Chapter 230 A hit work, a hot preview
“Yu Tang, congratulations to “Snow Leopard” for its huge ratings success.”
“Ouyang Yang has a unique vision and won this drama. There is no The publicity work coordinated by Mango Channel will not achieve the ratings of "Snow Leopard" today. "
"I am modest. The platform is important, but it still depends on the quality of the TV series itself. Even if Snow Leopard is placed in the Magic City. It was broadcast on the TV station, and it had the same effect."
After receiving a congratulatory call from the director of Ou Yangtang, Zhou Yutang also had a smile on his face while exchanging pleasantries.
The mood is quite good.
After the screening of "Snow Leopard", several TV stations bid. When the price reached 1.2 million, the remaining TV stations had already withdrawn from the competition.
Only Mango Terrace and Modu Terrace followed through with their bids.
Mango Channel beat out the Magic City TV station for a single episode of 1.38 million, and won the first-round exclusive rights to the Snow Leopard TV series.
Modu TV gave up following the show because it considered that the station had just accepted a large-scale anti-war drama of the same type, so it missed out on "Snow Leopard".
Zhou Yutang received news from Tian Ming just last night. With the popularity of "Snow Leopard", the deputy director of the film purchasing department of Magic City TV Station was severely criticized by several big leaders in Taiwan after he returned.
Don’t look at the usual TV festivals or movie receptions where the leaders of the film purchasing department of those TV stations are chatting and laughing and have a good relationship.
In fact, the competition among satellite TV stations for ratings has never stopped.
Mango Channel, as a long-established leading satellite TV station, now has the leading stick that symbolizes the peak of domestic TV ratings being snatched away by Modu TV. How can it be reconciled?
"Snow Leopard" helped him recover a city. However, the anti-war drama that Modu TV spent a lot of money to buy had poor ratings, and the situation was a bit embarrassing.
Ouyang Yang's voice sounded relaxed and cheerful: "Yu Tang, how is the variety show planning plan you mentioned going? Mango TV can fully support you."
"I have been busy doing movie promotions recently. Work."
Zhou Yutang laughed: "Leave it to the company's variety show planning department to refine the details. It won't take long for the specific plan to be made."
What he was talking about with Ou Yangyang was " The variety show "Where Are We Going, Dad?" is still planned by him.
“Okay!”
Director Ouyang Yang cheered up and said happily: "The pace of urban life is too fast now, and it is difficult for parents and children to have the opportunity to share family happiness. I think your outdoor parent-child interactive reality show is very promising, so try to speed it up. The post-production planning can be perfected while producing."
After ending the call with Director Ouyang Yang, Zhou Yutang shook his head and laughed.
For a TV station with both ambition and strength, variety shows and TV series are the two pillars that support the TV station’s ratings.
Especially in recent years, variety shows have become more and more influential, and their effect in driving ratings has become more important and obvious.
Ou Balcony Chang obviously couldn’t wait.
He wants to tell Modu TV who is the talker of the domestic satellite TV station.
There is competition among TV stations, and the water here is very deep.
But it does not harm Zhou Yutang's interests at all.
On the contrary, he benefited a lot from this relationship.
In general.
The TV stations that have mastered the channels are superior and have a transcendent status.
Celebrity artists absolutely dare not offend the TV station, otherwise they will definitely not get any good results, and in serious cases they may even face being banned.
But for now, no first-tier TV station in China has openly targeted Zhou Yutang. At most, they don't interact with each other.
But even Zhejiang Lantai, which has always had a bad relationship, has been pursuing the opportunity to repair its relationship with Zhou Yutang.
The reason is also very simple.
The film, television dramas and variety shows produced by Zhou Yutang are all hit works.
Such a TV station’s ratings leader.
If you dare to target him, Zhou Yutang will turn around and cooperate with the enemy, beating you until you can't hold your head up.
The example of Magic City TV Station is here. With Zhou Yutang’s influence and the high-quality variety shows and film and television resources at his disposal, he can completely support any satellite TV station to take over.
As far as the current situation is concerned.
The top three national satellite TV stations, Mango, Magic City, and Jiangsu Province, all have close relationships with Zhou Yutang, and the two work together.
The three TV stations seem to have formed a subtle but solid relationship.
And Zhou Yutang was able to make ends meet, quietly making a fortune.
Zhou Yutang took the time to go to the mountain school.
Let Mr. Zhou take care of the students, either to eat or drink, or to go out and have fun.
