Chapter 118 Xiaomi Car’s first experience
“How do you evaluate that Light Armor Aerospace’s Pioneer 2 will deliver goods to Tiangong 1 this year?”
“Thank you for the invitation, it’s too fast, too fast Yes, Guangshen's progress is faster than my fastest expectation.
Normally, the bundled rocket fails three or four times before launching, and then starts delivering goods after two or three launches.
This is the most optimistic scenario. Falcon 9 was like this in the beginning, and Bezos’ Blue Origin failed more times.
The Trail Blazers just started from No. 1 and never failed. After launching once, they reached No. 2. At least others returned No. 1, 1.1, 1.2. Then No. 2 jumped directly from single engine to multi-engine. The whole rhythm is the same as cheating.
If Earth Online had an administrator, he would have turned on the easy mode for Guangshen. I watched the entire launch process of Trailblazer 2. From launch to recovery at sea, it was as accurate as a sandbox simulation.
With this technology, it is no wonder that the space agency will directly cut part of the cargo transportation order to Guangjia Aerospace.
On the one hand, it is to put pressure on the research institute and the Aerospace Science and Technology Group. If you don’t make progress, we will still have Plan B to use. On the other hand, it is to see where the limits of light armor aerospace are.
Rocket launching, launching the rocket into orbit, and then docking with the space station after the rocket is launched into orbit, are different levels of difficulty.
If they can achieve space station docking this year, it means that many subsequent rocket launch missions can be handed over to Guangjia Aerospace.
Considering that the Trailblazer rocket is also a recyclable rocket, domestic labor costs are far cheaper than Americen, and domestic launch costs will drop to a lower level than SpaceX.
We can also go overseas to grab SpaceX orders globally. For the space agency, they can reduce costs and invest the money elsewhere.
In the future, we simply handed over the rocket launch packaging to Guangjia Aerospace. Guangjia Aerospace itself has a state-owned background behind it.
I now believe that Guangshen was not bragging when he said he was cooperating with the European Space Agency in an interview at Station B."
"Can you give other commercial airlines a way to survive? This time it has completely sealed the coffin for other commercial aerospace companies. With Light Armor Aerospace in front, everyone will have nothing to do.
You can't launch recyclable rockets. Forget it, we still have one rocket with five satellites, or one rocket with five satellites. One rocket with five satellites means that we can have more satellites with one rocket.
The most popular demand for domestic commercial aviation is satellite launch, and Liangjia Aerospace can cover the entire space. Yes, they are recyclable rockets, so the cost is low.
With the support of orders from the space agency, the more rockets are launched, the more mature the technology is, the lower the failure rate, and the lower the cost. Is there any way for other commercial airlines to survive?
The technology, cost, and launch volume cannot be compared. I feel the cold winter is coming.”
"Not bad, not bad."
Yizhuang, Yanjing. After finishing the work related to the launch of the Trailblazer 2 rocket, Lei Jun invited Chen Yuanguang to visit the Xiaomi Automobile Factory in Yizhuang to see the engineering prototype cars they built.
“At present, we temporarily name it su7, which has a basic version, a max version and a pro version. It is not yet sure whether Ultra will be named separately or also called su7.” In the Xiaomi Automobile Factory in Yizhuang, Lei Jun couldn't hide his excitement when he talked about his hard work over the past three years.
Chen Yuanguang looked at the appearance that was similar to that of a Porsche, and couldn't help but wonder in his heart, would rice fans really pay for a car that looks so similar to a Porsche?
Is the logic of selling cars and mobile phones really the same?
Chen Yuanguang didn't know the answer. This was his inner doubt. On the surface, he pretended to be satisfied. After all, he had 20% of the company's shares.
“A very beautiful design.” Chen Yuanguang said sincerely.
It’s really beautiful, a pixel-level tribute to Porsche. It’s strange that it’s not beautiful.
Lei Jun said as he walked: "Our goal is to enable young rice fans in their twenties and thirties to be able to afford a sports coupe as good as a Porsche.
Xiaomi su7 can help us achieve this goal very well
How about it, Yuan Guang, do you want to go up and give it a try?
In addition to being very similar to a Porsche in appearance, we also tried our best to simulate the texture of the Porsche in terms of power control.
