Chapter 373 Local Promotion Strategy
“Xiao Chen, serve tea to Mr. Zhou.”
Qin Shaoyan gave instructions, and Xiao Chen immediately took out tea leaves and brewed a cup for Zhou Yuan, and placed it on on the table in front of him.
Zhou Yuan was a little frightened, and quickly stood up and bowed, "Thank you, Mr. Qin."
"Sit down, sit down, don't be restrained." Qin Shaoyan said with a smile, "You ran outside. After such a long time, you must be tired. Let’s take a rest and come back.”
"I'm in a hurry to report to Mr. Qin and have no time to rest." Zhou Yuan said quickly, "I came back from a sleeper berth and had already slept on the way."
"I can take a plane next time, too. It’s not much money, the company will reimburse you.” Qin Shaoyan said generously, “You are also the manager of the operations department, so what’s the point of being a sleeper?”
“Thank you, Mr. Qin,” Zhou Yuan said with a smile. We visited twenty-three major cities this time, including all the cities in the coastal areas."
"Thank you." Qin Shaoyan nodded.
"It's not hard, it's not hard." Zhou Yuan said quickly, "It's just walking a few more steps, which is okay. It's mainly a waste of time negotiating with those Internet cafe owners."
"They are very interested in selling point cards on behalf of others. After all, everyone can make money, but for our games...many people said they would wait and see."
Qin Shaoyan looked at Zhou Yuan with an awkward expression and didn't think so. meaning.
"It's nothing. After all, our game hasn't been launched yet, and it hasn't even been publicized yet. The market has no expectations for the game. It's normal for those Internet cafe owners to wait and see."
Zhou Yuan was a little angry, "It's nothing more than It’s just another game on the computer. It makes those Internet cafe owners so embarrassed, as if our games are not popular.”
“Damn, those Internet cafes have pirated versions of “Plants” installed on their computers. "War against Zombies", who are these people?"
Qin Shaoyan showed an interested look, "You mean "Plants vs. Zombies" is available on the computers in the Internet cafe?"
"Yes, it's quite popular." Zhou Yuan nodded, "I see in the Internet cafe At least one-third of the people are playing it.”
“But they are playing pirated versions,” Zhou Yuan quickly added, “I also told the bosses that this is our boss Qin’s design. The Internet cafe owner also said that the developed game is fun. "
Qin Shaoyan asked, "Does every Internet cafe have it?"
"Basically, it is available. I rarely see it. "It's a small game." Zhou Yuan thought about it carefully and answered in the affirmative, "But they are all packaged and downloaded by the network administrators, and they download whatever games are popular."
Qin Shaoyan slapped his thigh, "This is a good thing!"
"..." Zhou Yuan was stunned.
Looking at the ecstatic Mr. Qin, he was a little panicked. Is Mr. Qin going crazy because of rampant piracy?
"This is really a good thing!" Qin Shaoyan emphasized again, with a happy face, "This situation is very good."
Zhou Yuan was dumbfounded, "Mr. Qin, this …”
"It's okay, I remembered something happy." Qin Shaoyan waved his hand, "You continue."
Zhou Yuan sorted out his disrupted thoughts, "I also visited some bookstores and newsstands , I asked about the situation of card points in other games. They are just the end of the card points agents. There are several levels above, and their profits are not high."
Qin Shaoyan pondered for two seconds and said slowly: " The profit is not high, but there are many layers. If you peel it off layer by layer, the operation side will lose a lot of income."
Zhou Yuan nodded and said with great admiration: "It's still Mr. Qin. Yingming, we have long seen the shortcomings of this sales channel. The online sales model we established directly bypasses these channels, opens up the online and offline service links, and directly faces the sales terminal..."
"Okay, okay." Qin Shaoyan interrupted Zhou Yuan, "I understand all this. What do you think of the response from the Internet cafe owners? Are they willing to do this?"
"According to my observation, they are all very supportive, and a few asked at that time which company's official website is." Zhou Yuan said excitedly, "This is what Shanda did in the past two years, and they are all familiar with this process."
< br>"As long as there is no resistance." Qin Shaoyan nodded, "We have done a good deed and made profits for both the Internet cafe owner and game users. We have gained more profits, and the Internet cafe owner has made money. , game users spend less, this wave is a win-win-win!”
“Best regards, Mr. Qin!” Zhou Yuan immediately complimented, “Mr. Qin can effectively use the new model to open up sales channels for operations. What a business wizard."
"It's just a matter of picking up wisdom." Qin Shaoyan waved his hand.
This set of things is just based on Shanda.
