Chapter 277 The bad relationship between Cheng Daqi and Lao Jia
“Mr. Cheng, we have talked about it three times, but you feel it is inappropriate.
How about we make an appointment, Let’s meet and talk and refine the needs, so we can do the work.”
Dong Zecheng is the head of the media team of a well-known headhunting company. Under Cheng Daqi’s entrustment, their team has done their best to find someone. People.
Shanhaiguan is a new star in the venture capital circle, and its future prospects are obviously good. As a headhunting company, they attach great importance to such potential customers.
But Cheng Daqi's requirements were still too high. He wanted to meet and talk with Mr. Cheng and persuade Cheng Daqi to relax his standards.
"Come to Ludao, as soon as possible. It's best to see you tomorrow."
Cheng Daqi put down the phone and rubbed his temples in distress. This is his habit. On a psychological level Can relieve stress.
Shanhaiguan’s live broadcast recruitment marketing was very successful, but the suitable COO was still not found.
Speaking of which, Cheng Daqi doesn’t think his requirements are high because the business characteristics of Shanhaiguan are too complex.
As an MCN organization, the COO of Shanhaiguan should have experience in media. If not, he should at least have experience in product development.
The characteristics of the cultural media industry require that the COO must have the ability to grasp popular trends.
Finally, since Shanhaiguan exists based on the Internet short video platform, it is best for the COO to have experience in the Internet industry.
There are actually quite a few people with these three types of experience, but most of them don’t need to change jobs. It’s 2018, and talents are really hard to find and valuable.
As long as one and a half years later... let alone one million annual salary, half a million would be enough for the interview candidates to exceed the threshold.
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Dong Zecheng’s name is very recognizable, but he himself is a standard urban white-collar worker, with a sense of professionalism in his temperament.
It’s just that he and Mr. Cheng are still less interesting than Mr. Cheng. Mr. Cheng basically controlled the pace of the conversation between the two.
Just when Dong Zecheng thought that the Shanhaiguan order might be illegal, Cheng Daqi changed the topic and took the money back.
“Zecheng, are you interested in coming to Shanhaiguan to work?”
ah?
Me?
Dong Zecheng was stunned for a moment and replied.
“Mr. Cheng, I’m not a good fit. After all, my home is not in Ludao.
Among the people I recommended to you before, there is a local talent from Ludao. She is actually It already meets your requirements.”
"Meiyou is working in a small track, and the people they come out... are still not suitable. I think you are quite good. Being able to be the leader of the headhunting media team means that you have experience in this industry before. ”
Cheng Daqi no longer expected to find a suitable person in a short time, especially if he did not want someone from the Dongxin family, so he chose to try to poach Dong Zecheng.
This guy is reliable and has industry experience. He can be transferred to the human resources department in the future. The key is that the asking price will not be that high.
They are standard economical talents and can be used first.
"Mr. Cheng, don't mention my experience. Speaking of which, I used to be Boss Jia's subordinate."
Dong Zecheng smiled bitterly, he didn't know how to explain it.
"Boss Jia? Which Boss Jia?" Cheng Daqi made a guess.
“I used to be the advertising director of LeTV Sports, Chengdu. As you know what happened later, I returned to my hometown and joined an old friend’s headhunting company to support the media team.”
Dong Zecheng's answer is very interesting. It has a hint of flirting, but at the same time he does not refuse, does not express his position, and is irresponsible. He looks like an old scumbag who is proficient in recruitment games.
“LeTV is half an Internet company. I remember that LeTV Sports was doing well at the time. How is it now?”
Cheng Daqi was not in a hurry and started talking to Xian Tian.
“It looks like everything is blooming, but once there is no money to support the broadcast rights, it immediately becomes a fire. Now LeTV Sports is basically finished, and 99% of the people have been laid off.”
"What did Lao Jia think at the time, to do sports?"
"LeTV's TV ecosystem was sweeping the market at that time in 2015, and the viewing experience on large-screen TVs was also epoch-making.
According to the data we obtained from consulting agencies, as well as LeTV’s senior management’s analysis of the needs of domestic TV users, with the development of the economy and the improvement of living standards, the domestic sports live broadcast market will show explosive growth
There are two opinions in the industry, which are now called underlying logic.
The first is that our domestic sports culture has not yet developed. The country issued a document in 2014, which probably opened admission to sports. The government will increase investment in this area.
From industrial investment to government resource allocation, this track is a good track. In fact, the 13th Five-Year Plan has also put this aspect of work into a key work area.
The second is that our domestic TV users are the largest in the world, and the market potential in this area is huge.
Many companies have entered the sports industry in the past few years. Evergrande, Suning, and Alibaba have all seen the opportunities here.
LeTV’s ecological logic was not falsified at the time. ”
Dong Zecheng reminded President Cheng that he can buy a team if he has the opportunity in the future. The promotional role of sports events is still very important - of course, this is not talking about China.
American Sports tycoons can easily gain huge fame. Under the reform of lap dance artists, domestic teams cannot even have sponsor names.
"Later we studied that the domestic market is very complicated, Mr. Jia said. Even if nothing happens, LeTV Sports, which spends a lot of money to buy broadcast rights, will not go far.
It’s just a matter of which thunder explodes first. ”
Seeing that Daqi was lost in thought, Dong Zecheng added.
Lao Dong is very frank, and this frankness is actually a manifestation of his anxiety.
Shanhaiguan is a start-up company with great potential. If you can work as a manager in such a company, your development prospects are likely to be better than being a headhunter, but his past career experience is indeed outrageous. Especially since President Cheng and Lao Jia are still friends, people across the country know this.
