Chapter 157 Test Drive (5K)
“I regret it. After test driving Xiaomi Ultra today, I only had this feeling. I was still impulsive after looking forward to the launch of U9 last month.
I should have done it at that time. Wait, you should wait for the test drive of Xiaomi Ultra before making a decision.
To put it simply, the driving experience of Yangwang U9 is better than that of Xiaomi Ultra. In other aspects, the price of Yangwang U9 is 1.68 million. , while the Xiaomi Ultra is only 500,000, the difference between the two is more than 1 million!
My family is rich, but this feeling of loss is too unpleasant.
Let’s talk about the appearance first. I don’t like the appearance of Xiaomi’s other two versions because they don’t have their own design language. Although they want to give young people the same experience as Porsche, this slogan is here, and appearance is also part of the experience.
But it’s too similar. It always feels weird when driving on the road. Xiaomi Ultra is very good and has its own design language. Its design does not look aerodynamic. That’s because it is not a supercar. It's a coupe, which has lower aerodynamic requirements.
Coupled with the unique advantages of the tram, it will never lose to any traditional coupe in terms of acceleration from 0 to 100 mph.
I think its design concept and design feel are more visually impactful than looking up at U9. It’s very futuristic, you know? When all coupes are talking about curvature, it gives you a line full of tension.
Although we know that it is for perovskite batteries, it is still very bold. I admire Xiaomi's courage. A car with a price of 500,000 yuan can have such bold innovation.
In the past, people may have criticized Xiaomi for borrowing a lot of design language from luxury brands. With Ultra, these references are no longer a problem. When you raise the price to 500,000, you can also enjoy a completely original pure electric coupe. .
In terms of driving experience, it has a very German feel, that is, it is very stable. It is worthy of benchmarking against Porsche. Unlike the Japanese ones, it is very stable.
At this price point, whether it is the feel of acceleration and braking, the sensitivity of the steering wheel, or the compactness of the chassis when cornering, these are definitely above the level and worthy of the price.
Including the all-leather interior, Xiaomi’s smart system, luxury and user-friendly operation are beyond words.
The driving start device in front of the steering wheel is also full of ritual.
What surprises me the most is Unbounded. After experiencing Ultra, I finally know why it is called Unbounded, because it really makes you unaware of the boundaries between the real world and the virtual world, and makes me feel like playing racing in the virtual world. Game feel.
The startup process of the U9 I bought myself is quiet enough, I can hardly hear any sound. The Xiaomi Ultra is even quieter, there is really no sound.
I have tried several of its control modes. In the truly unbounded mode, the speaker will only remind you of some operations that you need to pay attention to. At other times, you are driving in an absolutely quiet environment. You need to pay attention to the car, you, and the road conditions. There is a feeling of reading on a rainy day and everything in the world disappears. It is truly boundless.
This is a feeling that all coupes do not have. It is absolutely black technology. According to the salesperson, it is more enjoyable to run on mountain roads in rainy days. Unfortunately, there are too many test drives and it is impossible to take you to the mountain roads. The salesperson had never tried it himself, but other staff members who had tested it said so during internal training.
After my Xiaomi Ultra is delivered, I will definitely try it on the mountain road.
In terms of specific operating experience, when you step on the accelerator pedal, the motor responds very quickly, the vehicle accelerates instantly, and there is a push-back feeling.
When driving in urban areas, its acceleration performance will definitely allow you to easily surpass 99.9% of cars. I haven’t driven on the expressway yet, and I’m looking forward to the experience on the expressway.
In terms of control, its performance is equally excellent. I don’t know which manufacturer’s technology is used specifically. According to Mr. Lei’s promotion at the press conference, it must be equipped with the latest chassis tuning and suspension system. Whether it is driving on curves or making emergency lane changes, the control feedback is very good. Accurate.
The smart driving function in urban areas is just a preliminary experience, and it feels not much different from other manufacturers.
To be honest, I don’t care about this at all. I bought this car just to enjoy the fun of driving. If I buy this car and also engage in smart driving, then I think it is better to buy the regular version of Xiaomi.
Finally, let’s talk about the climate control system. This is really cool. That’s why I say it makes you feel like you’re playing a car game, because the changes in temperature outside and inside the car, and the sudden quietness of the sound, will make you feel like you’re suddenly coming. It's like a world that only belongs to you.
