Chapter 94: Stunning beauty in green clothes, publicity and screening, going to heaven?
The popularity of "Legend of Sword and Fairy 3" is still fermenting.
This blockbuster fairy tale drama has a bit of the atmosphere when "Sword and Sword 1" was a hit, and it had a strong impact on the Chinese film and television industry.
The undisputed king of the small screen.
The popularity of Zhou Yutang and Liu Shishi continues to soar, which also lays a good foundation for the release of the movie "Those Years".
This year’s Lunar New Year stalls are very popular.
A lot of money was spent on the early stage promotions of Kung Fu Emperor's "Report of Investment" and Xiaogangpao's "Assembly", and the media and industry insiders unanimously praised them.
Finally, it was chosen to be released at the same time in December.
The investment in "The Letter of Investment" is about 200 million, of which the Kung Fu Emperor's salary alone is 100 million, which is still a friendly price.
Li Lianjie is very popular in Hollywood, with a salary of 15 million U.S. dollars. When he accepted the role of "The Proposal", he generously paid tens of millions of dollars.
In the first week of its release, the movie "The Legend" grossed 98 million yuan at the mainland box office and 9 million Hong Kong dollars at the Hong Kong box office. The national box office in the first weekend exceeded 100 million yuan, surpassing the 96 million first-week box office of the previous "City of Gold", setting a record The best performance for a Chinese-language film in its first week. Director Chen and the creative team opened the champagne.
However, in the second week, they encountered a strong sniper attack from the small steel cannon "Assembly".
"Assembly Number" took in a box office of 70 million yuan in the first weekend, which is slightly inferior to "The Call to Action", but it is very resilient. Xiaogang Pao led the starring team to launch a non-stop nationwide promotional tour. During interviews, he repeatedly made shocking remarks that shocked the public.
This is director Feng Da's usual method. Every time his movie is released, he will blast it, and the effect has always been very good. Enough audiences were attracted into the cinema to watch "Assembly".
The battle between the kings at the peak of the Lunar New Year was very fierce.
After all, the box office potential of "Assembly Number" is stronger than that of "Report".
In the end, it ended up with the failure of "Certificate of Investment". This large-scale production with a total investment of more than 200 million, the final box office in the mainland was less than 200 million, and the box office in Hong Kong was only over 20 million. Originally, It was expected to rely on Kung Fu Emperor's signature to capture the North American box office, but its performance was far below expectations.
As for "Assembly", the total investment was 80 million, the actors were basically Huayi's own family, and the total salary was only over 1 million. In the end, it earned 230 million at the box office, setting a new box office record for domestic war blockbusters.
At this time, Feng Xiaogang was at the peak of his life and career. Taking advantage of his big victory in "The Proposal", he accepted an interview with the media and said: "I, Feng, set the rules for domestic New Year films!"
Some media interviews asked him whether Director Feng was under any pressure because Jay Chou's "Slam Dunk" is scheduled to be released in February.
Director Feng was very rude and opened his mouth to quarrel: "Jay Chou can sing. Is it very popular at the box office? I remember he just made a movie, but I can't remember it. The box office was only 30 million. I really have no impression."
For a time, the domestic film industry was in a state of turmoil, and almost no one could compete with him.
Zhou Yutang took the time to watch these two movies in the cinema.
Personally, he still prefers the "Tou Ming Zhuan".
The plot of this movie is adapted from the Zhang Wenxiang Horse Stabbing Case, one of the Four Mysterious Cases of the Manchu Qing Dynasty. The story takes place in that dark and hopeless era, and the overall atmosphere of the film is inevitably a bit dark and heavy.
But the whole film still gave Zhou Yutang a big surprise, and a few lines were shocking:
"Today, Pang Qingyun, Zhao Erhu, and Jiang Wuyang have submitted their names and become brothers, trusting each other in life and death, helping each other in good and bad times, and bringing good and bad fortune to each other. Rely on each other and help each other in times of trouble!
Any outsider who messes with my brother will be killed as a matter of name!
Brothers who mess with my brother will be killed as evidence of the name of the world! , Mountains and rivers are allies, and if you violate this oath, heaven and earth will punish you!"
"My life is like walking on thin ice, do you think I can reach the other side?"