In terms of chassis tuning, acceleration and linear braking, Porsche was imitated as quickly as possible. ”
Chen Yuanguang was indeed very interested. When Xiaomi announced that it would build a car, he was just a college student at Jiangnan University. At that time, Xiaomi decided to build a car and publicized it overwhelmingly in the media. It was Lei Jun’s last venture.< br>
To be honest, at that time, he was not interested in Lei Jun's last venture, but he was still very interested in Xiaomi's car manufacturing.
Chen Yuanguang, who has always been known for its cost-effectiveness and specializes in supply chain management and control integration, is looking forward to what accomplishments it has in building cars and what kind of car it can build.
Lei Jun’s reputation is much better than that of Boss Jia and Xu Tiezi.
Boss Jia has been building cars for eleven years. He built eleven cars and then recalled them all. Netizens joked that if he didn’t recall them, no one would know how many he had built.
Xu Tiezi disappeared even more.
Chen Yuanguang sat in the driving seat of Xiaomi su7pro with expectation. The young engineer next to him came over: "Mr. Chen, this is for adjusting the sports mode. If you choose the track mode, it will bring you the same feeling as the Porsche Almost the same experience.”
Chen Yuanguang joked: "I have never driven a Porsche. How do I know whether its control is the same as that of a Porsche?"
He has indeed never driven one. Lin Jia has, but he can only sit in it and not drive it.
Lei Jun said from the side: "It's okay, we still have a Porsche here. We will bring the Porsche to you to try it out."
Lei Jun then said: "At the Xiaomi press conference Come and give me a platform, and I will give you a Porsche.”
Chen Yuanguang knew that nothing is free in the world, so he asked: “No other request?”
Lei Jun said: "There is only one request, that is, I will give you a Porsche and a Xiaomi, and you will take turns driving them. After driving, you can talk about your feelings at the press conference.
You can be considered a guest at the press conference. . ”
Chen Yuanguang is a little overwhelmed and is being soft on others. If he accepts this gift, can he say at the press conference that Xiaomi cars are difficult to drive?
And when he talked about his feelings at the press conference, in a sense he personally helped Lei Jun stand up.
However, considering that he did own 20% of Xiaomi Motors' shares, Chen Yuanguang did not refuse: "Give me Ultra.
I will talk about my feelings about Ultra then. ”
Compared with su7, ultra is not like a Porsche at all.
It has a completely different appearance from the su7 series. It is no wonder that Lei Jun is hesitant whether to call it su7 or to take it separately. A name.
Xiaomi ultra has a completely un-streamlined shape. Most cars try to use arcs in order to pursue ultra-low wind resistance, but ultra looks like two planes spliced together, as if it doesn’t matter at all. The wind resistance is the same.
Lei Jun said: "Okay, then Ultra. ”
The reason why Chen Yuanguang said this is that he is not sure whether anyone will buy Xiaomi su7.
But he is sure that Ultra users will definitely buy it, even if the price is much more expensive.
China has no shortage of wealthy people. Domestic brands that can gain a foothold at high prices must have two characteristics. They must have a long brand history, such as Hongqi, or have super technology, such as Huawei, BYD.
Huawei relies on its ultra-high safety in smart driving, while BYD relies on more than ten years of accumulation in electric vehicles.
Xiaomi Ultra relies on black technology brought back by Chen Yuanguang from the future.
Chen Yuanguang first went to test drive Xiaomi su7pro for two laps. Lei Jun sat in his co-pilot and they chatted while driving.
“How is it?”
Chen Yuanguang said: “It’s very smooth, very silky feeling. I have driven a Tesla before and I feel that the braking and control of this car are smoother than Tesla’s. .
The new Tesla seems to have removed the lever, and the turn signal has been changed from a lever to a button.
Including changing the steering wheel from a round to a rectangular shape, their design has changed. It’s someone who always wants to change people’s control habits.”
Lei Jun talked about his thoughts: "Tesla had no rivals in electric vehicles before. They didn't have to worry about sales. Users only had Tesla and others to choose from.
Competition has become increasingly fierce in recent years, and Tesla They are facing huge competitive pressure in both domestic and foreign markets.
They have to make changes, and they have to rely on their leadership advantage to make changes first, such as changing the turn signals into buttons as you just mentioned. The steering wheel is changed to a square shape.
They are sure that most potential customers will not choose Tesla because of this change. They want to set standards.
If other car companies do not follow suit, then. This is Tesla's unique brand identity. If other car companies follow suit, Tesla as a pioneer can once again strengthen its image as a benchmark for electric vehicles in the minds of consumers
Even if I make such an unconventional control, other car companies will have to change at my pace. "
Lei Jun's point of view gave Chen Yuanguang a different perspective on the problem.
