Chapter 358 is set
In January 2008, even though there were "Rescue Me" starring Xiao Songjia and Shi Liang, "Wrong Love" starring Shawn Yue and Teresa Teng, and "Butterfly" starring Zhou Yuwen and Li Binbin "Fly" and other new films are released.
In fact, the one that dominates the theater circuit is "Assembly" which landed in theaters on December 20, 2007.
In addition to the "Assembly Number", there is also the "Notice of Voting".
The former finally earned a box office of 260 million, and the latter earned a box office of 180 million.
Others are not worth mentioning.
As for Wang Shu's "The Crowd", it is just an art film.
Compared to commercial films, the box office of art films has always been mediocre.
Therefore, Wang Shen did not choose to have this film compete with "Assembly Number" and "Report" in the New Year period, but set the release date in the Spring Festival period.
These days, mainland filmmakers have not yet discovered the market potential of the Spring Festival season.
The "blockbusters" that have been freed up will all be released during the New Year period from December to January, and there are very few "blockbuster films" released during the Spring Festival period.
This year's Spring Festival, Zhou Xingxing's "Yangtze River No. 7" will be released on January 30, 2008, as well as "Slam Dunk" starring Jay Chou and Chen Boling. Chinese films with box office appeal are released.
As for Gu Changwei's "The Beginning of Spring", it is an art film.
Originally, "The Beginning of Spring" was scheduled to be released on February 4, and "Slam Dunk" was scheduled to be released on February 7.
Then because Zhou Xingxing's "Yangtze River No. 7" was scheduled to be released on January 30, the two films immediately ran away and were withdrawn.
After being withdrawn, "Slam Dunk" was rescheduled to be released on February 27, three weeks apart from "Yangtze River 7".
As we all know, when a new film hits the theaters this year, the box office trend is the strongest in the first two weeks, and then begins to decline sharply in the third week. By the fourth week, the coffin lid is almost closed.
"Slam Dunk" was released three weeks apart from "Yangtze River 7", just when "Yangtze River 7" has almost closed the coffin lid and there is no competition pressure.
As for "The Beginning of Spring".
"Yangtze River No. 7" will be released at the end of January, and "Slam Dunk" starring the popular artist Jay Chou will be released at the end of February.
"The Beginning of Spring" has been withdrawn again and again. It is impossible that it will not be released forever, and it is finally scheduled for early April.
April is not a good time.
Among the Chinese-language films, Andy Lau starred in "Three Kingdoms", and later the co-production "The King of Kung Fu" was released.
In fact, Wang Shu can also choose to avoid "Yangtze River No. 7", so "Human Mountain and Crowd" is scheduled to be released in mid-March.
At this point in time, the competition among Chinese-language films will be relatively less stressful.
It’s just that March has never been a good time.
Even if the pressure is less, it is not as good as the Spring Festival.
After all, the only blockbuster film during the Spring Festival is Zhou Xingxing’s "Yangtze River No. 7".
Due to the release of this film, other films that felt inferior and wanted to achieve high box office all fled.
In this way, Wang Shu was given a chance.
During this period, only Zhou Xingxing's "Yangtze River 7", a Chinese-language film with a narrative, was released.
Movie audiences across the country cannot watch just this one Chinese-language movie during this period.
With such a big market, it is even more impossible for one movie to saturate it.
There must be opportunities for other films to fish in troubled waters.
What's more, Wang Shu chose this schedule to naturally have the opportunity to compete with Zhou Xingxing on the same stage for publicity.
All other films just ran away, but this art film made by Wang Shu showed no fear and fought hard without changing his expression.
When this kind of publicity trend arises, it will naturally attract viewers who want to buy tickets and go to the cinema to see the true face of Lushan in "Human Mountain and Crowd of People", and to see if this movie is not afraid of "Yangtze River No. 7" qualifications.
Except for "Yangtze River No. 7", there are no other high-quality movies to choose from during the Spring Festival. Naturally, the audience will choose to watch "The Crowd".
It can be said that Wang Shu is aiming at the release of "Yangtze River No. 7", a movie with a statement, during the Spring Festival period, so he chose "Human Mountain and Crowd" to be released in theaters during this period.
If in addition to "Yangtze River No. 7", there are also movies such as "Assembly Number" and "Vote" released in this schedule, Wang Shu will not even watch this schedule.
"Human Mountain" is an art film, but under the pressure of several commercial blockbusters, it will only die.
But with only one blockbuster film, "Yangtze River No. 7", the market will definitely not be saturated, which gives "Human Mountain" a chance.
Not only did "Human Mountain" have the opportunity to be released during this period, but it was also able to use various publicity means to increase Zhou Xingxing's popularity.
