Chapter 206
In the studio.
Various flashes, fill lights, soft boxes, filters, radomes, soft umbrellas and reflectors filled the spacious venue.
The photographer carried the camera and kept looking for angles and camera positions, while instructing his assistant to adjust various lighting equipment.
The makeup artist next to me is doing makeup on the model, and the costume designer is carefully selecting suitable clothes.
Qin Shaoyan sat on the chair, playing with the DV, while telling Rachel who was putting on makeup: "The girl just danced not well, her movements were too stiff, and she didn't grasp the essence."
Lei Chel laughed and said, "I don't think she can let go, and dance professionals are not that good."
"What's the use of letting go." Qin Shaoyan sneered, "You dance It’s too vulgar and has no sense of beauty at all.”
“What’s not beautiful is enough to make men drool.” Rachel rolled her eyes, “Aren’t you just asking us to shoot something like this? Did you go there because of vulgarity?”
“Don’t talk nonsense.” Qin Shaoyan retorted with a stern face, “What I asked you to shoot was a sideshow video. The dance was to show your hotness, youthfulness and sexiness, not vulgarity. Striptease.”
Rachel disagreed, "It's just that one wears less and the other doesn't wear anything. There is no difference other than that."
"We are a serious website, not a P site." Mr. Qin said righteously Said, "You must not make such erotic videos."
Rachel asked curiously: "What is Station P?"
"That is not important." Qin Shaoyan waved his hand. , "In short, you have to give me a good grasp of the scale, not to go too far, and to attract attention. What we want is art!"
Rachel sneered at Boss Qin's words in her heart, this kind of video Do you mean to say it is art?
However, out of respect for her boss, Rachel could only keep her words to herself.
Had it not been for the support and cultivation of her boss, how could she have lived such a wonderful life now.
Walking around and taking pictures every day can attract countless fans. You can make a lot of money by posting advertisements without any problems. It is much better than the hard work of selling yourself to make money before.
Hearing that the boss was going to make another big move, Rachel, who had been good at it for a long time, took the initiative to volunteer and took her internet celebrity girls to go to the battle in person to shoot a sideshow video.
However, Qin Shaoyan was very dissatisfied with the quality of Rachel's borderline video and felt it was not artistic at all.
"Forget it, you don't have to dance around. I'd better create someone else for you." Qin Shaoyan began to think.
There are also many types of content-oriented videos. In addition to various side-by-side videos, they include jokes, weirdness, daily life, natural scenery, skill demonstrations, etc.
“Let’s try a celebrity persona.” Qin Shaoyan said.
Rachel was a little curious, "What is a celebrity persona?"
Qin Shaoyan explained: "It's just pretending to be a child of a rich family, and taking pictures of the daily life of rich people. , various luxury goods, luxurious estates, and various luxury cars, mainly to satisfy ordinary people’s desire to peek into the lives of the rich.”
Rachel was a little confused, "This... the cost of shooting is too high, I can't afford these things now."
"It's okay, you can rent it." Qin Shaoyan smiled slightly, "It's just for use It doesn’t really cost you much to rent a luxury car for a day. Mosaic the house number and license plate number.” Mail some, but remember to throw them away after taking pictures so that no one can see them.”
“For high-end restaurants, this is easy, just bring a few internet celebrities and go there once a week, and everyone will be OK.”
Rachel was even more confused, "Why should luxury goods be thrown away?"
"Because it's a high imitation, you can't tell it by taking photos or videos. What if someone recognizes it when you walk around with it? So you usually have to get the real thing." Qin Shaoyan said casually, "With your current income, it's not a problem to buy a few brand-name bags. Right?”
Rachel nodded. Although she didn’t know if the celebrity persona would work, she was right to listen to her boss.
After Qin Shaoyan gave Rachel instructions, he turned to look at Fred, "Fred, remember, go find a few blacksmiths, the kind of people who make various metal objects by hand, and look for photography The teacher will take pictures for them.”
“Also, just find some cowboys and follow them.”
“Herding cattle, roping, doing farm work, and repairing horseshoes, especially. It’s all about fixing the horseshoe.”
