Chapter 367 Serious Discipline
The people in the entire conference room were stunned and looked at Qin Shaoyan with straight eyes.
A shameless person like Qin Shaoyan felt that this demand seemed inappropriate, so he explained: "Don't misunderstand me. This feature I mentioned is to provide better services to paying users."
“In daily life, we often meet people who are very unlucky. They win the lottery again and again, but fail every time, and their faces are so dark.”
“Just imagine, What should we do if there is such a person among our users? After finally spending money to buy a bunch of strengthening stones, the strengthening fails every time due to probability issues. What would you think if you were this user? ”
"Is there no paid experience at all?"
"So our GM customer service needs to intervene at this time and silently debug and enhance the probability in the background so that users can have a better gaming experience."
"Oh, so that's it." Everyone echoed meaningfully and perfunctorily.
Qin Shaoyan's explanation had no credibility. He immediately thought that since the probability of individual players strengthening their weapons could be adjusted, then if they could increase the probability, they could also lower the probability.
In this case, paying players will have to pay more props to strengthen their success, and paying players will only feel that they are unlucky, and they will never expect that someone has done something behind the scenes.
Hiss~
This kind of function is a bit unethical, but... it seems to be really feasible.
It turned out that they thought Mr. Qin could not live up to his reputation and knew nothing about online game design. They were still waiting to see a joke.
When Mr. Qin opened his mouth, they were all shocked.
It seems that Mr. Qin is not just blowing it off, but he really has something.
"It's too unethical to do this. What if users find something wrong and want to complain?" A planner muttered, "After all, it involves paid props."
"What is unethical? We have done nothing. "Qin Shaoyan refuted, "Our function is to improve the players' payment experience, don't have any evil intentions."
"The customers that GM customer service targets are the top paying users in the server. The consumption concept is different from other players.”
“Money is just a number to them. What they want is not how to spend money cost-effectively, what they want is how to spend money happily and spend it meaningfully. Effect. ”
“So we should pay special attention to this user group and provide them with dedicated customer service and individual services.”
The planners looked at each other in confusion, giving dedicated customer service to paying users, or providing separate services?
"Don't think it's a waste of manpower. One of the services of these exclusive customer service is to guide consumption, which is to tell paying users how to consume to achieve better results and get more discounts." Qin Shaoyan said seriously .
“…”
Faced with Qin Shaoyan’s shocking speech, the planners present felt numb.
Mr. Qin’s operations are always incredible.
What Qin Shaoyan told them today impacted the planners' views again and again, opening a door to a new world for them.
No one has yet made a successful online game that is free of charge and has paid items. The current game industry is all moving forward through exploration, and many people's thinking patterns have not yet changed.
The set of things Qin Shaoyan explained is a completely mature free online game design method that has been tested by the market.
Chi Guoguo, unabashedly stated his purpose of cheating money.
Qin Shaoyan smiled slightly, "We have just classified our users into three categories: those with money and leisure, those with money but no leisure, and those with leisure but no money."
"Then paying users should also be divided into several levels, which I call RMB players."
"There are four levels according to paying ability, small R, medium R, and large R."
"Small R refers to those who spend several thousand yuan on the entire game, medium R refers to those who can spend tens of thousands of yuan, and big R refers to paying players ranging from hundreds of thousands to hundreds of thousands."
"So super What does R mean? It means those with payment capabilities above one million levels.”
Millions of payments? !
Everyone present was confused again. Does Mr. Qin know what he is talking about?
Who would spend hundreds of thousands or millions playing a game?
How much does a house cost now, and how much does a car cost?
Who would spend so much money on something like this?
Could it be that Mr. Qin is crazy about money?
Facing everyone's shocked and doubtful looks, Qin Shaoyan smiled slightly, "Don't think it's impossible. Rich people will break through the limits of your imagination. The happiness of rich people is beyond your imagination."
" They can spend tens of millions on something they like. It’s just a game. It doesn’t matter if they spend hundreds of thousands or millions.”
It turns out that Qin Shaoyan was still ignorant and inexperienced. Although the young man has been in the gaming industry for three years, when he first launched a paid project, these paying players opened his eyes on the first day.
Although the planners tried their best to use their imagination, they did not imagine what paying players could do.
The player's level in the game is strictly calculated, and experience can be gained only by killing monsters in missions and in the wild.
Based on numerical planning, it will take a week for players to reach level 60.
Less than two hours after the server opened, the first level 60 player was born.
At that time, the producer and numerical planner were almost bursting into cold sweat, and they quickly asked the programmers to check the database to find out if there was any calculation error.
