Chapter 414: Emotional marketing, a big hit on the first day
The sun still rises.
The warm sunlight shines through the kitchen window and shines on Gao Yuanyuan's beautiful face wearing an apron.
It is even more bright and has the temperament of a dignified young woman.
She swept her hair behind her ears, rolled up her sleeves and was busy in the kitchen. Her smile was sweet and her voice was smoother: "Yu Tang, do you have a meeting today?"
< br>
"There is a meeting."
After washing, Zhou Yutang hugged Da Meiyuan's waist from behind and rested his chin on her shoulder: "Arrange the work, and then prepare for the road show."< br>
“Don’t move, you’re disturbing me from making a big meal.”
Gao Yuanyuan struggled for a moment, then swatted away the restless hand, her tone was slightly coquettish.
“Big dinner?”
"Isn't a sandwich a big meal?"
Gao Yuanyuan tilted her head and kissed the man on the cheek: "Good boy, go and wait for breakfast."
Zhou Yutang laughed dumbly.
For a woman who can fry tomatoes and eggs into a paste, a sandwich is indeed a big meal.
After being expelled from the kitchen by Da Meiyuan, Zhou Yutang sat on the sofa in the living room, crossed his legs and took a sip of water.
After the premiere, several sisters seemed to have made an appointment to send him messages together.
The scene was even more lively than the audience's reaction.
Except for the first lady from Tang Dynasty who ran her schedule and sent blessings on Weibo, and Zeng Li, who is still on the set.
Including Teacher Fan, Gao Yuanyuan, Yang Mi who took leave from the "Painted Skin 2" movie promotion to join the enemy, and god sister Guli Nazha.
Time management is sometimes difficult.
It was originally planned to accompany Liu Yifei, but Miss Liu made an appointment with Shu Chang and Zhang Liangying, who sang at the premiere of "Bouquet", to spend the night with her best friends.
You can’t have just a few people together.
Zhou Yutang made temporary adjustments to her itinerary, reluctantly rejected Teacher Fan’s request for artistic exchange, and drove over to give Gao Yuanyuan a surprise.
It’s definitely not because of Da Meiyuan’s ultimate trick of uniform temptation.
The main reason is that in Zhou Yutang's heart, Da Meiyuan's position is indeed a little higher than that of Teacher Fan.
Da Meiyuan was so moved that she unlocked many postures naturally, so there is no need to mention this matter.
Zhou Yutang read through the online movie reviews. After the premiere, "Bouquet of Love" will soon be released simultaneously across Asia.
Famous film critics, including Fang Liming, also published film reviews immediately after watching the movie.
“A few years ago, Zhou Yutang entered the big screen with his debut film "Those Years", which set off a youth hurricane in the three places across the Taiwan Strait. Now after several years, he once again tried the theme of a romance film, and in the audience Before the movie, I thought he was exhausted, but the facts tell me that Zhou Yutang will never disappoint the audience."
Fang Liming wrote in his review: "This movie has no strong conflicts and conflicts. There are no obvious ups and downs, nor the dramatic infidelity and abortion seen in recent popular youth films.”
"This is just a dull story of a young couple accompanying each other out of campus, entering society, and finally being defeated by reality and parting ways."
"It's like daily life in a novel, although there are no grand scenes. , but the key is the delicate and sincere emotions. Zhou Yutang used countless details to create a real life atmosphere, as well as the clean and exquisite pictures, and the gentle and touching narrative method, which made me experience a truly beautiful movie-watching experience."
"I will take my wife to the cinema to watch it again, maybe more than once."
After Fang Liming's film review article was published, it received countless likes.
It’s not just him, film critics and film newspapers and magazines from all walks of life almost without exception gave high praise.
Discussions about the movie "Love in a Bouquet" are also at an all-time high.
The starring role in the movie is one of the most popular in the entertainment industry.
Exporting classic film and television works for several consecutive years, Zhou Yutang has now become a golden figure in the hearts of the audience.
Not to mention that the quality of the movie itself is excellent, plus it is willing to spend money on marketing.
Countless fans’ enthusiasm for watching movies was ignited.
The number of viewers who clicked to watch the movie on the Maoyan APP reached an astonishing 110,000.
As far as current Maoyan users are concerned, this is already a quite exaggerated number.
Zhou Yutang enjoyed Da Meiyuan’s burnt ham sandwich feast.
Go back to the company and have a meeting.
The second batch of machinery and equipment will be in place in a few days. People at Vision Media are very excited. This big project will also be a test for them.
The other thing is to connect with theaters and arrange film promotion road shows.
Everything is going step by step.
