Chapter 297: Turning stone into gold, everyone comes to please
Late May.
A photo went viral on the internet.
The photo was probably taken in winter.
The protagonist is Zhou Yutang.
In the photo, Zhou Yutang is wearing a black sweater and a peaked cap.
It looks like some great directors.
He crossed his shoulders with his hands, supported his chin with one hand, and looked at the monitor with a solemn expression.
Very involved.
Even a little shocked.
This photo is one of the behind-the-scenes stills from the movie Mr. Tree.
It was also captured by the photographer while Zhou Yutang was doing editing work with the director.
Due to low expectations for the box office, "Mr. Tree" was not promoted by a popular variety show. However, after this photo was circulated, coupled with Zhou Yutang's shocking copywriting, it directly became a hot search on Weibo.
"What's going on, what's going on, this handsome guy is even shocked."
"I heard that Bao's acting skills in this movie are called gods. I'll go and see it then."
"It's a literary film, it won a lot of awards. It's worth watching."
Zhou Yutang was shocked more than 800 times a day.
I don’t know who took the screenshot and made it into an emoticon.
Nowadays, in social chats between friends, if you don’t post the shocked expression of handsome guy Zhou Yutang, you are not keeping up with the trend.
The subsequent promotion of the draft also caused the attention of "Mr. Tree", a small-budget literary film, to skyrocket.
The entertainment industry has just taken off these days and is still in the stage of wild growth.
Movie marketing routines cannot be said to be advanced.
Whenever a film or television drama is released, they either publish a press release to boast about how good the drama is, or they play the emotional card and drop a few little pearls during the interview to express how difficult it was to film.
When Zhou Yutang had a meeting with the film business department, he briefly mentioned a few points.
Let made several publicity plans.
This photo unexpectedly went viral and became a current marketing hotspot, attracting a wave of exposure.
It also made many people curious about Wang Baohao's acting skills.
How will this play out?
How could Zhou Yutang, the handsome guy, be so shocked?
The essence of marketing.
The main thing is to arouse the curiosity of the audience.
As long as the audience can enter the theater, it is considered a success.
The time has entered June, and "Mr. Tree" has been released directly after a simple publicity work.
The box office of the movie on the first day was only 8.8 million, but the whole circle was shocked.
This is a literary film.
People like Section Chief Jia, Wang Xiaoshuai and others are all masters of literary films.
Only those who have made art films know how difficult it is.
After it was released, no one paid attention to it, and there was no film schedule. Compared with those commercial movies with big casts, it is like grandma doesn’t care and uncle doesn’t love it
After the release of a literary film, The total box office may not reach more than 8 million.
“How much?”
When Section Chief Jia heard the first-day box office report sent by his assistant, he almost fell off his office chair.
“8.8 million on the first day.”
“Real or fake.”
Chief Jia’s expression twitched, and he couldn’t believe it, and took the details I took a closer look at the box office report and sighed: "I'm convinced that the Midas turned into gold."
This first-day box office data.
In today’s movie market where box office is over 200 million, there are as many films over 100 million as dogs.
It’s really not enough.
But for a literary film.
According to the Trinity Law, the cost has been recovered at the box office on the first day.
Such a first-day result is certainly due to the hot marketing, but the more important reason is that there are no strong competitors at this time. Several imported blockbusters have been released for at least half a month.
For the movies produced by Jiangdong Entertainment, many production companies in the industry are keeping an eye on them.
No one had any expectations for the box office of "Mr. Tree" before. When the box office came out on the first day, a lot of people were disappointed.
“Wang Baojun’s acting skills are really good.”
“No wonder everyone said that he would be selected into the Beijing Film Academy teaching materials.”
“There is a reason for Zhou Yutang’s shock, but the story is too frustrating. , looks unhappy.”
"Chief Jia's old fans said that this is the tone of literary and artistic films."
Many viewers entered the cinema with curiosity and after watching the movie, they decisively praised Wang Baohao's acting skills. , Douban score is as high as 8.8.
The audience understood Zhou Yutang’s statement on Weibo that Bao Ru deserved a best actor trophy.
Of course.
The plot of this movie is not very attractive.
If you are not a special fan of literary and artistic films, you may even find it a bit difficult to understand after watching it.
On the second and third days, the average daily box office remained at around 8 million, and it did not drop to 6 million until the fourth day.
According to the estimated daily box office trend on the Maoyan APP, there is little hope of the box office breaking 100 million, but there is hope that it will hit the 50 million threshold before it is released.
Lin Xiong, the manager of Jiangdong Entertainment’s film business department, almost turned into a smile.
This is an achievement that fell from the sky.
The employees in the film business department are also more excited than the last.
The year-end bonus for the entire department will be increased this year.
In their hearts.
Zhou Yutang is simply a god-like existence.
The company did not invest too much promotional resources in the movie "Mr. Tree".
However, this publicity plan unexpectedly became popular, and the exposure it brought was enough to be worth millions of publicity expenses.
Many production companies and experts in the industry are eyeing Zhou Yutang.
The cost of Mr. Tree is no secret either.
Only the cost of two million, previously relying on overseas copyrights has not only recovered the cost, but even made eight figures in small profits.
Now the domestic movie box office is here.
And you can make a steady profit.
The key is that it was shortlisted for the main competition in Cannes and won important awards at the Shanghai International Film Festival.
All of a sudden.
Jiangdong Entertainment’s reputation has also risen sharply.
An expert in the film and television industry made a professional analysis: "This small-budget literary film, without the exposure and support of Zhou Yutang, a popular person, and without the popularity of pre-release marketing events, would have been achieved by Wang Baoyu alone. The box office appeal is impossible to exceed 5 million. I can only say that Zhou Yutang’s current popularity is really terrible for a movie’s box office.”