Zhou Yutang was afraid that she would lead to bad prospects in his company.
It happened that Zhang Songwen had finished filming "Before Dawn" and had a relatively relaxed vacation, so he was invited to teach.
"Brother Songwen, how are you? How about these two newcomers to the company?"
"Reyi Zha is very talented, and his acting skills are already at a very good level."
Zhang Songwen’s expression was very calm: “As for Guli Naza, she has a lot of room for improvement”
A statement about high emotional intelligence: There is a lot of room for improvement.
Low emotional intelligence: That means no acting skills.
This is normal.
If an 18-year-old girl who has never been exposed to acting has acting skills, she is extremely talented.
Guli Nazha relies on her appearance to make a living, and Zhou Yutang didn’t expect her acting skills to be outstanding.
Enroll in Nortel and receive basic teaching, and then the company's famous teachers will start a small study, as long as you can get by.
As for Re Yi Zha, both Zhou Gongzi and Zhang Song Wen spoke highly of her, and they would give her a chance to practice in some dramas if possible.
"Brother Song Wen, congratulations, "Before Li Ming" has good ratings."
"The ratings have been blown up by "Snow Leopard". Now Ruojun is really amazing, his acting skills I have made great progress, and I suddenly feel like I am getting older.”
The two had some time to chat, and Zhang Songwen said with some emotion: “I also watched the drama "Snow Leopard", and it was really good. ”
"Before Li Ming" starring Zhang Songwen also has a ratings of 2.85%. This year, when the ratings are declining, it can definitely be regarded as a hit drama.
Director Liu Jiang led a luxurious lineup of Hai Qing + Lin Yongjian + Zhang Songwen, and also gave wonderful performances to the audience, and the reputation is very good.
But "Before Dawn" is still no match for "Snow Leopard", an unexpectedly ferocious dark horse.
Since it was released on Mango Channel, the ratings have exceeded three before the broadcast is even halfway through, and it has won the first place in the ratings of TV dramas in the same time period in the evening.
The ratings have been soaring all the way, surpassing the rest, and Zhang Ruojun's popularity has also skyrocketed.
Sohu's boss Zhang probably couldn't bear to see boss Jia throwing money so much, so he decisively negotiated with Jiangdong Entertainment and immediately won the online broadcast rights of this TV series with the potential to become a hit at a sky-high price of 60 million yuan. Pack it up and take it with you along with "Hello, Old Times".
Mr. Zhang is suffering because he has too much money.
Zhou Yutang was kind enough to help Boss Zhang ease his pain.
However, Sohu does have a strong foundation, and these two dramas are worthy of the money Mr. Zhang spent, and their performance on the video platform is almost heroic.
"Hello, Old Time" has brought a lot of traffic to Sohu, and "Snow Leopard" has dominated the daily click-through rate rankings for two consecutive weeks, boasting more than 57 million views. Heroes.
I haven't seen Zhang Songwen for a long time, and the two made an appointment to eat fish.
Zhang Songwen drank a glass of wine and stopped his chopsticks: "By the way, Yu Tang, I have another show next. I may have to go to the hospital to stay for a while, and I won't be able to teach for a while. You need to arrange it."
"Is it "The Art of the Heart"?"
"Yes, this time he plays a doctor."
Zhang Songwen nodded slightly. He nodded and chatted with Zhou Yutang about the script and characters.
His performance method is to summarize the behavior patterns that fit the characters through careful observation and thinking, and then design some special and realistic little actions for the characters in the play.
For example, if he wants to play a fish seller, Zhang Songwen might squat in the wet market for a month or two and carefully observe what the real fish seller does on a daily basis.
The same goes for playing a doctor.
Zhang Songwen gradually constructed this specific character through close observation of the doctor's work and living habits.
This is a laborious way of performing, but undoubtedly effective.
In order to film "Sister Tao", Dexian Ye stayed in a nursing home for a long time, even carefully considering the length of her fingernails.
But few actors currently do this.
Unknown actors only play minor roles and have no room to express themselves.
As for famous celebrities and actors, their time is very precious.
If they had the skills to do so, they would have already taken on a few more dramas and endorsements under the arrangement of their management team, which would have earned them millions of dollars.
Xu Ming, from the company's TV drama business department, suggested giving Zhang Songwen more dramas and endorsements, but Zhou Yutang rejected it.
Everyone has their own familiar performance rhythm.
Zhou Yutang is positive about Zhang Songwen doing this.
