Chapter 150 After I finish speaking, who is in favor and who is against? (4K)
What is the concept of three billion US dollars?
The size of the game market in the United States in 2004 was US$9.9 billion, and that in Japan was US$4.2 billion.
If China can reach a scale of three billion US dollars, it will be equivalent to one-third of the US market, and will soon be on par with Japan.
If the data mentioned by Qin Shaoyan are correct, then the Chinese game market is indeed worth paying attention to.
The EA representative was still worried and questioned: "Where did you get this data? How reliable is it?"
Qin Shaoyan did not panic at all and said calmly, "We invited Harvard The university’s professional team conducted detailed market research and careful analysis. ”
“Huaxia officials have also conducted similar investigations and studies, and after mutual verification, the conclusions of both parties are basically the same.”
“ There should be no problem with this data.”
Oh, it turns out to be the Harvard team.
The other company representatives looked at each other and said nothing.
The other party has moved out of Harvard’s professional team, and they can’t refute it. They can’t find a professional team, spend money to do research, and then tell the other party that your data is wrong.
Anyway, the other party has come up with a data. You don’t care how it came from. Let’s discuss based on this data for the time being.
The Microsoft representative raised his hand and spoke, "The growth of China's game market is indeed unexpected, but this is an online game market, and there is no stand-alone game market."
Other representatives nodded one after another.
Yes, this is the online game market, and we are engaged in stand-alone games.
Qin Shaoyan said lightly, "Each country has different national conditions. In the Chinese game market, only online games currently account for the share, and stand-alone games are almost negligible."
"Everyone should focus on it now. Just put it on online games."
The Microsoft representative was a little confused, "Why are we watching online games?"
Qin Shaoyan asked directly: "Why don't you like money? ”
Everyone present was stunned for a moment, and they really didn't know how to answer this question.
Who doesn’t like money?
It’s just that everyone is used to doing stand-alone games, and they have been doing stand-alone games in North America for so many years.
As for making online games, I have never thought about it at all, and I don’t think it is very interesting.
Qin Shaoyan sneered, "Didn't anyone notice that there was no one missing in the conference room?"
Um?
The representatives of several manufacturers looked at each other and looked around, but there was no reaction.
Who is missing?
Could it be that you are talking about Japanese manufacturers? But today is a meeting of European and American game manufacturers, and they just kicked out the Koreans.
Suddenly a representative from EA said: "Where are the representatives from Blizzard? Why didn't they come?"
"That's right." Qin Shaoyan gave the EA representative an appreciative look, "We didn't invite Blizzard representatives to this meeting today. Guess why?"
Representatives from other companies simply didn't bother to think about it and shook their heads collectively. .
Always asking us questions, always asking us to guess.
Why don't you play quiz with us for prizes?
Qin Shaoyan said in a tone of hatred that iron cannot be transformed into steel, "That's because Blizzard has been ahead of you a long time ago. They took the lead in opening up the online game market."
"Blizzard's "World of Warcraft" is about to be launched online. After the localization translation is completed next year, this online game will be rolled out around the world."
"Do you know how much money China's agents have spent? Did you win the agency right at the price? ”
“13 million U.S. dollars in agency fees, 22% profit sharing, plus 70 million U.S. dollars in independent computer room construction fees.”
Once again at the venue. There was an uproar. They only knew that Blizzard had signed out the agency rights for "World of Warcraft", but they didn't know the specific details.
Everyone was shocked when they heard Qin Shaoyan’s disclosure.
Are all Chinese companies so rich?
13 million US dollars, plus 22% profit sharing, is very exciting.
G Fat also looked at Qin Shaoyan in surprise and asked in a low voice: "John, where did you get the news?"
Qin Shaoyan replied in a low voice: "China Agent Ninth City , I have internal connections there, and this news is absolutely reliable."
G Fat nodded and didn't ask any more questions.
Other manufacturers in the conference room frowned and began to discuss Blizzard and "World of Warcraft" in low voices.
It’s just that these major European and American manufacturers are used to staying in their comfort zone, and it is risky to rashly open up new battlefields.
Besides, the cost of developing online games is not low, and may even be higher than that of 3A masterpieces.
However, the representatives present did not say anything. They came to the meeting basically just to listen.
Even if you are interested in the online game market, you have to go back and wait for a senior management meeting to discuss before making a decision.
Seeing that everyone's expressions were not very positive, Qin Shaoyan said with a smile: "The reason why we called everyone here today to discuss the Chinese online game market is not a prank out of boredom."