A well-known producer in the industry also said: "What makes Zhou Yutang great is not only his popularity, but also his ability to manage film projects. No one in the industry can match him." When making a movie, controlling the quality of the movie is only the foundation.
It is also important to do a good job in marketing.
Zhou Yutang taught a lesson to the entire entertainment industry, directly leading to an updated version of film marketing methods.
The box office of "Mr. Tree" is still growing slowly, and the final results will take some time.
The official website of Jiangdong Entertainment has announced specific information about two more movie projects.
One stone stirred up a thousand waves, and stars in the entire entertainment industry became restless.
The starring cast of "囧囧" has been confirmed.
The outside world has focused their attention on the movie "Xiu Chun Dao".
Lu Yang himself is only slightly famous, but with the aura of producer Zhou Yutang and main control of Jiangdong Entertainment, this movie is extraordinary.
The script is now basically complete.
The costumes and props are already being prepared, and Jiangdong Entertainment also announced the start of the first round of auditions for "Xiu Chun Dao".
Mainly the three brothers Jinyiwei.
The boss, Lu Jianxing, is expected to be around forty years old.
The second eldest child, Shen Lian, has the most roles and is required to be around thirty years old.
The third youngest, Jin Yichuan, is required to be between 20 and 30 years old.
The heroine also needs to be between 22 and 30 years old.
The casting of this drama instantly became the focus.
Those who have connections have already started taking action.
Wang Jinghua has tasted the benefits.
Last year, her artist Hu Jun starred in "Big Shot" with Zhou Yutang, and his net worth skyrocketed.
She also called Zhou Yutang directly as soon as the news was released. After chatting for a while, she asked directly: "Yu Tang, when will the filming of "Xiu Chun Knife" start?"
"Still in preparation, it may take some time."
"Then what do you think of Hu Jun playing Shen Lian?"
Wang Jinghua and Zhou Yutang are also old acquaintances, Li Shuang was brought out by her and asked straight to the point.
"Sister Hua, if Brother Jun has an idea, he can try out for the role of the boss Lu Jianxing."
Zhou Yutang chuckled and said: "Brother Jun is a little older to play Shen Lian. For this role, he needs to be younger."< br>
"Okay!"
Wang Jinghua is also a decisive person, and immediately nodded and agreed: "I will definitely arrange for Hu Jun to audition for the show!"
Although Zhou Yutang did not say it clearly.
But you can't hear it from his words.
He is very optimistic about Hu Jun playing the role of the boss Lu Jianxing.
What are you waiting for?
Just rush in and you’re done!
It’s not just Wang Jinghua who has a way.
Huang Xiaoming, who had just reached the pinnacle of his acting career in "Sweeping Drugs", took time out of his busy schedule to call Zhou Yutang:
"Yu Tang, that "Xiu Chun Knife", Don’t you want to act?”
“My schedule is over.”
“What do you think of me?”
Huang Xiaoming said directly. : "I want to come over and try out the role of Shen Lian."
"Brother Xiao Ming, don't you have a big TV drama project in your hands?"
"You're talking about Yue Fei's drama."
Huang Xiaoming laughed: "The investors haven't been decided yet. Still talking.”
“Then you can give it a try.”
Zhou Yutang pondered for a while and agreed readily.
The role of Shen Lian is the male lead of this drama and the main force behind the box office. The casting criteria he gave are also the first-tier male stars in the industry.
This threshold alone is enough to screen out a large number of people.
Jiangdong Entertainment doesn’t have any actors of the right age, so it doesn’t hurt to let Huang Xiaoming try.
At least all his conditions are excellent.
As far as acting is concerned, Liu Che, the young Emperor Wu of the Han Dynasty who made his debut, is 50-50 equal to Chen Daoming.
That's not something everyone can do.
"Mimi."
From the crew of "Painted Skin 2", Zeng Jia looked excitedly beside Yang Mi and lowered her voice: "Mr. Zhou has a new drama, do you know? "
"I know, it's all news on the Internet."
"Yu Zheng asked you to make an appointment with Mr. Zhou. What did he say?"
"He said he has been busy recently."
Yang Mi pretended to be calm and said: "It is indeed very busy. I just came back from the film festival and will be promoting the movie soon. In one month, "The Thief" will be released. On."
"You are stupid."
Zeng Jia said from the side: "There is a female character in "Xiu Chun Dao", don't you try it? "Mr." can turn stone into gold. It is said that Mr. Zhou likes "Xiu Chun Knife" very much. He has great potential as a producer."
"I also have "Reply 1997". >
"There are never too many good projects. If you can get these resources, you will make money."
"Then let me have a good chat with Yu Tang tonight."
Yang Mi looked at her phone , seems to have made some determination.
Buzz!
At night, after Zhou Yutang was chatting with Lu Yang about the changes to the movie script, the cell phone placed aside rang.
Pick it up and take a look.
But it was a photo of Damimi wearing suspender pajamas.
The skin that becomes increasingly white and plump against the black lace is heart-pounding to watch.
Zhou Yutang drank a bottle of ice water to calm down.
Since the last "little show", Damimi seems to have developed a new weapon.
How could Zhou Yutang not understand what she was thinking.
But this time I can only say sorry.
It’s not that the honey is not burned enough.
But this character.
It belongs to Liu Shishi and no one can take it away.
to this end.
Zhou Yutang also discussed with Lu Yang and made some changes to the characters in the script.
Thank you for your monthly votes
(End of this chapter)