office of several thousand to several million.
Hong Kong Island is not as good as the Mainland. Don’t look at the 8 million in four days. In fact, it has already used up 77% of its potential. Whether the box office can still grow significantly depends on word of mouth.
For example, when the movie "The City of Gold" was released on Hong Kong Island, the box office in the first four days had already exceeded 10 million, but by the time it was released, it had only made less than 19 million.
However, "Horror Cruise" is different from "The City of Gold". When the weekend comes, it may have a box office hit, and it may eventually earn tens of millions in box office.
After all, the announcement of "Terror Cruise" on Hong Kong Island specifically stated that the mainland box office far exceeded "Spider-Man 3". "Spider-Man 3" was released simultaneously on Hong Kong Island on May 3, and finally earned a box office of HK$55 million.
"Terror Cruise" may be able to beat "Spider-Man 3" at the mainland box office, attract audiences into theaters, and achieve good box office results.
Of course, this is only possible, not certain.
Because a small city in Hong Kong contributed 55 million Hong Kong dollars (53.6 million yuan) to "Spider-Man 3", while "Spider-Man 3" in the mainland only contributed more than 100 million.
In addition, there is an example of "Golden Armor in the City" where the mainland has 290 million Hong Kong dollars and Hong Kong Island has less than 19 million Hong Kong dollars.
It shows that audiences in Hong Kong Island prefer to watch Hollywood movies rather than mainland movies.
Therefore, even if "Terror Cruise" beats "Spider-Man 3" at the box office in the Mainland, it does not necessarily mean that "Terror Cruise" will surpass "Spider-Man 3" at the box office on Hong Kong Island.
In fact, Hong Kong cinemas have long been dominated by Hollywood movies because they do not have restrictions on the number of imported films unlike the mainland.
In 2007, the top ten box office movies in Hong Kong were:
1. "Spider-Man 3", 5502W Hong Kong dollars.
2. "Harry Potter 5", HKD 5219W.
3. "Lust, Caution", 4841W Hong Kong dollars.
4. "Pirates of the Caribbean 3", HKD 4184W.
5. "Transformers", HKD 3967W.
6. "Wonderful Night at the Museum", HKD 3754W.
7. "The Disciple", HKD 2642W.
8. "Ratatouille", HKD 2,524W.
9. "Hot Bean Holiday", 21.1 million Hong Kong dollars.
10. "Shrek 3", HKD 2,105W.
Among the top ten, there are only two Hong Kong films, and the others are all Hollywood films.
This means there is no limit. In terms of movie theaters, what movies make money will be imported, regardless of the production area or whether it has an impact on the local film and television industry.
Wang Shu's "Terror Cruise" was able to be released on Hong Kong Island so quickly, not only because "Terror Cruise" has been targeting the global market since the beginning of preparations, and has been preparing to land in other regions.
Also, the box office of "Terror Cruise" in the mainland exceeded 300 million, becoming the first Chinese-language film in mainland theaters to exceed 300 million.
Hong Kong Island Cinema saw business opportunities, which prompted "Terror Cruise" to quickly land on Hong Kong Island.
Otherwise, according to the original estimated time, it will be released in theaters on Hong Kong Island in mid-to-late June, not early June.
The celebration banquet. Wang Shu, Liang Jiahui, and Zhou Haiwei all attended, and they received waves of praise at the banquet.
As for Gong Li, she has returned to Hollywood.
With Wang Shu's current status, it can be said that in the Chinese film industry, most filmmakers from both sides of the Taiwan Strait and three places will support him.
This is when people fly, surrounded by complimenting voices.
The naysaying voices are only behind the scenes or online.
The first Chinese-language film director in Mainland China to have a box office of over RMB 300 million. He writes and directs, and has won awards at the Berlin International Film Festival and Cannes Film Festival, and was named the Best Actress at Cannes.
These honors are not something that Silver Gun Wax Head only takes lightly.
On June 9, Wang Shu and his party left Hong Kong Island and diverted to Baodao.
As the heroine, Gong Li came to Baodao from Hollywood to promote "Terror Cruise" with Wang Shu and others.
On June 10, the premiere of "Terror Cruise" was held in Baodao.
Wu Zongxian, a well-known Baodao host, was invited to host. The scene was star-studded, and there were many Baodao artists whom Wang Shu didn't know.
At this moment, with the support of Xuanfa, many people in Baodao already know that "Terror Cruise" has achieved a box office of 300 million in the mainland, breaking the record and becoming the new box office champion.
We also know that "Terror Cruise" earned HK$8 million within four days of its release on Hong Kong Island, and was also recognized by audiences in the Hong Kong Island region.
