Chapter 322: You will be the deputy leader
Friends who often invest will know that different levels of funds have different difficulty levels.
An investment of hundreds of thousands of dollars can be made by any VP.
This level of several million dollars is equivalent to a Series A investment. You have to show that you are worthy of investment.
When it reaches the level of tens of millions of dollars, the difficulty increases exponentially, and the factors involved become much more complicated.
Without Qvod.com, financing for other video websites would be many times easier than it is now.
Because the video websites are basically the same. At best, they are highly homogeneous. At worst, everyone copies each other. If you have any good videos, I will move them over.
In the era of the barbaric growth of the Internet, let alone laws and regulations, we won’t even tell you the rules of the world.
Under the guise of doing UGC (user sharing), we attract users to upload sharing videos and fill the website with material content.
Then using the name of user sharing, they secretly upload various pirated movies, TV series, variety shows, and other user video content.
There have also been cases of wholesale transfers and theft of videos by impersonating user registered accounts. These things are common, and some major manufacturers have also done this.
In the early days of the development of the Internet, everyone was ignorant and did not understand how the video website was to be played. Everyone was groping and trying.
If all is in a chaotic situation, the competition among peers will be nothing more than funds.
Rely on the financing funds to expand aggressively, attract users, and increase the scale of the website.
Then use the website data to obtain further financing, and repeat this cycle until the website is listed.
That's how it should be.
Everyone shows off their talents to see who can make money. Whoever can become the leader of the Chinese video website will get the most generous benefits.
As a result, they won a strange website, that is Qvod.com.
Qvod.com not only jumped ahead and became the first online video website in China, but also relied on a large social platform like Campus Network to attract traffic to it.
Campus Network only allows users to share videos from Kuaibo.com, and other video websites do not support it. Users of Campus Network will naturally go to Kuaibo.com as a habit.
Later, Qin Shaoyan moved around again and carried out a "YouTube acquisition case", giving Kuaibo.com a valuation of 300 million and obtaining a large amount of financing.
Kuaibo.com not only has abundant funds that surpass all its peers, but also has a huge user base brought by campus network traffic. It has completed its initial accumulation in a very short period of time.
In the field of video websites, Qvod.com is truly far ahead.
Not only do they have money and traffic, but the most annoying thing is that they are still alive.
Although they have not yet figured out how to operate a video website, there is a consensus that content is king, and good content can attract users.
Why are everyone working so hard to pirate resources and transfer videos?
Isn’t it just to give users something to look at?
As for Qvod.com, not to mention various movies, TV series, and variety shows.
Just its operation of regularly "stealing" high-quality content from YouTube cannot be learned by others.
It has what others have, and it has what others don’t have. How can it be fun?
Venture capitalists all know that there is a big player like Kuaibo.com in the video field, and they dare not invest money in the field of video websites easily.
If you invest less, it will not work at all. The suppressed websites will still be suppressed, which is a pure waste of money.
If you invest too much, it will cost at least 30 to 40 million U.S. dollars according to Qvod.com’s standards. The risk of investing such a large amount of money is very high.
Money can be given, but how can you ensure that your website can catch up with Qvod.com?
First of all, please tell me what strategies your website has to ensure it can surpass Qvod.com.
This alone stumps 99% of fellow entrepreneurs.
Wang Wei has been thinking about how to impress investors recently, but the investor just asked him such a sentence, which almost broke his guard.
He tried his best to form the "Anti-Quick Broadcast Alliance" just to make some noise and show it to investors, letting them know that I am still alive and that I can still save my life.
The peers who were pulled into the group have more or less problems, but their biggest problem at present is the same as Tudou.com, which is difficulty in financing.
The video website industry is crowded with too many peers, and with the giant Qvod.com weighing on its head, venture capitalists are naturally much more cautious when investing money.
After all, there are too many targets to choose from, and the benchmark "Quavo Network" can help lower prices.
In order to create a good job, Wang Wei thought of various ways, including inviting celebrities to open accounts and cooperating with TV stations, but none of them had any effect.
Last time, Wang Wei was tempted by the two-dimensional plan to sue Kuaibo.com for piracy and infringement, but he quickly suppressed it.
Piracy is a big deal that cannot be touched.
At that time, Youku.com ridiculed the two-dimensional dimension as childish. One thing to say, this idea is indeed childish.
At this time, the Internet is still a world of piracy.
At this time, piracy is more just. Anyone who comes out to talk about copyright will be regarded as a capitalist with bad intentions who is on the opposite side of netizens.
Due to limited bandwidth, netizens have long been accustomed to downloading videos first before watching them.
Downloading tools such as eDonkey and Xunlei are necessary for computers. Social software is full of "good people have a safe life" who exchange seeds. Users' E disks and P2P technology have become the biggest enemies of video authenticity.
Piracy is a traffic aphrodisiac, and taking drugs is an original sin. It is very satisfying to rely on original sin to accumulate capital.
