Chapter 329: Buy a robot and get a Jetta for free
German industry was once a myth in Tokyo University. In recent years, this myth has been disenchanted. The story of the oil paper package in the sewer pipe has also disappeared from the reader's mind and disappeared into the story club. .
Even the generation that believes in this the most is no longer superstitious about German brands.
In the past, the rise of German industry relied on the market size brought about by globalization, cheap labor in Eastern Europe, and cheap energy in China.
These elements together constructed the glorious history of German industry after World War II.
Volkswagen is the crown of German industry. It has always shared the world's major automobile markets with Toyota and is the absolute overlord of the global automobile industry.
But the original foundation of rule is about to be destroyed, cheap energy no longer exists, the global market is shrinking, and the advantage of cheap labor is diminishing.
Cheap energy is a waste of martial arts. Nuclear energy cannot be used because of environmental protection, natural gas cannot be used because it comes from Dalian, and cheap solar energy cannot be used if it comes from Dongda.
As localized trade protection becomes more and more popular in various countries, the global market has also been greatly affected.
The advantage of cheap labor exists, but as factories become more intelligent, the advantage of cheap labor reflected in costs is no longer obvious. A large group of engineers and a stable supply of water and electricity are more important than cheap labor.
When Europe collectively chose to join forces with Dongda and tried to hand over some non-dominant industries to Dongda in exchange for Dongda’s cheap and high-quality products, it is not surprising that the public took advantage of this shareholder wind to increase its bets on Dongda. thing.
Cooperating with Guangjia Aerospace is a good choice for the public. Previously, Xpeng’s autonomous driving technology was coveted by the public, not to mention the large amount of exclusive technology reserves that Guangjia Aerospace has.
While other companies are still making preliminary preparations for HBM, Volkswagen is able to take the lead in launching unmanned robots in the European market by cooperating with Guangjia Aerospace. Just placing them in stores can create the most intuitive effect. advertising effect.
Not to mention the advertising effect that continues to spread on social media every time a robot is sold.
“As we all know, Guangjia Aerospace is a world-famous technology giant with amazing results in many fields.
Wright's achievements in science and technology are even more difficult to describe in words. We are very honored to have reached an exclusive global in-depth cooperative relationship with Guangjia Aerospace.
Volkswagen has profound technical reserves in the automotive field. As the introducer of HBM technology, it will definitely bring enough surprises to the global market.
I can tell you in advance that the robot Dr. Wright used when receiving the award in Stockholm, Sweden, has been provided to the public as a test robot.
After being modified with the cooperation of our engineers, it has been actually tested as an unmanned robot in the Kasum region of Sweden. Its learning speed is very amazing.
The advantages of HBM artificial intelligence technology in the field of driverless driving are very obvious. The factors that originally need to be considered have been reduced from many to two. The advantages brought by this make us confident in Volkswagen’s future promotion of driverless driving. .
I think that as soon as this year, you will be able to see HBM self-driving robots introduced to the market in the European market. "Obomu's face was red and he was obviously very excited.
It is not only Volkswagen that wants to reach such a cooperative relationship with Guangjia Aerospace globally, but also Mercedes-Benz, BMW, Renault, etc., have all come to the poker table, hoping to cooperate with Guangjia Aerospace A-Aerospace has reached a cooperation
Even Ford and General Motors of Americen have come to discuss cooperation and tried to cooperate with A-Aerospace.
In the end, Volkswagen came out on top, as seen in Obermo. Come on, this is a commendable achievement for Volkswagen in these dark years.
There is ridicule within Volkswagen that it is precisely because of the classic model Jetta that helped them win this competition.
After the subsequent release of Volkswagen's self-driving robot, some executives proposed that if you buy the robot, you will get a Jetta as a gift, creating this kind of hidden easter egg to surprise consumers.
For those who can afford driverless robots, such easter eggs are enough to make them smile.
Such a proposal was unanimously approved by other executives. It not only indirectly increases Jetta's sales, but also helps Jetta make the best advertisement.
Before switching, when you drove a Jetta, others thought you were a blue-collar worker. Now that you drive a Jetta, others may doubt your net worth.
Don’t think that Europe doesn’t talk about pretentiousness. As the birthplace of luxury goods and the location of industry standards, their pretentiousness model is not as straightforward as that of Dongda tycoons.
