Chapter 256 Many people inevitably want to order French fries
About 20,000 years ago in the Upper Paleolithic Age, ancient humans entered the era of primitive tribal alliances, and the social productivity progressed from half farming and half hunting As a foundation, the size of human tribes began to expand rapidly.
In order to maintain their rule, tribal rulers gave birth to human needs for information dissemination, and the knotted record appeared, easily killing the traditional information carrying method carved on stone walls.
In the course of human history, the way information is carried and disseminated continues to iterate with the advancement of productivity.
From rope knots to tortoise shells and bamboo slips, the information carried becomes more and more complex, and the experience and technology that can be conveyed become more and more profound.
In terms of communication methods, the stories that were propagated by word of mouth at the beginning were so-called myths, and gradually changed into "books" and "scriptures" with more complex content. In the West, the corresponding ones are cuneiform classics recorded on clay tablets.
As mankind enters the information age, the spread of information has undergone unprecedented drastic changes, which has profoundly affected the public's understanding of the maximum consensus.
The extremely convenient form of information dissemination has created an extremely divided social consensus. A typical example is the American society that is gradually falling into ideological division.
In the general education of different modern countries, a necessary human survival skill has been ignored invariably - how to process information correctly and soberly in the Internet era.
Excluding those thoughts about conspiracy theories, in fact, this kind of neglect has created a very terrible consequence.
A large number of adults who lack the necessary information processing capabilities have become poor people kidnapped by information in a modern society with highly developed information.
Every day, when you turn on your mobile phone or computer, countless information that is difficult to distinguish between true and false is displayed directly in front of a person's eyes.
Most people cannot tell whether a certain piece of information is true or false, or whether it is true or false.
The most frightening thing is that due to the real position of the news organization itself, many news that seems to be true have actually been carefully cooked by journalists.
To give a specific example, take the hot search for scarves that many people will pay attention to.
The content on the hot search list changes every day. Yesterday it was some sensitive incident that aroused heated public discussion. The next day it was about a celebrity cheating on the subject. The day after tomorrow it was about something a certain scientist said.
There is too much information on the Internet, so much that many people cannot filter it according to their own needs - in other words, most people just want to find some French fries to fill their boring life, as long as they can escape thinking, They can spend a lot of time looking at junk information - in this case, junk information for him.
Of course, the colors of groups are always complicated. Among the blind masses, there is always no shortage of ‘awakened ones’.
These awakened people may have an idea, a subconscious idea, that they can tell what information is false and what information is true, and they feel that they are extremely smart.
But the most terrifying thing is hidden here - all information can be false or true, it just depends on perception.
We are not supermen. Our brains have limits. No matter how powerfully awakened people are, there will always be moments when they stumble. When they touch the boundaries of self-awareness, if they are not careful, they will be deceived by false information.
Cheng Daqi has never worried about whether his model will fail when he works in Shanhaiguan. This is a kind of strong self-confidence - even self-confidence makes him look stupid.
In fact, this kind of self-confidence is composed of multiple factors.
Deconstructing it from the underlying logic, the real underlying logic behind this confidence is that in the blue ocean era of short videos, as long as you get the upper hand, there will be a lot of leeks looking for you. Get enough content to paralyze your life.
The world is so terrible, and many people have uncontrollable moments when they want to order French fries at the pier.
——
Similarly, it is precisely because most people lack the ability to identify and absorb information that the Chengdu President's drama can be performed so wonderfully.
Some people don’t understand how clown Ai Guobei is, so they may really regard Ai Guobei’s words as golden rules.
Most people can't imagine how deep Cheng Daqi's routine is, so they really think that Cheng Daqi is an innocent striver who has been criticized by others.
What’s even more outrageous is that almost no one could have imagined that Chengdaqi has dominated the hot search list for a week in a row, and behind it is a complete marketing drama.
People can't understand that under Cheng Daqi's intentional operation, the "mutual bite" between him and Ai Guobei presented the effect of a series where you sing and then we appear, constantly impacting the minds of the viewers.
People only see that when they open Weibo every day, there are always names of successful people on the hot searches.
Sometimes it is a scolding, sometimes it is a neutral description of the true nature of the matter.
Because they don’t really think about the twists and turns behind this information, a large part of these people will be affected by the content of hot search terms and have some preconceived malice towards Cheng Daqi.
The part of them whose cognition is most challenged will unconsciously and inexplicably post some comments that are slanted or even malicious, and they can gain a lot of participation through this. , to satisfy one’s own spiritual needs.