Last year's "Thirty-day Love" detonated the film market. This year's "Bouquet of Love", which Zhou Yutang personally directed, had a promotional cost of 60 million.
Even higher than the investment cost of the entire movie.
On the way to promote the road show, Zhou Yutang watched Liu Yifei holding her mobile phone and giggling. She curiously went over to take a look and found out that she was refreshing the box office of "Bouquet".
On the first day of release, the box office at the midnight screening was 10.24 million, which increased the 6 million for "Painted Skin 2" by more than 4 million.
Every time you refresh, you can see the box office on the Maoyan APP beating, and a happy smile appears on Ms. Liu’s beautiful little face.
“Highly recommend "Love Like a Bouquet"."
"The first half is the most romantic look of love imaginable!"
"Produced by Zhou Yutang, it must be Excellent product, "Love in a Bouquet" is definitely a classic among romance films! ”
"How to say goodbye with a smile to the one you love most, I feel like Zhou Yutang's "Love Like a Bouquet" is going to be a god."
"Zhou Yutang is so good at writing poignant points, I like this movie "Every line and every moment."
"Zhou Yutang, please remove the camera in my heart. Isn't this my story?"
"Liu Yifei?" So beautiful. Who knows what brand of clothes she is wearing in the movie? "
"After watching the movie, I want to fall in love again. "
"."
Most of the online reviews are positive.
Of course there are people who have comments, but the number of such comments is nothing compared to the crazy praise.
Many passerby fans were also frightened.
The Maoyan app has a rating of 9.8 and Douban has a rating of 9.3.
The explosive reputation has made many viewers besides Zhou Yutang's Jiangdong Navy and Liu Yifei's casual fans curious,
"Is it really so good-looking?"
"Zhou Gou and I hate to seize my wife, but Sissi is so beautiful, I just support her.”
“Go and see the excitement, you are a scumbag, there is still something to be done in a movie.”
< br>The super popular top-notch CP has a high reputation and positive feedback to the movie box office. After pre-sales exceeded 10 million in the early morning of the first day, during the road show the next day, Zhou Yutang received a call from Mr. Wang Xianhan, the boss of Guangguang.
"The box office on the first day is 85.43 million, Yu Tang, congratulations."
"Mr. Wang, congratulations."
Zhou Yutang smiled lightly.
This film is controlled by Jiangdong Entertainment. As allies, Enlight and China Film Group only took a token share.
Naturally, Zhou Yutang gets the lion's share of the profits from the box office split, but that's not what Lao Wang values.
The influence brought by this project caused the stock price of Raytheon to rise a lot yesterday. Zhou Yutang held a lot of Raytheon shares and made a lot of money.
Perhaps, there are other reasons.
At the premiere a few days ago, Xiao Wang of Huayi showed off his power in front of him with the momentum of "Painted Skin 2", giving many pointers. Others didn't know it, but Zhou Yutang could see that Wang Guangguang also Holding his breath.
This time I beat Huayi Xiaowang, not to mention how comfortable it is.
"Painted Skin 2" has just set a first-day box office record. The throne was kicked off before it even sat on its buttocks to warm up.
After hitting the box office in the first week, the movie's reputation was not ideal, which also had a negative impact on "Painted Skin 2". In the next few days, the box office trend plummeted, remaining at around 30 million, and hit the fourth quarter. Yi's pace slowed down.
As for "Love Like a Bouquet", it has suddenly emerged. In terms of reputation, it is much better than "Painted Skin 2". It can be expected that it will have greater stamina.
"Wu Cao! This is the first-day box office!"
"After seeing the information in the theater, almost all the theaters were full. Judging from this reputation, "Painted Skin 2" may be smaller in the subsequent film schedule. .”
"It has to be the Governor of Jiangdong. This is too fierce."
"The ceiling of romance movies is truly worthy of its reputation. After watching this movie, it is indeed not bad."
Originally, it was Those professionals who were prepared to watch "Bouquet" being easily crushed by "Painted Skin 2" with a schadenfreude mentality also received the box office news, and they were all confused.
Convinced.
Totally convinced.
They are all insiders and know the value of the box office on the first day.
Based on the terrifying attendance and explosive reputation on the first day of "Bouquet", it is almost foreseeable that this movie will become a big hit in the future.
What else is there to say?
Only envy and jealousy remain.
Zhou Yutang came out of a movie theater and on the way to the next stop, took the time to have a remote video conference with Li Shuang.
Slightly adjust the follow-up publicity strategy and prepare to use his last romance film as a marketing gimmick.