Many websites are not unaware of the existence of original sin. Their initial approach was UGC, which was uploaded to the website by users, which sounded fine.
But the actual situation is that many websites hire specialized piracy organizations to upload pirated content to the website in the name of users and rely on piracy to attract traffic.
From 2007 to 2009, more than 70% of page visits on most video websites relied on pirated content.
There is no way, the video website must have content, what should I do if it is not pirated and moved?
Purchasing the copyright also costs a lot of money, which is also a big expense for a website that is strapped for funds.
Although the current copyrights are all priced at cabbage prices, an episode of a TV series only costs a few hundred or several thousand yuan, and the most expensive one does not exceed two or three thousand yuan.
But if no one buys the copyright, you will look very out of place if you do.
For this reason, Qvod.com has always been laughed at by its peers as being taken advantage of.
While Wang Wei was thinking, the group became lively again.
Station C: "Hello seniors, are we all peers in our group?"
Popcorn.com: "Yes, everyone in the group is a video website. Welcome to communicate and learn together."
Station C: "Wow, great, I finally found an organization. There are people in our group who like animation Are you a fan?”
Station P: “∑(っ°Д°;)っ, are you also a 2D person?”
Station C: “Wow! Are you a fan too?”< br>
Station P: “Yes, yes, our website is specifically for the ACG field.”
Station C: "I didn't expect to meet so many seniors here, as well as my peers. Which show is your favorite?"
Station P: "Soul of the Game, Inuyasha, Naruto, Dragon Ball, City Hunter..."< br>
Station C: "Do you also like Naruto?"
Station P: "Of course, I think the plot of the Chunin Exam is a blockbuster..."
Station C: "Yes, yes, I like Sasuke the most."
Station P: "Does your website have any subtitles?"
Station C: "Hey, you know."
Station P: "Good people have a safe life."
Station C: “Smuggling, I’ll send it to your email.”
56.com: “What is Lifan?”
Station P: "Well, it's the R18 anime."
56.com: "..."
Youku.com: "Who put the second dimension in?"
< br>Station P: "What happened to our two-dimensional world?"
Station C: "What happened to our two-dimensional world?" Youku.com: "A bunch of naive little brats, messing around."
Tudou.com: "Ahem, Lao Gu, don't say anything that is not conducive to unity. Didn't you say we want unity before?"
Wang Wei used Youku.com's words to win over him, and soon The other party stopped talking.
It’s not that he attaches much importance to Station P and Station C, but that as the leader of the alliance, he must always show some responsibility as the leader of the alliance.
Youku.com looks at the harmlessness of humans and animals, but in fact it has been trying to fight against him, secretly wooing several other big websites to engage in small tricks.
Wang Wei knew this very well. The boss of Youku.com, Gu Yongqiang, was a returnee from overseas. He had worked in an investment bank and previously worked as a senior worker for Zhang Chaoyang at Sohu.
Taking advantage of the trend of video websites, Gu Yongqiang left Sohu and established Youku.com.
Because of his investment banking background, it is much easier for Gu Yong to invest than Wang Wei, but now he also faces a problem, that is Qvod.com.
Why did Gu Yongqiang also join the "Anti-Quick Broadcast Alliance"? At first, he wanted to follow and watch the excitement. Later, as more and more people joined, he became interested.
If nothing else, with such a large group of people together, they can make a lot of noise just by making a few noises.
Gu Yongqiang here is too lazy to argue with the second dimension, but the two two dimensions over there are a little reluctant.
Tudou: "Okay, let's all be quiet for a moment, let's get down to business."
"I have drafted a declaration of the anti-QBO alliance, and those who are willing to sign it can sign up."
Station P suddenly popped up and said: "What's the point of signing this thing?"
Tudou: "It's a declaration of war, a crusade to express our attitude to users."
"Qvod.com has been using copyright to suppress websites like ours. It's time to express our own voice to users."
Station P: "Oh, that's it. You sign it, I won't. ”
Ku6.com: “Everyone has signed, why don’t you?”
Station P: “Kuaibo.com does not engage in 2D, and there is no business overlap with my website. , there is no conflict of interest, why should I condemn it?”
Fuck, what this idiot said makes sense, I am speechless.
Wang Wei was angry and decided to kick this guy out soon.
I didn’t do much serious work, just quarreling in the group.
Station C: "Hey, Station P, haven't you read the recent news? Qvod.com is going to launch an anime channel."
Station P: "!!!∑(Дノ)ノ, what is this? Qiubo.com is going to create a second dimension?"
"Holy shit!"
"Qiubo.com and I are sworn in with you!"
"Tudou.com, aren't you the leader of the martial arts alliance? Why don't you just ignore it?"
"Our two-dimensional life is already very difficult. You just let Kuaibo.com harm our pure two-dimensional private land? "Does Kuaibo.com have any sense of shame?"
Tudou: "Okay, stop talking nonsense, or I'll kick you out."