Chen Yuanguang said: "That's it.
What is the design logic of Ultra?
We have talked before. The reason why Xiaomi su7 is very similar to a Porsche is because of the price. A Porsche costs millions, but with Xiaomi su7, you only need to spend 20,000 to 300,000 yuan to have a million-dollar experience. .
So why is Ultra? ”
“Why is the appearance of Ultra so different from other series? "Chen Yuanguang asked next.
Lei Jun leaned against the co-pilot, and outside was the rare bright sunshine in Yanjing's spring. He said: "Because ultra cannot be the same as Porsche.
Ultra is stronger than Porsche in many places, so we cannot give consumers such an impression. It is a sports car that pays attention to both handling and comfort.
Everything has been overturned and rebuilt, using the latest and greatest technology.
The appearance adopts the mode of splicing two planes in order to maximize the efficiency of solar TV in absorbing sunlight.
What we pursue is products that can get perfect scores in terms of control, comfort, appearance, speed and battery life.
It is designed in this way to lose very little speed, but the whole vehicle thermostatic system can maintain a better experience.
We will use HJT batteries to absorb solar energy. This part of the solar energy will maintain the constant temperature of the vehicle in real time. A unique calculation module will calculate the appropriate degree of constant temperature to maintain.
Then the whole car is equipped with eight speakers to create unbounded audio and video effects, which can have the best sound effects and simulate the most realistic sound waves. ”
Lei Jun is very proud. Ultra has spent a lot of effort on them. Since the cooperation was confirmed, they have rushed to take out the prototype.
After the prototype was designed, he said that the entire car has a constant temperature. The system is still in its infancy, and it can only function as a constant temperature. However, the intelligent constant temperature and automatic temperature calculation have not yet been developed.
Wujie Audio and Video is also still being debugged, and Ultra is completely different. Engineering vehicles before mass production
Other Xiaomi cars are already ready for mass production
Chen Yuanguang drove back to the starting point, "It's very good. To be honest, brother, I prefer the design of ultra.
It's better to have characteristics than imitation."
Lei Jun said: "Because you don't have In reality, if you are rich enough and want to buy a million-dollar luxury car, it would be a bit insulting to say that a million-dollar luxury car is just like buying groceries. br>
So you may think that imitation is very low, but for most ordinary people, Porsche is like their dream, and they can only watch other people drive it while watching videos
What Xiaomi wants to do is to realize their dreams. Two to three hundred thousand is still within reach for most young people.
Just like Apple in its craziest years, you had to sell your kidneys to buy an apple, but to buy Xiaomi with the same appearance, you only need to work at McDonald's for an extra month. ”
Chen Yuanguang understood what Lei Jun meant. He felt that selling Xiaomi for two or three hundred thousand yuan was because Xiaomi had not changed its original intention. It was not selling for 99,000 yuan that Xiaomi had not changed its original intention. It was selling a product worth one million for only three cents. One of the reasons is the price.
This is the product strategy that has been extended from Xiaomi mobile phones to Xiaomi cars.
Chen Yuanguang said: "I probably understand.
Ultra has no benchmark, it will bring a completely different experience to users, so it is a completely new look. "
Lei Jun nodded: "Yes, the bucket looks at the shortcomings, and the high-end car looks at the strengths.
The control of BMW, the luxury of Mercedes-Benz, the comprehensiveness of Audi, BBA all have their own emphasis, while Xiaomi Ultra focuses on comfort.
What I want to do at that time is to use Huawei’s slogan. This will be the car with the best user experience among five million users. "
After Chen Yuanguang drove back to the starting point, "Then let's try Ultra? ”
Lei Jun said: "Let's go, I also want to hear some suggestions from you."
Sit in the Ultra car, and the interior is more advanced than the su7pro. Unlike the su7, Ultra only has two seats.
Two seats are considered standard in sports cars.
Chen Yuanguang waited for Lei Jun to sit next to him and asked: "The audience for two-seater sports cars should be very narrow, right?"
Lei Jun said: "It's very narrow. The total sales volume of domestic sports cars every year is about It fluctuates around 20,000 vehicles.
Among them, the best-selling one is the Porsche 718, because of its brand effect and its low price among sports cars. "
He continued: "So Ultra is the same, mainly to grab the Porsche market.
