Chapter 326 Stimulating the Market
Faced with Xiong Xiaoge’s questioning, Qin Shaoyan looked calm and returned calmly: “Making two-dimensional animation content is to improve the website content ecology.”
"The content on Qvod.com is all-encompassing. In addition to advertisements and content for the elderly, it basically covers most of the TV programs. It only lacks content for teenagers."
"Teens?" Xiong Xiaoge looked strange, " Do young people watch cartoons? You're talking about content for children, right?"
"No." Qin Shaoyan straightened his face and said in a serious tone, "I'm not wrong, the two-dimensional animation channel. It’s just for teenagers.”
"Animation works are not only for children, but also for teenagers. It is a misunderstanding and stereotype to think that only children watch cartoons."
"Among teenagers, there are not a few who like animation works. ..."
'Okay, okay. 'Xiong Xiaoge directly interrupted Qin Shaoyan's words and said impatiently, "You are talking about a small number of people. Can they account for 1% of the user group?"
"What kind of animation channel is this?" There is no point in wasting resources."
Qin Shaoyan frowned and retorted in a serious tone: "Mr. Xiong, I am not wasting resources in the second dimension. It is a very meaningful market segment. Digging into the blue ocean.”
Xiong Xiaoge laughed angrily, "What kind of market can a group of people who watch cartoons have? Is it still a blue ocean? A puddle is more or less the same."
Qin Shaoyan did not argue and said firmly: "Even if Mr. Xiong is right, Cartoons are for children, but they will eventually grow up.”
“In five or ten years, these children who grew up watching cartoons will become loyal users of the website. It’s time to unleash their consumption potential.”
“Mr. Xiong, you are a venture capital investor. There is a saying in venture capital that investment is for future value.”
“I am an animation channel. , but also investing in the future.”
Xiong Xiaoge smiled and said, "What you said is quite interesting. Invest in the future, but your investment line is long enough."
"It's only been ten years, I can wait." Qin Shaoyan was still serious replied.
"Let's put aside what happened ten years later and talk about what's happening now." Xiong Xiaoge felt that it was pointless to talk about cartoons with Qin Shaoyan, so he changed the topic again, "This anti-quick broadcast alliance In addition to the money-burning plan of subsidizing creators, what else have they prepared? "
"This should be the first direct collision. After all, Qvod Network is too strong and they have no good breakthrough point. " Qin Shaoyan thought for a while, "As for the dirty tricks behind the scenes, there should be some. Shopping malls are like battlefields."
"Don't worry about dirty tricks, they won't cause trouble." Xiong Xiaoge said in a very serious tone It's plain, but the content of what it says is full of weight.
"Is there any obvious reason why Qvod.com has anything to do with it?" Xiong Xiaoge asked, "Such as brushing aside, violating laws and regulations."
"That's definitely not the case." Qin Shaoyan assured, "I have always been concerned about Qvod.com The team has strict requirements and has put a lot of effort into reviewing content. It has hired a dedicated content review team, with twenty or thirty reviewers alone. "
"What about piracy?" Xiong Xiaoge suddenly asked, " Hasn’t Qvod been saying that it buys the copyrights of film and television dramas? Isn’t it an excuse for them to criticize them? Piracy is a taboo topic. Qin Shaoyan smiled and said, "They don't dare to talk about it. When it comes to copyright, none of the content on their website is copyrighted."
"Nowadays, netizens are particularly disgusted with talking about copyright. Piracy will not be supported by public opinion.”
Xiong Xiaoge was a little puzzled, "Don't you, Kuaibo.com, always promote copyright awareness? Why do you still tolerate piracy?"
"We don't promote copyright awareness, we only say that we bought the copyright." Qin Shaoyan said confidently Said, "Although I support genuine editions, I don't fight against piracy."
Xiong Xiaoge was a little confused, "Don't you think what you said seems to have a particularly split personality?"
"I am from China. There are national conditions here." Qin Shaoyan joked, "Users just think that piracy is good, and talking about copyright is just a hooliganism. The Internet should be free. If public opinion is like this, what can I do?"
Xiong Xiaoge frowned again, "If that's the case. If this is the case, netizens have little awareness of authenticity, so how will Qvod.com charge in the future?”
"Charge?" Qin Shaoyan was stunned for a moment.
“Have you not considered charging?” Xiong Xiaoge looked suspicious, “You have been buying the copyrights of film and television dramas, aren’t you preparing to collect membership fees in the future?”
“Oh , this." Qin Shaoyan coughed and said smoothly, "I am still exploring the business model of Qvod.com, and the membership fee model is just one of them."