"Who wants to sign the manifesto now? Please sign up."
Station P: "Signing is of no use! Can the entire manifesto alone kill Qvod! You guys are lying to yourselves. Is it interesting? ”
“You guys should come out in real terms. Are investors just going to spend money to play nonsense?”
Ku6.com: “Then tell me something. It’s a non-bullshit plan. The website is not big, but the tone is not small.”
Station P: “Give me some motivation, right?”
"Then I really want to say it. That video podcast plan you have is just nonsense. Why do those celebrities come to your website to launch it?"
"As long as people quietly code and post on the blog, they can After gaining countless fans, why should I make a video for you, design copy, record and broadcast, and edit and upload it?”
“The personality of some Internet celebrities is to maintain a sense of mystery, which they can’t do. Those who are exposed to the spotlight will die when exposed to the spotlight. Some people have no culture at all, and everything they write is ghostwritten. If you ask them to go abroad to talk about culture, how will they talk about it?”
“Some people just don’t speak smoothly. , I have problems with my expression skills and I don’t want to appear on camera.”
“You are on the wrong track from the beginning. Why do you compete with Qvod.com? What Qvodvow and you do are not the same thing at all. .”
“Kuaibo.com has been collecting copyrights for film and television entertainment long-form video content. What users share is completely incidental.”
“The content shared by users on Kuaibo.com is actually uploaded by themselves. They cooperate with YouTube. Every week YouTube will send people to fly over with several large hard drives. "Do you know what is in the hard drive? They are all the latest popular videos from YouTube." They are all high-quality products filtered by users from the Internet.”
Wang Wei was shocked. This was the first time he heard about this.
Tudou: "Is there such a thing? How did you know?"
Station P: "I have a friend at Qvod.com. I heard from him that he is responsible for subtitles and uploading videos."
"If you don't believe it, ask Mr. Chen from Yiku.com Ah, he was the CEO of Kuaibo.com, he must know.”
Tudou.com: “Mr. Chen, do you know about this?”
Yiku.com: “What do I know? It’s not my business.”
“But I did hear people say that Qin Shaoyan has a department specifically responsible for this business, and they don’t work at Qvod.com.”
Wang Wei suddenly understood. It seemed that the second dimension of station P was quite right.
I didn’t expect that the second dimension of Station P would know such a secret inside story.
Station P: “Have you never studied Kuaibo.com?”
“There is a large amount of YouTube content on Kuaibo.com, and there are very few self-made content uploaded by domestic users. It is purely used as a video storage site. "
"So, Kuaibo.com is not supported by domestic user-generated video content. This is the biggest difference between Kuaibo.com and you. ! ”
"If you want to compete with Qvod.com, you have to think of more ways to do this."
At this time, Gu Yongqiang also saw that this guy at Station P had something to offer, so he humbly asked for advice, "Young man, what do you have? What’s a good idea?”
Station P: “Huh, I don’t understand anything about the second dimension.”
Fuck, you’re so arrogant.
However, Wang Wei knows that young people like this can only smooth things over, and judging from his speech, this two-dimensional person really understands it and is worth winning over.
Tudou.com: "My little brother is really a genius. What he said made us suddenly enlightened."
"I recommend Station P as the deputy leader of the anti-quick broadcast alliance. Do you support it or not?"
56.com: "Support!"
Six Rooms: "I support!"
P station: "The leader is still nice to talk about, and everyone in the group is talented, just like Hui It feels like home.”
"Actually, I don't have any good plans. I just think you should encourage users to create and share interesting content."
"For example, provide some creative subsidies, production incentives, short film competitions, etc., anyway. Spend money.”
“Buy horse bones with money, use money to attract users, and select outstanding creators.”
Tudou: “Isn’t it a bit too much to provide subsidies for everyone? It’s too much, and I can’t make up for it even if I sell the website.”
Station P: “The subsidy is of course subject to conditions, such as if the video is on the homepage, if the video plays exceeds a certain number, such as setting up a creative reward plan. , subsidies will be given only if you join the plan.”
"In short, if you want to do it, there are many ways. You can set the standards yourself. For example, one play is one cent to five cents, and one million plays is ten thousand yuan."
"There will definitely be a large number of users coming by then. , if you want to make this money, you have to do your best to upload high-quality videos for you. They get the money, and you get the traffic. It’s a win-win situation.”
Wang Wei’s eyes lit up and he smacked his thigh excitedly, this plan. OK.
Station P: "If you think the money is too much, just change the video playback data in the background. Anyway, you decide what the data is, and you can control how much money you give to users."
Damn it, this two-dimensional routine is so wild.
Wang Wei said that he was an expert, thinking that the two-dimensional characters were all naive teenagers, but he didn't expect that they were Lao Jianghu.
Fuck, whoever will say that the second dimension is a fool in the future, I will definitely stay away from such great wisdom.
The Creative Subsidy Program is a great idea!
(End of this chapter)