"Because the Chinese market is indeed It has great potential, and everyone has seen the data, and more than half of this market is now occupied by Korean game companies.”
“This is of course not because of the strong level of Korean game research and development, but purely because of their entry into the Chinese market. Morning.”
“Think about it, the Chinese film market was very small ten years ago, but why did Hollywood go to great lengths to open up this market and spend a lot of money negotiating with the authorities?”
< br>“Isn’t it because Hollywood is optimistic about the development prospects of the Chinese market? It is the first to occupy the market and invest in the future.”
"Don't you still believe in Hollywood's professional vision?"
The representatives present were silent.
No matter how you compare them, Hollywood is indeed stronger than them and has a more professional vision.
EA's representative picked up the microphone and asked again: "Let's put aside the difficulty and cost of online game development. We don't know much about the Chinese game market environment. What if there are some zz risks if we enter rashly? What to do?”
“If there are risks, it is better to continue to develop single-player buyout games.”
伱EA still has the nerve to say this?
I can’t count the number of game studios you killed with just one slap.
In the buyout game, there is also a prop charging model.
If you, EA, a cancer in the industry, do less evil, the risk of being banned will be much lower.
As long as you are a human being.
But everyone is here today, so it’s not easy to ridicule EA.
Qin Shaoyan looked at the representatives of major companies with a smile, "Our Chinese market has always been tolerant and open. Everyone has also seen how well Korean online games have developed in the Chinese market."
"But Korean online games alone are too single, so we also want to introduce some products from European and American manufacturers to compete and communicate together."
"Ubisoft has long established a branch in Shanghai, China. Actively explore the Chinese game market.”
“Blizzard’s “World of Warcraft” is also an attempt for us to set an example for the Chinese market.”
"If you have any ideas about opening up the Chinese market, you can come to me. I still have some connections with the Chinese government and can help you answer some questions."
Qin Shaoyan looked at G Fat and motioned for him to say something. sentence.
G Fat coughed, picked up the microphone and said: "Mr. Qin has a deep relationship with the Chinese official. When we worked together on a stand-alone game project, the official came forward and gave us a lot of support."< br>
The representatives of each family present suddenly became energetic, and some doubts were solved in their hearts.
I asked you why you are so active in lobbying us to open up the Chinese online game market.
Here's the reason.
As we all know, doing business in a foreign country requires connections and connections.
How to do good public relations and open up relationships? European and American multinational companies can be said to be very handy in this regard.
In the United States, major companies have a large number of lobbyists who squat on Capitol Hill every day and stare at those congressmen doing public relations. Campaign funds, charitable funds, and revolving doors are all legal on the surface, as well as various related transactions.
Multinational companies specialize in high-paying idle jobs, and they support people with connections from all walks of life.
News often breaks out in the United States about investigating bribery by a certain multinational company in country XX. This kind of thing is not too common.
Qin Shaoyan’s words today naturally made the representatives of major companies think, if we want to enter the Chinese market, we must first worship you as a god.
For a moment, the atmosphere in the conference room became very subtle.
Qin Shaoyan said a few words and found that everyone looked a little strange, and immediately felt something was wrong.
I recalled what I had just said in my mind, and then I realized that what I said might have misunderstood these people.
Qin Shaoyan immediately picked up the microphone and said slowly: "There are indeed certain risks in opening up the online game market. I am just giving you a suggestion."
"If you develop online games by yourself If the project feels risky, I think there is another safer solution. "
"That is to cooperate with other game companies through IP licensing."
"For example, this time. Several Korean companies came to Valve, and they wanted to license the IP of Counter-Strike to develop an online version.”
"The price they offered is not low, eight to ten million US dollars in IP royalties and part of the profit sharing."
G Fat was surprised when he heard this, Walter Fak, are Koreans so generous? ?
If I had known this earlier, it would not have been impossible to talk about it.
Pang G looked up at Qin Shaoyan, only to see him blinking at him. Then he understood something and closed his mouth and stopped talking.
The atmosphere in the venue became lively again, and everyone was very excited.
High licensing fees!
Profit sharing!
It’s just selling IP. You don’t have to bear the high R&D expenses and risks of failure. You just sit and divide the money.
This plan is very good.
EA company representatives spoke again, "The Chinese game market is full of piracy. How can we determine how much our IP is worth?"
Qin Shaoyan said with a smile: "Everyone knows about the game Counter-Strike. There are countless fans around the world, and pirated users are a huge group."
"How to find online partners, This is an urgent need for Huaxia's huge fan base. "
"Huaxia has a domestic battle platform that specifically provides services for these users who need to connect online. There are more than 400,000 online players every day."
