Chapter 252 Chicken, Supermarket
Although American capital monopolizes the Eastern broiler market.
However, ‘Chia Tai’, which the Smith family entered by virtue of shorting the Thai baht, and ‘Hefeng’, a joint venture between the Lao Bu family and Dongfang with Dutch capital, are only part of the American capital.
What really takes up the bulk is Tyson Foods of North America.
The company is not only a supplier to chain restaurant companies such as KFC and McDonald's, but also a supplier to supermarket chains such as Wal-Mart and Costco.
Shareholders include the Tyson family, BlackRock, Vanguard and others.
It is the world's largest producer of chicken, beef and pork.
He entered the East in early 2001 and founded Tyson Dalong Food in Zhucheng, Dongshan.
Hope to use this as a springboard to place orders from the East to North America and complete the chicken import and export business.
In order to expand into the East, the company's chairman Don Tyson-'Don Tyson' had already come to Dongshan as early as last year and stayed at the Feishi Beijiao International Conference Center Hotel.
Here, Don Tyson's plan to enter the Eastern market seemed like divine help.
We not only get chicken supplies from Shili Mall Headquarters, Taishi Shili Mall, Jishui Shili Mall, Liaoshi Shili Mall, Puyang Shili Mall, as well as 46 Shili Malls under construction in four southern provinces.
We also obtained business from world-renowned supermarket brands such as Oriental Wal-Mart, Carrefour, and Metro.
For Don Tyson, this trip to the East was very successful.
It even contacted the new owners of the Walton family behind Wal-Mart supermarkets to discuss increasing investment in Oriental, or jointly opening more Oriental Wal-Mart supermarkets.
It's a pity that the new owner seems to be a loser.
"What? My home has a supermarket in the East?"
There are a total of 32 Walmarts in Beijing, Tianjin, Shanghai, Guangzhou, and Xiangjiang in the East, and the other party doesn't even know about it.
Don Tyson had to lament, no wonder the Jewish capital in Europe is getting more and more depressed.
With a successor like this, how could he possibly defeat the Morgan consortium?
And just when Don Tyson was about to go to China to talk to the European-owned Carrefour, he suddenly received the news that the George W. Bush administration had cut off the supply of chicken to the East.
He originally thought that this was just a threat, forcing Dongfang to give up the research on white-feathered chickens.
I never thought that Dongfang’s tough attitude would force the Bush administration to actually cut off the supply of chicken.
As a result, Tyson Foods instantly lost the "excellent Eastern Market".
Although Don Tyson is backed by BlackRock and Vanguard, Xiao Bu’s father, Lao Bu, is one of the shareholders of these two major capital groups.
But Don Tyson belongs to the DuPont consortium and is not cowardly at all.
So I called Xiaobu and scolded him on the spot.
“Fuck, if you do this, I will completely lose my status as a supplier of large supermarkets such as Oriental Wal-Mart, and directly lose the market to Sanyuan Agriculture. It will be difficult to get it back in the future!”
After Xiaobu was confused, "Wait a minute, Mr. Tyson, is there a Wal-Mart in the East?"
"Not only Wal-Mart, but also Carrefour, Metro..."
"???"
"The purchase contract has been signed, do you want me to give up?!"
"Mr. Tyson, wait a moment, let me take a moment."
……
Beijing.
The largest supermarket within the Second Ring Road, Dongcheng Wal-Mart.
This is a large steel structure building covering an area of more than 300 acres.
It is divided into three floors above ground and three floors underground.
The third floor is a food court, cinema, and video game mall.
The second floor is for business shoes, hats, clothing, and leather bags.
On the first floor are gold and diamond rings, luxury watches, glasses, and mobile phones and computers.
-
The first floor is for sports shoes, hats, clothing, and fast food drinks.
-
2 and -3 are parking lots.
The investors are the ‘Oriental Walton Family’ and Shili Mall Group.
Partners include: England Elaine International, Sanyuan Agriculture, 45 provincial government-owned enterprises in Dongshan...
The products on the shelves, whether they are fruits, vegetables, or cold fresh meat , or beer, drinks, liquor, snacks, sanitary products, cosmetics, imported products, all of which are formal and can no longer be formal.
And the service level of the supermarket is second only to Shili Mall, the benchmark of Oriental Supermarket, and is comparable to the three Carrefour stores in Xicheng and the fifteen Metro stores outside the Second Ring Road.
