Chapter 165 We have official support
The venture capital team in the United States moved very quickly and flew to China in only two days.
After Qin Shaoyan got the news, he arranged for someone to go to the airport to greet him, and at the same time called Xiong Xiaoge and Zheng Nan.
“The funder is here, are you all ready?”
Xiong Xiaoge was very surprised, “How did they come so fast?”
"When is this happening? It will be June soon." Qin Shaoyan frowned and said, "The Olympic Games will open in August. This event must be done before the opening ceremony, otherwise there is no point."
< br>Xiong Xiaoge sighed, "I'll contact the newspaper right away. There will be news in the newspaper tomorrow morning at the latest."
"As long as we can get the local newspaper in Yanjing, the newspaper itself is a prop." Qin Shaoyan warned, "But the props must be real."
"Don't worry, this matter can be solved with money." Xiong Xiaoge said confidently, "I will find three or four media outlets for you to brag about. ”
Xiong Xiaoge put down the phone and immediately began to contact newspapers and media, asking them to rush out a few press releases. Of course, reprinting fees are indispensable.
No matter what the quality of the article is, whether it is on the front page or the second page, it just needs to get the news out.
Qin Shaoyan felt that it was too hasty and rushed, and he would be too passive to do urgent publicity next time.
The company must establish a news and public relations department to deal with similar public opinion issues.
After thinking for a while, he suddenly remembered that Qu Bingbing was here. After tricking the American venture capital group away, he called her here to study and communicate.
……
The next day, Taylor led a large group of people to Sentinel Technology.
Microsoft and Goldman Sachs each sent a vice president, with several assistants and translators. A dozen people rushed into the conference room under Zhang Pingyi's reception.
At this time, Xiong Xiaoge and Zheng Nan were sitting with their assistant teams, waiting for the arrival of the American team.
Different from the tension and embarrassment last time, as soon as the two parties met, they embraced each other warmly and exchanged pleasantries.
People on both sides shook hands with professional smiles and exchanged business cards, and the atmosphere immediately became lively.
Qin Shaoyan, Taylor and others sat down with smiles on their faces, chatting with each other like old friends.
Taylor picked up the warm coffee and took a sip, "I didn't expect to be able to drink such delicious coffee in China."
"Thanks to Mr. Zheng." Mr. Qin Yan said with a smile, "He specially brought the coffee beans from Brazil, otherwise I really wouldn't know how to entertain you."
Taylor nodded to Zheng Nan and said with a smile: "Mr. Zheng still understands me. "
Then Taylor's expression became serious, "John, we have seen your plan, it is great."
"To be precise, this plan is beyond my expectation. I didn't expect you to approach it from such a clever angle."
This year, the popularity of the Olympics can be considered top-notch, but I want to take advantage of this. Heat is a hard thing.
And Qin Shaoyan’s plan can be said to be a perfect edge, which can not only gain popularity but also bring traffic to himself.
Taylor took a sip of coffee and said slowly: "Of course, this plan is great, but there are still problems."
Although Qin Shaoyan's heart was tight, his expression was not panic at all. .
It's normal for Taylor to find fault with it. It's impossible to accept it without hesitation after reading the plan.
Qin Shaoyan is not an innate PPT saint, and his plan cannot be perfect. He has been mentally prepared for this.
"This plan is not cheap." Taylor shrugged, "Of course money is not an issue, we have to see that the money is spent worthwhile."
Qin Shaoyan showed a confident smile, "The money is certainly valuable."
"In addition to the publicity value of the event itself, the local media hosting the event will also spontaneously promote it." "So in terms of cost-effectiveness of media investment, we Spend a penny and get ten times the return.”
"I have a newspaper here, which IDG President Xiong found at the newsstand this morning."
Qin Shaoyan raised the newspaper in his hand and distributed it to everyone present.
“The local media in Yanjing have already started preliminary publicity reports, and a total of five newspapers reported the relevant news.”
“Of course, they only got some uncertain news. "Qin Shaoyan said with a smile, "That's why it was mentioned very vaguely in the news."
"If there is definite news later, they will follow up like bees smelling the fragrance of flowers."
Taylor picked up the newspaper and read it a few times, and the translator next to him lowered his head and explained in his ear.
Qin Shaoyan smiled and said nothing, quietly watching them read the newspaper, and then looked at Xiong Xiaoge inadvertently.
Xiong Xiaoge nodded imperceptibly, signaling that he was ready.
Taylor quickly read several newspapers, "It's really surprising. It seems that the media is very interested in this matter."
Xiong Xiaoge next to him said, "This is normal, because this year's Athens Olympics will open in August, and this matter is very popular in the country."
"In addition, in four years, this city will The next Olympics will be held, so it is normal to receive media attention."
"These newspapers have official backgrounds, which shows the official attitude of China."
Taylor was a little surprised. , asked tentatively: "Mr. Xiong, are you saying that the Chinese official will support this event?"
"Of course it will." Xiong Xiaoge said confidently, "The Chinese official attaches great importance to the Olympics The extent is beyond your imagination. According to the news I have received, the local administrative agencies have begun to prepare plans for the marathon.”
Qin Shaoyan also interjected: "If the local administrative agencies are willing to participate in the event, they will lobby the Chinese Olympic Committee to participate."
"With the cooperation and endorsement of the Chinese Olympic Committee, the International Olympic Committee will We will be more confident.”
Taylor and the vice president of Microsoft Goldman Sachs immediately cheered up. With official support and participation, the effect of the event will be much better than simply spending money.
The most important thing is that with the official endorsement, the importance of this global international marathon will be raised to a higher level.
Having official recognition and hosting your own pheasant event are completely different.
Qin Shaoyan struck while the iron was hot and said: "The last stop of the Global International Marathon is Yanjing, and it will definitely receive official support from China."
"Now as long as the Los Angeles government does a good job in public relations, then our plan will be successful. "Halfway."
Taylor and the others nodded and determined the first and last stops. The choice of the intermediate competition sites became much freer and more flexible.
It doesn’t matter if you can’t do it in places like London and Paris, just find any city in Central and Eastern Europe.
If the quality is not good, just make up for the quantity. It is also very international to bring together more than a dozen countries.
Bruce, the vice president of Goldman Sachs, said with a smile, "The Los Angeles government can handle it very well. We only need to make a donation, and we can also invite the mayor to give a speech."
The vice president of Microsoft also interjected, "New York We also want to apply for the right to host the 2012 Olympics. You can ask the mayor of New York. "
Taylor nodded, "In this case, the US Olympic Committee can also lobby."
Qin Shaoyan. With a smile, "Gentlemen, if our plan is supported by China and the United States, then Athens will not refuse."
"If we get the support of three votes, the International Olympic Committee will also What reason is there to reject us? ”
Taylor applauded in agreement, "Well said."
(End of this chapter)