For example, the great mainland director Wang Shu is not afraid of Zhou Xingxing, or Wang Shu uses art films to challenge Zhou Xingxing in theaters and does not take Zhou Xingxing seriously, etc.
In addition, "The Crowd" was another film that won Wang Shu the Best Director award at Venice.
A lot of publicity and hype, as well as the pressure of no other blockbusters except "Yangtze River No. 7" during the Spring Festival, gave "Human Mountain" enough room to survive.
In this way, "Human Mountain" is an art film, and its box office may actually be higher than when it is released in other schedules.
For a long time, the quality of a movie has never been the most important. Publicity and hype are the most critical thing.
……
Now it’s 2008. Last year, “The Sun Also Rises” and “Lust, Caution”, which entered the main competition of the Venice Film Festival together with “The Crowd”, have been released. There is still no news about Wang Shu's "Human Mountain and Sea of People".
"Human Mountain" is different from "The Sun Also Rises" and "Lust, Caution". This drama is exclusively produced by Yishu Company.
Wang Shu has the final say whether to find an issuer to act as an agent for distribution.
"The Sun Also Rises" is different from "Lust, Caution". Its investors need the film to be released as soon as possible to collect funds. Whether the film is set or not has never been decided by Jiang Wen and Li Yu, but by the investors. Dad has the final say.
If investors need to raise funds, they will issue and release the film as soon as possible.
If you are not in a hurry to collect funds, you can wait.
The drama "Human Mountain" is an art film. Mei Ting starred in the movie for a friendly price of 100,000 yuan, and Zhang Hanyu starred in the movie for a friendly price of 200,000 yuan. The salaries of other actors are not very high either.
After Wang Shu finished filming this movie, his production cost was less than 5 million.
Under the premise that the actors' salaries are not high, a more realistic art film without big scenes can be completed by saving more than 3 million yuan under normal circumstances.
The main reason why I can spend 5 million is that the crew's treatment is quite good, which increases the expenses.
However, 500W is only the production cost. If publicity and distribution are included, the cost will be as high as 2500W.
500W is the production cost and 2000W is the publicity cost.
Although the publicity and distribution cost of 2000W is 4 times the production cost, it is actually not much at all, and it is still a little less.
With Wang Shu’s current reputation, he already has a certain box office appeal in the mainland.
Therefore, there is no problem at all in increasing the cost of publicity and distribution to 3000W.
Wang Shu just thought about it for a while, "Human Mountain" is an art film after all, and the 20 million publicity and distribution cost is almost enough.
If you invest too much in publicity and promote it for too long, it may be counterproductive.
As for the cost of 25 million, in fact, during a trip to the Venice Film Festival, the cost was not only recovered through the sale of films, but also a small profit was made.
Wang Shu is already well-known in the three major European movies. In addition, "Human Mountain" is a film that won the Silver Lion Award for Best Director in Venice, so he has no worries about selling.
The difference is just the price.
In any case, Wang Shu has already made a small profit before "Human Mountain" has been released in mainland theaters.
After it is released, no matter how much the box office is, it will make money.
The New Year's Day holiday is over, and employees of Yishu Company have returned to work one after another.
That afternoon, Wang Changtian from Guangguang organized a dinner party. Wang Shu, Han Sanping, and Shanghai Film Studio's Ren Zhonglun were present.
Among the four people at this dinner, Han Sanping, as the boss of China Film Group, has the highest status.
Next is Ren Zhonglun. No matter how you say it, Shanghai Film is still the second best in the domestic film industry, Ren Zhonglun still has face.
It’s Wang Shu again.
Finally, there is Wang Changtian of Guangguang.
It’s not that Wang Changtian, the boss of Guangguang Lighting, has a lower status than Wang Shu, but in this dinner about the "Taipei Trip" project, Wang Changtian didn’t have much say, it was completely incidental.
In contrast, Wang Shu is the party with the right to speak, so his status is higher.
Only for this dinner.
If off the court, Wang Changtian is the boss of the Rays and is one generation higher than Wang Shu. Naturally, it is impossible for his status to be lower than that of Wang Shu.
As for Han Sanping and Ren Zhonglun, both of them are backed by state-owned enterprises, needless to say.
"Director Han."
"Mr. Ren."
"Director Wang."
"Mr. Wang."
The four of them were all presenters. They first greeted each other with a smile, and then sat down to eat and drink under Wang Changtian's invitation.
At about the same time, Wang Changtian mentioned it and talked about "Travel to Taipei".
The process proceeds naturally to a major domestic feature, discussing projects over a wine table.
Before this dinner, Ren Zhonglun and Wang Changtian already knew that Wang Shu would direct the mainland's first zombie film with an investment of 200 million.
To be honest, when they heard that Wang Shu was going to make this type of movie, both Ren Zhonglun and Wang Changtian were hesitant.
