Chapter 29 Business Model
After the Luojia Forum ended, Lin Jia couldn’t help but sigh with emotion on the way:
“Lei Jun is so old and hot, he easily took away the popularity, that one is yours. It was as if he and the host had communicated the past questions in advance.
He calmly responded to the Huawei Genius Youth Project that was popular on the Internet recently.
Listen to his interview. It was as if he didn't say anything when he came down. The outside world automatically told him what he wanted to say.
When there was a problem with these contents, he stood up and said that his original words were not what he meant. ”
As a businessman, Lin Jia has met many big bosses, including those in the Internet industry. Lei Jun is definitely the best marketing boss she has ever seen.
Lin Jia thought so before, but this time it just deepened this impression.
Chen Yuanguang did not react: "Does he mean what you said? "
Lin Jia knew that Chen Yuanguang was slow in this regard, but did not expect him to be so slow: "Of course, after Huawei launched the P20 series last year, Huawei's rapid rise in the smartphone market marked a milestone for smartphones. The market has entered a more intense and intense stage.
A large number of small players are about to die or can no longer survive. Huawei is relying on technological innovation and Americen's divine assistance to attack Xiaomi's basic market.
Among the four major domestic manufacturers HMOV formed in the past two years, OPPO and vivo both use offline channels. They do not focus on cost-effectiveness and do not compete for Internet popularity. Their target users overlap with Xiaomi's very low.
Huawei originally used offline channels. From the earliest cooperation with operators to self-built channels, since P20 last year, Huawei has grown very rapidly in Internet channels, launching sub-brands Honor specifically tailors the configuration of Xiaomi flagship phones and takes the cost-effective route.
This is why Xiaomi’s stock price has been falling since the second half of last year, because Huawei has had a serious impact on Xiaomi.
Lei Jun needs to do everything possible to resist Huawei's attack. He will not let go of any opportunity in the public opinion field, just like today when he responded to Huawei's genius boy plan by recruiting you as a topic.
This is the self-help method of a top marketing master. Of course, for him, this is just a trivial improvisation. The Internet will wait and see the good show later. "Lin Jia was talking eloquently.
Chen Yuanguang roughly understood what Lin Jia meant. He asked: "Then if Xiaomi can't carry it, and I start a business later and ask Mr. Lei to invest, will his cash flow be tight? "
Lin Jia first retorted: "If you want to start a business, come to me directly and I will invest for you. I can make the decision if the amount is less than 20 million. If it is 50 million, I can think of a way to do it. If it's higher, you may need to talk to the old man yourself. "
Then he explained: "What are you thinking about? Although Lei Jun is the founder and helmsman of Xiaomi, Xiaomi's failure does not mean that he is not good. Xiaomi's performance in the Hong Kong stock market has been very poor this year. It has continued to fall. His personal assets are constantly rising.
He has made many investments besides Xiaomi, and the success rate of these investments is very high, which is similar to the most powerful venture capital I know.
If you plan to start a technology company in the future, it is a good idea to find him. With Lei Jun's endorsement, subsequent financing will be easier. ”
Chen Yuanguang thought about learning to accelerate this technology. If he takes the direct operation route, he feels that he can achieve breakeven quickly and does not need follow-up financing.
This technology is too sensitive. What Chen Yuanguang wanted to do was discuss it with Lin Jia after returning home.
And he was very cautious: "If there is a technology that can help people learn faster.
For example, it took you about fifteen minutes to memorize 500 words before, and you achieved instant memory. After using this technology to stimulate the cortex related to the brain and memory, you only need five minutes to memorize 500 words, and Memories last even longer. If they are students majoring in science and engineering, this technology can improve their logical and computing abilities. How do you think this technology should be used for business operations?
In the process of doing computational chemistry, I have some general ideas about this area, and I plan to focus on researching this technology during my doctoral career at MIT. ”
After returning home to no one, Chen Yuanguang took out the ideas he had thought of during today’s interview and discussed them with Lin Jia.
Chen Yuanguang felt that he was right Business is not sensitive, he involves too many secrets, and subsequent business operations will most likely depend on Lin Jia.
For Lin Jia, she had proven herself before entering the family system. Ability is also a thing that has a lot of benefits and no harm.
Lin Jia's eyes lit up after hearing this: "This technology should cost at least 100 billion.
However, we have to solve several problems before monetizing it. One is clinical safety verification and effect verification, which involves A large number of clinical trials, and they directly stimulate the cerebral cortex, will be extremely expensive when it reaches the stage of real-person clinical trials.
Therefore, the initial investment will be large, and you need to verify the feasibility first, and then proceed. The total investment, experimental costs, subsequent patent registration, and clinical licenses are all worth 1 billion yuan.
This is just for some countries. If you want to get clinical licenses in Europe and the United States, you will need to spend at least double that. >
This initial investment is too big. It is right to contact Lei Jun. Only then can he be able to come up with the money, or he can help you find someone who can come up with the money.
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After the previous work is completed, it is a matter of business model. There are many types, such as selling equipment and maintenance services alone. The advantage of this is that the company is relatively simple and easy to manage.
Coupled with the fact that it is a monopoly business, it will be a very top-notch cash flow business. Just like high-precision instruments, there are only one or two companies that are the best.
The disadvantage is that you can only earn a small part.
To improve the speed of learning, parents and individuals around the world have too many needs in this regard. They only make money for equipment, and most of the profits are taken by the institutions in the middle.
The second is to produce and sell by yourself. Set up an organization to sell services and sell services that improve learning speed. This involves site selection, venue, personnel, marketing, etc. This technology will definitely be used after it is launched. There are those who deliberately look for trouble. If you operate on your own, there will be a lot of lawsuits and troubles.
As profits are made, there are more things to worry about, and the difficulty of management increases exponentially.
Of course we can also look for an intermediate model, which is the franchise model, similar to selling equipment to franchisees, and then we will be the setter of industry rules.
For example, how much does a service cost, how much money do we have to draw from it, we eat the meat, give the franchisees some soup, and they are responsible for the trivial matters.
Roughly speaking, there are three types, and they remain the same.
But are you sure you can develop this technology? ”
Lin Jia felt that he trusted Chen Yuanguang too much. The technology he proposed was so sci-fi, and he even helped him analyze the business model.
(End of this chapter)