Chapter 112 Guangshen’s concept promotion (5k)
“All senior executives here must strictly abide by the confidentiality agreement. After that, I can’t emphasize confidentiality with employees in various departments, especially front-line employees.
The promotion of Xiaomi cars must be carried out at our own pace. Even if there are so-called external revelations and the leakage of actual car photos, it should be our formulated publicity strategy and not the private behavior of an employee
<. br>Once similar behavior is discovered, the company will not only hold individuals responsible, but also their direct leaders and line executives.”
Ji Krypton attaches great importance to the threat posed by Xiaomi Auto to them. Lei Jun takes it even more seriously. He hopes to maximize what he can control, and his face is serious in executive meetings.
Lei Jun is very funny in public and can often trigger unique laughter among netizens, but internally, especially when facing senior executives, he is serious and a bit harsh.
“Some things are surprises, and they have to be revealed bit by bit before they go on sale. If everything is revealed before it goes on the market, how can we attract consumers to offline stores to appreciate it when it goes on the market?< br>
Like this time’s sound system and all-weather constant temperature system, these are the two main selling points for us to maintain a high-end price. The information must be disclosed at the end.” Lei Jun continued:
“Consumer. This is a series of processes from consumers receiving product information to going to offline stores to test drive and then purchasing.
If the information is overexposed, the conversion rate of the first to second processes will be too low. br>
We need to pay attention to every detail. ”
The executives from Xiaomi Mobile here are making crazy complaints in their hearts, because to be honest, the person who liked to break the news in advance about Xiaomi Mobile was Lei Jun himself.
The first generation mix was defined as It introduced the full-screen concept, which was one of the few Xiaomi mobile phones that could stand up to the high price, and gave the mix series a good start.
Later, Lei Jun himself broke the news about mix2 and mix3 in advance, and then Lei Jun posted it on Weibo. There were too many revelations and lacked the same highlights as mix1, which resulted in mediocre response and the series was canceled.
Lei Jun continued: "The other thing is that our Ultra version needs to be redesigned, but. Fortunately, we have many versions of plans before.
We need to choose one from the previous plans. Mr. Li, please vote for the previous design and let's discuss it. ”
Xiaomi Motors’ strategy this time is to keep its original route for mid- to low-end models, and still follow the path of “paying homage” to Porsche.
Then the pro version began to be equipped with calcium titanium Mineral battery, but this battery has the effect of replenishing energy, that is, increasing battery life.
Only the highest-end Ultra version will be equipped with an all-weather climate control system and an unbounded audio and video system.
Yes, Xiaomi. This set of sound equipment based on next-generation piezoelectric crystal materials is temporarily named "Unbounded" internally, which means that it is so realistic that you can't distinguish between reality and virtuality.
Li Gong's face was filled with joy. If he used the previous plan, he would really feel that he would lose face.
Li Gong is the chief designer of Xiaomi Motors. Almost all Xiaomi’s design team comes from BBA. As industry veterans, they are absolutely aesthetic and have good design capabilities.
They have given many solutions before, some radical and some conservative. The design team never expected that they should not be radical or conservative, but should have a solution that has already had successful experience.
At first, Gong Li’s first reaction to this request was: What is this plan? Do you have any successful experience even before going public? It's equivalent to going to an interview after graduating from college. The other party requires you to have three years of work experience and get A's in performance every year. It's just as outrageous.
After his assistant showed him the comparison of the design appearance of Xiaomi's previous digital series and Apple's digital series of the same year, Li Gong knew what it meant and wanted a "tribute" solution.
That would be easier to do. First, do some research to see which luxury brand is the most recognized in China, and then which one of the many models of this brand is Bai Yueguang?
After a set of combo punches, just "pay tribute" at the pixel level and that's it.
Much easier than designing from scratch.
But as a former BMW designer, this design will undoubtedly be a loss to his reputation after it is launched. He has no choice but to take all the money and take advantage of others.
Now, he has the opportunity to show off his skills and bring out the plan carefully designed by the entire team again, and it is possible to re-launch it.