Compared with Ultra and Porsche, the only gap is in brand power.
But I believe that with your platform, in the hearts of Chinese people, its brand appeal will not be worse than that of Porsche. ”
However, for newly established new energy car companies, it is profitable to work in this segment. If they make cars in the range of 100,000 to 200,000, they will not be able to beat BYD and BYD. The traditional car companies Volkswagen, Honda, Nissan, etc.
Their volume can drive costs down to extremely low levels. If you go to fight against others in the areas they are best at, you are looking for death.
Therefore, new energy car companies started to invest in the price range of 200,000 to 300,000 yuan, and later began to invest in subdivided fields, such as SUVs, MPVs, etc.
Xiaomi’s first choice was a coupe, and later the Ultra became a sports car.
In recent years, Chinese people’s support for domestic products has been visibly strong. Xiaomi itself cannot compete with patriotism and technology.
Chen Yuanguang is different. Guangjia Aerospace has just become the only private partner of China's Tiangong space station. This is not patriotic.
If Huawei were to replace it, would it be possible to deliver goods to the Chinese Space Station? Chen Yuanguangxing.
Lei Jun has already thought about how Mi KOLs will attack head-on in marketing.
The new generation of solar energy technology, human hibernation technology, recyclable rockets, etc. of photo-armor companies are equally valuable.
Lei Jun said that with the blessing of Chen Yuanguang, the brand power of Xiaomi Ultra will not be weaker than that of Porsche.
At least among the target consumer groups, it will not be weaker than Porsche.
Even female consumers dislike this sharp appearance.
Chen Yuanguang felt that he had been tricked, and he figured it out. Talking about his feelings at the press conference was to help Xiaomi stand up.
Various car critics will definitely link him to Xiaomi Ultra and even Xiaomi Auto, and use his reputation to support Xiaomi Auto.
Chen Yuanguang thought to himself, md suffered a loss, so he asked for 20% of the shares. It was a big loss.
However, this is a blind box. Lei Jun feels that he has greatly enhanced the brand power of Xiaomi Motors. It is another matter that the market may not buy it.
Chen Yuanguang is also open-minded, and this gain and loss is not that important to him.
Suffering a loss may not necessarily be a real loss. As long as his appeal is demonstrated, then in the subsequent negotiation process with the car companies, he will naturally be able to sell the Tianwai ore collected by Guangjia Aerospace at a high price.
Build a space mining-high-end domestic electric vehicle positive cycle industry chain.
"Brother, I think it might be more effective for you to stand up personally than for me." Chen Yuanguang said.
Lei Jun said: "I will definitely help promote Xiaomi Motors. Xiaomi Motors and I are highly bound.
I gave Xiaomi a platform for high-end mobile phones, but sales were mediocre, and consumers on my platform didn’t buy it.
That’s why we need to hire foreign aid. ”
Chen Yuanguang didn’t say anything and drove quietly. You can feel the warmth as soon as Ultra enters.
In this early spring in Yanjing, it is still a bit cold. In Ultra, from the steering wheel to the seats to The whole car feels like it is heated.
The tilt angle of the seats and the sense of wrapping give people a very comfortable feeling.
Ultra is more sensitive in acceleration and deceleration than Pro, and accelerates faster.
Chen Yuanguang asked: "What is the battery life of Ultra?"
Lei Jun said: "820 kilometers, because Ultra only has two seats, so its battery is larger, and it uses the battery currently on the market. The best 100-degree battery on the market.”
After turning around, Chen Yuanguang said: “I don’t know how other sports cars drive, but Ultra uses piezoelectricity. After the materials are soundproofed, the whole car is also very quiet, giving me the feeling of playing a racing game in a warm room.”
Lei Jun said: "I think it will be a classic in the history of automobiles and a good product, but I am not sure whether consumers will buy it."
"I think Ultra has enough features, and su7 also has its own advantages. What’s more important is whether Xiaomi’s target consumer groups can accept the pricing of Xiaomi cars.” Chen Yuanguang said.
He thinks Lei Jun and his friends’ ideas sound reasonable. I’ll give you a Porsche worth more than 200,000 yuan. Isn’t this cost-effective enough? But something was always wrong.
Fortunately Ultra made him feel at ease.
Asking for a monthly ticket!
It’s really not a rice fan. The apples that Crow has been using will not be purchased from Xiaomi cars. Verbal support does not count. It is simply needed for plot design.
(End of this chapter)