Chapter 647: A small fly shakes a big tree, who dares to make an immediate impact
"It is reported that since its release on April 12, the cumulative box office of "Fast and Furious 7" has reached 1.5 billion, becoming the second phenomenon of the year. A top-notch film that broke all box office records for imported films."
The industry is filled with grief.
Teacher Fan's "All Things Grow" only grossed 66.24 million in the first three days of the weekend.
This is not the worst.
The imported film "Aristocrat" starring Captain Johnny Depp was also a hit.
China's small and medium-budget movies did not dare to compete in the popular period, so they rushed to the May 1st slot in mid-April. As a result, they were easily crushed without any suspense.
For example, the movie "I Am the Queen" directed by Yi Nengjing and starring Song Hye Kyo, Dou Xiao, and Chen Qiaoen, is definitely not bad in terms of cast and cast. However, it only grossed 2.63 million on the first day after its release. The box office of "Rampage" in the first week was less than 10 million, and the film schedule dropped directly to below 5%, which is terrible!
On the other hand, there is another good sister of Zhou Yutang, Da Meiyuan. The movie "Let's Get Married" created by the original cast of the drama version has the support of many emotional fans. The box office in the first week was 98.75 million, but it is not a success. The enemy of the chicken.
"It's too exaggerated. I can't stop it at all. I'm being killed crazily and indiscriminately."
"This box office surge is even greater than this year's Lao Mouzi's "Zhou Chu Destroys Three Evils". Our Chinese film market is going to be doomed!"
"Go and ask the Governor of Jiangdong to come and save us!" Let’s do it.”
“Zhou Yutang: I’m in Hengdian, the crew is filming, don’t cue.”
“Didn’t Zhou Gou hug Li Yao and Reba to watch a movie two days ago? He really deserves to die."
"Oh my God, China has made 1.5 billion in 9 days, and the global revenue has exceeded 1.15 billion. What kind of box office monster is this? Even the May 1st China movies are in danger!"
Everyone, both inside and outside the circle, watched helplessly as the vegetarian chickens were slaughtered in all directions, and discussions were aroused in major online forums.
Zhou Yutang arranged to steal homes in North America, and during a break in filming, he held a video conference with the top management of Soochow Pictures.
This year’s May 1st, Jiangdong has the main control project "Manslaughter" and the youth-themed movie "The Left Ear" produced by Enlight.
The current situation is serious. At least judging from the video, the executives of several departments of Soochow Pictures all have serious expressions.
Chen Xi reported detailed box office data analysis of "Fast and Furious 7".
There are also several opponents in the May 1st stall.
The epic crime masterpiece "Equator" is promoted by Hong Kong capital.
LeTV Pictures' movie version of "Why Shengxiao is Silent" with a cast of stars, this is the copyright bought from Jiangdong at a high price.
The overall pattern is roughly the same.
“Let’s talk to Guang Guang and put “Left Ear” on the 30th and “Manslaughter” on the 24th. Forget it, I’ll talk to Lao Wang personally.”
Zhou Yutang tapped his fingers on the table: "What do you think?"
The executives of Soochow Pictures were in an uproar.
A senior executive from the publicity department was the first to speak: "Mr. Zhou, the performance of Vegetarian Chicken is too strong now. If "Manslaughter" is moved up at this time, the effect may not be ideal, and it may even affect the performance of "Manslaughter". The box office potential of "Manslaughter" "I think, no problem, you can give it a try"
"There is also "Crazy Foreigner" produced by 20th Century Fox. Starman", Mr. Zhou should think twice!"
"..."
Zhou Yutang's expression was calm.
Some people are in favor, but generally speaking, there are still many objections.
After all, vegetarian chickens are killing people all over the world, and they are coming fiercely, sweeping the Chinese film market with overwhelming momentum.
Everyone can run away, but Zhou Yutang let "Manslaughter" hit him and faced its edge, which was a bit ironic.
The Governor is usually very arbitrary, but even though the executives of Soochow Pictures did not agree with the proposal, they still said that they should be as tactful as possible.
It shows very well what is the art of language.
"Chen Xi, what do you think?"
Zhou Yutang asked calmly without changing his expression.
“Boss, I think you can give it a try.”
Chen Xi said unhurriedly: "According to the current trend of market public opinion, Jiangdong is the leader in film and television. It is also in line with people's hearts to stand up and attack "Fast Furious 7". It can do a wave of integrated marketing of content and emotion."
"The key point is that even if we don't mention the schedule now, if we put it on the May Day schedule, there will be "Avengers 2" behind it, which is still a hard nut to crack."