As Li Gong stood up and walked to the front of the conference room, he was thinking, don’t ask me for a tribute solution this time. It’s all Ultra. At least he’s pursuing it:
“This In the design, we are committed to incorporating the classic elements of various sports cars in history, giving it a side full of muscles and tough lines."
Lei Jun was in a meeting with senior executives, and as another person at the center of the incident The protagonist, Chen Yuanguang, is being interviewed by Lin Jia's best friend.
Since interviewing Lin Jia, Li Xiyin has quickly broken out of the circle. She has sufficient qualifications. She has an undergraduate degree from Tongji University and a graduate degree at a Hong Kong school. She is also a computer major. Her appearance is considered an absolute beauty among engineering girls. Various factors With the superposition, her number of fans increased rapidly.
More than half a year later, the number of fans is close to one million. When Lin Jia and the two of them get together, she often teases her that she will become the top 100 of Bilibili this year.
Li Xiyin just took advantage of the situation and proposed: "If you can help me arrange an interview with Guangshen, I will definitely become a hundred this year.
If not, I will treat you to Xinrongji."
Lei Jun and Chen Yuanguang joining forces to build a car is the biggest hot event this year. It is even more popular than GPT3.5. From automotive bloggers to digital bloggers to financial bloggers, everyone is discussing this matter. The impact it will have on the domestic new energy landscape.
Li Xiyin has been an up host for such a long time, and she knows very well that creating hot spots is the way to go, and what can be more popular than asking the hot spots themselves to be interviewed?
Lin Jia thought for a while and felt that Chen Yuanguang really lacked channels to speak out to the outside world in recent years. This was not only an opportunity to promote himself to the outside world, but also helped the other party.
TV interviews, forum speeches, and media interviews are too old-fashioned and are not suitable for Chen Yuanguang's age. Press conferences are for releasing products, and no press conference is used to promote concepts. Therefore, Lin Jia feels that long videos are also a good way.
The combination of video and barrage can make the audience more patient to watch the video.
In this era of fragmentation, it is not easy to let the audience watch a video for more than half an hour. Especially younger audiences.
“Okay, what I want is to take a more casual approach this time, and then the final video editing should be according to my requirements, and some inappropriate issues must be cut out.
The other thing is Yuan Guang is going to Pengcheng in a few days. You don’t have a few days left. Let’s make arrangements as soon as possible.”
This opportunity is so rare, Li Xiyin agreed very simply: "Okay, no problem, I will show you the script and the final edited product.
One last request, can I make an appointment with Lei Boss?
I think it will be more exciting if Mr. Lei and Guangshen appear together.
I checked my mobile phone recently and saw that netizens said that Guangshen’s name means light, so he has made a breakthrough in solar cells. Sexual progress, and Mr. Lei’s name is about both electricity and cars, he will definitely be able to make great achievements in new energy vehicles.”
Lin Jia thought for a while: “It’s unrealistic, mainly because Mr. Lei has already done it. He returned to Yanjing, and it was impossible for Yuan Guang to go to Yanjing because of this matter
It is impossible for Mr. Lei to make a special trip to Shen Hai, but I can help you contact him and let Mr. Lei appear on the scene to say a few words as an Easter egg. You can think about it first. ”
Lin Jia is really kind to his best friend, mainly because she doesn’t have many friends. For her rare friends, she always helps her when she can.
Lin Jia is an executive of a listed company. While maintaining her main business, Li Xiyin has built Bilibili to have close to one million fans. This year, she will also hit the top 100 up owners. Although there is a chance, this is not easy.
There are only three best friends. Zhou Yaqi in the group has always been tepid, and she felt sad in her heart: "We have never seen the God of Light, and I have to be an audience. "
Lin Jia had no objection: "No problem. ”
Lin Jia had no objection, and Li Xiyin naturally had no objection either.
The last problem is to convince Chen Yuanguang. Chen Yuanguang is not afraid of society. He is simply afraid of trouble. Things like being interviewed are troublesome to him.
This is how Lin Jia persuaded Chen Yuanguang, “Top entrepreneurs like Jobs, Bill Gates, and Musk often appear in public when doing things.