President Cheng stood outside the chessboard and paid close attention to the chess game, constantly adjusting his strength and angle, and simmered for a whole week.
Finally, at the moment when the entire network was scorning the great weapon, at the moment when Ai Guobei was barking, at the moment when Temir began to defend the great weapon.
Mr. Cheng makes a move!
Accountant Jia opened the microphone forcefully, using the power of the old traffic god of Jianzhong Internet to strike down the thunder!
In the 'darkest' moment, the situation is reversed!
Anyone who has read Shuangwen novels knows that at the climax of the story, the protagonist's rhythm is best to rush and fight continuously, so as to have the greatest impact on the readers' hearts.
Similarly, Mr. Cheng has already prepared the process of harvesting juice from the fire.
So, after the overall situation turned around, Shanhaiguan Media of Chengdu held a high-profile financing signing ceremony.
The specific process of the ceremony was broadcast live on the entire Internet, with many beautiful Internet celebrities helping out, and hundreds of thousands of votes were cast.
Money is meant to be spent, and at the climax of the story, every extra point of exposure will lead to an extra point of gain.
Shanhaiguan's reputation may not be directly converted into real benefits in the short term, but Chengdu's goal has never been to stop at one round of financing. In the future, today's investment will definitely be realized in users' high regard for Shanhaiguan.
——
Compared with the previous warm-up performances and lengthy speeches by various experts, the real drama of the financing signing ceremony was actually very short.
Dongxin’s team has already left, and various experts have also left accompanied by Sun Dongxin. In the Science and Art Center of Xiamen University, President Cheng had a small meeting with the employees of Shanhaiguan.
The general attack has just begun, and President Cheng must ensure that his team can fight this protracted battle.
"The first step in the counterattack, the live broadcast of the financing signing ceremony was done very well. Of course there are still problems with the details, but I won't go into details. I believe everyone will do better next time."
Sitting on the edge of the stage in a very easy-going manner, Mr. Cheng talked about the next "general attack" idea to the employees sitting in the first two rows.
It is said to be a general offensive, but it is actually pushing this huge marketing campaign to its climax, and then in this climax, it will fully expand the influence of Shanhaiguan.
Specifically, it is through content marketing of Shanhaiguan’s Internet celebrities to impact the minds of viewers and fans.
Whether something is good or not, and how good it is, is actually a very subjective matter, but if there are loud enough voices saying that it is good, then many people will think that it may be really good. Many of Shanhaiguan's contents are indeed excellent in this ignorant era of short videos. Coupled with some appropriate marketing, the audience's understanding of this excellence can be upgraded to excellence.
On the other hand, in this general offensive, with the help of Shanhaiguan's overall marketing, Chengdu can also further whitewash itself.
Cheng Daqi’s approach has always been to take one step and look at three steps. This is the victory he deserves.
“The several programs performed today are all very exciting, whether it is the acrobatics at the beginning, the armor attack in the second, or the dance and red lantern story at the end, they are all very good.”
< br>Cheng Daqi first praised today's performers. Every time Mr. Cheng mentioned a program, the performers of the program would feel a surge of uncontrollable joy.
Shanhaiguan has raised 15 million in its first round of financing. Shanhaiguan's employees and creators have been discussing this matter in the past two days. They know that this means that Shanhaiguan's future can reach a very high level.
Even if it cannot become a truly top company, it will definitely become an outstanding content company. They are lucky to join this company in its early stages.
As a giant ship that is obviously about to set sail, as long as Shanhaiguan flows out a little resources, their destiny can be changed.
Everyone is looking forward to it, hoping that Mr. Cheng will appreciate himself more.
"..., and finally, the story of the red light. I won't say more about this. I will just say one thing - the leaders in the audience were very satisfied just now."
Cheng Daqi glanced at Mrs. Jiang Hongyan, nodded to her with a smile, and continued.
“However, for the sake of comprehensive benefits, our next publicity must focus on the girls from the Dongxin Song and Dance Troupe.”
Zhao Ying is very happy. Happy, President Cheng has set a direction, and the ten of them will get more resources in the future.
"Xiao Cao, the specific direction is to bind the Evergrande Song and Dance Troupe. Doesn't Xu Tiebu also have a song and dance troupe? Let's first promote that the ten of them are from the Dongxin Song and Dance Troupe, and then use Boss Xu to "Mr. Cheng, our company has many foreign bloggers in China. I think we can make use of this resource.