After a pause, Chen Xi continued. : "It's been almost ten days since "Vegetarian Chicken" was released. We don't need to be so pessimistic. "Manslaughter" is a script written by Mr. Zhou. The quality of this movie is definitely not bad, and marketing work has been done since the filming started. I think the publicity resources will be used If you upgrade to another level, you can definitely increase the level."
Zhou Yutang nodded with satisfaction.
Chen Xi is now a well-known gold medal producer in the industry, and he has really trained himself. Regardless of his ability and structure, he is the best choice.
"What does the literary director think?"
"I have no objection."
Wen Muye looks calm on the surface, but in fact there is a high-spirited fighting spirit in his eyes, as if fire is burning.
A literary and artistic worker must have full confidence in his own works.
Others are afraid of "Fast 7", fearing it like a tiger or a wolf, but he feels excited.
"Who has any different opinions?"
Looking around, Zhou Yutang said calmly: "I don't have any objections, so it's settled. Let's upgrade the promotional resources of "Manslaughter" to S level!
< br>The publicity department has communicated with each actor’s management team in advance and set aside at least two weeks of roadshow promotion time. I will personally negotiate with theaters and TVB.”
Wanda is also one of the producers, Ye Ning no comment.
As long as the box office reputation of "Manslaughter" is within expectations, Wanda Cinema Line will definitely have a tilt in its film schedule.
This is also a very important point in the in-depth cooperation strategic agreement between Jiangdong and Wanda.
Guangguang Laowang let out a sigh of relief.
At that time, "Left Ear" was scheduled to be released on the 24th. It was a bit false that "Avengers 2" would be released after the May 1st release, and I wanted to grab the lead in the May 1st release.
Unexpectedly, I avoided the wolf behind and met the tiger descending the mountain in front of me by some strange combination of circumstances.
It would be unwise for such a youth film to compete head-on with the powerful Suji. It would be better to go with the flow and let Zhou Yutang be cast.
Lao Wang also wants to see if the domestic entertainment leader can withstand the pressure this time.
There is no airtight wall in the circle.
The news of the rescheduling of "Manslaughter" quickly reached the ears of interested people in the industry.
“It’s ridiculous to think that a worm can shake a big tree.”
Zhang Zhao, who has been ups and downs in the film and television industry for decades and has grown up with the light, now, as the boss of LeTV Pictures, has given Professional Judgment:
"Zhou Yutang is a little too ambitious this time. The quality of "Manslaughter" may be good, but compared with Vegetarian Chicken, it is not a movie of the same scale, and it is very likely to be a bloody mess."
"But for this pair "Why Shengxiao is silent" is a good thing. Increase the publicity and there is a lot to do in this year's May Day program! "
"Okay, Mr. Zhang!"
"Equator" is produced by Hong Kong! Several film and television companies, mainly in the circle, are already celebrating at this time,
"Vegetarian Chicken has broken countless records, how can "Manslaughter" be able to stop it?"
"Wen Muye? He's not hot enough yet. Let Zhou Yutang come in person, that's almost enough!"
"When two tigers fight, one of them will be injured. Here is the opportunity for "Equator"!"
>The latest 1 minute and 30 seconds final trailer of "Manslaughter" has a lot to watch.
The fast editing brings out the key plot points of the entire movie that are attractive.
Zhang Songwen's originally warm and peaceful family life was shattered when his eldest daughter accidentally killed Li Jian, the son of police chief Gong Huang.
This plain-looking middle-aged man was so worried that he told a big lie to cover up this manslaughter.
“Don’t try to make up things that didn’t happen.”
“My Son, where are you!"
Compared to the calm Zhang Songwen, Gong Li is worthy of the title of Gong Huang, and her aura is fully displayed when confronting Tan Zhuo and his daughters, just like The terrifying pressure of the sudden storm was simply suffocating,
“Tell me, what did you see that night!?”
In the end, the scene freezes on the scene where the shadow caused by Emperor Gong's condescending position gradually covers the frightened Zhang Songwen's little daughter.
“On April 24th, one person planned it, concealed the truth, and made it seamless and a perfect crime!”
The style of the whole movie came out instantly. Zhou Yutang was very satisfied with the effect and spent the rest of his busy schedule filming on the crew. Yu took the time to make a call to Zhou Shufang:
"Sister Fang, what's going on with Zhou Ye?"
"I'm a sophomore in high school this year, and I intend to prepare to take the Beijing Film Academy entrance examination."
"Follow up."
"Understood."
This is a trivial matter, Zhou Yutang just mentioned it casually on the phone.
Needless to say, Zhou Shufang can naturally understand the big boss's thoughts.
It’s time to draw the cake, and then take down the person.
Zhou Ye was studying in the IELTS class of the International Department in high school. According to the development path planned by her parents, she might have studied abroad.