It is also such a meticulous performance.
Just now Zhang Songwen was created.
"Sister mani, why did you think of calling me?"
"Haha, Yu Tang, your suggestions for "The Art of the Heart" are very good."
The familiar voice of Huo Wenxi It sounded as good as ever: "What have you been busy with recently?"
"Preparing for the promotion of "Big Shot"."
Zhou Yutang laughed: "Over there, "Anti-Drug", preparations How’s it going?”
"The schedules of Liu Qingyun and Zhang Jiahui have been freed up, and we have communicated with Huang Xiaoming and Gao Yuanyuan. The filming will probably start in November. Do you want to come over then?"
"Sister Mani is really neat in doing things, no wonder Boss Yang is so relieved."
Zhou Yutang laughed: "I will make arrangements when I see if I have time, and I will leave the matter to Sister Mani."
"I just work part-time. My life is not as good as yours, Ah Tang, so we have time to drink tea together.”
Huo Wenxi also smiled happily. She holds a high position in the Yinghuang Group and is Boss Yang's right-hand man. She is definitely flattered by others.
But the kind words coming out of Zhou Yutang’s mouth undoubtedly benefited her a lot.
After a brief chat, Zhou Yutang hung up the phone.
Liu Liu, a female author, had a great response last year with her book "Dwelling in a Small House", and this time she also wrote "The Art of Mind".
This drama is a TV series led by Shanghai Film Group and jointly produced by Yinghuang Group and Jiangdong Entertainment. Zhou Yutang took 20% of the share and was also named as the producer and provided specific guidance for the entire drama.
Some time ago, Huo Wenxi, the person in charge of Yinghuang in the Mainland, came to Zhou Yutang to talk about this drama.
Some books written by female authors often have a common problem.
Talk about love regardless of occasion or time.
In "The Art of the Heart", there is a scene where the doctor and the nurse are flirting in the operating room. What did the patients and the audience think when they saw it?
Huo Wenxi handed the script to Zhou Yutang. He found connections and hired professional doctors as consultants to modify the plot as appropriate.
This is a TV series with realistic medical themes that is rare in China.
After all, the script needs to be a little more serious and show enough professionalism.
However.
Zhou Yutang's heart moved slightly.
His fingers tapped the table thoughtfully.
Workplace drama seems to be a pretty good idea.
…………………………
The entertainment industry is very lively in August.
"Earthquake" is still ravaging the movie market. After setting a new box office record, the daily box office growth has dropped significantly, but it is still steadily approaching 600 million.
Boss Jia, chairman of LeTV, also rang the opening bell on the Shenzhen Stock Exchange. LeTV’s opening price reached 49.44 yuan, which was 20.24 yuan higher than the issue price of 29.2 yuan, an increase of 69.32%.
In one day.
Boss Jia has a net worth of over 10 billion.
When Tudou, Youku and other video websites saw this, they even tried their best to burn money.
The crazy influx of a large amount of capital has led to an overall increase in remuneration in the film and television industry.
Zhou Yutang has been busy with publicity work recently. This time "Big Shot" spent 18 million in publicity funds.
Posters, hard advertisements, and billboards at bus stations, subway stations, and cinemas were put up in various major cities. Almost all traditional publicity channels were put in place.
This is just the first step.
Then comes the variety show.
The flagship programs such as "Entertainment Live" and "Best Live" on the other side of the light have been scheduled, and other star interview programs such as "Very Quiet Distance" are also arranged, and then Mango's " "Tian Tian Shang Shang" and "Happy Camp".
As for Modu Terrace.
"Running Man" is undoubtedly Zhou Yutang's exclusive promotional area. The latest ratings of "Running Man" have exceeded 4.3%. It is definitely qualified to be called a domestic phenomenon-level hit variety show. As long as it goes one step further and breaks through the 5% mark, Guan, another national-level variety show will be born.
Zhou Yutang has already sent a notice to Mingjie Company to plan a program for "Big Shot", and he and Fan Binbin will be guests together.
Online marketing and promotion is also very important. When the first trailer of the movie was released, it immediately aroused an extremely enthusiastic response.
The trailer begins with several producers including Jiangdong Entertainment, China Film Group, Enlight Media, Shanghai Film Group, and Yinghuang Group.
The opening depicts the low-level old policeman Sun Dasheng played by the little guy Hu Jun.
Then switch directly to Zhou Yutang's life of revelry and extravagance.
A sharp contrast.
Then there are the highlights of the club box.
