Chapter 155 Press Conference
Before the press conference, Xiaomi’s first car had many spy photos publicized online, including related photos in its own promotional posters.
When netizens saw the photo, they subconsciously thought it looked too much like a Porsche, so it was dubbed the first Porsche for young people.
This has also led to everyone’s focus on Xiaomi cars’ technology and price. In terms of appearance, you borrow a lot from the design of luxury cars. Technically, they all come from suppliers. The biggest selling point before was from CATL. When it comes to batteries, self-developed batteries actually still rely on suppliers.
Today, the automobile industry is highly divided. After new energy vehicles have got rid of two of the traditional three major parts of the engine and gearbox, they have replaced them with three new major parts, so they still involve the supply chain. High degree of division of labor between upstream and downstream.
More than a thousand assembly parts need to come from hundreds of suppliers. Except for a few manufacturers, BYD and Huawei have their own unique skills to survive, other car companies almost entirely rely on suppliers for their technology sources.
What everyone originally expected from Xiaomi was not its technology, but its supply chain integration capabilities and how low it can lower prices.
It’s just that the major self-media have previously promoted Xiaomi’s amazing technology, and the addition of Guangjia Technology’s investment has raised consumers’ expectations.
There were room-temperature superconductors and perovskites before. These far-leading technologies created by Chen Yuanguang have given consumers inexplicable expectations for the new energy vehicles jointly developed by Lei Jun and Chen Yuanguang.
It is precisely because of such a brilliant record in the past and the publicity that the products presented are not new, which causes the audience to focus entirely on the final surprise, which is the price.
If the price is 100,000, it would be quite a surprise.
As a result, Lei Jun changed the subject and revealed that there was an Ultra waiting for everyone.
For a while, the barrage of price changes in all the major live broadcast rooms paused.
“At the Xiaomi spring conference two years ago, I announced that I would build a car. I remember clearly what I said at the time: This will be the last major entrepreneurial project in my life. I am willing to Betting on all the achievements and reputation I have accumulated in my life to fight for Xiaomi Automobile
This bet is too big. I am afraid that I will lose the bet. Plus we plan to invest 100 billion RMB in Xiaomi Automobile. The importance of Xiaomi cannot be overstated by describing it as a matter of life and death.
Since I have bet so much, I must use all the resources around me, especially the resources that my friends and businessmen do not have but I have.
I was thinking hard, what resources do I have that my friends don’t have, and friends like BYD and Tesla are pioneers in the electric vehicle industry and have been immersed in this industry for many years. Huawei has crossed The world's leading car manufacturers have accumulated a large amount of technology.
It was so difficult to find this kind of resource that it made my hair turn gray. Later, when I was having dinner with Shen Hai and Yuan Guang, I thought about it. The resource that I have but they don’t is Yuan Guang. Light, our friendship as brothers, he is a world-renowned scientist.
The highly acclaimed perovskite batteries that are now widely used in new energy vehicles are also from his hands. I have to make good use of this scarce resource. "Lei Jun talked eloquently on the stage.
Perovskite batteries have become a technology that every manufacturer will publicize at the new car launch conference in the second half of 2023. Although it is optional, it is more than 100% The option rate of 50% makes it standard to some extent
China's new energy vehicles are exported to the five Central Asian countries and Damao. In the past, only extended-range vehicles sold well there, while sales of pure electric vehicles were very average there. This was due to their imperfect power grid construction and difficult charging. Difficult, and extended-range refueling is much easier.
Since the advent of perovskite, more and more trams have been exported to these places, and whether or not trams with perovskite batteries are exported are very different. The blessed tram can cost 100,000 RMB.
The option price given by the manufacturer is 20,000 yuan, which is five times higher in the hands of these car dealers, and the price is still unmarketable.
And the more expensive they are, the better they sell. Huaguo’s new energy vehicles with perovskite blessings sell better than Tesla in these places.
In order to protect its own industry, the EU has not allowed the import of trams powered by Chinese perovskite batteries. Such vehicles can only enter the EU mainland by being smuggled to Eastern Europe first.
And this group of second-hand car dealers would rather pay a large fine to ship China-made new energy vehicles with perovskite batteries back to their homeland, because even if they are doubled and sold, there are still a lot of people willing to pay.
“After I realized this, I found Yuanguang and asked Yuanguang, do you have any technology that can be used in new energy vehicles to make this car look different from other cars? ?
