Chapter 637: Climb to the top of the world and rule the world
""Zhou Chu's Elimination of Three Pests" is absolutely amazing, the scale is astonishing."
"Zhou Yutang + Zhang Yimou = "Zhou Chu" "Abolition of Three Evils" = the crime masterpiece of the year! "
"Zhang Yimou was shocked: This is an old drama."
"."
The New Year has not yet arrived, but the vigorous omni-channel marketing of "The Three Evils" has allowed movie fans to celebrate the New Year in advance.
Since its release, "There's a Place Only We Know" has gone on crazy road shows all over the country.
After four days, the box office picked up slightly and reached 158 million.
Although Xu Cainv is depressed, she is quite cheerful. In an interview, she publicly stated: "It's a pity that Yu Tang's movie was screened, otherwise the box office figures might have been higher.< br>
Congratulations to Yu Tang, the box office hit was a hit
There are a lot of discussions on the Internet about the scale of this movie. I took the time to watch it during the road show, and there was no problem at all. This is a great crime drama, and I hope everyone will support our domestic literary romance. "Film"
I don’t blame the Beijing princess for not being good enough.
It’s really her opponent who is too evil.
Zhou Yutang opened up the relationship with theaters this time and built a large-scale screening venue , and indeed achieved unexpected results.
Since the grand screening in major cities across the country on the 15th, "Zhouchu" has earned a box office of 256 million in three days.
What a top-notch piece of meat, a talented and famous director.
When I met Zhou Yutang, I was taken away immediately after a draw.
Fenghuaxueyue, in the end, was defeated by the governor's shot.
Also pre-screened, the French director's "Wolf Totem" only grossed 68.75 million in three days of screening, which obviously failed to capture the hearts of Chinese audiences.
Some people in the film and television industry have always been keen on studying Zhou Yutang’s operations.
Including various marketing methods, as well as this large-scale screening.
For a movie to be screened, hard disk copies must first be sent to theaters in major cities across the country and a screening notice must be issued.
Cinemas also have the right to choose. If they want to participate in the screening activities, they can download the screening key from the distribution system.
This set of keys is only suitable for use during the screening period, and new keys will be generated for the official release.
As the screening screenings of "Zhou Chu Eliminate Three Evils" began, word-of-mouth about the movie began to ferment on social media such as Weibo and Douban.
Film critics from all walks of life took the first wave of traffic.
After many viewers went to the cinema to watch the movie, they also said that the quality of the movie far exceeded expectations, and then they passed it on to their friends, and then expanded the influence through social circles.
The most intuitive data is that the attendance rate of "Zhou Chu Eliminates Three Evils" has remained high throughout the screening process.
Zhou Yutang appeared on several variety interview shows in a row, and she also had fun watching them during the period.
"Haojiang Fengyun 2" and "Zhong Kui Subdues the Demon" are openly at odds.
It's kind of funny to say that.
Some media have compiled a ranking of the most anticipated movies during this year’s Spring Festival.
"Zhou Chu Eliminates Three Evils" by Lao Mouzi + Zhou Yutang has no doubt topped the list.
Fat Wang's "The Storm 2", which is known as an epic comedy, ranked second.
Then something strange happened. Li Lianhua and Xichang Changhua's "Zhong Kui Conquers the Demons" came from behind. It added tens of thousands of votes overnight, surpassing "Haojiang Fengyun 2" and almost catching up with "The Legend of Zhou". "Abolition of the Three Pests" had almost the same number of votes.
Fatty Wang directly went to the Weibo account to start mocking, angrily denounced "Zhong Kui Conquers the Demons" for hiring an army of trolls to cause trouble behind the scenes. This vote count is obviously abnormal.
The producers behind "Zhong Kui Conquers the Demon" are Wanda and Guangguang, as well as Li Lianhua's Hesong Media, and naturally they are not willing to suffer.
Everyone imagines the capital battle in the film and television industry: strategizing and winning thousands of miles.
Real-life battles in the film and television industry: primary school students quarreling online.
"I will use the lives of my whole family as a guarantee. If you don't do it, your whole family will die! If you invite the navy, my whole family will die. If I don't invite it, your whole family will die!"
The person in charge of marketing for "Zhong Kui Conquers the Demon" directly spoke loudly.
Fat Wang: “#%#￥%%￥#￥”
The two sides started a scolding war, which involved a wide range of things.
Li Lianhua and Xichang Changhua are the key targets.
Fatty Wang himself was also criticized.