The scene of Jay Chou flashed by.
Wearing a suit and vest, with a cigar in his mouth, Zhou Yutang hugged Fan Binbin and Tang Yan.
That arrogant and domineering face makes people shudder.
Hu Jun said to Zhou Yutang with a stern face: "Director Zhao, people are doing it, and God is watching. As long as you are alive, you cannot break the law."
Zhou Yutang responded with a slight expression. A wicked excited smile.
Then.
The pictures of Xu Guangtou, Guo Tao and others flashed by.
The trailer ends with a nightclub filled with demons.
Zhou Yutang hugged the two girls.
One is Guli Naza, who has a stunning appearance, and the other is Reyiza, who has a busty figure.
He waved his hand gracefully.
The top DJ who spent a lot of money to invite to the nightclub suddenly shouted to the microphone:
"All purchases tonight will be paid by Mr. Zhao!"
The trailer fell into black amidst the crazy cheers of the women in the nightclub.
Then.
Zhou Yutang, who represents a big shot in the chaebol, has a slightly sinister and cold face at the top, and the old policeman Hu Jun's resolute face, which symbolizes the low-level people below, seems to be looking at each other.
One party is contemptuous.
One party is angry.
Finally, the time of the movie’s release jumped out.
The trailer, which lasts for 1 minute and 45 seconds in total, makes people feel unfinished after watching it.
This version of the promotional video was released, and the audience's appetite was whetted.
I can’t help but be curious about the plot of this movie.
For the general audience.
This movie seems to have unveiled the mystery of the extravagant lives of the top rich second generation who are far away from their lives.
People always have selfish desires.
Who is not curious about what the lives of the rich second generation are like?
Anyway.
The stimulation level is immediately maxed out.
The discussion on the Internet is almost crazy,
"You are a good governor of Jiangdong, but you will become bad when you have money, right?"
"Support Fan Binbin and Tang Yan , playing with one dragon and two phoenixes! ? Scumbag, are you worthy of Liu Tianxian? "
"Is it really possible to make this movie? "
"It's so exciting, I must watch this movie."
"Qiao Feng VS Lone Agent, who won in the end?"
"Qiao Feng has no BGM, so he is no match for Zhou Yutang."
"Is there any good person out there, who are the two beauties Zhou Yutang hugged in the nightclub?"
"Just watching the trailer, Zhou Yutang gave me the creeps!"
"The Governor seems to have evolved since he won the Best Actor, and his acting skills are simply explosive."
Gulina stayed in her sister's apartment, holding a tablet and reading the online comments with joy.
She usually lives in the apartment rented for her by the company, but Nazha's sister also works in the capital, and sometimes she goes to the house her sister rents in the capital for a get-together.
“Nazha, what are you giggling about?”
Sister Nazha just came out of the shower and saw Nazha himself being silly and happy.
"Sister, I'm going to be popular."
Gulinazha immediately handed the tablet in his hand to his sister like a treasure: "Look at this."
Gulinati said aside Wiping his wet hair with a towel, he watched with interest the trailer clip that Naza clicked to play.
Not long after.
She stopped wiping her hair.
Everyone was attracted by the trailer.
Guli Naza laughed again: "Sister, have you seen me? I'm pretty, right?"
"Ah? Do you have me?"
Guli Natty was stunned for a moment and shook her head: "Where are you? I was watching your boss just now. He is really handsome, but he looks bad."
"The boss is acting in this drama It’s the villain, the rich man.”
"Oh, that's no wonder. I'll watch it again and reflect on it."
Gulinati played the trailer again and started watching it while wiping her hair.
After watching it, I couldn't help but asked out of curiosity: "Nazar, is your boss always like this? It doesn't feel like he is acting."
"Sister, you don't know how to act? Is this called acting?"
Gulinaza puffed up his chest and said with a little pride, "My boss is the youngest actor in history."
"Okay, okay, okay, I know your boyfriend is awesome, let's go watch this movie together then. I think it's quite good."
"Of course, the movie made by the boss is definitely a top-quality movie. ."
Gulinazha nodded before reacting: "Sister, did you see me just now? I am the beauty in my boss's arms."
"I've been watching Zhou Yutang. It seems that there are Fan Binbin and Tang Yan, and you?"
"At the end!!!"
Guli Nazha directly played the trailer again, then clicked pause when it was about to end, and shouted excitedly:
"Sister, look, this is it, I am in the boss's arms. ! ”
(End of this chapter)