However, since its release, many viewers have expressed disappointment because they went to the cinema for the gimmick of Jet Li's action scenes. In fact, this is not a qualified action movie, but an excellent drama.
Zhou Yutang and Zeng Li came out of the cinema and breathed a sigh of relief: "Jet Li is going to win the Best Actor."
Kung Fu Emperor Jet Li's literary performance in this film can be said to have reached the level of reached the pinnacle of his acting career.
The interpretation of Pang Qingyun, a troubled hero who does whatever it takes to achieve his goals, is extremely perfect.
“Yu Tang, you really like this movie.”
The beauty in Tsing Yi, who had just returned to the capital after the announcement in Hangzhou, looked at Zhou Yutang with affection in her eyes.
Zhou Yutang carefully analyzed: "I like it very much, but the overall atmosphere is a bit heavy. For ordinary viewers, the viewing experience may not be enjoyable enough. It is the kind of film that needs to be savored. After a few years, this It must be a classic.”
“What’s for dinner?”
“I’ll cook for you, Sister Li.”
Both of them have it. I haven't seen her for months, and it's rare that the beauty in Tsing Yi returns to Beijing, so Zhou Yutang cooks it himself.
The candles were left over from the convenience store in Zeng Li's community last time, so they came in handy.
Simple steak with pasta, plus a bouquet of flowers prepared in advance by Zhou Yutang.
The beauty in Tsing Yi has endless surprises.
The two happily enjoyed a romantic candlelight dinner.
After the meal, we put away the dishes and cuddled on the sofa, watching TV and chatting.
Watching "Legend of Sword and Fairy 3" playing on the TV, Zeng Li looked up at Zhou Yutang's face.
The lower jaw is clear and superior and the nasal bones are high and straight.
The Four Beauties of the End of the World are indeed well-deserved.
"Is there something on my face?"
Zhou Yutang touched his cheek inexplicably, Zeng Li's eyes flickered, and he took the initiative to lean in and give her a sweet kiss.
A breakup was better than a wedding, and the beauty in green was extremely proactive, so Zhou Yutang had no choice but to comfort Sister Li.
After bathing.
Enter the time of the sage.
Zhou Yutang hugged the beauty in Tsing Yi and suddenly said: "By the way, Sister Li, have you read the book I posted a few days ago?"
"You said "Latent"?"
Zeng Li drew circles on Zhou Yutang's chest with her fingers, her beautiful and gentle face tilted up slightly, and her beautiful eyes stared at Zhou Yutang without blinking.
"Sister Li, I am very optimistic about this script. It took me several months to write it. The project is expected to start next year. Currently, Mr. Zhang Songwen is tentatively scheduled to play the male lead Yu Zecheng, and you will play the female lead. Protagonist Wang Cuiping. "
"There are no announcements for you during this period. You have to understand the role of Cuiping thoroughly."
Zhou Yutang gently rubbed Zeng Li's waist with his eyes. The gentle smile became thicker: "Have you read the script I gave you, what do you think of this role?"
When talking about work, Zeng Li became visibly serious and thought about it for a while. , and said: "Cuiping is a village girl who has lived in the countryside her whole life. She is uneducated. She doesn't understand any big principles, but she is very kind, but she always has her own persistence and belief in her heart."
After all, she was born in the Nine-Six Immortal Class of Chinese Opera, and the beauty in Tsing Yi's professional abilities are still online.
Zhou Yutang nodded slightly and said thoughtfully: "Sister Li, your understanding is very good."
"Cuiping is just a village girl. She has never been out of the Loess Plateau or the Loess Plateau. She has seen the world, chatted, had no culture, no education, and was filthy. But when she gained unwavering faith, she had a shining point that could impress people. She was a very lovely village girl. "Gu."
"I know how to impress people. Can you please remove your hands from my butt?"
Zeng Li glanced at Zhou Yutang angrily.
Zhou Yutang stopped her hand and said calmly: "Sister Li, there is a problem that needs to be solved. You are too beautiful." , the appearance can be solved with makeup, there is no problem, but the way you express it, I am still a little worried. "
Looking too outstanding, it can attract the public's attention, which is undoubtedly a huge factor for celebrities. Advantages.