During the chaos in Xiangjiang not long ago, Fatty Wang firmly sided with the mainland. At this time, he was scolded as ungrateful and begging for mercy from the mainland.
“It’s all about deeds but not the heart, haha.”
No one dared to offend Zhou Yutang without looking at him, so he just had fun with it.
But aside from other things, Fatty Wang can at least express his attitude and position.
Unlike some Hong Kong artists, their butt | buttocks are very crooked.
Zhou Yutang had already memorized these people in his notebook.
Liu Tianxian went back to Kuihan yesterday to celebrate the New Year, and today the photos of him and Yao Beina shopping together were on the hot search again.
Miss Liu is wearing sunglasses, a black hat, casual wide-leg jeans, and long flowing hair, which is extremely eye-catching.
This year it is still Wang Fengqin and Comrade Zhou who go north to celebrate the New Year.
The originally deserted villa had a lively atmosphere.
As soon as the Queen Mother arrived, she started busy cleaning. Zhou Yutang persuaded her that in fact, a housekeeping company would come to clean the villa every week.
Not to mention clean and tidy, it can also be said to be spotless.
But it didn’t work.
The Queen Mother had a restless temper. While she was busy working, she did not forget to take her son who had just returned home and talk about Dong Ge's gossip.
It is said that Liu Edong took his wife back to his hometown to celebrate the New Year two days ago.
By the way, the banknote ability was activated, and everyone in my hometown received red envelopes. They even came to pay a visit to the Queen Mother and Comrade Zhou.
No matter how much the outside world criticizes Brother Dong, he is the pride of the folks after all.
Who in Jiangsu Province doesn’t give a thumbs up when mentioning Dongzi?
When the Queen Mother mentioned her son's business partner, she couldn't help but praise him.
Being able to make a special trip from his hometown for nearly 5 hours to come here to pay New Year greetings is really a thoughtful arrangement with all the humanities and sophistication.
Of course, family reunions also have a repertoire: urging marriage.
Including Wang Junhui, a primary school classmate from Zhou Yutang's hometown who just gave birth to his second child. They are all the materials that the Queen Mother talks about to encourage her son.
Her career is getting bigger and bigger, but the Queen Mother is still like any old mother in the world, her thoughts are still simple and simple.
Audiences complain online that the Spring Festival Gala is not as good as every year.
Compared to previous years, the Spring Festival Gala in the Year of the Sheep seemed to have a somewhat sluggish ratings performance.
On the first day of the Lunar New Year, the ratings data were released. This year’s CCTV Spring Festival Gala live TV ratings were 28.37%, a record low.
The highest ranking is the Year of the Tiger Spring Festival Gala in 2010, with a ratings of 38.26%!
Especially when Zhou Yutang went on stage to sing "Where Has the Time Gone" solo, the ratings reached the highest peak.
The audience voted afterwards and it was selected as the most touching program of the Spring Festival Gala that year with an absolute lead.
This song was even recommended in the "News Network" that was later broadcast, and its influence was unprecedented.
This year's anti-corruption skits by Shen Teng, Ma Li and others from the Happy Twist Team caused quite a bit of controversy.
Some viewers reported that it was not very funny, but with such a sensitive subject, it is a miracle that it even made it to the Spring Festival Gala.
As far as Zhou Yutang knows, the final version that the audience saw was the result of several major revisions to the content and lines.
On the first day of the Lunar New Year, Liverpool Football Club released a video to celebrate the Chinese New Year.
Waiguoren, headed by Gerald, occasionally uttered a few lame and weird Chinese words, which was really funny.
The club officials also released a series of products for the Chinese Year of the Sheep, including special edition jerseys, peripherals, etc.
This is obviously a change brought about by Zhou Yutang after taking charge of Liverpool.
If you want to export Chinese culture abroad, you still have a long way to go.
Zhou Yutang took a break from her busy schedule and spent a day with her parents at home.
In addition to replying to messages from Tianxian, Yijie and other beauties, the phone calls also kept coming in.
The Spring Festival season is getting more intense, with the exception of "The Three Evils" which was a huge hit at the time of screening.
Eight movies including "Wolf Totem", "Zhong Kui Conquers the Demon", "Heavenly Generals", and "The Storm 2" were released together, which was called the most brutal Spring Festival movie in history by the media.
The first to be sent away by Happy are the still-living imported blockbusters "The Hobbit 3" and "The Hunger Games 3". The former has a box office of 761 million, and the latter has a box office of 235 million.
