Chapter 306 Gradually Escalating Award Reception Show
"Of course not. Although Yuan Guang is very innocent, he is not so innocent that he has to accept the award in person." Lin Jia explained to her father on the phone .
Chen Yuanguang is going to Sweden to receive the award in person. Naturally, the most nervous person is the Yanjing side, followed by the relatives around him.
For example, it was inconvenient for Lin Qinghua to call Chen Yuanguang directly, so he frantically called Lin A, trying to indirectly persuade Chen Yuanguang not to go to receive the award through Lin A.
After listening to Lin Jia’s explanation, Lin Qinghua felt relieved.
"It turns out to be a robot. I said that Yuan Guang would not be so impulsive.
To put it bluntly, this award is just that, nothing to show off."
Of course Lin Qinghua would not say that he was on National Day holiday When meeting a friend, the first thing he says is: How did you know that my son-in-law won the Nobel Prize?
Just show off to the sky.
Just pretend to be calm and calm on the phone.
"Of course." Lin Jia said.
Lin Qinghua continued: "Robots are a good idea.
You just said that the Nobel Prize needs Yuan Guang to help it increase its publicity and Yuan Guang to help them market.
Have you ever thought about using this as a marketing tool?”
After hearing this, Lin Jia asked: “Are you talking about printing the logo of Guangjia Aerospace on the robot?”
"No, no, no, the services of Guangjia Aerospace are not affordable for ordinary people.
Whether it is a rocket launch or a space cemetery, it is useless no matter how much advertising you do.
These businesses are not as effective as Yuanguang holding a meeting in person and making promotions.
I mean Space, aren’t you developing new energy vehicles this year?”
Space. was established, and their plan is to launch the first car in three years, that is, in 2028.
The time is very tight, but considering that the production capacity of luxury cars is not high, it is not impossible.
“What do you mean?” Lin Jia still didn’t understand.
Lin Qinghua said: "Do you know about Transformers?
Do you know about Bumblebee?
You can definitely build a space concept car and let Yuanguang drive the car remotely. Enter Stockholm City Hall and transform into a robot to claim your prize
Think about it, how big of a sensation this will create?
How much publicity effect does it have on the Space brand?
The whole world will know the brand Space. Which luxury car brand can match this brand marketing effect?
Can Porsche do it?
Porsche Transformers went to the award ceremony to receive the award on behalf of the Nobel Prize winners. Even if some Nobel Prize winners were willing to give up this moment, there is no contemporary significance behind it like the confrontation between Eastern University and Western University.
As a wealthy person, if I could see this scene, when you launch a new car in the future, I would definitely place an order without hesitation. "
Lin Jia felt excited just thinking about it, "Dad, your idea is great.
The only thing is that there may not be enough time. ”
This is the only worry.
And we also need to cooperate with Sweden.
After all, this is related to safety. What if the car loses control and kills someone?
You must know that there are Swedish celebrities present.
It is difficult to convince them.
The other is the Swedish City Hall awards ceremony site. Does it need to be modified to allow cars to drive in?
This is also a problem.
Also, of course this is very cool, but the problem is that it only lasts for two months. It is not just as simple as car transformation, but also involves remote control, which is not that easy to achieve.
Be a simple one, otherwise the quality will be greatly reduced.
So this is a very difficult task to complete.
But for Lin Jia, no matter how difficult it is, she doesn’t want to give up such a good opportunity.
What better opportunity for a brand to appear than at the Nobel Prize Awards Ceremony?
"Okay, I have no objection. Why do they have more ideas than each other?" Chen Yuanguang said after listening to Lin Jia's ideas.
Both Mengji and Lin Qinghua gave him some excellent ideas for his appearance at the Nobel Prize Award Ceremony.
These ideas were something that even he himself had not thought of.
The reason why some brands can become eternal classics is inseparable from the brand's position and role in the context of the times.
For a new brand like Space, if you want to tell the brand story, it is nothing more than to connect with the founders Chen Yuanguang and Musk.
When they were still active on the stage, there was no problem with such marketing techniques.
