Chapter 371 Give everything to each other
Zhang Chaoyang was slightly startled, "The national conditions are different? What does this mean? Is there any difference here?"
"The difference here is huge." Qin Shaoyan smiled and said, "What does Mr. Zhang think of the current e-commerce war?"
"E-commerce war? Does this matter?" Zhang Chaoyang became even more confused and talked about the video website. Is it getting involved in the e-commerce war again?
The e-commerce war in 2005 was quite lively.
Zhang Chaoyang knew that the campus network also engaged in e-commerce, but the e-commerce of the campus network was different from other e-commerce companies. It only focused on the university campus and had no intention of expanding outside.
“To understand why YouTube and Qvod.com have different situations, let me first take eBay and Taobao as examples.” Qin Shaoyan said seriously.
When it comes to the issue of national conditions, this topic is relatively big and could not be finished in three days and three nights, so Qin Shaoyan gave an example first.
Since their birth, Chinese Internet companies have "learned and imitated" the American Internet in the early days, and then gradually improved according to domestic conditions to adapt to the domestic Internet market.
But this process is not as easy and simple as imagined.
Many entrepreneurs are not aware of the differences between the Internet in China and the United States. They just open the code and launch the website.
In the barbaric period, there was very little content on the domestic Internet. When the first generation of netizens went online, everything they saw was novel, and they were still tolerant of new things.
With the rapid development of the Internet, competitors have emerged one after another.
Everyone is copying and no one is copying better than anyone else, so how can we compete?
Of course it is differentiation. If you have a flexible mind, you will start to look for directions for improvement, and evolve and modify it according to the domestic situation to attract more users.
Of course, Internet users cannot be infinitely tolerant of you just because you are a new thing. When the initial novelty wears off, they will of course choose a more useful website as a replacement.
In this process, those whose brains are fast and can keep up will survive. Those who are slow or stubborn will naturally be eliminated.
Each country has a different level of development, national conditions, and customs. You will definitely not be able to survive if you just transfer the same things from the United States.
However, no one in this era is generally aware of or pays attention to this very important common sense concept.
The rapid development of the early Internet and the influx of hot money caused many first-generation Internet development elites to ignore this problem. Of course, it may also be that they cannot change it due to various reasons.
So driven by the wave of the Internet, the first-generation pioneers were eliminated one after another.
In this era, when faced with the entry of American Internet companies into the Chinese market, most domestic Internet people are very nervous and fearful, fearing that they will not be able to compete with each other.
After all, there is no comparison between domestic Internet companies and American Internet companies in terms of capital, technology accumulation and market experience.
After a head-to-head confrontation, everyone was shocked to find that these American Internet companies were just like this. They were rigid and inflexible and did not know how to adapt. From then on, they began to disenchant themselves successfully.
It is not that no one is aware of the problems faced by American opponents.
eBay acquired eBay to enter China's e-commerce market. At that time, everyone was not optimistic about Taobao and called this e-commerce battle a battle between ants and elephants.
In March 2002, eBay purchased 33% of eBay's shares for US$30 million. 15 months later, eBay fully acquired eBay, with a total investment of US$180 million. At this point, eBay occupies 90% of the Chinese e-commerce market, and the situation seems to be great.
Taobao was launched in May 2003. At that time, it looked very weak.
eBay did not regard this website as a rival at all. After all, Taobao was still worried about financing at that time, and eBay regarded Yipai.com as its main rival.
Yipai.com is a joint venture between Yahoo and Sina.
Jack Ma was very happy about this. He said: "eBay did not regard us as a rival in the first year. They did not think that we were a rival at all. When it comes to Taobao, Chinese people understand it, but foreigners do not understand what Taobao means."
By the end of 2005, eBay's market share was only 1/3, and Taobao's was close to 60%.
After some operations, Whitman sold eBay's business in China to Tom Online, a subsidiary of Li Ka-shing, and withdrew from the Chinese market in despair.
At the moment, eBay has not completely surrendered, but the decline is already quite obvious. Taobao is already the dominant player in the field of e-commerce, far ahead of other e-commerce competitors.
Qin Shaoyan took eBay as an example, "Why did this American e-commerce giant lose to Taobao? It was because they were too arrogant and refused to trust eBay's local team and used the American model to China. Set.”
"And this is not the first time eBay has failed. They had already failed once in the Japanese market before entering the Chinese market, and they still did not learn their lesson." He signed up with China's three major portals, Sina, Sohu, and NetEase, and asked the search engine Baidu and Google to block them. The slogan is - if you want Taobao, go to eBay, so that Taobao will have no ads. "< br>
“And what about Taobao? It adopts a middle-lower strategy, sweeping through domestic webmaster alliances one by one, and letting all small and medium-sized websites hang Taobao advertisements. Now it seems a bit vulgar, with a large number of pop-up advertisements. , forum posting robots, etc. There are also offline advertisements, subway cars, station signs, street light boxes, TVs. "
"The most important point is that eBay adopts a fee-based business model, while Taobao adopts a fee-based business model. They do the opposite and use free services to attract merchants.”