A constant temperature system is necessary no matter in the south or in the north. It can not only give you a comfortable experience, but also keep the battery at a constant temperature, which can increase the battery life. I feel that Xiaomi started quickly. To a certain extent, it also benefits from the constant temperature system. ”
“I only test-drove Xiaomi Ultra. Maybe if you buy other versions of Xiaomi, you will be teased into buying a Porsche, which is the first Porsche for young people. But if you buy Xiaomi Ultra, you will definitely not have this worry.
Whether it is the appearance design language or the overall style and tone, Xiaomi has gone its own way, without saying who to imitate or who to pay homage to.
This is a very difficult thing. For a car company, it has its own design language and the design is pretty good. Among new energy car companies, it seems that only NIO can do it except Xiaomi. Even if I also think it is Huawei's product that has no characteristics. Its appearance is its shortcoming.
In addition, in terms of driving experience, because too many bloggers have mentioned it, I briefly looked at the photos taken by other bloggers before taking the photo. Basically, they all think that Xiaomi Ultra is very good. It relies on Wujie’s top-notch acoustic equipment to make it more comfortable to drive. The experience is very unique, just like driving a racing game.
I agree with their point of view, it is indeed the same as driving a racing game.
What I am better than them is that I am an automobile self-media invited by Xiaomi. I test drove Xiaomi Ultra before the launch, and their staff at that time specially picked a rainy day to take me I went to test the car on the mountain road on the side of Shuangda Road.
This is what the salesmen say, test driving on a mountain road on a rainy day will feel better.
Friends on Shuangda Road in Yanjing all know that the mountain road has many bends and is slippery when it rains, but it does not affect the driving accuracy of Xiaomi Ultra at all. It is very sensitive whether it is turning or accelerating and decelerating.
Of course, what I want to talk about is not this, but driving Xiaomi Ultra on a mountain road on a rainy day. It really gave me the feeling that I was the only one left in the world. The staff even got out of the car to let me experience it by myself.
This feeling is so rare in the adult world, because there will always be work, family, parents and all kinds of things filling your world. No matter how good your conditions are, it will be difficult for you. If you have time to experience the joy of driving, buying a good car is just a little bit faster than others when starting at the traffic light, and a little bit higher success rate when changing lanes and blocking traffic.
When I was driving the Xiaomi Ultra, especially when driving on the mountain roads on rainy days, I regained the fun of driving when I was eighteen years old. I seemed to have returned to my youth. This feeling is really It's great. Friends who can go for a test drive recommend trying it.
The last thing I want to say is that I really admire Xiaomi, because I listened to the whole process of both press conferences. Mr. Lei also talked about how much he hoped to build a good car at the press conference and how much he had to pay. How much effort, risking all the reputation and so on, and then mentioned that he went to the God of Light and asked if there was any technology that could be given to them.
What Guangshen has given is nothing more than a new generation of acoustic materials. In fact, it is difficult to excel when applied to new energy vehicles. No matter how good your sound effect is, so what? Really, if it were me, if I just listened to the press conference, I would think that no matter how good the sound effect is, and how awesome the noise reduction is, what will happen?
Don’t tell me about the new generation of perovskite batteries. Other manufacturers can also make these. The new generation of perovskite batteries will also be opened to other manufacturers in the future. Didn’t you see in the Avita press conference promotion that I also use the new generation of perovskite batteries? Titanium battery?
What I admire about Xiaomi is that they can integrate acoustic materials into the car very well and create a style unique to them based on this material. This is really difficult. Technology that is not so suitable for cars has been used by Xiaomi.
In addition, the constant temperature system is also very good. Everyone only thinks of perovskite batteries for energy supplement. Only Xiaomi thinks of using them in the constant temperature of the entire vehicle to give users a better experience. This is also a good thing. A rare thing.
Of course the price of Xiaomi Ultra is 500,000, if you ask me I think it is not expensive, but if it is used as a home, then it is not suitable at all, it is only suitable for one person, if you only need to consider yourself , then you are right to buy it. ”
All self-media have given Xiaomi Ultra high praise, especially users who have tried it out, and they think it far exceeds expectations.