At that time, Shanda did not have time to establish its own sales channels, so it cooperated with Shanghai-based Ubisoft and gave up one-third of its profits to use the other party's point card sales channels.
As a result, "Legend" became popular all over the country, and Shanda was making money every day. At this time, there was constant friction with Ubisoft in Shanghai.
In order to get rid of each other, Shanda established an official website recharge system, cooperated with Internet cafe owners, and asked Internet cafe owners to recharge on behalf of users.
In this way, Internet cafe owners can earn point card share in addition to Internet fees. This model has spread rapidly, and has developed cooperation with 200,000 Internet cafes, and the daily turnover can even exceed 100 million.
Qin Shaoyan did not have time to establish point card sales channels, and he did not want to share money with those first-level point card channel merchants, so he directly borrowed this set of things from Shanda.
In this way, you can intuitively grasp the daily turnover data and provide feedback on the game situation based on the data.
“How many people do you have in your local promotion team now?” Qin Shaoyan asked.
“There are more than two hundred and twenty.” Zhou Yuan replied.
“It’s not enough, at least it needs to be doubled.” Qin Shaoyan waved his hand, “We need to quickly expand the team and let them travel all over the country.”
“You only have half a year. Be fast and don’t skimp on manpower and travel expenses. You write the report and I’ll approve the note.”
"I understand!" Zhou Yuan nodded firmly.
"There is one more thing, which is very important." Qin Shaoyan said with a solemn and serious expression.
"Mr. Qin, please tell me, I will try my best to do a good job." Zhou Yuan straightened his back immediately.
"Your local promotion team should not focus on those big cities. You must sink the target market of promotion!" Qin Shaoyan said in a deep voice, "Bring me a map!"
Zhou Yuan immediately stood up, took off the map of China hanging in Qin Shaoyan's office, spread it flat on the table, and carefully wiped the dust on it with his sleeve.
Qin Shaoyan stretched out his hand and pointed to several big cities, "Although there are many Internet cafes in first-tier big cities, they also have many ways of publicity and promotion. Offline advertising is also convenient. Posters and flyers can be placed in subways, bus stops, newsstands, etc. Materials.”
“What you really need to go to are second- and third-tier cities and counties below. That is the target market where you need to make great efforts to promote it.”
Zhou Yuanyi. He was stunned when he heard this. It wasn't that Mr. Qin's goal was too difficult and tiring.
But in the past, everyone’s promotions and publicity were concentrated in first- and second-tier cities, and counties and cities below rarely traveled. Anyway, as long as the provincial capitals and big cities are connected, the following will naturally follow suit.
After all, online entertainment products are still very scarce these days, especially games, where pirated stand-alone games are available in Internet cafes.
There are still very few types of online games, just a few.
Of course, after 2006, China's online game market will usher in a blowout. A large number of online games are like leeks, popping up one after another.
“Don’t think that these markets are nothing.” Qin Shaoyan said seriously, “In this land of China, even if you are engaged in land promotion, you must also study the domestic market and it must be in line with China’s national conditions.”
"Do you understand the strategy of encircling cities from rural areas?"
Zhou Yuan looked at Qin Shaoyan in shock, then nodded immediately, "Yes, I understand!" "Do you really understand or do you pretend to understand?" Qin Shaoyan asked.
“I really understand.” Zhou Yuan straightened his body and said loudly, “Don’t worry, Mr. Qin, I will definitely implement this strategy.”
“Very good.” Qin Shaoyan was very satisfied with Zhou Yuan attitude, and said slowly, "We need to gather all the users who play games. Even if they don't spend money, they can play our games for free. For us, it is a major strategic victory!"
It's a pity that it's not as good as now. It has been a few years ago, and the grand occasion of a "Legend" sweeping the world at the beginning of the century will never happen again.
But it doesn’t matter, if one game is not enough, then there will be several more online games of different types.
Try to get all game users on the market to play Qin Shaoyan's games, so that you can force other game operators to death without doing anything.
Or make a lot of reskinned garbage games, go to the publishing office to queue up to apply for a version number, and block the channel for applying for a version number.
Let other game development companies only work for Qin Shaoyan's operating company, and then they will basically monopolize the Chinese game market.
That way, you can do whatever you want, even if you are a piece of shit, the player will have to hold his nose and endure it.
Hahahahaha...
Of course, this is impossible.
When the time comes, the market will not bite you, and the iron fist will come down.
I couldn’t be happier.
However, it is still very useful to compete for game users to the maximum extent, so as to defeat peers.
In this period, unless the games made by your peers are of much higher quality than your products, it will be difficult to steal users.