" Of course, in addition to Counter-Strike, there are also stand-alone games such as StarCraft, Red Alert, Age of Empires, FIFA, and Warcraft. "
"These are all potentially exploitable online game user groups."
< br>
"We have accumulated many excellent game works over the years. Each best-selling game has a large fan base. These are treasures that can be developed."
"Due to piracy, various manufacturers have not There are ways to make money from them.”
“But times have changed. We can change our thinking and make money from them in another way.”
“That is the IP on the handle. Develop online games and let these fans who play pirated games enter the game, so that everyone can make money.”
The atmosphere in the conference room gradually became heated, and the discussions among each other became more and more intense. The bigger.
If you say you want everyone to play online games together, I will disdain you.
But if you want to talk about how to make money from pirated players, then we are not sleepy.
The problem of rampant piracy has always troubled these stand-alone game companies, but this problem is really difficult to solve.
Whether it is to combat piracy or develop various anti-theft methods, the effect is always not obvious and the price/performance ratio is very low.
In the end, each game company can only comfort itself by thinking of accumulating a fan base. When they have money, they will naturally support the genuine version.
Of course, this statement is just self-deception.
Qin Shaoyan’s idea of turning stand-alone game IP into an online game is very special.
Representatives from various manufacturers thought about it and realized that this is indeed a good idea.
Everyone has been making games for so many years, but who hasn’t accumulated a few best-selling game IPs?
IP authorized online game development can not only obtain profits with low risk, but also make money from fans of pirated games.
Kill two birds with one stone.
Representatives from EA and Ubisoft also stood up and asked a few questions, such as how big the fan base of their games is and how much potential there is in the Chinese market.
Then start to estimate the potential user groups and IP licensing fees.
Qin Shaoyan looked at the lively atmosphere in the venue and picked up the microphone again, "I still want to remind everyone about how to find business partners and develop IP online games."
"Network Game developers are also mixed, and each company’s R&D level is different.”
"In order to reduce the risk of cooperation and increase the probability of success, we still need to screen the game companies we cooperate with."
This time it was a representative of Microsoft who started to speak, "So how do we screen? Can you come up with a criterion?"
Qin Shaoyan looked over with admiration, "Yes, that's exactly what I thought."
"I have thought about this issue very seriously. You really have to be careful when choosing business partners.”
Qin Shaoyan did some science research on some of the deeds of Korean game companies, and once again disgusted the Koreans.
"After careful consideration, I think we can set up a selection committee."
"Select global online game companies and online games every year, and then award them an award."
"This The award represents some recognition of the company by the selection committee. We choose business partners from these companies, which reduces the risk a lot."
"What do you think of this idea?" Qin Shaoyan smiled. Looking at everyone, "It's not easy for everyone to get together anyway."
"We've come here, it's not good to go back empty-handed."
"We have to reach a consensus no matter what."
The major game manufacturers thought about it and felt that there was nothing wrong with this proposal.
Isn’t it just a matter of setting up a selection committee and creating an award?
If you want to decide on the spot whether to make an online game, they won't be able to agree, but if you want to ask us to set up a selection committee, it will be much easier.
“Let’s call this award the Golden Keyboard Award.” Qin Shaoyan took out a shiny gold-plated keyboard from under the table, “Online games run on PC, and keyboards are indispensable for online games. Something.”
"How about this proposal?"
The representatives of other manufacturers were stunned for a moment and looked at the gold keyboard in Qin Shaoyan's hand with some surprise.
It turns out that you came prepared and had planned it for a long time.
But the atmosphere has ended here, and the selection of online game companies is related to the future expansion of the company's online game business.
At this time, no one dared to say that they were unwilling to quit.
Withdrawing means giving up the right to speak.
We had a brief discussion. Each company present counted one vote, and when Qin Shaoyan was added, there were eight people. This did not comply with the principle of odd numbers for voting.
So Qin Shaoyan suggested that the absent Blizzard company be included and their votes be counted.
Everyone thought for a while and finally reluctantly agreed.
Qin Shaoyan felt very happy. After all his efforts, he finally filled the golden keyboard hole.
It’s so fucking difficult.
I wonder who will dare to say that the Golden Keyboard Award is a Pheasant Award in the future!
Qin Shaoyan stood up and looked around at the many representatives present, "In order to ensure the principles of openness, fairness and justice in the selection, I propose that this year's Best Online Game Design Award be awarded to Blizzard's "World of Warcraft""
< br>"After I finish speaking, who is in favor and who is against?"
(End of this chapter)