But for an actor, this is not the case.
Good-looking people will always be discriminated against.
The audience will pay more attention to your appearance rather than your acting skills. You often have to put in more effort, even at the risk of destroying your image and making a fool of yourself, in order to gain the audience's recognition.
Hollywood’s Leonardo DiCaprio and Charlize Theron are the best examples.
DiCaprio stunned the world in Titanic, and has had many outstanding works since then, but he accompanied him all the way. It was not until he let himself go and destroyed his image that he won the Best Actor crown.
Charlize Theron is also breathtakingly beautiful. She acted ugly in "The Devil Wears Prada" and gained 30 pounds, instantly becoming the queen of the show.
“I understand what you mean.”
Zeng Li suddenly nodded: "Well, during this period, I will go to the countryside to live a kind of life, observe Cuiping's living conditions up close, and then think about this role."
"As expected of her. My sister Li is so professional."
Zhou Yutang praised: "I have arranged the location, you can go directly there when the time comes."
Wait
Zeng Li. A hint of surprise appeared in her beautiful eyes, and she immediately glared at Zhou Yutang.
Brother Yu Tang is afraid that he has already made arrangements.
I just analyzed the script for myself, but I’m just waiting here.
Zhou Yutang read a lot of information from the Tsing Yi beauty's eyes, and smiled: "Sister Li, you know, I just want to experience life, there is no other meaning."
Zeng Li After becoming popular in "Want to See You", she was considered a second-tier female star in the industry and the first sister of Jiangdong Film and Television Culture Studio.
My own planning and layout has thrown people into the countryside. It is called to experience life, but in fact it is just to be a village girl, which is more or less unjustifiable.
"I follow your arrangements."
Zeng Li lay on his side in front of Zhou Yutang's chest, looked at his side face, and smiled: "When will I go, I will tidy up first."
"The day after tomorrow. I'll let Sister Shuang book the flight tickets. Then I'll ask the little assistant with bob hair to accompany you there."
"Pfft! Don't keep calling people bob hair or something like that. It's so unpleasant. The one with a name is Li Wenwen. Wenwen is a very nice person and is still a fan of yours.”
“Really?”
Zhou Yutang sweated.
He really didn’t remember it. The main reason was that this little assistant with a bob-headed head was now working as an assistant for Zeng Li, making announcements everywhere. He rarely met him in the studio, so he didn’t have much impression.
“Don’t torment this little girl.”
Zeng Li smiled brightly, and stretched out her hand to Zhou Yutang coquettishly: “I’m not that coquettish, I’ll be there alone then. Bian, there are a lot of things going on in the studio now, Wenwen can still help, the post-production of the film is done, right?”
“The finished film has been submitted for review.”
Zhou Yutang gently hugged the beauty in Tsing Yi.
Zeng Lixiu's cheeks turned red and she bit her lip and said, "Then I may not be able to come back to watch the premiere, so I will give you a New Year's surprise in advance."
"Is there any more surprises? ”
Zhou Yutang suddenly felt moved.
“You have bad thoughts when you look at Golden Armor.”
The blush on Zeng Li's smooth and white skin became thicker and thicker.
Rustling.
There was a soft sound of clothes rubbing against each other in the bedroom bathroom.
It is very touching.
The door opened with a creak. "Hiss!"
Zhou Yutang sat up straight and took a breath of cold air.
He saw a beautiful woman in Tsing Yi wearing a gorgeous Queen's palace dress.
The lotus steps move lightly, the waist is slender and the high waist is bent, and everyone bows down:
"I, my concubine, pay homage to the king."
After a night of being addicted to the emperor, Zhou Yutang finally understood.
Why were there so many foolish kings in ancient times?
After a brief moment of tenderness, Zhou Yutang sent Zeng Li off to the plane the next day.
The movie "Those Years" has received the Dragon Award, and Zhou Yutang is mainly busy with one thing these days.
Meeting.
Had a meeting with Guangguang's Li Xiaoping to discuss the schedule and promotion plan for "Those Years".
It is finally scheduled to be released on February 10th, and there will be a very strong opponent "Slam Dunk" at the same time.
Zhou Yutang found that he and Jay Chou were really destined.