With all the traps of the Beijing princesses trying to get a start on Valentine’s Day, “There’s a Place Only We Know” obviously has no room to survive in the Spring Festival season when all the heroes are competing.
The film has been cut off and the painting is about to fall.
The winner of the first round of Chadan Xiaosheng has been decided.
Except for the fan circles, no one in the industry is paying attention to this. Everyone is staring at the few Spring Festival movies.
The excitement of New Year’s Day is over.
Manuscripts of various comparisons and comments are flying all over the place. For the media, there is endless material to write about.
Many industry insiders have also predicted that this year’s Spring Festival box office may experience a crazy blowout.
The fact is as expected. When the box office data came out on the first day, almost everyone was dumbfounded:
"The movie "The Heroes" produced by Huayi and starring Jackie Chan had a good start and went crazy on the first day. Received 128 million at the box office! "
" "The Storm 2" received 61.69 million on its first day of release, enjoying the Spring Festival with you! "
"The blockbuster "Wolf Totem" co-produced by the French director, The first-day box office revenue was 33.3 million! "
"Li Binbin and Chen Kun star in the fantasy love drama "Zhong Kui Conquers the Demon", which grossed 64.03 million on the first day! "
"."
Looking at the box office figures, everyone in the industry was shocked.
When I saw the box office data of "Zhou Chu", I was so shocked that I couldn't even speak.
"The single-day box office of "Zhou Chu Removes Three Evils" was 135 million , The Return of the King, the Governor’s box office appeal is unrivaled. Including the previous screenings, the total box office reached 447 million, easily leading the Spring Festival.”
The large-scale screenings in the early stage did not overdraw.』 Zhou Chu's box office potential of this movie.
On the contrary, due to the good reputation accumulated and the marketing of banned films, further feedback stimulated the audience's desire to watch movies.
Zhou Yutang received a call from Pei Kang on the way to the movie roadshow.
Before him, the company's film data department had already made a report in the early morning.
The Maoyan app has also compiled box office data for the Spring Festival, including movie schedules, attendance rates, and word-of-mouth.
The entire film industry was shocked.
At this time, Zhou Yutang has entered the two billion era with Tianchao Film.
However, on the first day of the Lunar New Year, it directly set a record high of over 500 million yuan for the overall market, which still shocked everyone's attention.
“The Chinese film market has really taken off.”
“I had nothing to do at home during the Chinese New Year holiday. I watched three movies in a row in one day, and “Zhou Chu” was the best one/movie tickets* 3. ”
“Don’t look at Zhong Kui, I fell asleep immediately”
"Looking at the line of people buying tickets here, they are all looking for "Zhou Chu". It's really scary "photo"."
"Fortunately, I did the Maoyan pre-sale. The two-person ticket for 39.9 is a great value. The movie It’s also very good to watch!”
“The National Master has found the answer to the version. Zhou Yutang is worthy of being the chosen king of domestic entertainment. He is optimistic about breaking the box office record of "The Secret of the Dragon"." Apart from complaining about the Spring Festival Gala, the focus of public opinion is. All focus is on several movies released during the Spring Festival, among which "Zhou Chu Eliminates Three Evils" naturally attracts the most attention.
The media reported one after another that celebrities in the industry also followed Amway and posted private tickets on Weibo.
Huang Xiaoming, who has just finished filming and has joined the cast, Hu Ge, who is still in the crew of "Nirvana in Fire", and Deng Chao also booked scenes on Weibo...
This little money is nothing to a star, both Being able to be kind and giving back to fans is a double benefit.
There are also many celebrities and entertainers who have posted their movie ticket stubs. In addition to gaining popularity, they also took pictures of the Governor's flattery.
“Dadudu’s acting skills are astonishing!”
“The best movie of the year, bar none.”
"Another classic is born."
"..."
On the way to the road show, people casually browsed through online comments. Zhou Yutang knew the quality of this movie.
To say it is a classic, it is certainly not a classic. There are many small flaws in the details.
But Lao Mouzi can tell a complete story well, and coupled with his superb skills, this is definitely an excellent commercial movie without losing its connotation.
Among the movies released during the Spring Festival, "Heavenly Generals" and "The Three Evils" are indistinguishable.
After the box office is released on the first day, the remaining films that are ranked lower will inevitably be diverted from the schedule.
This is the cruel Spring Festival.
On the second day after its release, except for the golden reputation accumulated by "Zhou Chu" through screenings, it was as solid as a mountain.
