Chapter 72 The Story Investors Want to Hear
Taylor looked at Qin Shaoyan with interest and made a gesture of invitation.
Qin Shaoyan raised his index finger and bent it, "First, the first-mover advantage caused by the new track type."
"Facebook is the first in the United States to focus on school students. Social networking sites for acquaintances of target users, through industry ecological review, comprehensively review old cases, understand the market environment thoroughly, open up new tracks in the fiercely competitive Internet red ocean, explore the blue ocean of segmented areas, and advance industry layout.”
< br>“In-depth connection with internal campus users, taking result-oriented as the fundamental logic, and accumulating potential energy.”
"Clear market positioning, accurate portraits of target users, dedicated personnel to provide customer service with timely exploration of user pain points, deep sinking into channels, mastering customer granularity, and immersive pull-through alignment."
Qin Shaoyan bent his ring finger and held up a hand said one finger.
“Second, the first-mover advantage creates a head cluster effect.”
“Our sociology team at Harvard has done a professional survey. If we can attract a certain school within a week, With 10% of Internet users, more than 60% of the students in this school will follow up and register within a month.”
“This is a fission-type diffusion, especially if it exceeds the 30% line. The subsequent user growth rate is only one-third of the previous one.”
“We call this method viral communication.”
“Our users are located on university campuses, but the depth of marketing channels has sunk down, giving high schools an advantage.”
"The expansion of high school campuses far exceeds that of college campuses. When high school students enter college, they will be our loyal users and the perfect starting point to penetrate into college campuses."
"Time is on our side, every day In one year, our advantage will expand by one point.”
Taylor couldn’t help but nodded, opening up a new track is indeed very advantageous.
While others are still waiting and watching, those who make the first move can seize a large piece of the market as long as they don't make mistakes.
Not to mention that the spread of Facebook is beyond imagination, and it may have completed the race before competing products appear.
Qin Shaoyan bent his last middle finger to form a fist.
“Third, we have an excellent and ambitious team.”
“Through the cluster effect, we have perfectly taken advantage of the traffic dividends, achieved attribution analysis of all market categories, and occupied the commanding heights. The market is iterating and preparing to achieve dimensionality reduction in the ecological niche.”
"Once competing products appear, we can react quickly, run fast in small steps, and iterate quickly. At the same time, we will pay tribute to the superior products of our peers and carry out micro-innovation and other combinations to form a social product matrix and build a moat for the platform."
“Every time a new product is launched, we will conduct an isolation experiment on a certain campus, analyze the pros and cons of the product through big data, and then promote it on a large scale after iterative optimization.”
“This can be effective It avoids losses caused by failed products to the entire platform, and continuously improves the logical closed loop of the platform through small-scale trial and error."
Qin Shaoyan spoke so fluently that everyone present was shocked.
Although I don’t quite understand what he said, that feeling is special...
Particularly unclear.
Taylor's eyes suddenly lit up and he couldn't help but applaud, "Excellent, Mr. John Qin, you are truly the most special entrepreneur I have ever seen."
"Thank you for the compliment. , Mr. Frank." Qin Shaoyan showed a reserved smile.
The brand positioning is clear, the business logic is self-consistent, and the development path and goals are clear. It is indeed a very rare investment project.
“You just mentioned ambition.” Taylor said with a smile, “Can you share with us the ambition of your team.”
Qin Shaoyan smiled slightly and said very confidently: "The Facebook team's goal is not to build universities across the United States, but to cover all of North America, and then cover the whole world, becoming the Facebook of the world." "Of course, this is just a long-term goal." Qin Shaoyan added Added, "Our immediate goal is to capture all university campuses in the United States, and then open registration to attract users outside the university campus."
Hearing this, Taylor looked towards Qin Shaoyan's eyes became more and more appreciative. He was ambitious but knew how to restrain himself.
He had seen too many entrepreneurs talk nonsense, talk nonsense, dare to say anything, and be arrogant when facing venture capital. Big and blindly confident.
These people can’t even explain the positioning and logic of their own projects clearly, and their future development goals are too outrageous. Some even say they will take everyone to the moon.
In contrast, Qin Shaoyan appears to be particularly outstanding.
"Building a national SNS platform, that's a good story." Taylor nodded, "So how much do you plan to ask for?"
Qin Shaoyan raised two fingers, "Two hundred million dollars, Release 20% of the shares.”
Two hundred million dollars, 20% of the shares, then Facebook’s valuation will be over one billion.
George and Fred looked shocked, and their hearts beat rapidly.
When the company was founded, it was valued at hundreds of millions. In just a few weeks, the valuation increased tenfold.
"Two hundred million dollars?!" Taylor frowned.
This number was far from his expectations. The valuation he gave was only between US$300 million and US$500 million.
"John, your offer is a bit too confident." Taylor shook his head and smiled, "We can only give a valuation of US$300 million, 30% of the shares."
Qin Shaoyan smiled and said, "Investment is about future value. If Mr. Frank thinks that a national SNS platform is only worth this price, then please allow me to say that I am very sorry. I am very doubtful about your investment vision."
Taylor leaned back on the sofa, picked up a cigar and put it in his hand, and said in a relaxed tone: "Investment is indeed about future value, but what we are talking about now is current value."
" My analysis team believes that the current value of Facebook is very different from your expectations. The final valuation I can give is only US$400 million."
Qin Shaoyan smiled confidently and said lightly, " Then you can fire your analysis team, they have far underestimated the potential of Facebook and the value behind it."
"I still believe in my team's analysis report" Taylor lit his hand. cigar, "You can also try to convince me how Facebook can have a valuation of one billion."
Qin Shaoyan said unhurriedly: "Because we already have a business model plan for Facebook."< br>
Business model? !
Tyler immediately sat up straight after hearing this word, with surprise and disbelief in his eyes, as well as some expectation, "How do you plan to make money?"
In the early Internet industry, both domestic and Still abroad, how to make profits has always been a very difficult problem.
The profitable business models of later generations were all figured out one by one. I don’t know how much it cost and how many detours they took before they found the official path.
How to monetize traffic has always been the first life-and-death problem faced by Internet companies.
In 2000, the Internet bubble disaster swept across the Internet industry. One of the important reasons was that Internet companies could not find a profit model and could only burn money blindly.
Having a business model means having hematopoietic function, and the website does not simply burn money.
This story is what investors want.
“BusinessToTeam!” Qin Shaoyan said with a smile, “I call it group buying.”
(End of this chapter)