Relying on the unbounded system, Xiaomi Ultra allows consumers to experience the feeling of being integrated with the car.
The Xiaomi Ultra was also delivered by Lei Jun who personally opened the door to the first batch of car owners in Yanjing, and it was full of gimmicks for a while.
For car owners who have grabbed the original edition signed by Chen Yuanguang, they will ask when they hand over the car:
"Mr. Lei, where is Guangshen? Guangshen is my idol, I I have always admired the God of Light. Can I ask the God of Light to come and take a photo with me?”
You wouldn’t say that I want the God of Light to open the door for me. To put it more euphemistically, we all took a group photo, so open the door. Not too much.
Lei Jun's skill in opening the door is not as high as Chen Yuanguang's skill in opening the door. Regardless of other achievements, mainly in terms of scarcity, Chen Yuanguang's help in opening the door is obviously more scarce.
After all, Chen Yuanguang is very visible to the outside world, does not hold product launches, has only accepted a few interviews, and does not post much on Weibo.
Not only the users who grabbed Chen Yuanguang's signed founding edition will ask this question, but other users will also ask. Everyone wants to take a photo with Chen Yuanguang. It is best if Lei Jun and Chen Yuanguang stand on their left and right, holding both sides at the same time. hand.
Lei Jun smiled bitterly when he heard this question, don’t ask too many questions, “I also really want our co-founder Yuan Guang to participate in this car delivery event, but Yuan Guang has more important things to do. I really can’t get out of the task.”
One is that there is no time, and the other is that for safety reasons, the people on site are too noisy, and no one can bear the responsibility in case of an accident.
Not to mention that Chen Yuanguang himself was unwilling to attend, and China would not let him attend this event.
“Xiaomi has too many gimmicks that other car companies can’t think of. This is the gap between the marketing thinking of traditional car companies and the marketing thinking of Internet-based car manufacturing. Even Wei Xiaoli is far inferior to Xiaomi in marketing.”
“Before, the ideal founder was considered to be the best at marketing, but he was a little behind Mr. Lei.” “The only regret is that I couldn’t let Guangshen open the door for me in person. This is the difference in quality. One piece."
"Lamborghini: I scissor door.
McLaren: I butterfly doors.
Pagani: I have gull-wing doors.
Xiaomi: I, Mr. Lei, will open the door myself! "
" If the Ultra car owner wins, all he needs is God of Light to open the door in person. If God of Light comes to open the door in person, it will be even more impressive. ”
For a while, social media was full of news about Xiaomi Ultra. The proportion of female car owners exceeded Xiaomi’s own expectations. Originally, they thought that only male users would accept the unique shape of Xiaomi Ultra.
After all, if you borrow the design from Porsche, it is easy to please female users, but it is difficult for you to please female users with your original design, not to mention that it uses a lot of flat and rough lines, which makes it even more difficult to attract female users.
It turned out that female car owners accounted for more than 35%, which has greatly exceeded expectations. The car promotion tips posted by the beautiful bloggers on Xiaohongshu originally mentioned Porsche, but now they mention Xiaomi A whole lot of Ultra.
In a sense, they also saved money. Originally, to create a rich woman character and add decoration, you had to buy a Porsche. Now Xiaomi Ultra can achieve the same goal.
“If a person drives a Porsche, then he must be very rich. If a person drives a Xiaomi Ultra, then you don’t know how rich he is.”
Similar jokes appear endlessly on the Internet .
Lin Jia showed off to Chen Yuanguang on the phone: "The number of orders this time has greatly exceeded expectations, especially Xiaomi Ultra, which has established a high-end brand image for Xiaomi.
Xiaomi's Hong Kong stock price has increased by more than 100% since the press conference. When I turned 50, I bought some small items and made enough money to buy ten Ultras." She is proud of her investment vision.
Chen Yuanguang sighed: "Now I should be walking on thin ice and trembling with fear."
Lin Jia said in surprise: "How do you know?
I thought you would congratulate Xiaomi."
Not only has Xiaomi's share price surged, but as one of the shareholders of Xiaomi Motors and the largest A-share concept stock of Xiaomi Motors, Guangjia Technology's market value has also surged and has exceeded RMB 700 billion.