With such publicity in Baodao, it is logical that the audience in Baodao will be full of curiosity about "Terror Cruise".
In a blink of an eye, the box office of the first week was released, which was NT$25 million. Its box office data surpassed the box office result of "The City of Gold" which achieved NT$21 million in one week on Baodao.
The success of the film at the beginning was due to the fact that "Terror Cruise" beat "Spider-Man 3" at the box office in the Mainland, as well as its marketing in Hong Kong theaters with the same box office success.
The core of these marketing efforts is to make Taiwanese audiences think that "Terror Cruise" is an extremely awesome movie.
In addition, "Spider-Man 3" was also released simultaneously in Taiwan on May 3. Taiwanese audiences who have watched "Spider-Man 3" are also curious about the reason for "Terror Cruise" to be released in mainland theaters. Defeat "Spider-Man 3".
With this curiosity, I bought tickets and walked into the cinema, contributing to the box office.
Unfortunately, whether in Hong Kong or Taiwan, Wang Shu’s Yishu company cannot participate in the theater chain’s account sharing. It can only obtain copyright income and make a name for itself.
Overseas markets are not like the mainland.
As a newly established mainland company, it is understandable that Yishu participates in the division of accounts of mainland cinema chains.
But overseas markets
In a word, why should we help the mainland distribute Chinese-language films to theaters?
For example, New Picture produced the movie "The Golden Armor", which was released in Baodao Cinema and achieved good box office.
No matter how high the actual box office is, it has nothing to do with Zhang Weiping. The new picture can only participate in the box office sharing of mainland theaters, but cannot participate in the box office sharing of overseas market theaters.
Of course, there are also reasons why New Picture's shareholding ratio is complicated, unlike Yishu Company, which has a single shareholding.
Kexin Picture’s shares are complicated. Also because there are overseas capitals involved, it also has corresponding overseas channels.
It can be said that this overseas channel was obtained by ceding overseas interests to foreign capital.
This goes back to the sentence about why we help mainland Chinese film theaters to distribute.
Because we give up the benefits of overseas theaters' account sharing, they can be distributed in overseas theaters.
Movies made by Zhang Weiping and Zhang Yimou have always been able to participate in the box office split of mainland theaters and copyright income.
He has nothing to do with the overseas theater chain’s account sharing.
Someone else is responsible.
Wang Shu’s Yishu company is still a new company and has no connections in overseas theater distribution. It relies on China Film to take care of the whole process.
And "Terror Cruise" is Wang Shu's first film for the international market. This field has just begun for him.
As a low-key person, he has no qualifications to reach out to overseas theaters to share accounts.
The most he can do is earn a name.
He may be qualified in the future.
Now, there is none.
The one who is qualified is China Film Group, not him.
This is why China Film and China Film Hengdian Warner together only accounted for 60% of the movie "Terror Cruise", while Wang Shu's One Tree Company accounted for 40%.
Yikeshu can only participate in the box office accounting and copyright accounting of mainland theaters. The box office of overseas theaters has nothing to do with it.
For example, "Terror Cruise" landed in North America, and Warner was responsible for distribution.
Warner will first take a share of the distribution share, and then share the North American theater box office with China Film and Hengdian.
Yishu Company can only receive a royalty fee from Warner for introducing "Terror Cruise" to North American theaters.
It is true that if Wang Shu's Yishu company can participate in overseas box office splitting, then he will make a lot more money.
But reality is cruel.
Businessmen all over the world have always been profit-seeking, and no one will generously give up their basic interests.
As for the introduction of foreign-language films into the mainland, there are restrictions. Investors and producers of foreign-language films can only share 13% of the accounts.
The Mainland is focused on one, either don’t enter the Mainland, or come in at 13%, hold it in if you don’t accept it.
The huge market in the Mainland is there, and many foreign language film producers choose to hold back for the 13% share of the theaters' revenue.
This principle is like the entry of "Terror Cruise" into overseas markets.
Distributors with distribution capabilities in various regions mainly focus on one package and sell it, or get out. Anyway, Chinese-language films are not competitive in the market. If they want to participate in the theater chain's account sharing, they are just trying.
For example, if a movie produced on Hong Kong Island enters Baodao, Baodao's film producers package and purchase the copyrights of Hong Kong films and then distribute them in theaters on Baodao. After Baodao is released, you can also participate in the box office split of Baodao Cinemas.
Of course, there are no absolutes in everything.
When you have enough energy and enough connections, you will have the opportunity to reach out.
Otherwise, we will protect the food instead of sharing the nutrients.
(End of this chapter)