This is also the inspiration that Zhou Yutang got from Jackie Chan in Cannes. Everyone there looked at each other, and Li Shuang was a little helpless: "Yu Tang, if you want to play such a trick, you should leave a way out."< br>
From Sister Shuang’s point of view, she has always disagreed with Zhou Yutang’s withdrawal from the field of romance films.
After all, even a literary and realistic movie like "Search" can gross 400 million at the box office. "Bouquet" was a big hit on the first day, and its predicted box office potential is definitely higher than "Search".
Several marketing backbones in the marketing department also hesitated to speak.
The boss is so willful. How much money is he leaving without making any profit?
They really want Zhou Yutang to make romance movies all year round.
Although big-budget movies are more eye-catching, the preparation period is too long. It is better to make a romance movie started by Jiangdong Entertainment and make money easily.
As long as the script is decent and Zhou Yutang's name is added to the starring cast, it's really like lying down and carrying money in a sack.
“That’s it, let me bid farewell to this movie with dignity.”
Zhou Yutang made the decision directly, looking at the solemn expressions in front of everyone, he chuckled lightly and said: "Even if I don't make a romance movie, the company's projects will still be done, and Director Xue's "Introduction to Architecture" is almost ready. , when the time comes, shoot Zhang Ruojun’s scene first.”
“Okay.”
Li Shuang finally nodded: “You have the final say.”
Work with Zhou Yutang. For several years, they were known as golden partners, but the two occasionally had disagreements.
Every time at this time, Li Shuang always listens to Zhou Yutang.
She has absolute confidence in Zhou Yutang.
"Congratulations to Director Zhou on the box office success!"
"Thank you."
Zhou Yutang was obviously in a good mood after accepting an exclusive interview with Sina scheduled in advance.
The female reporter in front of her, who was in her thirties and looked quite capable, asked: "Now "Love Like a Bouquet" is really the most popular movie at the moment. There are many online comments about the male and female protagonists about love and life. There is a lot of controversy about this. What does Director Zhou think about this? ”
"Actually, the most important thing is that boys and girls think about problems differently."
Zhou Yutang chuckled: "Girls' thinking mode is more emotional, while boys are usually more rational. Looking at it from Xiaojuan's point of view , she enjoyed the beauty of two people falling in love, but Xiaomai gradually became different from her ideal, and there was a gap in her heart."
"From Xiaomai's perspective, he has a lot of responsibilities. Taking responsibility, I am working hard for the future of the two of them, but I can't get Xiaojuan's understanding. I feel aggrieved, helpless, and tired."
"There are really many such things in reality."< br>
This female reporter seemed to have a story, and said with empathy: "For example, I... I have a friend, and her ex-boyfriend, who may not have been mature at the time, broke up like this. If you meet someone like the one in the movie, In this relationship situation, Director Zhou, what advice do you have?”
"Generally speaking, girls care about attitude, while boys pay more attention to facts."
"Take Xiaojuan and Xiaomai as an example. If one party is tired from work and falls asleep in the cinema, then You can choose to watch a movie that both of you like during the weekend lunch break. This time period is relatively comfortable."
Zhou Yutang did not expose the female reporter's unfounded friend, and said in a leisurely manner: "If he. If you fall asleep when you are tired, lend your shoulder to the other person to lean on. When he wakes up, tell him the plot of the movie in a low voice. "
"But many netizens said that life and responsibility are related to the feeling of romance. , seems to be born with conflict.”
“Perhaps the origin of a relationship is the convergence of self-identity, but life and responsibility are not opposites of romance. Sometimes you might as well think about it in another’s shoes, who is doing it for you? Move forward with ease.”
After taking a sip of water, Zhou Yutang continued: "For the sake of the other person's hobbies, you can also make appropriate compromises and changes. Companionship is the longest confession of love."
"Does Director Zhou believe in love at first sight?" Female the reporter suddenly asked.
"Haha."
Zhou Yutang has been in the world for a long time. With a face as smooth as a lake, he smiled calmly: "Compared to love at first sight, I believe in love over time."
"Then for Do girls have any requirements? ”
"It mainly depends on the feeling. I have a simple personality. I prefer girls who are kind-hearted. As for others, there is no fixed standard."
"What about my appearance?"
"I am a relatively ordinary person. , and a little face-blind."
"Do you think Liu Yifei is good-looking?"
"As for Sissi, she is a pretty normal girl."
< br>
I also want to be so ordinary.
The female reporter's expression twitched slightly: "Director Zhou, she is a fairy in the hearts of countless fans."
Zhou Yutang raised his eyebrows and smiled, a bit teasingly: " In my eyes, she is not a devout person. We just ate Xiao Long Bao together.”
(End of this chapter)