But according to normal logic, they will eventually withdraw from the stage. Bill Gates, Jack Ma and other trend-setters of the era who like to teach others will eventually slowly withdraw from the stage of history.
By then, when you tell your brand story to consumers, people may even ask who Musk is?
Therefore, the vitality of the brand story is much stronger than that of the founder himself.
The next step is to firmly link the brand and concept.
Just like Chanel.
As a senior business school student, Lin Jia knows this truth very well.
If it could be shown in front of a global audience in the way Lin Qinghua said, it would be such a big stunt and turn this show into a more timeless classic.
"Okay, then I'll make arrangements." Lin Jia said.
As mentioned earlier, Guangjia Aerospace acquired 8 robotics companies and hired a group of people last year after the acquisitions.
The accumulation of engineers in this field is sufficient. In addition to space engineers, cooperation from both parties is required.
Just making Transformers is a bit too difficult for everyone.
"Transformers? Technically, there is no problem at all. Two months is enough to bite the bullet.
But if you want the one in the movie, that is unrealistic.
Mr. Lin, I understand the effect you want to achieve, and I don't deny that if it succeeds, it will be a huge success
At least at a marketing level, this is an unprecedented success and everyone will be talking about our brand.
When Space is officially launched in the future, all potential target customers will immediately think of this scene.
But there may be a big difference between the way we can achieve it and the way you want it. "Shen Feng, Space's vice president in charge of technology research and development, was previously the vice president of Weilai, and has a rich industry resume.
Space is backed by Chen Yuanguang and Musk. It is very simple to poach people. No. No matter how much premium you need to offer, you only need to offer a premium of about 20%, and you can use the hoe to poach people at will.
Shen Feng was naturally very excited after hearing this, but he was very quick. Realize that this is not technically feasible
"For example?" Lin Jia asked.
Shen Feng explained: "Mr. Lin, I understand that the effect you want is a particularly smooth transformation effect from car to person like Transformers.
But in fact we It can only produce a very stiff effect.
It’s just like the difference between the one-by-one iron egg in the movie and Mr. Lei’s previous press conference.”
This is the same. I failed to show off and was slapped in the face.
"Is there any other way?
It doesn't have to be like Transformers. The most important thing is the brand image. This is a brand marketing, not a Transformers imitation show.
Transformers is just to let you better understand what effect I want to achieve." Lin Jia asked.
Shen Feng thought for a while and said: "If the time is two years, then it must be no problem.
But the time is only two months, and the demands on us are too high.
Even two years may involve various risks, but we only have two months, and two months is really not possible. ”
Of course Shen Feng knows the importance of this matter and the consequences of saying no to his boss, but he really doesn’t dare to take on this job.
The robot accepts the award, and the words have been let go Out, the whole world is paying attention to Chen Yuanguang's acceptance of the award.
Not to mention watching the entire process, at least Chen Yuanguang will watch the entire process from his appearance to his final speech.
If he didn't do this job well, he would be embarrassed in front of the whole world, and his entire brand image would be destroyed. Compared with refusing to lead, he would not dare to take the blame.
As Shen Feng spoke, he picked up his phone, opened YouTube on his phone, found a video and sent it to Lin Jia through corporate WeChat and said: "Mr. Lin, if we really want to do it, we probably can only do it To achieve this effect, you can check out the video I just sent."
(This is a video from 2018, where a BMW car built a Transformer was displayed at the manufacturer.)
“Of course you said you can do it, no problem, just use a hydraulic press to make a deformation action, that’s what BMW does.
In two months, I think it can be done.
If you think this effect is possible, then we can indeed do it. ”
Shen Feng found a compromise.
Provide different plans to the leader in advance, and then clearly explain the advantages and disadvantages of the different plans. This is the best way not to take the blame. Of course, if possible, it’s best to leave traces through recording or chat records.
“I’ll think about it again. "Lin Jia fell silent after watching the video.
The Transformers produced by various car manufacturers in the video, do you think they are cars transforming into robots? Of course they are.
But the problem is really like an amplification of toys in reality.
They are making a luxury car brand, not Hasbro.
This is a bit too overwhelming.