"In addition, we are still exploring. There are advertising placements, film and television drama investment, genuine authorization, advance screening, and paid customization of film and television drama endings."
Xiong Xiaoge was a little confused, "What is advance screening?"
Qin Shaoyan explained: "Some film and television dramas can only be watched by users who have purchased VIP memberships. Two to three episodes are updated every day for VIP members to watch. If any members want to see the later content in advance, they can pay an additional viewing fee to watch."< br>
"..." Xiong Xiaoge was speechless, "I bought a VIP membership, and I have to spend another amount of money to watch it? Then what's the point of buying a membership?" "It's so that I can spend more money to watch the content in advance. Content." Qin Shaoyan replied.
Xiong Xiaoge figured out the logic and quickly figured out Qin Shaoyan’s thinking. He couldn’t help but sigh: "You are really dark."
"Making money Well, it's not shabby." Qin Shaoyan said calmly.
"What do you mean by paid customization of the ending of a film and television drama?" Xiong Xiaoge asked curiously, "Is it technically feasible?"
"This thing is simple." Qin Shaoyan explained, "While we were filming We will shoot a few more finale plots and then put them on the website so that the audience can choose their favorite finale to watch. Of course, users will have to pay for this.”
After hearing what Qin Shaoyan said, Xiong Xiaoge also agreed. There is no doubt that he said, "Well, the business model really needs to be carefully considered. I see that the advertising revenue of some websites is very unsatisfactory. Compared with the operating costs, it is a drop in the bucket."
"I have been thinking about advertising. The traditional banner ads on the page are too outdated," Qin Shaoyan said seriously, "I have designed several other advertising modes, such as adding ads at the beginning or middle of the video."
"Pop up when the video is paused. Ads, and pausing when watching a video in full screen will directly shrink the video screen and enlarge the ad page.”
"For another example, no matter how many minutes of watching the video, an advertising video will be forced to pop up for the user to watch."
Xiong Xiaoge was stunned when he heard this. He felt that Qin Shaoyan had indeed studied the business model very deeply, but it was a bit ugly. .
“After all, the website must be profitable.” Qin Shaoyan said confidently, “We can’t keep spending the money of American investors.”
Xiong Xiaoge was noncommittal and just said, “You are fast Boss of Bowang, you make your own decision."
After that, Xiong Xiaoge stood up and left.
"Mr. Xiong, please stay." Qin Shaoyan shouted hurriedly, "What do you think about the next round of financing?"
"Let's study this matter first." Xiong Xiaoge replied, "You can contact other people first Let's take a look at it."
"Then you have to study it quickly," Qin Shaoyan said with a sigh, "Don't let us start fighting here, you haven't come up with the results yet."
"That's not the case." Xiong Xiaoge smiled, "Even if your peers want to take action, they have to get the next round of financing first. How can they fight you if they don't have money."
After Xiong Xiaoge left, the smile on Qin Shaoyan's face disappeared instantly, and he slumped on the sofa with a sullen face, complaining to Zhang Pingyi, "It seems that it is a bit difficult to defraud Xiong Xiaoge of money. I have to think of other ways."
Zhang Pingyi did not answer, seeming to be thinking about something. After a moment, he said: "Are the advance screenings and advertising placements you studied serious?"
"What serious?" Qin Shaoyan was stunned for a moment. , then waved his hand, "That's all nonsense I just said. Don't take it seriously. If you really do this, the reputation of Qvod.com will be ruined."
"It's just making money, it's not shabby." Zhang Pingyi teased road.
“I have never thought about making money at all.” Qin Shaoyan sighed, “How can a video website make money so easily.”
This time Zhang Pingyi was really shocked, “ How can you play a video website if it doesn’t make money? It won’t always rely on the money of American investors.”
"I never thought about maintaining operations." Qin Shaoyan said seriously, "My idea of starting a website was very simple."
"I just wanted to defraud a big person and then sell it. He ran away."
"..." Zhang Pingyi looked at Qin Shaoyan speechlessly, trying to tell whether he was joking from his expression.
Qin Shaoyan ignored Zhang Pingyi and still sat on the sofa thinking.
After a long time, Qin Shaoyan said quietly: "The current lack of confidence in the video website market is entirely my responsibility. Kuaibo.com is running too fast for everyone to catch up."< br>
"This is not good. If this continues, everyone will stop playing."
"We have to think of something to stimulate the market."
Zhang Pingyi frowned, "What do you want? Exciting?”
“I want to give the market some good news”
(End of this chapter)