They need to
Domestic entrepreneurs are becoming more and more familiar with this. Starting from Lei Jun to the founders of new energy vehicle companies in recent years, they have all appeared frequently. In order to promote the product, he personally goes into battle to convey the concept, convey the belief and cultivate believers
If you are engaged in the financial industry and just want to do capital operations, then there is no problem for you to stay behind the scenes like Duan Yongping, but you are a person who does things, and you can make money in the process of doing things, but doing things does not mean making money.
Especially what you want to do is such a grand project, comparable to a plan to immigrate to Mars, which makes it even more important to promote your ideas to the outside world. "
Chen Yuanguang felt that what Lin Jia said made sense, "Okay. ”
The interview was held at their home. Unlike last time, Li Xiyin fiddled with the camera and microphone alone. This time, there was an assistant to do it. There were a lot more equipment, including lights and tablets. Teleprompter, etc.
I was promoted from the grass stage team to the level of the county theater. "Is your assistant full-time or part-time? "Lin Jia asked.
Li Xiyin sighed: "It must be full-time. Who is doing part-time work now? And I have very high requirements for the final presentation effect. That kind of outsourcing service is not suitable for me at all.
I hired two people specially One person is responsible for photography and location management, and the other is responsible for selecting materials and editing.
I go abroad by myself, and then I mainly select materials and write content. Of course, the content will be discussed with them to see if it is interesting enough.
It’s a small team, but the pressure is really great. I basically spent all the money I earned on site B to recruit people. It’s really difficult for site B to monetize.
I'm just waiting for this video to become a hit and I'll receive ads to get my blood back.
Don’t worry, the interview program for Guangshen will definitely not be broadcasted. If I want to be interviewed, I will do it in a later program. ”
Li Xiyin then complained: “The monetization ability of station B is really poor. If it were replaced by Douyin, I could hire five people with my level of fans. If it were replaced by Xiaohongshu, I could hire fifty people with my level of fans.” personal.
Only station b invites two people who are miserable. ”
After the entire venue was simply arranged, Li Xiyin and Chen Yuanguang sat opposite each other. Lin Jia deliberately did not attend in order to allow Chen Yuanguang to fully display himself.
With her present, the audience's attention would shift to their relationship.
“Hello everyone, I am honored to invite Chen Yuanguang, Guangshen to accept our interview. He should be the biggest celebrity on our channel. He is the most educated among entrepreneurs and the richest among scientists. .
Let us warmly welcome the God of Light!" Li Xiyin applauded vigorously, showing the momentum of thousands of troops.
Chen Yuanguang was surprised. The last time this woman came to their home to interview Lin Jia, this was not her style.
“Hello, friends from station B, I am no stranger to the viewers of station B. I have been interviewed by Tim before. After he interviewed me, he told me that the number of views was still high. Okay, it seems to have broken some record." Chen Yuanguang continued:
"He said that I was very popular on Bilibili. I don't know if it's true or not. I've been really busy with work in the past few years. I quite liked watching Bilibili when I was in college."
Lin A looked disdainful outside the camera, thinking that Yuan Guang was showing off again. Even though Tim's video interviewing him had more than 10 million views, he excitedly said that he was very popular at station B.
Now I pretend to be vaguely aware of it, but I don’t know the specific situation.
Li Xiyin covered her mouth with her hands and smiled: "Haha, Tim is right, Guangshen is indeed very popular at Station B. The last time Tim interviewed you, the number of views has exceeded 30 million.< br>
It is the most played interview video
This is already very impressive, because many of the videos with the most views before this one are mostly about ghosts and animals. In just one or two minutes, viewers can watch them repeatedly as electronic pickles.
If we simply count the number of playback accounts, the video of Tim interviewing you should be number one. "
Chen Yuanguang: "That's it. "
Chen Yuanguang noticed that both of Lin Jia's best friends wore makeup today. He couldn't tell whether it was exquisite or not, but it seemed to be pretty good.
The momentum shown by Li Xiyin's applause before It scared him a little, and the way she covered her mouth and smiled now was in line with her gentle temperament
Most of the time, Lin Jia has the image of a cold and strong woman. Except when she returns home and puts on her pajamas, her gentle temperament will emerge.