“The average personal income gap between China and the United States is too big. Ordinary Internet users in China prefer to buy cheap products, even if the products are fake. , but as long as it works”
"It is naturally impossible for eBay to allow fake goods to enter. This is equivalent to setting a threshold for merchants to enter. Coupled with fees, its merchants will naturally lose. After all, merchants also have to pursue profits."
Zhang Chaoyang frowned , "There are so many fakes on Taobao that it is unethical and completely self-destructive."
"But fakes are cheap." Qin Shaoyan sighed, "And in the end, Taobao won, and the mall Just like on the battlefield, heroes are judged by success or failure."
Zhang Chaoyang was a little unconvinced and wanted to say something, but finally held back.
“Then what does this have to do with video websites?”
"One thing that can be seen from Taobao's victory is the gap in national power between China and the United States, as well as the income gap of ordinary people." Qin Shaoyan said seriously, "This is very important. Even if computers are not cheap now, there is a certain limit to the Internet." "But the income of ordinary Chinese families is still very low. What ordinary American families can afford, ordinary Chinese families cannot afford." "For example?" Wondered.
“For example, cameras and video recorders, this kind of electronic consumer goods are no different from luxury goods to ordinary people in China.” Qin Shaoyan said helplessly, “Ordinary people in the United States can easily buy and obtain DV to record their daily life. Down, you can also create and perform at the same time.”
“This is not possible in China. Ordinary people do not have such equipment, and the camera attached to the computer is not convenient for recording, and the video recording function of mobile phones is even worse, with poor memory and clarity. It’s all a problem.”
"The biggest problem is that mobile phones with camera and video functions are also very expensive."
Zhang Chaoyang was stunned. He had never thought about this angle.
“One is the limitation of hardware equipment, and the other is the simple limitation of life gap.” Qin Shaoyan said, “The United States has a prosperous life. They have more time and energy and a certain cost to create. Domestic Users have to devote their efforts to making money, so how can they have so much free time to shoot videos?”
Americans can do all kinds of things in their spare time, but many people in China don’t have enough to eat at this time. , how can we have the energy to engage in this kind of cultural entertainment.
The subsequent rise of various short videos and live broadcasts was also after the rise of national power. There were abundant materials and low prices to support a group of people engaged in abstract work.
"This is the fundamental reason for the difference between YouTube and Qvod." Qin Shaoyan said seriously, "And according to the background big data analysis, most of the users who come to the video website come to watch pirated movies and TV series. Some users’ self-made short videos only take a small part of the time.”
“In addition to a large number of users uploading self-made content on YouTube, there are also many pirated American dramas and variety shows, and the views of these video contents are high. A lot.”
“This shows that users prefer professional self-made content.”
“After analyzing YouTube’s background big data and combining it with China’s national conditions, I quickly broadcast it. The strategy was formulated when it was established. It should focus on PGC content, and users can create and share it. Those are just additions and adjustments, and they cannot be the main force at all." Zhang Chaoyang suddenly applauded, "Okay, it's really great! ”
"Listening to your words is worth ten years of reading." Zhang Chaoyang sighed and praised, "Mr. Qin's words made Zhang suddenly enlightened, like an enlightenment."
"Mr. Qin is worthy of being the leader of the Internet. The godfather of video websites, his views on the operation and development of video websites are indeed superior, and his foresight is admirable."
"Thank you, thank you," Qin Shaoyan said modestly, "It's just a personal opinion. It’s just some experience in the operation process.”
Xiong Xiaoge next to him also praised, “Although Mr. Qin is young, his understanding of the Internet has reached a level that is difficult for ordinary people to reach. His unique insights and vision are indeed amazing, and I admire him very much.”
Xiong Xiaoge’s words were not business bragging. It was also the first time that he heard Qin Shaoyan analyze Qvod from this unique perspective. Internet and YouTube, and also have different views on video websites.
Zhang Chaoyang pondered for a few seconds, "According to Mr. Qin's thinking, only PGC is the only way for video websites to go forward. The development of UGC types like YouTube, Tudou, and Youku.com will eventually be a dead end."
Qin Shaoyan shook his head, "That's not necessarily true, because Tudou.com and Youku.com have all kinds of film, television, drama and variety show content, and there will still be users uploading and sharing it."
"They are just trying to support UGC now. We want to differentiate ourselves from Kuaibo.com and try a different approach.”
“Even if UGC doesn’t work, we can still transform.”
“It’s also a bad idea for them to engage in pirated resources. There is no way to go," Zhang Chaoyang asserted, "So Mr. Qin has been buying genuine film and television resources. It turns out that he has already thought about the future and planned it in advance."
"Supporting genuine copies also protects creators." Qin Shaoyan laughed, "I can't talk about future plans. I don't have such a big plan, just because genuine resources are quite cheap."
"Besides, I This person is timid and doesn’t want to cause any trouble.”
Then Qin Shaoyan said meaningfully: “After all, Qvod.com is going to be listed, and piracy of resources may cause trouble and lawsuits. It’s very disadvantageous.”
Zhang Chaoyang slapped his hands hard, “Well said! I wholeheartedly agree with Mr. Qin’s words.”