"Sign up a few more people who love outdoor adventures, give them cameras, and let them take photos of the adventure process, natural scenery and so on."
While writing in notes, Fred was a little puzzled. What's so weird about this? Weird stuff.
“Let’s use these to make up for it first.” Qin Shaoyan let out a sigh of relief, “These are relatively simple and do not require scripts or complicated editing. Simple and straightforward videos are enough.”
< br>Fred frowned, "If we just make the video ourselves, we won't be able to do much even if we run out of money."
"The video we made is just a demonstration and guidance, and I have no intention of doing so." We rely on ourselves to fill in the content of the website." Qin Shaoyan said with a smile, "In the early days, users would upload their recorded videos to the website, but most of these videos were boring, and users just used our website as a free video storage site. place.”
“If you want to retain customers for a long time, you must have high-quality content so that users like to watch videos.”
“So our website ranks daily and weekly views, and also recommends high-quality content. Function. ”
“These are relatively simple. In the future, we will add video tags to allow users to find similar content based on the tags.”
“On the one hand, we need to mine the videos uploaded by users. On the other hand, we need to guide users to produce and upload more high-quality content.”
Fred frowned, “This process will take a long time. After all, user behavior is not controllable, and neither do they. Motivation to proactively upload unless we also engage in high-quality content incentive programs.”
"Of course we need to launch a high-quality content incentive plan, but it is not the most urgent now." Qin Shaoyan said lightly, "We can take another more cost-effective method."
"What method?" Fred asked curiously.
"Of course you have to pay for a porter." Qin Shaoyan showed a meaningful smile.
……
The profession of content porters has been around for a long time, and this group has grown even more due to the convenience of copying and pasting on the Internet.
In the original timeline, in the early days of YouTube's creation, in order to fill the gap in high-quality content, it was decided to pirate TV content.
As a result, a group of "content porters" quickly emerged on YouTube. These porters record the content on TV, briefly edit it, and then upload it to the website.
Wonderful content on TV is disseminated twice on the Internet. As a new medium, the Internet breaks through the limitations of time and geography, causing a lot of pirated content to be uploaded and generate more news than traditional media. for strong influence.
In a country like the United States with comprehensive copyright protection laws, this behavior is extremely risky.
If the video content uploaded by the user uses copyrighted materials (mainly music or video clips), the copyright owner can sue the platform for infringement.
Therefore, "content porters" will bring many litigation problems to video websites.
However, this "edge approach" allowed YouTube to not only enrich the platform's content in a short period of time, but also quickly gain traffic, making it stand out among many competitors. At first, Google had a disdainful attitude towards YouTube's copying and copying, but a year later, YouTube's market share exceeded 50%.
Now Google could no longer sit still, so it acquired YouTube for US$1.65 billion.
When Qin Shaoyan proposed the "content porter" plan, Fred was very confused.
This plan is indeed exciting, but the risks are also high.
After thinking about it, Fred couldn't make up his mind.
So he convened a shareholders' meeting and invited Taylor and Davis over.
After hearing Qin Shaoyan’s plan, Taylor suddenly felt a headache and said very speechlessly: “Why are you telling me this?”
Qin Shaoyan replied confidently, “Because this plan will involve major Legal risks, as shareholders you have the right to know the company’s situation.”
Taylor said angrily: "I would rather not know."
Qin Shaoyan smiled, trying to pretend to be confused is absolutely impossible. Since you have invested money in the website, you are on board. No one can think of anything happening. Go down.
“The funds given to these porters cannot go into the company’s account, so they have to be transferred out in other names.” Qin Shaoyan said seriously, “Issues involving the company’s accounts must be explained clearly to the shareholders. I I don’t want to be suspected of making false accounts.”
Taylor sighed, comparing legal issues or accounting issues.
He looked at each other and Microsoft Vice President Davis, and then asked: "How much will this plan cost?"
"One dollar per video." Qin Shaoyan replied, "These people are not in the United States."
Taylor nodded, "Then do it!"
With the nod from the venture capital, Fred immediately started preparations and contacted the outsourcing team.