It was just Jiang Dong's movie that changed Zhou Ye's fate. After a long hard time with his parents, he finally transferred to the media class to prepare for next year's art exam.
After finishing filming and returning to school, Zhou Ye’s life was no different from that of ordinary high school students in the media class.
Class, after school, eating, sleeping.
There are many classmates who give pointers and glances with a sense of distance.
She gradually got used to this.
I always like to check out the WeChat work group called "Manslaughter Group" that has gradually become deserted.
Directors Wen Muye, Zhang Songwen, Gong Li, Li Jian, Tan Zhuo, etc. are all in the group, and even Zhou Yutang is there!
When the movie started, Zhou Yutang came forward to give out red envelopes. Zhou Ye was the king of luck.
It was quite lively when the crew was filming. From time to time you could see celebrities chatting, and even the Governor would occasionally come out to have fun.
But after the movie was finished, everyone had something to do, and gradually no one talked.
This group seemed to be Zhou Ye's only connection with the entertainment industry. Being cut off like this, the girl felt a little disappointed. However, she added the WeChat accounts of all the teachers in the group, including Zhou Yutang, and all of them approved her friend application.
In addition to studying, Zhou Ye’s biggest pleasure is to secretly open the Moments of these celebrities and read through them from beginning to end, never getting tired of it.
Especially Zhou Yutang’s circle of friends, almost every one of them can be memorized.
The penultimate post is a photo from the day "Qing Yu Nian 3" was launched, and the latest first post is content related to the launch of the latest season of Running Man.
"Xiaoye, there is a scene of you in the trailer."
"I will invite everyone to watch the movie then."
Zhou Ye said angrily to those around him Several girlfriends said.
“Small and grand!”
"Hey, Xiaoye, sign for me again."
"You want another signature?"
Zhou Ye was speechless thinking about it.
She also has her own circle of friends. Ever since she acted in Jiang Dong's drama, she has signed 180 names for her sisters since she came back.
It is said to be invested in advance, and when she becomes popular later, she will sell it to make money.
"Manslaughter", which I have been counting the days for, is finally about to be released.
The WeChat group that had been quiet finally became lively.
Zhou Yutang first sent a message in the group: "@everyone, the movie will be released soon, and then the road show will be hard for everyone."
This matter has been communicated with their respective teams. As a big boss, he mainly stabilizes the morale of the military.
Then he sent another red envelope.
Zhou Ye is the king of luck again.
“The boss is great!”
“Received!”
Wen Muye, Gong Li, Zhang Songwen, Li Jian and others quickly responded to the message.
Zhou Ye sent a thank you boss emoticon to blend in, and secretly chatted with Zhou Yutang.
Congee Ye: "Then should I go too?"
Zhou Yutang quickly replied: "You are responsible for studying hard and do your best for the art exam next year."
I am still a sophomore in high school this year, so what is the meaning of going to the road show? Not big, but it delays learning.
"I will work hard!"
replied with a cute emoticon, Zhou Ye was inexplicably happy.
The idol actually knows that he will take the art exam next year.
"Kodong's new film has been released, are you planning to snipe at vegetarian chickens?"
"Now there is a good show to watch, and the trailer seems to be of good quality."
"Let me just say one thing, screenwriter Zhou Yutang has never missed a script so far." Chicken, who will die!”
The trailer of "Manslaughter" was released and quickly grabbed the entertainment headlines on major portal websites.
The hot posts on post bars and forums, and the hot searches on Weibo are all discussions about "Manslaughter".
Some people are looking forward to it, some are watching the show, and some movie fans are making fun of it.
But no matter what, when you see the familiar name at the beginning of the trailer, it gives people a strong sense of security.
Supervisor: Zhou Yutang.
Chief Producer: Zhou Yutang.
Screenwriter: Zhou Yutang.
Universal has put a lot of thought into its marketing in Tianchao. The phrase "We have no friends, we are family" is now the copywriting in many people's circle of friends.
There is even some marketing such as "Paul Walker's younger brother cried when listening to Lin Junjie play and sing".
Since Zhou Yutang has upgraded the promotional resources of "Manslaughter" to S level, it means that the resources of the entire Jiangdong series will be devoted.
Fully promote the film in the final stages before its release.
Maoyan's special discount tickets continue to be released, and Toutiao's "big data algorithm" also shows its power at this time.
As long as you mention Jiangdong’s new drama in a chat with your friends, you will soon find push notifications of related content on Toutiao apps.
After watching the Tomato novel for half an hour, a notice of manslaughter suddenly popped up.
Blueberry Channel, Magic Tomato Channel, Jiangsu Province Channel, Mango Channel and other TV stations that work closely with the Jiangdong Clan also started Use force.
