Chapter 33 Capital’s Little Wife
Cheng Daqi concentrated on eating.
You can get free food on Red Street, but the food doesn't taste very good.
Even most of them are about to expire.
After all, the purpose of distributing food is to keep the homeless from starving to death.
On the other hand, if the quality of the free food is too high, many less poor people will grab it.
There are very few things that homeless people can actually eat.
Domo’s burger didn’t surprise Cheng Daqi, but it still tasted great.
The two desserts, pineapple pie and apple pie, are also delicious.
Putting down the apple pie in his hand, Cheng Daqi took aim at the drinks provided in Domo's dining car.
Why not spend money to make a few bites?
"Domo, it may be a bit presumptuous to say this, do you want to hear my advice?"
When the rivers and lakes met, Cheng Daqi decided to give Domo a little sincerity.
Sobering up from his reverie about the future, Thomas replied with a smile.
“Of course, you are my first customer. If you don’t tell me, I will also want to ask you.”
The fat cook came from a wealthy family. If he didn't like delicious food, he wouldn't be so fat.
If he didn’t really want his food to be recognized by more people, he wouldn’t be struggling to open a food truck.
Thomas is very happy when someone is willing to give advice.
Not only did he not feel that Cheng Daqi was presumptuous, he was even extremely happy.
Judging from Cheng Daqi’s comment on the burger he made just now, this Asian guy obviously has something.
In fact, Thomas's guess was correct.
The core selling point of the chain fitness brand Cheng Daqi founded in his previous life is not fitness, but traditional Chinese medicine health and fitness meals.
Using fitness as the traffic entrance, with low membership fees, it attracts a large number of people who are concerned about physical health and fitness.
The core profit point is to provide these members with different TCM health and fitness meals.
There are those that work with fat loss, those that work with body conditioning, and those that work with alleviating aging.
Cheng Daqi really studied the catering industry in his previous life, otherwise he would not be able to combine medicinal diet with fitness.
“The food you make tastes very good, much better than those cheap fast food.”
I’ll give you a few compliments in no hurry, and I’ll be ready. Mention this fat cook.
Anyway, he has no plans to do catering again in his life.
"Before I give my suggestion, I need to ask you a question."
"What's the problem?" The fat cook touched his chef's skirt in confusion.
“Do you want to open a great food truck and be an ordinary successful owner.
Or do you want to make your BBB burgers impressive and make a name for yourself in the American catering industry?”< br>
Cheng Daqi didn’t care about Domo’s answer, he just wanted to buy two bottles of drinks for free.
Asking questions is a common routine, just a handy operation.
But his words were like a heavy sledgehammer, hitting Domo's heart hard.
This rich man from the West Coast who left home to start a business has never thought about this problem.
He just wants more people to recognize his food and his cooking skills.
That’s all.
Domo was stopped by Cheng Daqi's question. In other words, he never understood what he wanted to achieve.
"I think I just want more people to recognize me, and I want my father to know that there is nothing wrong with being a cook, and there is no distinction between professions."
The boy, who weighed more than 200 pounds, said softly gave his own answer.
Want your father to recognize you?
Cheng Daqi didn't realize that he had met a rich brother. He just sighed for the common dream of countless boys.
Boys’ first idols are their fathers.
"I understand what you're thinking. Bring me two bottles of drinks and let's talk slowly."
In America, just say what you want and don't go around on any terms you want to negotiate.
Many ordinary Americans have lost the ability to think independently after decades of nipple music.
It’s a little subtle, and they may not really understand.
"Okay, okay, you can drink whatever you want." Thomas said generously, pushing the drink over.
“I didn’t open this shop to make money, I just wanted more friends to recognize my dishes and my cooking skills.”
In Sani’s disbelieving eyes , Cheng Daqi calmly opened a bottle of beer for her, and then opened another bottle for himself.
Into? Areyouserious?
Bring me here for a meal, you turned the restaurant into a soup kitchen.
Forget the fifty-cent big hamburger, and you got the drink for free?
With just your mouth, you can buy something for zero yuan without using your hands, right?
"No! Thomas, your idea is extremely stupid!"
Cheng Daqi didn't intend to fool the fat cook, so naturally he said what he had to say.
It’s as effective as it gets.
"If this store doesn't make money, your father will not recognize you. No matter how popular your burgers are, you can't convince your father.
If you want your father to recognize you, you need your diners first. Approval, do you know what diners’ approval is?”
Cheng Daqi’s silky singing brought Domo into his rhythm. After thinking about it, the fat chef tentatively replied.
“Like my food?”
“No!”
"Give me a good review of the store?"
Seeing that Duomo really didn't understand much, Cheng Daqi gave up the guidance and prepared to just fill in the blanks.
“No! There is only one recognition from diners, which is their willingness to pay for your product.
How to attract diners to pay, there is only one available option for late entrants to the American fast food industry like you Idea - differentiated competition. ”
(To prevent conflicts, let me state that the idea here was discussed with a friend of mine who is deeply involved in catering brand marketing in multiple first-tier cities, and it is definitely feasible.
In addition, there are four attributives here: America, fast food industry, late entrants, and available to them. Students who want to take advantage of others should read the attributives clearly before raising objections. Each attributive is considered. )
Differentiated competition is the idea that made Daqi break through the entrepreneurship in his previous life.
Peer sales courses, beauty coaches, and competitions in the fitness industry.
He directly engaged a group of experts from universities in the province to conduct joint research and development, and used medicated diet to make traditional Chinese medicine health and fitness meals to reduce the dimensionality.
Cooperating with the local industry short video matrix and other means, we expanded from one store to eight within a year.
It completed the profit model verification without raising any financing, and thus obtained a beautiful valuation in the PA round of financing.
Cheng Daqi's talkative appearance gave Thomas the illusion that he saw his father holding a meeting with employees.
The tone is firm, the wording is rigorous, and the language is professional.
"Differentiated competition? Can you explain it in detail?"
Domo didn't think about it and quickly asked Cheng Daqi for more details.
“If you are in the United States, it is not difficult to be in the fast food industry because the market demand is here.
Americans have become accustomed to going to fast food restaurants to fill their stomachs when they are hungry.
This is a benefit Due to the long-term cultivation and cultivation of the market by those large chain fast food companies,
But the specific situation has two sides. The large companies have cultivated the market, and naturally blocked other small fast food companies. There is room for growth.
Do all the new fast food companies that have emerged in recent years have backgrounds in traditional giant companies? ”
Cheng Daqi doesn’t know if it exists, but he has seen a lot of common development trends in different industries.
After the market is saturated, industry giants will spontaneously expand and create new sub-brands and subsidiaries to occupy niche niches in the industry. This is determined by the nature of capital monopoly.
This development model has commonality applicable across industries.
Rutaoxi, from the beginning of e-commerce, has gradually reached the point where it now spans every chain of the industry.
From cloud computing on the enterprise side to express delivery to the last mile, it even merged with Behungryu.
Duo Mo carefully considered the industry situation described by Qicheng Daqi.
He was surprised to find that everything Cheng Daqi said was completely consistent with the details he observed.
Small fast food companies were acquired before they became big, and the new and cutting-edge brands that did well were all the spoiled wives of big capital.
It’s all right!
Brothers, the author is also a human being. It is normal for some things to be wrong. Everyone communicates normally. Just point it out. If I am wrong, I will naturally correct it. There is no need to step on it.
(End of this chapter)