Even foreign friends will give a thumbs up when they come: "Very good!"
Therefore, as early as when these supermarkets opened in 2000, they were featured on Beijing Radio, Beijing newspapers, and even the Oriental Evening News.
After all, this is an intuitive manifestation of foreign investment entering the East.
As for whether these supermarkets are real or fake...
Dongfang’s superiors have organized groups to visit them several times to talk about people’s livelihood and the future. Do you dare to say that this is fake?
No, no one has ever suspected that these supermarkets are fake.
Today, April 12th.
At 8 o'clock in the evening, the new head of the Walton family, the eldest son of Walton Sr., 55-year-old Robson Walton, walked into the ‘East City Wal-Mart’.
An eye-catching banner is pulled at the door: boycott North America, protest against North America, ban the sale of American goods!
Robson Walton knows why.
More than ten days ago, a plane crashed in the southern sea. North America put forward very stringent requirements, ordering Dongfang to repair the damaged plane, fill it with fuel, and send it to North America together with the pilot.
As a result, the attitude of the East toward North America took a sharp turn.
Not only are there protesters everywhere, but hacker wars have broken out again on the Internet.
This also had a great impact on the Walton family's industry.
After all, Europe is still capitalized. Although it is labeled as Europe, it also has a large industrial scale in North America.
Just the money earned was sent to Europe.
Unlike North American investors, when they make money, they invest it in North America.
This is the essential difference between the Walton family and the Smith family.
Robson Walton thought as he walked through the security gate and walked into the Wal-Mart merchandise area.
The layout here is very different from the real Walmart.
On the left side of the entrance is the storage area for items. There are five service staff in professional attire responsible for registration. You can also store items by yourself.
On the right side is the storage area for hand baskets, trolleys and other vehicles. There are also service personnel in professional attire responsible for recycling, organization and supply.
When you walk into the supermarket, you will see a U-shaped passage in front of you. You enter from the right and exit from the left. There are rest areas and tea bars, promotion areas, household appliances, daily chemicals, vegetables and fruits, rice, noodles, grains and oils, baking workshops, and cooked food. Fresh food, dining area, snack area...
The most eye-catching one is the chicken special area.
Buy 50 kilograms and get a trolley, buy 100 kilograms and get various flavor seasonings, and buy 200 kilograms and get a fancy oven...
And the supermarket also provides customers with freezing services.
For example, if you buy 200 kilograms and can’t finish it, you can take away only 10 kilograms and store the rest in the cold storage for free, and you can collect it at any time within a month.
Robson Walton walked to the chicken stall, picked up a piece of chicken leg, gently twisted it a few times to feel the texture of the meat, then put it in front of his nose and smelled it, and then ignored the people around him. With a surprised look, he took a bite and chewed for a while.
Finally, I took out a handkerchief, spit in it, put it in my pocket, and handed the waiter $1.
“Excellent chicken, it reminds me of ostrich meat.”
“If I were in North America, I could sell it for 5 times the price and not have to worry about no one buying it.”
"The magical East, the magical three-dimensional agriculture, the magical Chinese herbal medicine breeding technology."
"Perhaps that magical boy customized the Chinese medicine formula for the broiler chickens, and even performed medicinal baths, acupuncture, and massage..."
“Sorry, I was just expressing my opinion on this piece of chicken, it’s great.”
Robson Walton took out his business card and looked at the security captain who came over , "I am the new chairman of Wal-Mart, Robson Walton, and I want to meet your person in charge."
A moment later.
Two strong aunties came over with translators.
"Hello, Chairman, I am the store manager of Dongcheng Wal-Mart, a member of the Oriental Walton family, Wo Chunlan."
"..."
" She is the store manager of Xicheng Wal-Mart, Wo Cuihua”
“…”
"Mr. Chairman, our company's 12 Wal-Mart supermarkets in the East have been losing money for two years. Wal-Mart in the East hopes to receive approval from the headquarters for renovation, upgrade and store expansion."
"..."
Who gave you the courage to pretend to be an impostor and seek money from the real person?
Robson Walton was just about to come up with a pre-prepared statement and ask the person in charge of Oriental Wal-Mart to come forward to discuss cooperation or prosecution.
But I saw a large group of people, carrying cameras and microphones, rushing up to take pictures and ask questions. "Mr. Walton, during your visit to the East this time, are you planning to jointly boycott North America?"