The ratings of several other movies have also been released.
Unfortunately, except for "Zhou Chu", only "Wolf Totem" has a Douban score higher than 7 points. The first one to bear the brunt of the criticism is Jackie Chan's "Army of Heaven",
"Unlucky, It’s the UFO hat guy again who ruined such a good subject!”
“A boring and uninteresting story that makes people sleepy”
“The plot is old-fashioned and the lines are old. It's boring, Jackie Chan is really old, and his words are better than his skills."
"Duangduang's bad movie"
Li Rengang once again proved with facts that he is completely incapable of controlling such a historical blockbuster.
I guess neither Huayi nor Jackie Chan thought of it.
The situation on the first day was very good. Whether it was the film schedule or the box office on the first day, it was inextricably linked to Zhou Yutang's "Zhou Chu".
On the second day, the gap further widened, with the box office of "Army" dropping to 85.36 million that day.
With a large investment of 400 million yuan and a correct label for the main theme, Li Rengang failed to tell a good story to the audience.
"Zhong Kui Conquers the Demons" was also ridiculed by the crowd. It was a fantasy love masterpiece that was heavily promoted and marketed, but the result was that it looked like an online game promotional video, and it only reported 42.63 million on the second day.
"Wolf Totem" has stable reputation and attendance, with daily revenue of 33.28 million on that day.
Although "The Wind and Cloud 2" received a lot of criticism, it took advantage of the comedy family theme label, and the box office revenue on the second day was still stable at 68.56 million.
On the other hand, the film schedule of "The Three Evils" increased by another two percentage points on the second day, and the box office also maintained a steady growth.
The box office on the second day remained stable at over 100 million, with a revenue of 145 million.
On the second day of the Lunar New Year, the popularity continued from the first day of the Lunar New Year. On the third day of the Lunar New Year, the market still stably closed at over 400 million.
Such a booming Chinese film market is beyond the expectations of everyone in the industry.
This is the highest box office for the Spring Festival in the past years.
This is also the first time that the Chinese film market has broken its absolute dominance in the North American film market.
Even the famous North American movie box office website has made accurate predictions - America will give up the top spot in this week's global movie box office list.
The global movie box office weekly champion position has been taken ahead of schedule by "Away with Three Evils".
The Chinese Film Market has achieved the first place in the global box office.
Although the counterattack was completed during the Spring Festival, the big day for Chinese people, this is not a popular period at the box office in North America.
But everyone was shocked.
This is not just a domestic shock.
Neon and South Korean film and television circles have experienced major earthquakes.
Even Hollywood is paying attention.
“Amazing!”
Thomas, CEO of Legendary Pictures, was surprised, delighted, and disgusted.
The shock is naturally due to the take-off of Tianchao Film’s box office. As the company’s research shows, the future potential is limitless.
He was sincerely happy about it.
——After all, this also means that "The Great Wall", a major project that stakes the fate of Legendary Pictures, may earn more box office in the future.
Two billion?
Three billion?
Maybe... maybe even higher!
Thomas wiped the saliva from the corner of his mouth.
The only regret is that Zhou Yutang was not allowed to take over the project and the ball was passed to Poet Chen.
This international director, who has deep connections in China, brought his own ppt presentation at the meeting. The plan was refreshing, and the poem he recited on the spot was quite romantic.
But he has never proven himself in the field of commercial films. It is doubtful whether he has the box office appeal of Zhou Yutang.
But it doesn’t matter.
Final editing rights rest with Legendary and Universal.
After the new year, another blockbuster bomb was thrown into the Chinese entertainment industry,
"Co-produced by China Film Group, LeTV Pictures, Legendary Pictures, and Universal Pictures, Chen Kai The main cast of "The Great Wall", a fantasy action epic directed by Brother, has been confirmed
The famous Chinese actress Jing Tian will be the female lead, and Matt Damon will be the male lead. There will be heavyweight actors joining the cast in the future. Please stay tuned and look forward to it!”
This time, Da Tiantian defeated countless celebrities in the circle and successfully caught this fairy pie. She partnered with Hollywood first-line actor Matt Damon, which can be regarded as raising her status. .
But the female artists in the circle are not envious.
This sweet princess has never followed an ordinary path since she entered this circle.
People borrowed haute couture and she spent money to buy it directly.
Since Zhou Yutang’s debut, he is the only actor who has filmed a MV for Jing Tian. His shirt and overalls are a classic that has been passed down.
She was photographed by Ning Hao, the director of the current 1.5 billion box office club.