Li Xiyin then asked: "The hottest topic on social media recently is that Mr. Lei and Guangshen are working together to build cars.
I am very fortunate to be able to interview you, Guangshen, how do you do it? What do you think about this?”
Chen Yuanguang groped his chin as he thought: “This is not a joint effort to build a car.
It’s just that Guangjia Technology has become the core supplier of Xiaomi Motors through investment. In fact, we will not interfere with Xiaomi's car manufacturing, but will provide them with some technologies and products.
I don’t know anything about cars. Guangjia Technology’s senior management team basically comes from the two industries of biomedicine and finance, and no one knows how to build cars.
So it’s not a case of working together to build a car. "
Li Xiyin immediately asked: "According to the news publicly disclosed by Xiaomi on the Hong Kong Stock Exchange over the weekend, Guangjia Technology acquired 20% of the equity of Xiaomi Motors for 500 million RMB. This price is obviously It is much lower than the real value of this part of the equity.
Because Xiaomi invested 10 billion in cash alone.
So let me guess here, does Guangjia Technology provide any black technology for Xiaomi to build cars? ”
In fact, everyone can guess this, it is not a secret.
Chen Yuanguang smiled and said: "Yes, we have provided Xiaomi with far-leading technology."
Li Xiyin put his hands on his knees, then leaned forward slightly and asked, "Guangshen , can you tell me what kind of technology it is?”
Lin Jia nodded outside the camera. She felt that Li Xiyin had a good sense of proportion and did not ask questions such as asking me to guess if it is a better battery. The word technology has a strong purpose.
Now this method of asking questions is equivalent to giving the initiative to the interviewee.
Chen Yuanguang said: "Sorry, this has to wait until Xiaomi announces it. I need to help the partners keep the secret.
But I can guarantee that it will definitely be a surprise. It is a technology that everyone has never seen before. It will be used in Xiaomi cars. It’s a perfect presentation.”
Li Xiyin said: “I believe that the audience, like me, are very curious about what makes Guangshen so confident.
But everyone is still. I have to leave the suspense until the end.
Guangshen, taking a stake in Xiaomi Motors should be Guangjia Technology’s first external investment. What do you think this means for Guangjia Technology?”
Chen Yuanguang said: "It doesn't make any sense. Guangjia Aerospace handled two corporate acquisition projects last year and is expected to acquire double-digit companies this year. The reason why Guangjia Technology has not made equity investments before is simply because it has been focusing on Human hibernation is the core competitiveness.
It doesn’t mean we won’t do it.”
Chen Yuanguang continued: “Another point of view is the positioning of Guangjia Technology and Guangjia Aerospace. In the same way, Guangjia Technology must make money and operate like an enterprise. Financing, investment, management, research and development, marketing, etc. are all indispensable.
But Guangjia Aerospace is different. Its goal is different. It’s so big that Guangjia Technology was only considered a part of it at first.
So I define Guangjia Aerospace as a learning organization, although we do not advocate 996 or overtime. < br>
However, we encourage employees to self-study during off-duty time, hoping that employees can master more knowledge in addition to the niche areas they focus on.
And this kind of mastery does not mean knowing the type, as long as you know what it is, but it requires the same professional knowledge as the job, and it needs to be precise and deep enough. "
"Guangshen, I am very interested in the learning organization you just mentioned. How does Guangjia Aerospace implement this idea in the specific implementation process?
If you just advocate it, it may be difficult to achieve your goal, right? "Li Xiyin said.
Chen Yuanguang explained: "We mainly use positive incentives. At the beginning of each year, employees set their own learning goals, and then the company will give rewards based on the degree of completion. When the group is formed, based on the situation, we will Giving more responsibilities to employees who have completed their studies well will be equivalent to higher performance work at the end of the year.
Because you have more responsibilities. ”
Li Xiyin got a big headache when she heard that. Isn’t this just a hell of a bad student? Li Xiyin is not a bad student, but she considered that after working for several years, she has become a bad student.
< br> Tomorrow we will continue to earn tens of thousands per day, please vote for me!
(End of this chapter)