Guangjia Technology not only benefited from the higher-than-expected sales of Xiaomi cars, but also benefited from the broad application prospects of new materials in the field of acoustics. This made investors vote with their feet, and Guangjia Technology's stock price continued to rise.
Chen Yuanguang said: "Isn't this obvious? Sales are so good. We visited Xiaomi Motors before when we were in Yanjing. Its factory is not big.
That means limited production capacity , with limited production capacity, consumers will have to wait a long time to get the car.
Expanding production capacity, and there is no guarantee that it will still sell well in the future. If consumers wait too long, their psychological expectations will increase. It's easy to create a lot of negative reviews
In addition, the sales are so good, which seriously affects the interests of competitors. Everyone is waiting to see Xiaomi Auto show its flaws, and then attack them in groups.
There are many people, including netizens, who dislike Xiaomi. This is the same as the ideal L series selling well, and then blindly and confidently launching MEGA, only to encounter Waterloo.
Blessings and misfortunes are interdependent, which seems to be a good thing, but there is a big crisis hidden underneath. ”
The advancement of Project 712 is far less than expected.
The less than expected here means that it is not as good as Chen Yuanguang’s expectation. In his opinion, it can be completed in one year at most, so why spend two years? Years.
In fact, the entire progress is very slow, it is difficult to modify the photolithography machine, and Huawei has many opinions.
Modifying China’s only ASML lithography machine with a 7nm process would be very risky. However, Huawei’s 14nm lithography machine has already produced the equivalent of a 5nm process. of the chip.
So they think they can use this 7nm machine to achieve the 3nm process without taking risks.
The risk of using topological semimetals is too high, and the two sides have great differences in this regard.
The whole project was initiated by Chen Yuanguang, and the 7nm lithography machine was allocated to them because of Chen Yuanguang's face. Huawei cannot refute it.
This resulted in everyone's cooperation not being so concerted.
Although the top level, including Huawei's senior management, verbally cooperated and strongly supported it, in fact, during the actual implementation process, progress was slow due to too many technical difficulties.
In addition to topological semi-metal, Chen Yuanguang is also responsible for a series of projects such as Pioneer 2, Light Armor Space Station design, Hua Guo Compound Eye, etc. His whole life is almost 7 times 12 hours.
So chatting with Lin Jia every day is a rare pastime for Chen Yuanguang.
"That's right, Yuan Guang, you have made progress. Before, you would have been unable to explain these twists and turns." Lin Jia said.
"After working at Xiaomi Motors, I realized that I had a lot to learn in marketing. Just the marketing strategy of Mr. Lei driving the car himself, coupled with the circle-breaking effect it would bring on social media, I couldn't have imagined. .
If we build cars later, can you open the door to the first batch of users? Your popularity and reputation are not worse than him," Lin Jia joked.
Chen Yuanguang smiled and said: "No problem, we are just one of the shareholders of Xiaomi. If we build our own cars, I will definitely support it.
You can practice there first, and wait for Guangjia Aerospace After space mining is realized, we will build our own cars.”
Lin Jia: “Well, it’s really not easy to build a car. There are too many issues to consider.
In fact, I discovered that if you really want to build your own car, just learning marketing is not enough. What is more important is supply chain management. Xiaomi is not the most ruthless in supply chain management, but BYD is even more ruthless in automobile supply chain management.
Be ruthless to suppliers and be ruthless to employees. "
Chen Yuanguang said: "It's normal. BYD had a lot of OEM business before. For a long time, the source of profits in the domestic manufacturing industry was being harsh on employees and suppliers. Harsh or exploitative can be described as harsh.
This is the inertia developed in the development process of the enterprise. Even if life has been better in the past few years, they will not be able to get rid of this inertia in a short time. "
Lin Jia felt as if he was looking at each other with admiration after three days of separation: "Yuan Guang, when did you have such a profound understanding of business management? ”
Chen Yuanguang: "People will always make progress.
I feel that I am practicing in seclusion here in Mianyang. When I get out of the mountain, I will achieve great success and will be invincible.
Xiaomi Ultra is Don’t send it here. This car is too eye-catching to drive in Mianyang. You can keep it and drive it yourself. I have a driver here to take me to and from get off work.”
I’m so tired today~
>
(End of this chapter)