Buy a robot and get a Jetta as a gift, allowing you to appreciate the cyberpunk beauty of autonomous robot driving. Volkswagen executives can imagine the sensational effect such a marketing strategy will bring.
“Volkswagen is a respectable giant in the automotive industry and a true pioneer in the manufacturing field. We are also very happy to cooperate with the Volkswagen Group. This cooperation can bring huge benefits to the new Space Help.
What we lack most is car manufacturing experience.
The most advanced technology will be used in the joint venture between Space and Volkswagen, and it will be the most advanced car in the world. Factory." During the interview session after the press conference, the reporters were obviously more interested in Lin Jia.
Volkswagen’s CEO can be replaced at will, and he will step down if his performance is not good. For these European media, there is usually no shortage of interview opportunities.
But Lin Jia is not so easy to interview. It is difficult for local media in Dongda to interview him, let alone foreign media.
It can be said that many European media here are here for Lin Jia.
"Ms. Lin, will Mr. Wright personally design Space? Will the Autobot at the Swedish Nobel Prize Ceremony become a regular model like Tesla X?"
Shortly after the Nobel Prize Award Ceremony, Musk announced the official release of Tesla X on Twitter. The specific pricing of the transformable Tesla The price range, priced around $200,000, has already caused a strong response from the market.
According to data released by Tesla globally, it has received more than 20,000 orders in the North American market.
The success of Tesla
“The first model of Space was designed by Wright. It is special enough and will definitely surprise everyone.
As for whether to be a car person, because the main market of Space in the early stage is still in Dongda Automobile People belongs to a relatively vague area in Dongda Automobile Licensing, and the regulatory authorities have not yet released the license.
So we currently have no plans for this special-shaped structure. When it comes to cars, Dongda has always been relatively conservative.
There are endless incidents of cars hitting people. If the car can transform into a robot, the lethality will be several times greater. For Dongda, this instability factor is the top consideration for their unwillingness to relax restrictions.
After the popularity of Tesla
"Ms. Lin, regarding HBM, there has been a widespread voice in Europe that this is a conspiracy of Guangjia Aerospace. Guangjia Aerospace wants to eliminate human jobs and eliminate the value of human existence. , what do you think of this? "
The butt determines the head is never empty talk. If HBM comes from Europe, then this technology is the light of Europe, and it comes from Amerikan, then this is Zenith Star technology, but it comes from Dongda, the security risks behind it are worrying. "The emergence of automobiles has replaced the work of coachmen, and coachmen will not attribute the reason to Mr. Ford. Technology is neutral, and we cannot predict the future."
After the press conference, Lin Jia felt physically and mentally exhausted. Most of the European media had bad intentions and asked very tricky questions.
Fortunately, we had communicated with each other in advance about this press conference, and the answers to the questions were all thought out in advance, so our on-the-spot performance was limited.
After the press conference, the response online was enthusiastic. Chinese netizens were happy to see Dongda’s advanced technology counterattack Europe.
Even if Dongda has stood up, the influence of past historical evolution still exists. Videos of foreigners praising Dongda in various ways will always have fans on the Simplified Chinese and Chinese Internet, which proves this. Everyone still needs Foreigners come to provide emotional value.
It doesn’t matter if you say it is good or not, only if a foreigner says it is good is it really good.
European netizens have different opinions. Some think that the public has fallen, while others believe that the public can only survive by doing this. There are even more opinions that Dongda has stolen their business.
Compared with the turbulent public opinions on the Internet, officials from various parts of Dongda University are the fastest to move.
At the press conference, the Volkswagen-Space Gigafactory with a total scale of 5 billion euros will definitely not be inferior to the Tesla Shenhai Gigafactory in terms of investment scale, employment generation, GDP growth, etc.
In order to compete for the Tesla Gigafactory, major cities in the East University showed their special abilities.
Tesla Gigafactory has already taken shape. Everyone has seen the benefits it has brought to Shenhai in all aspects after it was officially put into production. Jewelry first, this Gigafactory project, everyone who boasts of having a chance None of the cities fighting for it wanted to give up this opportunity.
To be precise, Shenhai has some advantages. They knew about such a project about a week in advance.