Dong Zecheng is now in a state where he wants to accept President Cheng's invitation, but is worried that it is still a trap.
The situation is somewhat strange.
“There is no problem with Lao Jia’s idea of making an ecology, and there is no problem with his idea of making electric cars. They are both very good ideas.
It’s just that the stall is too big and the luck is not good. , and... forget it, don’t talk about him.
If you come, your salary will be increased by 30%, and the option pool will be set up during the second round of financing. Are you interested in challenging it, old director? ”
< br>Mr. Cheng is very sincere, but Dong Zecheng is not a ignorant Cao, he also has concerns.
"Chengzong, there are currently only a few large-scale MCN institutions at home and abroad. Zoomin, Broadband, etc. have not found a good profit model.
What are Shanhaiguan's future business expectations? Do you have any ideas? ?”
Cheng Daqi knew that Dong Zecheng was moved.
“The two things you mentioned are different from what Shanhaiguan does. One of them is doing YouTube, and the other is doing contract photography.
In China, Shanhaiguan is the first As a large-scale MCN in the short video field, Shanhaiguan's future development will closely follow the development of short videos
As for how far Shanhaiguan can go, it depends on whether you have confidence in the short video industry. I am confident.
Compared with traditional TV programs and article-based media, short videos have higher information density, stronger emotional stimulation effect, and greater impact on users’ minds.
And due to the algorithm of survival of the fittest in short videos, it is destined to iterate very quickly and evolve very quickly.
Shanhaiguan has taken the lead in this field, and its future development potential will not be low. ”
There are actually many institutions that make short video MCNs in China, but Shanhaiguan is indeed the most famous, and what Cheng Daqi said is not wrong.
"Chengzong, there is another problem. In a broad or traditional sense, mcn is more of an intermediary platform that connects content parties and advertiser resource parties.
For a model like Shanhaiguan, There are also some in China, but the replicability of top Internet celebrities is not strong enough.
There is a word called eyeball economy. Some people say that the model of Internet celebrities is eyeball economy, and the model of signing Internet celebrities in Shanhaiguan is eyeball. Economic variant.
But because the replicability of top influencers is not strong, we cannot stably produce one after another. Do you have any way to break the situation? ”
Cheng Daqi nodded appreciatively. Dong Zecheng had thought deeply about it. He had put a lot of effort into finding a coo for Shanhaiguan.
Today's sudden invitation was not notified in advance, but Dong Zecheng's response showed his high professionalism.
“The particularities of the cultural media industry and the short video industry do exist, including the problems you mentioned, which are even difficult for me to solve.
But there is one I think the logic is the same. Early entrants in all walks of life will always be able to seize more advantages and market growth.
The market growth in the short video industry will continue for a long time. Shanhaiguan can fully seize more advantages and headspace while the market growth is still maintained.
After entering the era of shrinking growth in the future, gaining advantages in advance can keep us ahead for a long time. .
Even if Shanhaiguan will be eliminated by the market one day, this is normal. There have been so many companies in the world, and only a few have been passed down for hundreds of years. ”
Cheng Daqi is actually humble. He has the information advantage of his own rebirth. What he brings to Shanhaiguan is not just the opportunity to seize the increase!
Brother Yang has already signed it. , various tracks with great potential have also been laid out
The rural short video department has been established, the automotive short video matrix has been set sail, and new Internet celebrity companies have also set up their presence.
Just raised 15 million, Shanhaiguan will have to run for a while
The next step is to build a nationwide matrix of local Internet celebrities, spread a bunch of branches across the country, and take advantage of local traffic.
At the same time, when Shanhaiguan controls enough traffic, it can build its own brand. If there is traffic, there will be a brand - isn't this the money printing machine in the short video era?
"Mr. Cheng, you may need to give me a few more days, I want to finish handing over the work there."
Dong Zecheng made his own decision.
“You can bring your family to Ludao, and the company will arrange accommodation for you. Dongxin can also help you solve your children’s schooling problems. You can choose the best primary and secondary schools in Ludao.”
< br>
"Thank you, Mr. Cheng, thank you, Mr. Cheng!"
Dong Zecheng felt that the benefit of choosing a school at will, as Cheng Daqi said at the end, was his biggest gain from changing jobs.
"The handover will be completed as soon as possible. Anyone who is reliable can be brought over. Shanhaiguan is currently very short of people."
Cheng Daqi is also very happy. Dong Zecheng is a compound talent. , I have also seen strong winds and waves in LeTV.
Looking at the salary level, Mr. Dong is somewhat of an economical talent.
As far as his ability is concerned, it is absolutely fine to be a transitional coo for a period of time.
Mr. Cheng and Lao Jia have a somewhat bad relationship.
I think the biggest problem in the domestic sports industry is that people in our country are too curly. It may take a long time for social trends to change before everyone can truly realize that participating in more sports activities will be a good thing to adjust their lives. Interesting choice.
Of course, this requires an adequate material foundation and social and economic development foundation, which cannot be achieved overnight. The stall Lao Jia built at that time was too big, so he didn't really build a car, but wanted to run away.
Just like what Lao Dong said, although he doesn't know the truth, his judgment is correct. It's just a matter of which thunder explodes first.
On the other hand, there is actually a trend, that is, with the rise of short videos, the traditional TV sports league model will be killed, because everyone no longer watches TV, and more of them watch it on mobile video platforms.
It is destined that the membership fees of mobile video platforms are far from covering the copyright costs. Currently, the top companies are actually having a hard time. Even if they start to advance on-demand and even members have to watch advertisements, they still cannot cover it. cost.
(End of this chapter)