"Mr. Walton, what do you think of North America's practices?"
"Mr. Walton, how much additional investment do you plan to make in the Eastern market?"
No wait. When Robson Walton reacted, the reporters hurried away again.
Then he was thrown out of the back door of the supermarket by security personnel.
for a long time.
The large color TV hanging at the entrance of Dongcheng Walmart Supermarket plays Beijing news.
“Just now, Robson Walton, chairman of Wal-Mart, visited Dongcheng Wal-Mart Supermarket and expressed his anger towards North America.”
“…”
"Mr. Robson Walton said that Wal-Mart will invest an additional 1 billion euros in Oriental Wal-Mart."
"..."
This crazy world.
Robson Walton looked at the news footage and knew very well that his whereabouts had long been known to the young man, and he was not afraid of a lawsuit.
But it still wants to sue Oriental Wal-Mart. Otherwise, how can the real Wal-Mart enter Oriental?
As for the prosecution, since North American chicken will be returned to the East, the Boo family, the Smith family, Don Tyson, etc. will all support themselves.
…
Trading Hall.
Yu Yang, who returned from Heshi, stood on the square and looked at the functional buildings attached to the center of this first-class town.
With the rapid increase in trade types and volumes, this functional building with a length of 335 meters, a width of 75 meters, and a height of 13 meters has long been unable to meet the needs of the 'Oriental Spot Trading Market'.
To this end, three steel structure buildings were extended to the south and west sides of our home.
After-sales, consignment, credit and other businesses were moved to the periphery of the trade square, forming a semi-arc service corridor.
11pm.
The building complex with a total length of 1,500 meters and a total width of 900 meters is still brightly lit and bustling with people.
Some people gathered in the square and talked to each other.
Some people were sitting on benches and talking on the phone.
There are also people in the hall, holding notes and staring at the huge LED display.
From the broadcasting equipment scattered around, there are occasional reminders that the freight route is blocked due to heavy rain in a certain place, occasionally there are reminders that certain goods are sold out, occasionally there are reminders of which financial institution is lending money, and occasionally there are reminders A reminder that the freight train is about to arrive...
After two years, people who come here frequently have almost completely mastered the trade rules.
The simplest is wholesale: supply in the trade hall, and those who need it pay to pick up the goods.
On the contrary, the cargo owner delivers the goods to the trade hall. After official inspection and certification, the price and sales time are set according to the grade of the goods, and the final settlement is made.
If it's a little more complicated: If you think the supply price of the trade hall is too high, you can issue a solicitation, or if you find that the trade hall does not have relevant goods, you can issue a reward, then pay the basic fee and wait for the owner to supply.
If it is more complicated: for example, after you purchase the goods, you will check them in and send the goods to the farmer's market in Xishan. At this time, a return fare will be incurred. If you want to avoid this fee , you can purchase the materials needed for the trade hall locally in Xishan, and then go through the 'completion of entrustment' procedure and obtain a certificate of refund of the freight.
Based on the above, at the beginning, a large group of second-hand dealers emerged in the trade hall, earning a small price difference through wholesale and supply.
But as more and more people know about the trading hall, the second-hand dealers have long since disappeared.
Because even vegetable vendors in the Northeast can order and supply goods over the phone as long as they pay a certain deposit to become a member, eliminating the need for middlemen to make the difference.
What's more, after the trade hall is connected to the data center, the service becomes more and more convenient.
For example, for the consignor and buyer of Beihe Shitouzhuang, if the supply and demand of both parties are consistent, the local trade hall office will help both parties complete the transaction, waive freight, ensure quality inspection, and help handle taxes and fees. etc. questions.
Therefore, the trade hall set up a ‘Customer Service Center’ in Xintai City, which is mainly responsible for answering calls, processing business, and summarizing supply and demand.
For this reason, after the price reduction of chicken, 3.5 million tons of inventory were distributed to all parts of the country at a speed beyond people's imagination.
With a population of 1.2 billion, each person can buy an average of 5 pounds of chicken.
But ‘average’ and market demand are two different things.
Some food companies plan to stockpile tens of thousands of tons and then sell them after a period of time.
Some processing companies plan to purchase thousands of tons to make non-staple food.
Some fast food companies plan to purchase several tons and consume them slowly.