In the second half of the year, the media has been hyping up the biweekly battle in the music industry, and this time the battlefield has spread to movies.
Jay Chou is also very energetic. The movie "The Secret" was only released this year. In between, he released an album and went on a world tour, followed by "Slam Dunk".
The enemy is the king of Chinese music, which is really powerful.
Anyway, the results of the internal meeting at the Rays were not optimistic.
Personally, Zhou Yutang doesn’t care.
Mainly, he was very confident in the quality of "Those Years" and focused his energy on publicity and marketing.
Variety show promotion, online marketing promotion, offline advertising, theater billboards, trailer placement, combined with the physical book publication of "Those Years".
Arrange everything that can be arranged.
Zhou Yutang took the lead in starting the group.
He posted a short essay on his Sina blog.
Tell me this beautiful story about youth.
At present, the number of hits on Zhou Yutang’s blog has exceeded 50 million. This is a very real number. The number of hits on the current blog is real and there is no water. Except for Xu Jinglei and Han Han, etc. As a blogger with over 100 million clicks, Zhou Yutang can be considered a top blogger at this time.
The response to his short essay was quite enthusiastic.
Huang Xiaoming and Gao Yuanyuan also helped Zhou Yutang publicize during media interviews.
In addition, Xu Cainv knew that a movie written, directed and starred by a junior from the film school whom she admired was about to be released, so she took the initiative to help publish a blog about rainbow farts.
Zhou Yutang called to express his thanks, which was an unexpected surprise.
This sister is also one of the four great actresses, a veteran of marketing and character design, and her number of fans is unparalleled in domestic entertainment.
Especially this year, she also participated in the big project "The Proposal", starring with Li Lianjie, Liu Tianwang, and Jingcheng Wu. She has a good reputation. Xu Cainv's career has also reached a higher level, and she was directly praised by her fans as the only goddess among the four major Huadans. .
Moreover, Xu Cainv’s fans are somewhat literary and artistic, and they are very fond of sentimentality. "Those Years" will probably attract many of her fans to the cinema.
In late January, the one minute and thirty second trailer of "Those Years" began to be released.
It begins with a clean white shirt hanging on a clothesline, fluttering gently in the breeze, with a faint ballpoint pen mark on the vest.
Wearing a white shirt, Zhou Yutang turned her head and raised her eyebrows, showing a heart-stopping smile.
In the middle of the clip, which is quickly edited, Liu Shishi smiles brightly outside the classroom and various details of campus life are interspersed, focusing on highlighting the atmosphere close to reality.
The last thirty seconds are the most classic part of Zhou Yutang and Liu Shishi’s Heavy Rain.
“Naive!”
“Yes, I am naive, that’s why I chase a girl like you who studies hard and studies hard. I am naive, that’s why I insist on chasing you for so long!”< br>
"Then don't chase me! Idiot!"
"Yes, I am an idiot!"
"Big idiot!"
The camera scanned the back of Zhou Yutang walking away alone in the rain, and finally settled on Liu Shishi, who was dying in the rain He covered his mouth and burst into tears.
The sincere emotions don’t look like acting at all.
This scene is heartbreaking to watch.
It is a campus youth story with a clear and simple context, but it makes people want to know what exactly happened.
Finally, the screen turned black, and a line of artistic subtitles floated across.
February 10th, "The Girl We Chased Together in Those Years", those youthful and beautiful years are like a poem.
Zhou Yutang is personally very satisfied with this version of the trailer, and asked Sister Shuang to do an investigation.
1,000 target movie-watching groups aged 18-35 were randomly selected. More than 800 of them expressed interest in this trailer after watching it. Some people felt that the trailer revealed Several details made them feel very friendly, and quite a few people were attracted by Zhou Yutang and Liu Shishi, and would go to the cinema to watch it.
The preliminary publicity went very smoothly.
Zhou Yutang was full of confidence in "Those Years" and held several meetings with Li Xiaoping to propose a screening plan. Li Xiaoping also respected Zhou Yutang's opinion and said straightforwardly:
"I'll do it" Arrangement."
Li Xiaoping did not trust Zhou Yutang blindly.
At the beginning, she only had expectations similar to lottery tickets for this low-cost investment project.