“Mr. Lin, we don’t have much time. If you really want to do this, I hope you will make a decision as soon as possible.
Even though Dongda has the most complete manufacturing industry in the world, it will It is still not an easy task to reproduce within two months.
You also need to take into account that we have to reserve lead time to transport the robot to Stockholm, and we will definitely have to rehearse it on site after it is shipped there.
These all take time. It took BMW two years to achieve this effect, and it took us less than two months. You need to reply to me as soon as possible.
After replying to me, I can arrange manpower to start taking action. Our time is very, very tight. ”
This is what Shen Feng actually hopes to do, but he doesn’t want to take the blame because he also thinks it’s cool.
As a senior engineer in the automotive industry, he can personally participate in the manufacturing of Transformers. After it was produced, it was able to be shown at the Nobel Prize Award Ceremony and be seen by people around the world
He felt excited just thinking about it.
That's why he expressed the hope that Lin Jia would reply as soon as possible. Generally, it would be impossible for an old man like him to urge the leader.
Give the other party a sense of tension to encourage the other party to make less rational decisions.
"Okay." Lin Jia said.
Lin Jia feels that for technical matters like this, he still has to communicate with Chen Yuanguang.
She also took a look at the video just now. The video was from 2017, about ten years ago.
Maybe there is some progress in cutting-edge technology that Shen Feng doesn’t know about, which can achieve better results.
"Yuan Guang, that's roughly it. Do you have any good ideas?" Lin Jia asked.
Chen Yuanguang said: "Of course.
My idea is this. To put it bluntly, you hope to create a large-scale marketing event through this Nobel Prize Award Ceremony.
The most convenient way is to print a Space logo on the robot and then advertise Space, which can take up to a week.
The best method is Transformers, but Shen Feng told you that this method cannot achieve the effect you want.
Then you worry about the effect of turning it into a toy. This is easy to handle.
Dora and the two of them come in and that’s it.
Contrast can only hurt.
I can invite 16 private guests, right? None of my family members will go, so I will invite Musk.
Let him, like me, build a similar Transformers robot to go to the scene. With his character, will he give up this opportunity? Will he refuse if the Tesla and Space logos are printed on Transformers?
He also only has two months. After comparison, even if our final effect is not good, someone will naturally help us explain it.
The other thing is to invite the senior brother, let alone him. He doesn’t have to go himself. Will Xiaomi Auto give up such a marketing gimmick?
After there are three of them, we don’t need to compare with the Transformers effects in the movie. What we need to compare is the objects in the real world. Isn’t that easy? ”
Chen Yuanguang's proposal made Lin Jia's eyes light up. Yes, compared with the special effects in movies, it couldn't be compared to it anyway.
The earth in the real world cannot achieve the same effect in any case.
But it’s different when you have a reference.
"What if we are the last one?" Lin Jia was still a little worried.
The last one is even worse than the movie.
"Don't worry, with me here, you can't be the last one in any case.
I will give Shen Feng a detailed design plan and let him build it according to the design plan. If you have any technical difficulties, feel free to email me." Chen Yuanguang said.
With Chen Yuanguang, Lin Jia would be relieved.
After Chen Yuanguang told Musk and Lei Jun respectively about this matter.
Musk agreed without any hesitation.
Musk even realized that this was a great opportunity to help Amerikan restore its reputation.
What can be a better way to prove the technical strength of Western University than to show stronger strength than Chen Yuanguang, the representative of Dongda University of Science and Technology, under the gaze of the whole world?
Musk even needs the official support of Amerikan. As a die-hard supporter of this White House, he has been highly bound to this White House, and his success can also be reflected in the success of the White House.
Especially when this person is still Chen Yuanguang.
The military-industrial complex behind the Xiang Party has a lot of good technologies to offer.
On the contrary, Lei Jun was more hesitant.
It would be strange not to hesitate. Put on a show with Musk and Chen Yuanguang and hold a technology demonstration. Your level will be seen through at a glance.
Afterwards, he would be repeatedly criticized by the media around the world. No matter how enthusiastic Lei Jun was about riding on the popularity, he hesitated.
(End of this chapter)