I have to shock consumers’ attention.
After so many years of cultivation by the major new forces, it is difficult for everyone to feel wow.
In the end, Yuan Guang actually told me that it was possible. I was overjoyed and went to their laboratory in Shenhai to see this new material and applied it to our Ultra.”
Lei Jun will tell a story, and the audience will pay full attention, and no one will change the price on the barrage.
Everyone is brushing the light god.
A two-seater sports car with advanced design and very sharp appeared on the screen behind him.
“Yes, it is this Xiaomi Ultra. The entire body uses the next generation of perovskite cell technology, which has a photoelectric conversion efficiency that is 30% higher than the mainstream perovskite cells currently on the market. .
Our perovskite battery is not used to replenish energy, but is used to regulate the temperature of the entire vehicle. The entire vehicle is equipped with two Qualcomm 8295 chips, which not only serve the smart cockpit, but also perform real-time calculations. What temperature needs to be maintained throughout the car?
In a place with sufficient sunlight, the entire car will maintain a constant temperature of 26 degrees, even if you are not in the car. You don’t have to worry about exposure to the sun in summer, and you don’t have to worry about coldness in winter.
At the same time, constant temperature throughout the vehicle can shorten the motor starting time and increase battery life. According to our laboratory calculations, constant temperature throughout the vehicle can increase battery life by 30%.
Of course, if the car runs out of power, you can still use the battery life provided by the perovskite battery as a temporary battery life, but under normal conditions, it will provide guarantee for the constant temperature of the entire vehicle.
Similarly, we only need half an hour of solar charging time to provide 30 kilometers of battery life, which is enough to solve everyone's battery life anxiety.
In addition to the new generation of perovskite batteries just mentioned, we are also equipped with our internal vehicle audio system named Unbounded. The system consists of a total of 12 speakers and uses speakers from Guangjia Technology. Piezoelectric materials.
You can't hear any noise from outside at all in the car, and the noise reduction effect is 50% better than Apple's noise-cancelling headphones.
The unbounded sound playback is also a masterpiece, which can bring you the most shocking audio-visual experience and the most simulated sound effect.
Soon we will launch Xiao Ai made of the same materials in Xiaomi offline stores across the country, so that everyone can fully experience its charm.
In addition to these, in terms of basic technical parameters, the standard cruising range is 800 kilometers. With the support of the constant temperature system, the cruising range can be increased to 920 kilometers, with a peak torque of 985, a peak power of 675, and zero hundred Acceleration is as low as 2.3 seconds.
In addition, it only takes 15 minutes to fully charge, not 15 minutes from 10% to 80%, but only 15 minutes from 0 to 100%. This is also our exclusive black technology, other friends The charging speed will decrease after reaching 80%, but Ultra will not. It uses the best technologies, and its driving experience will definitely not lose to any luxury sports car. We are confident in this.
Thanks to the unbounded system, because you can't hear outside sounds, we provide you with two options to choose from. One is to process outside sounds and then transmit them inside.
The other is to filter external sounds and only provide reminders. For example, if someone or a car passes by, the Pengpai system will remind you to pay attention.
This is to avoid accidents caused by too good noise reduction effect.”
After talking about Ultra, Ultra has a completely original shape, plus two major black technology blessings, the regular version and the Pro version are equipped with All are first-generation perovskite battery technologies, and only Ultra is the second generation.
"Finally, the room-temperature superconducting technology that everyone is most concerned about. I see that the most frequently asked question by netizens on Weibo is whether Xiaomi cars are equipped with room-temperature superconducting technology.
I, like you, are also very concerned about this. The question is, on the day when room temperature superconducting was confirmed, I went to Yuan Guang and asked, junior brother, can the room temperature superconducting technology be used in Xiaomi cars?
You also have 20% of Xiaomi cars. You have to pay more attention to the five shares.
The result is yes." Lei Jun paused deliberately after saying this.
There were louder cheers and screams than before when Ultra came out.
"Of course it is still in the laboratory, because the technology has just come out and it will take time to use it. The concept version can increase the existing battery life to 1,800 kilometers. At the same time, combined with the energy replenishment effect of the perovskite battery, it can be driven from Yanjing to Shenhai drove back to Yanjing.
It only takes five minutes to fully charge." After saying this, the audience burst into thunderous applause.