The song "Hello Tomorrow" written by Zhou Yutang for her was once a classic song played during recess on countless campuses, accompanying many people born in 1995 and 2000 through their youth.
Not to mention that Zhou Yutang's "Introduction to Architecture" later helped her win the title of "National First Love".
In fact, Da Tiantian sent a message to Zhou Yutang as soon as she signed the contract.
It could be heard that Princess Tian was a little regretful for not being able to cooperate with Zhou Yutang, but Lu Zheng had already spent a lot of resources on operations.
She, the heroine, even had to be decided before the director.
Zhou Yutang could only say a few words of relief.
It is said that the crew of "The Great Wall" will undergo devil training in America for half a year. I don't know if Princess Sweet can withstand it
"Climb the world and become the king in one night!"
“The great era of Chinese movies is coming!”
The media likes to use exaggerated titles like this to attract attention.
Domestic entertainment, which was almost suppressed by imported Hollywood blockbusters in the past few years, is really proud now.
“Fat Wang’s speculation has such a high box office, it’s unscientific!”
“Brother, this is the charm of the Spring Festival stalls, the ticket warehouse is too big.”
"That's not necessarily the case, let's watch the film. Look at Xu Cainnu, she is completely gone."
"I only want to say one thing, the governor is awesome, plus the national teacher, he is invincible!"
"Grand Governor: Everyone here is all happy, and none of them can fight."
"Please can you put some thought into the quality of the movie? It's really a bunch of bad movies, and Zhou Yutang needs to come out." Come to the rescue."
In the early stage, the publicity of each company was in full swing, and the cows were flying in the sky. However, when the movie was released, the true colors were immediately revealed.
The audience’s eyes are sharp and many of the comments are quite objective.
Several movies have been affected by the backlash of marketing word-of-mouth to varying degrees.
Only "Zhou Chu" had a firm foothold.
As I said before, it all depends on peers.
“The King of the National Preceptor is back, aiming at a box office of 1 billion!”
“Zhang Yimou and Zhou Yutang are sitting high in the clouds, dominating the Spring Festival!”
La Pei Kang at this time The mood is a bit complicated.
China Film Group has bet on the Sino-French co-production blockbuster "Wolf Totem", and he personally endorsed it.
A lot of promotional resources have been invested before and after, including movie schedules, and everything is taken care of.
According to the current box office trend, it is somewhat difficult to recover the investment cost of 300 million through domestic box office.
But fortunately, he has a guarantee.
China Film Group is also one of the producers of "Zhou Chu Eliminates Three Evils". There are frequent good news there, which actually saves him some face.
After reading the box office data report of "Zhou Chu", La Pei Kang called Zhou Yutang and was talking about the box office in Asia.
"In South Korea, after three days of release, the number exceeded 1 million."
"Higher than expected."
Zhou Yutang nodded slightly.
The Dahan Ming Kingdom can now be said to be full of evil cults.
The scene where Chen Guilin finally drew his gun and started killing people in the church has made countless people happy.
The film schedule provided by CJ and Showbox is also good. Coupled with online marketing and Zhou Yutang's terrifying box office appeal in South Korea, the movie has such a box office.
It has topped South Korea's single-day box office list for three consecutive days.
However, with this data, it is basically unrealistic to try to break the box office record of "The Battle of Myeongryang", which was promoted by the official results. However, there is hope that it will reach 10 million moviegoers.
Converting this, it would be about 400 million more box office.
For Zhou Yutang, it was a bit unexpected and a bit pleasant.
Although he is very popular, he has not gone to South Korea to promote. This is like opening the mouth of a sack and money falling from the sky.
La Peikang was more enthusiastic about this and asked proactively: "Yu Tang, do you want to go to South Korea to promote and continue to expand your influence?"
As long as it is a project invested by China Film, Achievements abroad have special meaning.
“Let’s wait until I get back from North America.”
Zhou Yutang said in a leisurely manner.
Harvest the entire Asian film market and further push up the box office.
What to do next.
It means reaching out to the Western film market.
Except for several blockbuster movies last year, "50 Shades of Grey", which was released on Valentine's Day, performed well.
Besides attending the Oscars this time, I also have to discuss another important matter with Warner.
The first part of "Now You See Me" is testing the waters in North America, and its box office performance and reputation are quite good.
"Now You See Me 2", which is still in post-production, has specially introduced Western starring actors, and what they want is to have both inside and outside the walls.
(End of this chapter)
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