If you add the trade hall to support catering practitioners, fried chicken restaurants, braised chicken restaurants, and fried chicken restaurants with various flavors opened in cities above the county level...
The amount of chicken that actually flows into farmers' markets is still in short supply.
Yu Yang was sitting in the trade hall, staring at the super large LED, thinking quickly whether to continue to open the cold storage.
At this time, the factory secretary called.
"Chairman, Wal-Mart sued Oriental Wal-Mart for infringement, demanding compensation for reputational damage of 15 billion red banknotes."
"I remember, my classmate is about to be a junior, right?"
"After the summer vacation, I will be in my junior year."
"Ask the counselor to take our classmates and accept the entrustment of Oriental Wal-Mart to file a lawsuit with Wal-Mart and sue the other party for blackmail."
" ? ? ”
“Don’t follow your opponent’s thinking, otherwise you will fail.”
After Yu Yang made the call, he considered whether to continue opening the cold storage and decided to go for a walk in the countryside.
......
In fact, no matter how blocked foreign investment is, the northern vegetable market has always been the basic base of Sanyuan Agriculture.
And with the expansion of the three-line industry, Sanyuan Agriculture has an increasing influence on the northern vegetable market.
Just like Beiliuzhi Township in Hengshuijing County, Beihe.
This place is about 400 miles away from Shiliying Street in the south.
4 o'clock in the morning.
More than a dozen heavy-duty transport vehicles carrying two carriages drove into the central street of the township where the market is located.
Vendors who had been waiting for a long time lined up to receive the goods they ordered from the trade hall by phone or through computers at Sanyuan Pharmacy according to the slogans posted on the outside of the carriages.
Including fruits and vegetables, fish, shrimp and meat, rice, flour, grains and oils, beer and beverages, spices and seasonings, seeds and pesticides, fertilizers and feeds, potted flowers, clothing, shoes and socks, daily chemicals, paper supplies, office supplies, leather Supplies, water pumps and agricultural machinery, wires and pipes, cement products, textile supplies...
These things are packaged in boxes or plastic films, and the place of origin, shelf life, and precautions are posted.
Some also posted 'Sanyuan Agricultural Cultivation, Shouguang Planting',
or 'Sanyuan Building Materials Research and Development, Dongshan Cement OEM Production',
or 'Trade Hall Member, Sun Paper' and other icons.
Soon.
Central Street, which originally had only vacant stalls, is gradually filled with various products.
Even on the street, there are two brand new Shifeng agricultural three-wheelers, and a brand new Wuling Zhiguang van.
The price of the former: 15-horsepower big sale, only 3880 yuan.
The price of the latter: New car launch, discount of 1888, free registration, free first-time car insurance, leather seat cushions, annual membership of the trade hall, and can be paid in installments.
Yu Yang wandered around for a long time, and leisurely smelled the smell of fried chicken.
He looked around and found the store.
This is a catering truck mounted on a walking tractor.
Built-in gas tank and frying tank, selling fried chicken steaks, fried chicken balls, fried chicken racks, fried chicken wings, fried chicken nuggets, fried chicken legs...
There is a slogan above: Buy Buy one and get a Coke, buy two and get Hardagans, and buy three and get a chicken sausage.
In another time and space, fried chicken was known as junk food because it contained high calories and fat.
But in this time and space, people’s intake of calories, protein, and fat is far from reaching standards. Fried chicken is not considered junk food for the time being.
Furthermore, the catering trucks invested by these trade halls use Xiwang blended oil and Heshi safe chicken, and no negative elements exceeding the standard have been detected for the time being.
Yu Yang didn't want to eat roasted chicken that morning, so he turned around and looked at the 'roasted chicken series', 'steamed chicken series', 'braised chicken series', 'spicy chicken series' and 'cold shredded chicken series' next to him '...
Finally, I found a fried dough stick shop, bought a few fried dough sticks, and drank spicy soup to satisfy my needs.
In the eating and drinking room, an old man’s radio next to him was broadcasting news of negotiations between the East and North America.
The people eating next to me were also talking about these things.
Some were inexplicably angry and said it would be best to start a fight.
Some are quite calm. When it comes to the Gulf War, they are worried that they will not be able to defeat the United States.
Some analysts also analyze that North America will not compete with the East at all.
Yu Yang prefers the last one, because capitalist imperialism is a paper tiger.
(End of this chapter)