Lei Jun continued: "This concept version of Ultra is expected to meet everyone in 2025."
After the Xiaomi press conference, consumers were indeed excited, especially rice fans. I am very excited. People say that Xiaomi has no technology, but Wujie, do you have it?
BYD's press conference also has a lot of technology. The problem is that the publicity is not good, from the explanation of the press conference to the marketing after the press conference.
Xiaomi is much more skilled than BYD in this regard.
After the press conference, Xiaomi Auto almost dominated the list, and the top ten most searched items on Weibo were all related to Xiaomi Auto.
The result is that until the end, the price that attracted the most attention was still not released.
"Let me give you a price prediction. The regular version is 99,000, the pro version is 149,000, and the Ultra is 199,000. If you give me this price, I will definitely buy it."
"Mr. Lei, Can the Ultra version make friends with ninety-nine thousand?”
"It's so cool. The Ultra version is no longer a tribute to Porsche's design. It has its own design language. It feels like a big toy at first glance. The completely flat design on the top is probably to make way for perovskite batteries. The unbounded and constant temperature systems are more What really stood out to me was that the price should not make me appetizing.”
Everyone is generally concerned about the price, especially the price of Ultra, because only Ultra is equipped with these exclusive technologies that other manufacturers cannot provide. technology.
“I’m telling you, don’t think about 99,000 or 199,000. I think Ultra will have to sell for 500,000 no matter what. It has to be priced like the M9. How can it be sold? 199,000.
Although it is a sports car and by definition an SUV, how can it be sold for 99,000? Mr. Lei said at the press conference that this is the best sports car to drive, and more importantly, he In order to obtain these two technologies, 25% of the shares were sold to Guangshen just to make a profit of 99,000 yuan?
The ultra is about 500,000, the pro is 300,000, and the regular version is 200,000. I guess that’s the price. ”
“I can finally say it. I am suffocated. There should not be many people in these self-media who can test drive Ultra. I estimate there are only two or three. They test drive the Pro version. Only The one I test drove was the Ultra version.
Let’s talk about Unbounded first. Unbounded is really awesome. It’s the first time I’ve seen a car that can completely eliminate wind noise and tire noise. If you don’t drive anything, the whole car will be as quiet as a library. , the sound effect is also amazing. I listened to several albums specially recorded in their car, and the effect was no different from what I listened to at the concert.
Although you may think it's a bit putting the cart before the horse, why does a two-seater luxury sports car need such good sound effects? Isn't this what an SUV should pay attention to?
Let me tell you, it’s really not the case. The biggest advantage of the whole set of Unbounded is that there is no noise. Combined with its driving sensitivity, it will give you the feeling of driving a racing game.
It's exactly the same as driving a racing game at home. This is a unique experience, and this is what others sell.
Very awesome.
The price of 99,000 is absolutely impossible. It must be priced according to the Porsche 911. It is estimated to be 500,000 to 600,000. The Porsche 911 will be sold to you at a half discount.
Because at this price, you have to have something unique to you. You have something that others don’t have, otherwise it will be difficult for you to sell it at this price.
What Xiaomi sells is the most unique driving experience, a driving experience that no one else can offer.
As for whether it will sell well, it's hard to say. It depends on consumers whether they buy it. I can only say that it is very enjoyable. It is really enjoyable to drive. If the price is 500,000, I will buy it.
The constant temperature system is also very easy to use. It seems to use some special materials. It does not rely on air conditioning, but uses other materials, so it is not air-heated when you go in. Anyway, it was winter when I tested the car, and it was very warm when I went in. The steering wheel I didn't even turn on the heating.
And they advertise that it can maintain this temperature all the time, and that maintaining a constant temperature depends entirely on solar power generation.
This is also very cool. It should be considered a necessity for northerners. They don’t have to worry about the car door not being able to open in winter.
There is nothing to say about the Pro and regular versions. I think it depends on the pricing, while Ultra depends on whether the market buys it. As for the concept version, it will definitely sell for one million. Do you know what the concept of 1,800 kilometers of battery life is?
If this thing can sell for half a million yuan, don't sell the other two-door coupes. Just pack it up and go home.
If this Ultra comes out now, according to my understanding of the market, other two-door coupes can no longer be sold, let alone concept versions. ”
I don’t know if there will be any at night, but I’ll try my best!
(End of this chapter)