The final query result left everyone stunned.
This player is not stuck with a BUG, nor is the value placement wrong.
It’s that they underestimated the spending power of paying players.
How did this player level up?
It turns out that in order to stimulate consumption, the operator set up a lottery system in the game, which contained various paid props, and the guaranteed rewards were just some game coins and experience.
In order to level up quickly, this player couldn't find any other way to gain experience, so he just relied on the guaranteed experience rewards given by money draws to upgrade himself.
It cost tens of thousands in total.
Another player who spent five million on the game called customer service and complained angrily about the operation.
The reason why he criticizes the operation is not because he thinks the game is a money sink, but because he thinks the game is not cheating enough.
This rich man claimed: It’s not fun at all to spend money on this game of yours. This is the least expensive game I have ever played.
“You don’t understand the world of rich people.” Qin Shaoyan said seriously, “Don’t underestimate the spending power of paying players, so when you set up the growth system, you should let your imagination run wild and dig deeper. ”
“The deeper you dig, the better. Don’t think that you are cheating players of their money. Making the growth line longer will help maintain the life of the game and provide benefits to players.”
"The enhancement level is only up to level 10. How can it be done after giving out a few benefits and it is fully enhanced?"
"In addition to strengthening a weapon, we can also inlay gems, and each gem is graded. , low-level gems can be synthesized into high-level gems, and the synthesis has a probability of success. This is the gem synthesis system. "
"In addition to inlaying gems, can we make an enchantment system, and the enchantments can be made with random attributes. "
“What if you don’t like the attributes you get randomly? Then do another refinement to wash away the enchanted attributes.”
“With one equipment system, we can extend several ways to play. , coupled with systems such as mounts and pets, we can also extend more paid gameplay.”
“When designing a growth system, we must take into account scalability and systematic gameplay, as well as corresponding output.”
“For example, strengthening stones only drop in specific areas, and gems only drop in certain areas. The output of an activity has a clear purpose and clear gameplay, so that players will not have cognitive confusion and reduce the player’s game cost.”
“We must have a clear understanding in game design. Be clear about the purpose of designing your system and activity gameplay, rather than designing for the sake of design, designing for the sake of quantity. "
"Please look at the whiteboard. We will start by dividing the target user groups with different levels of paying ability. Start by launching different gameplays for them."
"In a single server, the ecosystems of free players, small R, medium R and big R are different..."
Qin Shaoyan was drawing a mind map on the whiteboard as he spoke.
Soon a large and detailed online game framework was displayed on the whiteboard, which was clear and easy to understand at a glance. The planners could no longer calm down at this time, and they frantically copied the records in their little notebooks.
This was the first time that they had such a thorough understanding of free online games. Looking at the mind map, their inspiration surged like a fountain.
My previous thinking about design was rubbish, and I even got the gameplay positioning wrong. No wonder I always felt something was wrong.
The ideas given by Mr. Qin made people suddenly enlightened. They had come up with countless improvement plans in their minds, and at the same time they regretted the various chaotic designs they made before.
He deserves to be the number one designer in the Chinese game industry. He can even master MMORPG at his fingertips. Mr. Qin’s abilities are simply terrifying.
They are all planners, and they also know how difficult it is to do this kind of thing. They make a mess every day when researching game projects.
Mr. Qin had never paid attention to online games before, but when they first met, he taught them a lesson in planning.
Let them know what it means to have heaven and earth, and what it means to be gifted.
The reputation of being the number one person in the gaming industry is well-deserved.
The planners looked at Qin Shaoyan with admiration, feeling that the knowledge they learned today was equivalent to ten years in the game industry.
This statement is not an exaggeration at all.
There is no place in China that specializes in training and teaching game design. Planners come from all walks of life and are self-taught with their own love and understanding of games and materials collected from abroad.
The foreign information is mostly aimed at stand-alone game design, and the knowledge related to online games is completely blank.
Therefore, the design of online games is completely based on your own thinking, understanding, and relying on your talent to explore and try, and then after launching it to the market, you can improve and iterate little by little based on user feedback.
Qin Shaoyan explained to them a very mature set of design methods and ideas, from framework construction to design details, from target user classification and positioning to differentiated induced consumption, from basic system payment design to growth system expansion mining. pit.
How free players should play and how paying players should play are all listed very clearly.
These things cannot be learned outside at all. The answers to these things may require a little trial and error in practice, but now they are shown in front of them.
Even though the current project has not been officially launched for market practice, the planners can clearly realize that what Mr. Qin said is right.
Because everything Mr. Qin said is logical, all system designs are centered around the core design ideas of free online games.