A newcomer who just debuted, he wrote, directed and starred in a movie to test the waters.
If you can win the lottery, that would be a good thing.
If I thank you for your patronage, you will at least get in touch with a potential newcomer like Zhou Yutang.
With the talent of this young man, even if he fails once, he may not have the opportunity to rise in the future.
But after participating in the entire filming process of the film as a producer, and later watching the finished film, Li Xiaoping was already aware of the quality of the film.
Spotlight.
This is an indispensable step in the film promotion strategy.
The concept of spot screenings originated from Hollywood, where the entire system is quite mature. It refers to the fact that before a movie is officially released, the producer designates it to be released in some theaters in advance, and usually invites some well-known people in the industry. Critics, media and a small audience attended the event.
The main purpose of screening is also to win word-of-mouth in advance after the movie is released. At this stage, the Internet is not so developed, and it takes a certain amount of time for word-of-mouth to have its influence.
Word of mouth will, to some extent, involve the scheduling of movies.
Very simple reason.
Theatrical chains will value movies with good reputations, because this means that the quality of the movie is acceptable and has been favored by professional film critics. It may be recognized by more audiences after it is released.
After all, it’s all about making money.
Zhang Yimou had played this trick a few years earlier.
Lao Mouzi's "Hero" pioneered domestic screenings. The producers held a seven-day screening in Shenzhen in advance. The response was quite good, and it also attracted more audiences later. Cinemas have created favorable conditions.
Zhang Yimou took the lead in updating the film industry's version of the game, and everyone followed suit.
Generally speaking, the better the reputation of a movie, the more suitable it is for screening.
Only films that are confident enough in their quality will choose to screen them in advance on a large scale. In this way, the film can get a good reputation in the early stage, and then cooperate with the release from the distributor. publicity.
In this way, more audiences can be attracted to the cinema after the movie is released.
As long as the movie's reputation is stable, it will have a positive impact on the subsequent box office of the entire movie.
…………………………
Beijing.
UME International Cinema.
Fang Ping walked into the cinema and greeted several colleagues.
The accompanying assistant carried the bag and followed beside him. After greeting a few old friends, he found a seat and sat down.
As the editor-in-chief of China's top film magazine "Times Movie", she has good connections in the industry.
The "Assembly Number" and "The Call to Action" released in December have already given her a lot of surprises, and then Zhou Xingchi's "Yangtze River No. 7" is also of excellent quality.
February also includes Zhou Yutang’s “The Girls We Chased Together in Those Years” and Jay Chou’s “Slam Dunk”.
She had watched the finished film of "Slam Dunk" and originally had certain expectations for the Chinese music king who had made "The Untold Secret". However, after watching the movie, she was very rude. I gave a negative review in my column:
“A movie should at least have a complete and full storyline, that is, the plot. If it cannot do this, it should at least have a decent plot. framework, and then fill it with content. The framework of "Slam Dunk" is loose and the plot is fragmented. The content is probably those vulgar jokes. Unfortunately, these baggage are not funny at all, and even make people feel embarrassed. Fortunately, Jay Chou can also sing and play. If it’s not enough, you can make it up with songs.”
Fang Ping has always been so strict when it comes to movies.
Today I came to the screening of "Those Years" to see the quality of Zhou Yutang's films, which have been in the limelight recently.
The movie hasn't started yet, Fang Ping crossed her legs, looked at the starry eyes of the assistant beside her, and smiled: "Are you a Zhou Yutang fan?"
"Well, Boss."
"He seems to be very popular in Tianya recently?"
"Yes, he is recognized as one of the Four Beauties in the World, an ancient-style male god, and very talented."
"Haha, he is indeed very talented. The TV series he wrote at the beginning of the year was very exciting."
>"Boss, "Legend of Sword and Fairy 3" was also written by Zhou Yutang."
"Oh? The "Let's Get Married" a few months ago seems to have been written by him as well."
< br>Fang Ping dusted her trouser legs, a little surprised.
Zhou Yutang.
It’s this young man again.
He has produced several hit scripts in a row. Is he going to go to heaven?
I have some expectations for this movie written, directed and starred by Zhou Yutang.
Soon.
The show begins.
(End of this chapter)