Chapter 50 New dreams, your future
“What did the police say?”
“Yao Qiang’s family will pay 2,000 yuan in compensation, and other parents who beat their children will pay 1,000 yuan each. Our new Dream does not require compensation, but student management must be strengthened to prevent fighting incidents from happening again," Xu Qiang said.
"How is Du Guodong doing now?"
"Currently recuperating at home."
"You buy some fruit tomorrow and come to see him in person to express our concern for our new dream. In addition, tell the other parent that when Du Guodong recovers, we will order the teacher to make up for him in person.
Also, put His tuition for this month will be refunded," Xu Liang explained.
"Brother Liang, the police said that if we are not responsible, why do we need to refund the money?" Xu Qiang asked confused.
“New Dream cannot be a company without warmth.”
The company’s reputation is accumulated bit by bit, and the smaller the things, the more attention should be paid to them.
"I understand."
Patted his shoulder, Xu Liang said earnestly: "Qiangzi, there is no absolute right and wrong, black and white, no matter what happens, in the end It is more beneficial to us to show the glory of humanity when we can protect ourselves as much as possible."
Nineteen-year-old Xu Qiang seemed to understand.
Although he is smart and has high emotional intelligence, he still has too little social experience.
“Do as I say, and inform all students about this incident so that they can take a warning.
In addition, we recruited people from the village, three men and three women, and all went to the security department to strengthen patrols during lunch breaks and evening repairs to prevent the recurrence of fights as much as possible. "
Xu Qiang nodded, "Brother Liang, don't worry. There will never be a next time. ”
“Don’t put too much pressure on yourself, just develop step by step. ”
When he chose Xu Qiang to be the person in charge of Jinmen’s new dream, he was under a lot of pressure.
Because he was the youngest, just over nineteen years old.
The lowest educational level is just a junior high school graduate.
I don’t have a prominent background. After entering New Dream, although I was appointed as the director of the logistics department, I did not show outstanding results.
Just because we are from the same hometown, we can reach the sky in one step.
I don’t know how many cynicism I received behind my back.
But this guy finally withstood these. In the month since he came to Tianjin, the development of Jinmen New Dream is not much worse than that of the other three first-tier cities.
Xu Liang, who was secretly worried about him, breathed a sigh of relief.
So he didn’t want any accidents to happen to his favorite hair boy.
"Don't worry, Brother Liang. I'm sure I can handle this."
He smiled and patted his shoulder.
“Let’s go and eat.”
"Jinmen Goubuli steamed buns are good, why don't you try it."
"I've always heard about it, but I haven't tried it yet."
"Haha, I guarantee you will be satisfied."
While talking and laughing, the footsteps got further and further away, gradually becoming inaudible.
After staying in Jinmen for a few more days, Xu Liang returned to the capital after the beating incident was completely resolved. He wanted to interview the marketing director recruited by An Hanru.
——
Looking at the young man in front of him who was wearing a crisp black suit with rimless eyes and wisdom in his eyes, Xu Liang pointed to the documents on the table.
"Mr. Rong, I have read the New Dream promotion plan written by you. It is indeed wonderful."
"Thank you."
"But I have a few points, I would like to ask in detail.”
“Please tell me.”
“The third paragraph on the first page of your plan says that we should pay attention to the publicity effect of Internet media. I want to know, with so many Internet media, which ones should we choose to cooperate with? ? How to cooperate?" Rong Zhijie pondered for a moment.
“Mr. Xu, I think the four major portals are the ones we can cooperate with. However, China.com has confusing content and poor customer stickiness, so it should be excluded.
< br>As for the method of cooperation, I suggest using the CPT model, which is free delivery. ”
After the birth of the Internet, the first Internet advertising appeared.
At this stage, the scale of Internet users is limited, advertisers have a weak understanding of the Internet, and there are not many early adopters.
TV, newspapers, radio, outdoor, etc. are still the mainstream advertising media.
Due to the limitations of Internet media characteristics, traffic scale, transaction costs, etc., traffic at that time was usually sold in packages, with CPM and CPT being the mainstream.
CPT is an open-screen advertisement, and it is charged on a daily basis; CPM is charged on a thousand impressions basis.
But with the development of search engines such as Yahoo and Google, Internet advertising has undergone its first revolutionary change.
In 2000, Google launched search advertising, also known as bidding ranking, which was billed based on CPM in the early days.
The CPC billing method was launched 2 years later.
CPC is charged per click, that is, how much does a customer get charged per time.
After that, Facebook first launched information flow advertising in 2006.
The typical feature of information flow products is that users use them for a long time. It is a very good scenario for presenting advertisements and reaching users.
So, CPA, the advertising model that charges according to conversion, was born.
Of course Xu Liang knows about CPC and CPA, but even if he wanted to, the current technology does not support it.
“Why is it a daily fee instead of a thousand impressions?” Xu Liang asked.
Rong Zhijie took out a document and handed it over.
"This is the data I collected from some major websites.
Although the crisis broke out on Nasdaq in the United States, the domestic Internet population is growing rapidly. There were only 8.9 million people last year, and it has exceeded 15 million as of this year .
The number of views on the four major portal websites has also exceeded 100 million times from 40 million times in a single day last year.
It is foreseeable that as the number of domestic Internet users continues to grow, the number of page views on the portal websites will increase. The number of views will still expand rapidly, and the effect of a thousand impressions is far less cost-effective than Baotianlai."
Xu Liang nodded, "In addition to the portal website, what other websites do you plan to advertise on?"< br>
"Actually, the most suitable advertising website for us is an educational website for primary and secondary schools, but there is currently no such website in China unless we make one ourselves."
Of course Xu Liang knows the importance of educational websites, but things Always do it one by one. The most important thing for New Dream now is offline promotion.
Only when the offline income is substantial, can there be enough funds to burn.
“Second question, your information says that advertising in print media is only for the Beijing Evening News?”
Rong Zhijie nodded, “New Dream is only for the Beijing area. The growth in the number of students has entered a bottleneck period, and it is necessary to increase exposure through advertising
But the business of the other four studios has just begun and is in an explosive period.
Excessive advertising, although it will bring rapid growth in the number of students, can also easily lead to confusion and thus affect the company's reputation.
Therefore, print media advertising should be focused on the capital city for the time being. Wait until the explosive period of the four branch studios has passed, and then look for print media or TV media. "
"The third question is, if you were asked to think of an advertising slogan for your new dream, what could you think of? ”
Rong Zhijie thought briefly.
"New dreams will shape your future."
Xu Liang nodded with a smile, stood up and stretched out his right hand.
(End of this chapter)