After all, Shanghai Film and Television Film and Television are not as wealthy as China Film and Television, and they have to be careful with their money and not spend it randomly.
Then they thought of Wang Shu’s undefeated record, gritted their teeth and followed.
Both of them knew that Wang Shu was giving them face so that they could get a chance to get involved.
If you don’t follow this time, you won’t have anyone to blame if you don’t get involved next time.
“I need 50% of the share.” Han Sanping said with a smile. He had confidence in Wang Shu and believed that Wang Shu could succeed.
Seeing Ren Zhonglun and Wang Changtian look over, he then said, "This 50% is not all owned by China Film Group, a large part of it will be distributed to foreign countries."
"You also know , 200 million investment, the mainland market alone is not enough to recover the cost.”
“If you want to make money, you must also add overseas markets.”
In this regard, Ren Zhonglun and Wang Changtian know clearly that "Taipei Trip" can enter overseas markets even without bringing in foreign film and television companies.
However, by entering the overseas market in this way, not only cannot it be released simultaneously in a short period of time, but the films are basically sold in packages and cannot participate in box office sharing.
For example, when Hong Kong films enter Baodao, they are asked by the local gangsters there to package and sell the films.
Another example is the introduction of foreign language films into the country. They have always been introduced in limited quantities in order to stimulate the market with the help of foreign language films and as one of the conditions for joining the WTO.
Unless it is a film selected by China Film Group Corporation, other films will not be able to enter the mainland market at all.
The same is true for overseas markets.
Local giants or the government will not easily allow a foreign film to make money.
Unless some film and television companies with multi-regional distribution capabilities can solve this problem.
This point, whether it is "Hero", "House of Flying Daggers" and "The City of Golden Armor" directed by Zhang Yimou, or "The Banquet" directed by Feng Xiaogang, and "Dou Ming Zhi" directed by Chen Kexin, etc. Films targeting overseas markets all have overseas film and television companies participating in investment.
In short, either we all invest together and make money together, or get out.
Ren Zhonglun and Wang Changtian then looked at Wang Shu, and Wang Shu said calmly: "Yishu Company accounts for 25%."
50%+25%, leaving 25%, Ren Zhonglun and Wang Changtian Breathed a sigh of relief.
The two looked at each other, and Ren Zhonglun immediately said, "20% of Shanghai Film."
Wang Changtian's eyes widened when he heard this, and he choked on the words he spoke. go back.
He worked hard together to organize this meal, and the light only accounts for 5%?
Ren Zhonglun saw something wrong with Wang Changtian's face, and said quietly: "With an investment of 200 million, 5% of the investment is 1000W, which is quite a lot."
1000W of capital investment is indeed a lot, but Wang Changtian believes that Wang Changtian The tree, willing to take a gamble, gritted his teeth and said: "10% light."
10%, which is an investment of 2000W.
The remaining 15% of SIPG is an investment of 3000W.
These days, if a company invests 30 million in a movie, it is already considered a very large investment.
If they had not believed in Wang Shu, Ren Zhonglun and Wang Changtian would not have dared to make such a move.
Instead, we will find several more companies to share the risks together.
After all, the investment of 3000W only accounts for 15%, and the mainland market alone will not be able to recover the investment 100%.
For example, if the box office of "Travel to Taipei" in the mainland is 300 million, then the producer and distributor can jointly share about 123 million.
After deducting the distributor’s share, the producer is left with about 110 million.
Shanghai Film Group accounts for 15%, which is a box office share of 16.5 million.
With an investment of 30 million W, even if the box office of "Travel to Taipei" reaches 300 million in mainland theaters, SIFF will still lose money.
Not only did he lose money, he also lost nearly half of it.
If you want to protect your capital or even make a lot of money, bet on overseas markets.
For other directors, Ren Zhonglun and Wang Changtian would not dare to make such a bet.
It's different now that Wang Shu is in front of him.
The success of "Terror Cruise" is still vivid in our minds.
What's more, for Ren Zhonglun and Wang Changtian, even if this investment is ruined, they still have to get on board.
With this experience, it will be easier to cooperate in the future.
If you quit, it may be difficult to have a future in the future.
Ren Zhonglun and Wang Changtian already knew that Han Sanping didn't want to bring the shadow and light with him at all, he only wanted to eat alone.
If Wang Shu hadn’t been more affectionate, today’s incident wouldn’t have happened at all.
"Shanghai Film 18%." Ren Zhonglun made a concession and spit out a number.
Han Sanping and Wang Shu sat speechless, why were they still bargaining?
"Light 12%." Wang Changtian did not show weakness and continued to increase.
Seeing that Wang Changtian did not give in, Ren Zhonglun could not keep his face and continued to bargain. Then he sighed and said: "Okay, 15% of Shangying."
(End of Chapter)