Chapter 128 Mr. Qin is very scared
On a sunny morning, Classmates.com, which has made a mark in the field of real-name social networking on the Internet, took down its signboard and quietly left Yanjing.
My colleagues unanimously expressed sympathy for this competitor who is good at destroying the general environment.
What a great website, it’s too late to die.
After Xiong Xiaoge learned the news, he immediately left for the campus network to express his condolences to Qin Shaoyan in person.
After all, Mr. Qin was the biggest victim in this turmoil. He was reported twice in a row, which greatly affected morale.
So Xiong Xiaoge needs to reassure him quickly. Qin Shaoyan is the top seed player in the campus social field.
If his confidence is shaken and he starts to mess up, then IDG will suffer huge losses.
As soon as I went to the campus network, I found that Qin Shaoyan was not there.
"Where is Mr. Qin?" Xiong Xiaoge was a little surprised, "Why is he running around if he doesn't stay in the company every day?"
"Mr. Qin went to Brother Dong's alma mater." Zhang Pingyi quickly explained, "That's the first college student post station built by the campus network. He went over to supervise the work."
As soon as he heard this, Xiong Xiaoge came over immediately He was interested and said, "Come on, take me over there and have a look."
He had heard Qin Shaoyan talk about the College Student Station before, and he had not signed an investment agreement at that time.
Qin Shaoyan told him a lot, anyway, it was a very high-level concept.
The recent events made him busy cleaning up the mess of the troublemakers, and he forgot about it.
Under Zhang Minyi's guidance, Xiong Xiaoge quickly arrived at his destination, a store on campus that was still being renovated.
The master workers are carrying materials and pasting various fonts on the wall.
The spacious and bright store is equipped with a brand new counter. The main color is white and the lights embedded in the dark grooves make it look quite sci-fi.
Qin Shaoyan was standing in a corner, talking to a staff member wearing an apron.
"This taste is a bit bland, add some sugar, don't be reluctant to use the ingredients." Qin Shaoyan took another sip of the milk tea in his hand and tasted it, "Students don't usually have much money, but they like it. In pursuit of trend and fashion, what we have to do is to give students the best at the lowest price.”
"The packaging should be simple, lively, and energetic, and don't use dark tones."
"Brother Dong, find a few designers to design the packaging. It should be full of personality. Our goal is to be fast-paced. Young people who also pursue fashion. ”
“Don’t be fancy with the designs for couples. Find a few cartoonists and make a pair of them in a left-to-right style.”
"Let's work on a set of illustration designs and launch one on a regular basis to let young people experience the hobby of stamp collecting."
"Brother Dong, you need to pay more attention to this supplier and keep the cost down."
Liu Qiangdong responded with a smile: "Don't worry, I will run around more and I will get this done."
"When you make milk tea, let the customers watch it, so that they can drink it with confidence. Food hygiene must be done well." Qin Shaoyan warned again, "Don't hang curtains in this place, put everything on the outside. From now on, college student stations will follow this standard, and no one is allowed to change it."
Xiong Xiaoge came over with a smile and said hello, "Mr. Qin is very meticulous in his work."
"Mr. Xiong." Qin Shaoyan smiled, turned around and ordered, "Make Mr. Xiong a cup of stocking milk tea, I'll treat you."
“For the first store, it’s better to check it in person. If there are any problems, correct them on the spot. It will be much easier to wait until a standard is finally issued and then promote it.”
Xiong Xiaoge looked up at the college student post station and asked casually: "Do you have a detailed promotion plan for this post station?" "Not yet. I plan to open three or five stores in the early stage and then observe the effect." Qin Shaoyan said sincerely, "After all, we have to There are hundreds of companies to promote it. If you take too big a step, you will get hurt. This thing is very expensive and I have to be responsible to investors."
Xiong Xiaoge is very satisfied with Qin Shaoyan's attitude. He's the one who does the real work.
Unlike that Li Wanzhou, spending 2.5 million to buy a domain name with nothing is a waste of money.
"Mr. Xiong, please have tea." Qin Shaoyan handed over the stockings milk tea with a smile.
Xiong Xiaoge took the warm cup, took a sip curiously, and then frowned, "It's too boring. Are you going to sell this?"
"Yes, milk tea will be the main item of the college student station." Qin Shaoyan Smile slightly.
"Is this good?" Xiong Xiaoge asked with doubtful eyes, "I can't get used to drinking this."
"Don't underestimate this thing, it is the most popular drink in Hong Kong and Taiwan. "Qin Shaoyan explained, "There are many milk tea shops in Shanghai and Yangcheng. It is especially popular in developed coastal areas and is very popular among young people. It can become popular in a very short time."
"This thing is very expensive. Low, taking the raw materials of pearl milk tea as an example, 4.5 yuan of "pearls" can be used to prepare 40 cups of milk tea. According to the market price, a cup of pearl milk tea costs between 4 yuan and 6 yuan."
Xiong Xiaoge was stunned for a moment, raised the milk tea in his hand and looked at it, a little doubtful, "That's it?!"
"Yes, this is it." Qin Shaoyan said with a smile, "The biggest cost of milk tea is That’s just the rent, plus staff costs.”
“Nowadays, a cup sells for two or three yuan. We focus on high quality and low price. We will attract the customer base first, and then people will pay for it if we sell it for more than ten yuan. "
"Just a dozen yuan?" Xiong Xiaoge smacked his lips, "It's really dark."
That's it. Waited in line for an hour or two to get one.
Xiong Xiaoge turned to his assistant and said a few words, asking him to investigate the milk tea industry.
“Mr. Qin has a very keen sense of the young market.” Xiong Xiaoge sighed, “I am becoming more and more confident in the campus network.”
“Let investors have confidence. This is my job," Qin Shaoyan said without humility.
After all, you have invested so much money, so I have to provide some emotional value, right?
Xiong Xiaoge took two sips of the milk tea and threw it away when he found that he couldn't bear to drink it. Then he asked: "Now that the campus network has taken over the four provinces of Beijing, Tianjin, Hong Kong and Shanhe, what are your next steps? ”
"Two directions, the first is to absorb universities in the northeastern region. Although it is already in the pocket, it is better to do it early and be practical." Qin Shaoyan said while thinking, "The next step is to penetrate from central China to the southwest. There has always been It is an area that has been ignored by Internet companies. It is easier to succeed if there is less competition. "
"After the Northeast and Southwest were taken over, it was gradually squeezed into the Southeast."
Xiong Xiaoge smiled, "Now. Dazhong.com in Shanghai is doing a great job and is a strong opponent. Mr. Qin, what do you think?” "
"Besides, I haven't fully occupied the northern market yet, so it's too early to consider going south."
Xiong Xiaoge deliberately provoked: "Mr. Qin won't be afraid anymore, right?"
Qin Shaoyan nodded, "Yes, when Li Wanzhou first arrived in Yanjing, I was scared to death, for fear that he would not survive three months. In the end, he didn’t live up to his expectations at all.”
“Now that the Internet is popular, I’m even more afraid. What if he can’t persist for a year?”
(End of this chapter) )