Of course, the material must be provided by YouTube. The recorded TV programs are burned into discs, and then put into airmail packages and mailed to the outsourcing team.
The advantage of this is that the video content is screened in advance, and each outsourcing team obtains different materials, which avoids their own search for materials and conflicts with other teams, resulting in repeated uploads.
Although the mover's trick works, it takes a long time to see the effect.
After the launch of YouTube, in the early stage, users mainly uploaded videos themselves.
After the video website was launched, it did not advertise on major websites such as Yahoo, but only diverted some traffic on Facebook.
First introduce users on a small scale, and then observe whether these users encounter any problems during use.
These users are equivalent to free testers, looking for bugs for the website.
After two days of observation, it was determined that there were no major problems with the website, and Facebook immediately began an overwhelming promotion.
The first step is for Facebook influencers to take the lead to attract traffic to YouTube, either through direct advertising or soft article placement.
The first generation of professional Internet celebrities, led by Rachel, played a role. Various side videos and life-style videos they released were uploaded to the website and then shared on Facebook.
These videos quickly became popular as soon as they were released, and soon became a popular trend.
In the past, only text and pictures could be viewed on the website. Now with video services, users’ viewing experience has been greatly improved.
Fans of these Internet celebrities forwarded and shared the link, allowing more people to jump to the YouTube page through the link, quickly adding a large number of users to the website.
Qin Shaoyan felt that it was almost done and he could start the second wave of drainage plan, so he picked up the phone and called Raymond Adams.
......
Mr. Adams came with his son Raymond. He seemed very excited and shook hands with Qin Shaoyan enthusiastically as soon as they met.
“Congratulations to you Mr. Qin, your website looks like a great success.”
"It's just been established now." Qin Shaoyan smiled slightly, "However, the user growth rate has exceeded our expectations. More than 100,000 users are pouring in every day. My colleagues are worried about the server crashing every day. This is also a bit of happiness. "
Adams doesn't care about YouTube's server. He only knows that the more popular the website is, the better it will be, which will be more beneficial to the "Ice Bucket Challenge" event.
Qin Shaoyan asked directly: "Leimeng, are you ready?"
Leimeng replied without hesitation: "I am ready!"
One side As he spoke, Raymond took off his coat, revealing his strong muscles, and said eagerly: "We can start now."
Mr. Adams raised the iron bucket in his hand and shook it, "We are ready."
Qin Shaoyan was speechless, "Mr. Adams, the process has not reached this step yet. Let Raymond put on his coat first." Put it on."
"Oh, do you want Raymond to give a speech first?" Mr. Adams asked tentatively, taking out a stack of speech notes from his pocket, "I thought it was finished. Bing Shui will talk about the lines again."
"This is not important." Qin Shaoyan waved his hand, "I want to ask, was the scene where Raymond went to the hospital filmed?"
Mr. Adams was a little embarrassed. , "Not yet, we want to wait until we finish recording the ice bucket challenge before going to the hospital to reshoot."
Qin Shaoyan didn't care when they would reshoot, but he just warned: "The hospital part must be emotionally exaggerated, highlighting the patient's pain and miserable situation, so that people will feel pity and cry at the first sight."
Mr. Adams nodded, "This is not a problem at all. We hired a professional photographer to take the photo."
"This has nothing to do with whether it is a professional photographer or not." Qin Shaoyan said sincerely Said, "To impress the audience with your heart, with sincere performance, what you want is a feeling that directly touches the soul."
Mr. Adams confidently agreed, "Okay Mr. Qin, I will let Raymond Try to think about this feeling more when you go back."
Qin Shaoyan looked at Raymond, "Have you chosen the theme this time?"
Raymond immediately said: "We have chosen several diseases, Alzheimer's disease, Parkinson's syndrome, leukemia..."
Qin Shaoyan thought for a while, "Let's use ALS."
Leimeng said with a grimace: "It's hard to find patients with this disease."
"It is precisely because this disease is rare that it arouses everyone's curiosity." Qin Shaoyan said seriously, " Everyone has heard of the diseases you mentioned, there is nothing new about them.”
(End of Chapter)