Chapter 80: The new LOGO of Gao Dashang
I want to ask what was the hottest topic on the Internet at the end of 2003.
The trendy people surfing the Internet will tell you in unison, "What exactly is colorful black."
This topic quickly spread on the Internet after it appeared on a poster on the campus network. From the BBS of major schools to the major chat rooms.
Someone took a picture of the poster with a digital camera, and then posted it to a forum. He wrote "The big picture kills the cat", and he got hundreds of responses a day.
Of course, the vast majority of netizens do not focus on "colorful black".
Instead, they were discussing together, what kind of second-bill boss on the campus network could make such a bizarre request.
This kind of topic discussion instantly aroused the resonance of designers, and immediately some insiders came out to give their own opinions.
In each post, you can meet several angry designers who accuse the weird clients they met over the years.
Because some people spoke too fiercely, their accounts were banned and warned by the administrator.
As a new employee of the campus network, Shen Yijiang often pays attention to these posts, and sometimes he can't help but discuss a few words.
As a designer in an advertising company, he meets very few normal people from client A in his daily work.
Why don’t you say anything beforehand but ask for a lot afterwards.
I have no cultural quality and I can’t even speak clearly. I have to blame the designer for his poor understanding.
He was deeply touched when he saw those words on the poster on the campus website.
Today, as usual, he opened the forum he often visited to flood people. As soon as he entered the page, he saw several hot posts.
The post is still fiercely debating how stupid the demand for "colorful black" is, and why the campus network boss was able to get out of a mental hospital.
A lot of people echoed the post, scolding their boss and Party A one after another.
But one of the replies was immediately criticized, and he was the first to mock the poster designer.
Ye's youth: "This kind of idiot can also be a designer. My athlete's foot is better than his."
E was affectionate on the Internet: "Why is the person upstairs so vulgar and unqualified, but the poster is really ugly."
Internet affairs are like smoke: "Where is Buzhu (moderator), please make your post more refined."
E Internet Love: "Go upstairs and publish a poster for the campus network. There is a bonus of 100,000 yuan."
Ye's youth: "100,000 yuan is not enough for me. It's not worth it at all. It's worth mentioning. "
Internet affairs are like smoke: "That reward is just to tease fools, there is no such thing as colorful black."
Later in the post, someone ridiculed that the poster looked like kindergarten graffiti, and that the person who made the poster was simply mentally retarded.
Shen Yijiang couldn't help it at that time. It's okay if you scold the boss, but if you scold Teacher Hong, don't blame me for being rude.
Although that poster is indeed outrageously ugly, Teacher Hong is the elder brother who led him to debut and taught him many things. How can he be slandered by common people like you?
Come on!
Yiwei Dujiang: "Are the people upstairs paralyzed from the mouth down? They look like they are speaking as if their brains are not fully developed and their cerebellum is not fully developed."
Ye's Youth: "The dog is barking?"
E Internet Love: "Yiwei Dujiang, don't be rude, let's have a good discussion and don't make personal attacks."
Yiwei Dujiang: "You guys Is public defecation also called discussion? ”
Ye’s Youth: “The dog is barking?”
Yiweidujiang: “@叶の青青, you only need to introduce yourself once, no need. Repeat.”
Ye's youth: "#@!￥@#￥#"
I think I am Hai (Administrator): "@叶の春, @一伟都江, give me a warning. If you violate the rules again, you will be banned. . ”
Network matters are like smoke: “That’s right, let’s have a good discussion. Don’t curse.”
Yiwei Dujiang: “Are you having a good discussion?” br>
E Internet Love: "What does it have to do with you if we say the poster is ugly?" Yiwei Dujiang: "It doesn't matter whether the poster is ugly or not, as long as it can achieve the advertising effect. Facts have proved that the poster design is very successful because it is ugly. In order to improve the communication effect, your discussion here is free publicity for advertising.”
Internet affairs are like smoke: "Haha, don't put gold on the face of the campus network. Such ugly posters are indeed successful and have become a negative case."
Ye's Youth: "Campus Network is sensationalizing. , even a clown, there is a moron like you to clean up the campus network.”
Network affairs are like smoke: “It’s just that the campus network treats everyone as a fool? Just say it for 1 yuan, why bother?”
Yiwei Dujiang: “If you don’t know much, don’t say anything. Just because you haven’t seen it doesn’t mean it doesn’t exist.”
E-net said affectionately: "Haha, please let this expert show us. If you can find colorful black, I will give you 10,000 yuan."
Ye's youth: "Don't be ridiculous, How dare you, a piece of trash like you, come out and say that others have little knowledge? If you show me the colorful black stuff, I will stand on my head and eat shit.”
Shen Yijiang was about to spray it back in anger, but suddenly stopped, silently. The forum page has been closed.
Colorful black...
He was immediately discouraged. This thing didn't exist, so what confidence did he have to confront others?
Shen Yijiang picked up the paintbrush in a depressed mood, and when he was about to start working, he suddenly heard a burst of applause and cheers.
He raised his head and saw several people surrounding Teacher Hong's workstation, including the boss, Mr. Qin.
At this moment, Mr. Qin smiled very happily and kept patting Teacher Hong on the shoulder and praising him, "As expected of Teacher Hong, this is the edition. Send it out immediately. Remember to write Teacher Hong's name!"
Teacher Hong grinned with joy and quickly refused, "This is not good, this is not good. The creativity belongs to the boss, I just draw it."
Shen Yijiang came over curiously. After squeezing into the crowd, my eyes were attracted by the computer screen.
Damn it!
What is this? !
Shen Jiang felt that his brain was lacking oxygen for a while, and his whole person was in a dizzy state.
After opening his mouth for a long time, Shen Yijiang was unable to speak.
There is only one thought in my head, it turns out that there is really colorful black in the world!
The latest logo of the campus network is displayed on Teacher Hong's computer screen. The fonts and letters are all three-dimensional black metal texture.
A layer of colorful colors is applied to the black and shiny fonts, as if a rainbow is flowing on it.
It is brilliant and colorful.
The black, low-key and mysterious background, coupled with rainbow reflections, makes the exquisite and high-end temperament almost overflow the screen.
Shen Yijiang understood at this time that high-end atmosphere, class, low-key luxury and connotation can be used in one thing.
"So this is what it feels like to be among the top 500 in the world." Shen Yijiang said to himself.
This LOGO can be considered a top-notch work in the design world, and not even top design masters can do it.
When Shen Yijiang saw the new logo on the homepage of the campus website, he felt a surge of pride in his heart.
He immediately sat back at his desk, opened the forum and wrote a post.
“Let the ignorant people see what colorful black is! The big picture kills the cat, so be careful!”
Then upload a screenshot of the logo and post it.
In less than a minute, the post was viewed hundreds of times, and all the replies were in a tone of exclamation.
“Awesome!”
“My wife came out to see God!”
“Damn, there are really colorful blacks, I apologize for my ignorance!”
>
The people who bet with Shen Yijiang were not included in the IDs that were sent back, but he no longer cared.
The campus network’s LOGO is destined to be recorded in the history of the Internet, and a few clowns are not worth mentioning.
(End of this chapter)