“Piracy on video websites is a dead end. "Zhang Chaoyang looked at Xiong Xiaoge and emphasized again, "Piracy will cut off the road to listing, and there is no way to make money!"
Xiong Xiaoge nodded. He also felt that if the video website continued to condone the proliferation of piracy, it would be very difficult to go public. According to the current method of burning money, the video website would have to wait for death if it could not go public.
It seems that Qin Shaoyan thought clearly from the beginning, so he insisted on buying genuine film and television drama resources.
It can be said that entrepreneurs with a clear and correct idea are rare, not one in ten thousand entrepreneurs.
This is the biggest difference between Qin Shaoyan and other entrepreneurs, and it is also the reason why Xiong Xiaoge is optimistic about Qin Shaoyan.
If another entrepreneur dared to imitate Qin Shaoyan’s jumping up and down, Xiong Xiaoge would have banned him long ago and told him to bid farewell to the entrepreneurial path completely.
Zhang Chaoyang complimented Qin Shaoyan and didn't feel embarrassed at all.
Qin Shaoyan is indeed capable, and the strength behind him is much greater than his Sohu. It is not a bad business deal for such a person, and Zhang Chaoyang also hopes that Qin Shaoyan can talk more.
Zhang Chaoyang continued to ask: "How much are the resources for genuine film and television dramas now?"
"Based on the episode, an episode of a TV series only costs a few hundred or several thousand yuan, and the most expensive one does not exceed two or three yuan. Thousands." Qin Shaoyan thought for a while, "The entire variety show is only a few tens of thousands of dollars, which is cheaper than the TV series." "Is it a permanent buyout or a multi-year contract?" Zhang Chaoyang continued to ask.
"Of course it's a permanent buyout. Those film and television companies don't pay attention to the Internet, and online piracy is rampant. They sell it as long as they pay for it." Qin Shaoyan laughed, "Now I have taken advantage of the times."
Zhang Chaoyang was very envious, "Mr. Qin has a good sense."
He began to think about how he could grab these cheap and genuine resources.
“But it won’t necessarily be cheaper now.” Qin Shaoyan said unhurriedly, “Currently, video websites are not aware of the problem of genuine copies, and they will definitely follow suit in the future. It will be inevitable that there will be too many buyers. There will be competition, and the price of genuine products will skyrocket."
Looking at Qin Shaoyan's expression, Zhang Chaoyang suddenly asked: "Mr. Qin has already had a countermeasure, right?"
"No way." Qin Shaoyan said with a smile, "Instead of buying other people's content, it is better to produce or customize content yourself. After all, movies and TV dramas are produced by film and television companies, and their customers are theater chains and TV stations. , so the content is inevitably a bit inconsistent with the Internet.”
“In order to prevent others from competing for it, we simply solve the problem at the source, participate in the production, and then buy it out exclusively, so that we can sell it to the TV station for profit. It can also avoid competition from other peers."
Zhang Chaoyang slapped his thigh and said, "Wonderful, Mr. Qin's trick is really great."
Buy out cheap resources. , if it is too expensive, it is better to make it yourself, and making it yourself can be more flexible in terms of content.
Zhang Chaoyang stretched out his hand and shook hands with Qin Shaoyan tightly, and said: "Thank you, Mr. Qin, for your candid confession. Feel free to speak up if you find anything useful for Sohu in the future."
"Can I get a discount for advertising on Sohu?" Qin Shaoyan asked.
"It's definitely possible. Just talk to the department in charge of advertising about this." Zhang Chaoyang laughed, "I'm not responsible for this business, but since you, Mr. Qin, have spoken, it's definitely OK."
It’s not up to you to say whether it’s okay or not.
After talking for a long time, it is not beneficial at all.
Qin Shaoyan was quite disdainful in his heart. It was rumored that Zhang Chaoyang was very stingy, and he had seen it.
With the smile still on his face, the three of them continued chatting for a while, and Zhang Chaoyang left happily.
After Xiong Xiaoge also left, Zhang Pingyi frowned and said, "This Chaoyang came to see you just to inquire about the operation ideas of the video website?"
"Probably so." Qin Shaoyan He replied somewhat casually.
Zhang Pingyi was very surprised, "You actually told him."
"There is nothing to hide. He can tell just by looking at my operation. It's not a top secret. "Qin Shaoyan disagreed very much.
Zhang Minyi was speechless, "You are very generous."
"You must be generous to Mr. Zhang." Qin Shaoyan said with emotion, "If you don't tell him the secrets of secrets, how can he be such a standout? "
"What are you trying to do?" Zhang Pingyi was stunned, and then he realized that Qin Shaoyan must have tricked Zhang Chaoyang, and asked in horror, "What are you trying to encourage him to do?"
"What can I ask him to do?!" Qin Shaoyan said with a smile, "He is not my subordinate, he has his own ideas."
"What exactly do you want to do?" Zhang Pingyi asked.
"I just want Mr. Zhang to do something good that benefits the country and the people. It's hard to find such a kind person." Qin Shaoyan said with a smile, "From the first moment I saw him, I decided, Let Zhang Chaoyang carry the banner of the Internet Anti-Piracy Alliance”
(End of this chapter)