In addition, as you told us before, we should develop our own daily popular marketing account, meme guide marketing account, and Internet celebrity inventory marketing account. These have also been done and can be used. "
Xiao Cao added below that she does have a bit of an elite demeanor now.
"Okay! The general idea is to focus on beauty topics first, and then highlight the performers of the other three programs after it becomes popular. The core values and topic points are as I just said, and the details can be optimized.
Through this, Shanhaiguan's momentum has been further built up. One round of financing is just the beginning, and the company's valuation is only 50 million, which completely fails to reflect everyone's capabilities!
Finally, as I said before, I also want to ask everyone to do me a favor. I was bitten badly by a mad dog recently. Many people on the Internet who don’t know the truth think I am really bad. Hey, I am so bad. Difficult. ”
In fact, the misfortune of the strong does not get much resonance, but Mr. Cheng is indeed "very miserable". The audience in the audience was amused by Mr. Cheng's misfortune.
Who knows how difficult it is to become a great person? Employees who are bitten by dogs are the only ones who need help from their own homes.
"Mr. Cheng, can we take a look at Ai Guobei's past? He has become famous recently because of your popularity.
We can't let him eat up our traffic in vain. , and what he did went too far!”
This kind of suggestion is somewhere between pragmatism and flattery. Given Mr. Cheng’s ability, I don’t know whether to criticize or agree at the moment— -This is a master.
"This matter... Let's find two content creators under our banner to share it. At the company level, it's better not to touch on the outline. We are a company that focuses on content, opinion leaders and so on. After all, it is a double-edged sword. . ”
Unlike these big-headed soldiers, Cheng Daqi considers problems from a higher perspective. He does not want many opinion leader Internet celebrities to appear in his Shanhaiguan, which will be very troublesome.
The specific reason is___.
Xiao Cao originally wanted to ask Mr. Cheng how he would deal with Ai Guobei next, but hearing that Mr. Cheng was unwilling to talk more about this topic, she realized that there might be too many people now.
If you ask what is the biggest experience I have learned after entering Shanhaiguan for more than a month, Xiao Cao will definitely choose "information gap is a very necessary means of risk avoidance".
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Night, Wuyuan Bay, the villa that Sun Dongxin lent to Mr. Cheng.
Tonight, Cheng Daqi made an appointment with lawyer Wu Ming and Guo Chongyang to discuss, on the one hand, how to deal with Ai Guobei, and on the other hand, about Shanhaiguan and Ludao Art Vocational College. prospects for cooperation.
The first thing is the most important, but in order, we must talk about the second thing first.
"Mr. Cheng, I, Mr. Guo, don't know much about short videos, but I know that Brother Sun is optimistic about you, so you can definitely do it."
Guo Chongyang's attitude towards Cheng Daqi has actually changed several times. After all, he has only barely reached the level of an entry-level boss, and his vision and knowledge are a bit behind.
But this kind of Lao Guo is actually a very good partner - Mr. Cheng has been talking with Xiamen University for a long time, and Xiamen University's conditions are not low and they have not let go, so he can only find a replacement.
“There is a difference between art vocational education and real art undergraduate education. Mr. Guo, my idea is that Shanhaiguan will establish a new teaching and research platform in Ludao Art Vocational College.
In the early stage, targeted training can be carried out for fresh graduates, so that they can reach the level of signing Internet celebrities or joining Shanhaiguan as soon as possible. "
What Mr. Cheng really wants is fame, but you can't say it when you say it. This is a benefit.
Although Ludao Art Vocational College has a low reputation, things are done step by step after all. It is better to start first than to have nothing at all.
While other mcns are still gathering together to eat leeks, Mr. Cheng has begun to cultivate his own internal strength professionally and scientifically.
The benefits may not be obvious in the short term, but if you want to achieve truly outstanding results, long-termism is a must-have quality.
"Mr. Cheng, my idea is that I have people and you have experience in Shanhaiguan. We can build a new mcn company together."
Lao Guo has a poor vision, but he is not a fool. , Shanhaiguan can raise 15 million in the first round, and the valuation in the second round may exceed his entire net worth.
If you don't ride on such an express train, how can you live up to your opportunity?
I have already written the underlying logic in this chapter, but I still don’t know where to insert it. Seeing that Shanhaiguan has taken off, I really can’t insert it into the book if I don’t write it hhhh< br>
(End of this chapter)