When purchasing TV series from Jiangdong Entertainment, the contract contained detailed terms and conditions for promoting the film and television.
It also includes Weibo, Bilibili, Mingjie and its affiliated companies
Even Tencent, which is increasingly cooperating with the Jiangdong Group, is pushing content related to "Manslaughter" to users.
"Fast and Furious 7" has been released for 11 days, and the box office has soared to 1.735 billion. It is a sure thing to break the record of the highest box office of an imported blockbuster in the Chinese film industry left by "Transformers 4".
Wen Muye led the team to one theater after another.
He has followed Zhou Yutang for so many years and knows the rhythm of the entire road show.
We will try our best to fully open the first-tier ticket warehouses across the country, and leave the rest to God.
In the early morning, just after taking a shower and before falling asleep in the hotel, I received detailed box office data reported by the company's data department.
Wen Muye let out a long breath, and a subtle smile gradually appeared at the corner of his mouth,
"Real-time box office data update, "Manslaughter" has 30.7% of the first-day screenings, and the number of moviegoers 2.358 million, with a box office of 94.6 million, ranking first in the same period!”
Rows of data also appeared in front of Zhang Zhao, CEO of LeTV Pictures.
His eyes widened in shock, his body suddenly straightened up, and he jumped up from the bed, thinking that he had seen it wrong.
Turn on the bedside table lamp, put on my glasses and watched it several times, muttering: "How is this possible!?"
It seems that the release of "Manslaughter" was affected, Suji It gave up the throne of the Japanese box office, with only 45.08 million reported that day.
Capital bosses from Hong Kong film and television companies also received first-hand box office reports.
Totally confused.
This is wrong!
Wen Muye has been working as an assistant director for Zhou Yutang since his debut.
He has only directed one movie, and this time he managed to withstand the impact of a box office monster like Suji.
Although Vegetarian Chicken had been released in China for more than 10 days at this time, corpses were everywhere, and all the domestic movies released during the period were beaten to the point of losing their temper.
At this time, Wen Muye stood up, like an indestructible thick shield, blocking the raging impact of imported Hollywood blockbusters.
Now, the pressure is on "Equator", which aims to dominate the May Day slot,
"It's the weekend soon, and "Manslaughter" is about to pick up steam. About "Equator" The marketing could be better."
When the first-day box office of "Manslaughter" was released, the entire entertainment industry was discussing,
"With Zhou Yutang's script, producer, and supervisor, This movie is so solid, and Director Wen Muye did a really good job!”
"To give you some popular science, Wen Muye, one of the three great generals of Jiangdong, was the deputy director of the Grand Governor. His first film "Rescue Mr. My" was released in 2012. The final box office revenue was 278 million. In the same period, there were several imported blockbusters, only losing Great director Nolan's "Batman 3" and "The Amazing Spider-Man" beat "Prometheus" and "The Expendables 2"! "
"Hot knowledge, "Rescuing Mr. Me" cost 30 million at the time. . ”
“Master Wen is awesome!”
“If you don’t understand, who are the three generals of Jiangdong?”
"Wen Muye, Lu Yang, and it seems to be Guo Fan."
"Who dares to fight with a sword, only General Wen!"
The next day, Saturday, "Manslaughter" grossed 105 million at the box office, once again suppressing the 65.48 million of the plain chicken.
On the third day, Sunday, omni-channel marketing and movie reputation continued to ferment. "Manslaughter" grossed 113 million at the box office that day, continuing to occupy the top box office spot in Japan.
Such an opening result is worthy of Zhou Yutang’s investment of publicity resources at all costs. It also fired the first shot of the May Day program and withstood the impact of vegetarian chicken.
By the way, another blockbuster film "Crazy Alien" starring Sheldon was killed.
The latter's first-day box office revenue was 8.38 million, and the first weekend's box office was 50.31 million, which can only be said to be quite a stretch.
Looking at the current situation, the pattern of vegetarian chicken sweeping the world has been determined, and there is no suspense about breaking the two billion record in China.
As long as it is attacked by strong films, its box office potential will inevitably decline. This is determined by the overall capacity of the Chinese film market.
There are only so many screens, and the cake is so big, a large part of the film schedule has been diverted to "Manslaughter".
“Who dares to stand upright with a sword, only General Wen.”
I just saw this argument appearing on the Internet, and Zhou Yutang also found it interesting.
Just a joke.
What netizens say is not unreasonable.
Wen Muye is the most senior among the three Jiangdong generals.
This time it’s not just a blockbuster.
This time it was one step to the top.
…………………………
ps: Little fat cow! ! ! ! ! !
Hands on, General Fan!
(End of this chapter)