Qin Shaoyan also patiently explained to them why it was designed in this way, what mistakes needed to be avoided, and he also gave convincing reasons.
Planners are not fools. No one will jump out and question Qin Shaoyan's stuff, saying it is wrong without testing. If you insist on saying it is wrong, then please come up with a correct theory.
Taking a step back, even if it is wrong, it is a complete set of things.
But you can’t even learn complete design ideas outside.
Qin Shaoyan put down his pen and wiped his hands, "That's all for today."
The planners were anxious and said one after another: "Mr. Qin, please explain a little more, we haven't learned it yet!"
"Yes, tell us more."
"Mr. Qin, you can't ignore us!"
Qin Shaoyan said with a smile: "The next three I will come here often to discuss and study with you. There is no end to learning. The knowledge of games is so profound that I can’t finish it in a few months.”
"Next time I will tell you about game operations."
The planners felt very sorry and full of expectations at the same time.
With Mr. Qin’s theoretical guidance, they immediately had a direction. After reorganizing the entire game system design, success was not far away.
Watching the planners excitedly discussing with each other, Qin Shaoyan's expression became serious, "The class is over, I have a few things to say."
"Today the program and art departments presented to I reported several situations, all related to your planning.”
The planners were like chickens that had their necks strangled, and their voices fell silent instantly. Seeing Qin Shaoyan's eyes sweeping over them, they suddenly became uneasy.
It’s over, Mr. Qin is about to settle the score.
"Recently, there are often people chirping, taking pleasure in their work, saying that online games are the lifeblood of the company, and a tiger should be sent to take charge."
Qin Shaoyan said lightly, "Brother Kun has a temper. Well, I usually don’t bother to care about you, and he has too many things to take care of. Some people are just like sheep.”
“Some people always feel that they are unappreciated and superior to others, looking down on this and that.”
"What's more, some people often make wild claims, saying that the project is going to be finished and the company is going to go bankrupt."
"Absurd!" Qin Shaoyan looked at the planner with a cold expression, "From today on, whoever dares to spread such things again Any remarks will be dismissed. "
"Brother Kun, anyone who disturbs the morale of the army will be killed without mercy! I will give you Shang Fang's sword, don't be soft!"
Liu Kun agreed immediately! , his eyes swept over everyone present, as if with a chill.
The planners suddenly became exhausted and did not even dare to breathe.
"When a large corps fights, military discipline must be strict." Qin Shaoyan said in a particularly serious tone, "This online game is related to whether the campus network can be successfully launched, and it is also related to your future bonuses, houses, and cars."
" If something goes wrong, the heads of each department will be the first to run away."
"Every department must be strictly controlled from today on, and the project development process cannot be sloppy at all."
"Especially! It’s planning, no organization and no discipline, and the planning documents are not well written.”
“Look at what you wrote!”
“Planners, don’t think that art and programming are targeting you. They are never afraid of changes. What they are afraid of is meaningless and purposeless modifications made by planners who have not thought about it clearly.”
“This is purely the professional quality of planners. It's caused by a lack of responsibility."
"As long as you communicate clearly with the program artist and explain the reasons for the modification, they will not be resentful."
Facing Qin Shaoyan. Under severe questioning, all the planners lowered their heads and did not dare to look directly at the boss.
“From today onwards, we will strictly standardize planning documents.” Qin Shaoyan said, “Your planning documents are not written for yourselves, but for artists and server-client programmers. ”
"The planning document must have a mind map, which is for the producer to see, and a UI design, which is for the UI artist and client program to see."
"At the same time, it must have an accompanying Excel document, which It is for server programmers and numerical planners.”
“You must regard producers, operators, artists, programmers, and testers as your customers. The purpose of these documents is to let customers understand you. Don’t think it doesn’t matter. If you don’t care, you are causing trouble for others.”
“A good planning document saves everyone time. In the future, a KPI mechanism will be established. Brother Kun will be responsible for evaluating the planning document and the final result. For finished products, if the design does not match the actual product, whoever has the problem will be dealt with.”
“If the planning fails to explain the requirements clearly and the product goes wrong, the planning will be dealt with. If the art and program are understood incorrectly, the art and program will be dealt with. .”
"Starting from today, I don't want to hear any more conversations like the planner saying it doesn't feel right and this is not what I want!"
"Problems that could have been avoided and the back-and-forth must be dealt with seriously and bonuses will be deducted. Deduction of wages, or even dismissal.”
“Did you hear that clearly?”
The planners were shocked and answered quickly.
“Listen clearly!”
(End of this chapter)