Qin Shaoyan couldn't help but sigh.
Now is the beginning of the golden age of online games.
Qin Shaoyan looked at Zhou Yuan and suddenly asked, "Did any friction happen during your push?"
Zhou Yuan was startled and answered cautiously. Said: "Offline promotion will inevitably meet all kinds of people, but our situation is not bad. At most we have some quarrels and fights have never happened."
"Yeah." Qin Shaoyan smiled. He smiled and said, "This kind of thing is inevitable. When the game is launched, you will definitely meet competitors at the same time. Then it will be even more difficult for you to launch it."
Zhou Yuan was stunned, pondered the meaning of Qin Shaoyan's words, and said tentatively: "We will definitely do a good job while avoiding conflicts."
"Don't talk nonsense." Qin Shaoyan waved his hand. , "This kind of thing that is both necessary and necessary does not exist, at least with your ability, you certainly can't do it, so why should I make it difficult for you."
"When you meet competitors, you must actively forge ahead and be reasonable and reasonable. To be honest, you must keep your words in mind, use your words but not your hands, and even if you use your hands, you must exercise restraint.”
“Use the law as the criterion and the facts as the basis, and do not use excessive means in business wars. ”
“This must be made clear to the brothers below. Don’t be afraid of injury. The company’s reimbursement of medical expenses and lost wages will be calculated according to normal wages.”
"Ah?!" Zhou Yuan was a little confused and didn't understand what Qin Shaoyan's words meant for a while.
Does it mean that our people are only allowed to be beaten without fighting back?
"Mr. Qin, are you saying that we won't be beaten or fight back?" Zhou Yuan felt very embarrassed, how to tell the following.
People who work in the field promotion industry tend to have a rough style. If they meet competitors in the same industry during work, it will usually be fine, but friction is definitely inevitable.
It would be very damaging to morale if the local employees are not to fight back.
"I didn't say not to fight back. How to fight back requires skills." Qin Shaoyan pondered for two seconds and said slowly, "If you are beaten, call the police immediately."
"Call the police?" Zhou Yuan didn't understand even more. This trick is of no use at this time of year.
"I will send reporters there." Qin Shaoyan added, "When the time comes, reporters will follow you during the land promotion process."
"Understood?!" Zhou Yuan patted Chest, said confidently.
At this time, Zhang Pingyi walked in and sighed as he listened to what Qin Shaoyan and Zhou Yuan said.
The upper beam is not straight and the lower beam is crooked.
With Mr. Qin as the boss of this company, it’s strange that he can be serious.
Zhou Yuan and Qin Shaoyan made promises, made some big words, got up and left.
Qin Shaoyan saw Zhang Minyi sighing there, and asked: "What's wrong? What happened?"
"I heard you teaching Zhou Yuan how to fight when I just came in." Zhang Minyi Some people felt sad, "We are an Internet company, a serious company."
"That's right." Qin Shaoyan didn't think there was anything wrong. "Don't Internet company promoters fight anymore?"
"..." Zhang Pingyi sighed.
"Besides, I didn't teach Zhou Yuan how to hit someone. I taught him how to protect himself and how to deal with it after being beaten." Qin Shaoyan said seriously.
Qin Shaoyan finally added, "Business wars are all about making money by being friendly. What should you do if the other party doesn't want to be friendly?"
"Even if you have friction with the other party, you must pay attention to methods. You can't beat the other party by mistake. If you get hurt, just put the brothers on the sewing machine and that’s it.”
Zhang Pingyi frowned, "This kind of thing shouldn't happen, right? It's just business competition. A few hundred dollars a month shouldn't be so life-threatening, right?"
"Childish!" Qin Shaoyan said seriously. "What if the other party sets a trap for you and blackmails us? Once a conflict breaks out, the scene will be chaotic and you won't be able to tell what happened."
"Huh?!" Zhang Pingyi was shocked, "No. As for it, it's just business competition, and opponents won't be so cruel."
"But I can," Qin Shaoyan said confidently.
……
Although Qin Shaoyan didn't say it explicitly, Zhou Yuan completely understood the spirit of Mr. Qin's instructions.
Isn’t it just a show for reporters? Isn’t it blackmailing people?
Although Zhou Yuan doesn't know how to do it, his subordinates who are engaged in local promotion must understand.
As soon as the other party makes a move, we will immediately lie down with our heads in our hands.
There is a company that pays for medical expenses, lost time from work, and nutritional expenses, but it doesn’t count until the other party pays tens of thousands of dollars!
Thinking of this, Zhou Yuan immediately went to discuss with a few of his capable men excitedly.
(End of this chapter)