But the advantages only stop there.
Yangcheng, Shenhai, Suzhou, Changzhou, Yudu, Jiangcheng, and Hangcheng are all in action.
Someone came to Chen Qingzhi to play the emotional card: "Old Chen, the higher-ups found me and told me to find a way to win over this project.
I'll just say it straight, please make sure that Yangcheng Included in the candidate list, come to Yangcheng more and see. The conditions that Shen Hai can offer will only make Yangcheng better and not worse.”
Chen Qingzhi did not receive many calls, mainly from his friends who had not yet retired.
Everyone said the same thing back and forth. For such a big project, we don’t expect it to be successful in one fell swoop, we just hope it can become one of the alternatives.
Today, when income from land sales has dropped sharply, the tax revenue brought by a super factory like this is also an astronomical amount.
“If it is feasible, we can sell Honda’s latest factory in Yangcheng to Space at cost price. Then they can expand and transform on this basis, and the time saved will be at least in years. ”
In order to fight for this project, Yangcheng even gave up his own son like Yangcheng Honda.
Naturally, Chen Qingzhi had no way to make a decision. He could only say that he would convey the news to Chen Yuanguang. Even if it was just this, the person on the other end of the phone thanked him profusely and said that he would definitely treat him to a meal when he returned to Yangcheng.
“Mr. Lin, as Hangzhou is your hometown, our sincerity must be sufficient. When Space builds a factory in Hangzhou, we will definitely provide the best policies in terms of taxation, land, water, electricity, network and other aspects.< br>
The entire Zhejiang Province will fully cooperate. The media resources owned by Zhejiang Province will be fully tilted towards Space. If Space is not a luxury car, Space will become our first choice for official vehicles after it is officially launched.
Of course, if the price is too high and the target is a luxury brand, then we cannot provide this, but we can create a marketing environment friendly enough to Space on the Internet
Guarantee that no targeting will be seen on social media. Space’s malicious negative public opinion.”
Each place tries to put the best terms it can offer on the negotiating table.
“Torture, it’s been real torture these days. These places are so crazy. I’ve been seeing all kinds of gods every day these days.
The eight immortals cross the sea and show their magical powers. This time I can see them. The enthusiasm of local investment promotion is terrible. "Lin Jia just returned to Mianyang the day before New Year's Eve. He looked a little haggard and had a cold beauty.
Chen Yuanguang patted her shoulder: "Didn't you expect it before?"
Before the press conference, Lin Jia had teased this point when they called him on the phone at night. The high-end manufacturing industry led by Space and Volkswagen is a hot commodity for any city.
Lin Jia said with emotion: "I thought at the time, everyone would definitely choose Shenhai by default.
The headquarters of Guangjia Aerospace is in Shenhai, and Space is also registered in Shenhai. I thought they would just try to win at most. .
I didn’t expect that everyone was more enthusiastic than expected.
And they all offered very good conditions. To be honest, I was a little tempted.
Shen Hai couldn’t accept many of the conditions. out.
But the problem is that Shen Hai has advantages that they do not have, and it is difficult to choose between them. ”
Shenhai has too many unique advantages, including the logistics advantages brought by the port, the supply chain advantages brought by the automobile industry, the talent advantages brought by the city itself, etc.
Exactly Because Shen Hai has so many unique advantages, after Guangjia Space Headquarters settled in Shen Hai, they were not so urgent in this matter.
The conditions offered by Shen Hai were certainly very generous, but they were not as special as before. The conditions proposed by Silla for building a super factory in Shenhai are a bit earth-shattering.
“I read what you wrote in your email. Let’s chat for a few more rounds and find out what conditions Shenhai can offer. It can also be opened. It depends on whether they want to or not. "Chen Yuanguang said.
Lin Jia thought for a while: "That's right. The initiative is in our hands before it is decided. There is always a chance to talk.
Do you still remember the previous lunar cemetery project?"
Chen Yuanguang nodded and said: "Of course, my grandfather is still waiting to be sent up. After this launch is successful, two lunar launch missions will be completed within this year.
If the first one goes well, the second one will be successful. I planned to send the old man up this time."
Lin Jia said: "The intended customer base for this project far exceeded my expectations, and the number of pre-orders has exceeded 500."
(End of this chapter)