Chapter 58: Those who win Internet cafes win the world
After a brief review.
“We can complete the website in half a day at most, but it may be more troublesome to collect website links and build a database. But now we have thirty people, seven days is enough.”
Xie Wen smiled freely, "I don't know much about technology. Since Weiguo said it's no problem, I won't worry about it. I will form a marketing team as soon as possible."
"Speaking of marketing, I bring you A capable person.”
Press the call key on your landline phone.
"Let him in."
"Okay, Mr. Xu."
Lv Hui quickly led a man wearing a black suit with short, lean hair. A thin young man walked in.
“Mr. Xu.”
After smiling and nodding, Xu Liang stretched out his hand.
“These two are Xie Wen, chief operating officer of Hongmeng Company, and Shen Weiguo, chief technology officer.
This is He Guiyou, a leader in the New Dream marketing team, who once created a week for New Dream’s record of adding 73 new students has never been broken.”
“Mr.
One sentence shows extremely high emotional intelligence.
After the three of them shook hands, Xu Liang asked them to sit down.
"Old He will serve as the marketing director of Hongmeng Company and will be fully responsible for the marketing of the game department and Internet department.
In addition, in addition to him, I have also transferred six people from the New Dream marketing team Come here. Their experience in local marketing will help New Dreams quickly open up the market.”
Xie Wen hesitated.
Xu Liang nodded, "If we only rely on traditional media or websites for publicity, the speed will be too slow.
There is no technical difficulty in the website directory, the key is the idea.
We must respond to other Internet companies Before coming here, try to build a moat of the website.
Not many Internet users in China have computers, and most of them surf the Internet in Internet cafes.
So, as long as they can. By occupying Internet cafes across the country, we will occupy the entire Internet.”
For Xu Liang, promoting the 'Website Directory' is just a test, the key is the subsequent promotion of "Legend".
He wants to follow Shanda's example and cooperate directly with Internet cafes to avoid being exploited by game agents such as Ubisoft and EA.
Xu Liang doesn’t want to be taken advantage of by the 33% agency fee.
Moreover, in the first ten years of China's Internet development, Internet cafes have always been the most important publicity platform.
Whoever can occupy the Internet cafe will take the lead.
The most famous example is Pang Dongsheng of 51.com.
In 2005, at a gathering of Internet entrepreneurs, Pang Dongsheng was inspired by Wang Shu, the founder of Keqiji, and changed his personal database company '10770' into the popular domestic database company '10770', which was influenced by Facebook at the time. SNS website.
Because of his own experience, Pang Dongsheng set 51.com’s target users at the beginning on ‘marginal youths’ like him.
So, he quickly formed a team that went deep into the city, distributed a large number of 51 mouse pads, 51 cultural shirts, put up posters in major Internet cafes, and even painted the 51 logo next to the Internet cafe at a very low price. .
In addition to publicity, the website design has been fully replicated in QQ space.
Soon, 51.com spread like a virus on the Internet, forcing Tencent to put down its status and learn the other party's methods to promote in Internet cafes.
The two companies fought fiercely, and even ended in a tie in 2007.
Without a series of misguided moves, 51.com might not have been able to become Tencent’s opponent.
However, although 51.com failed, it also made all Internet entrepreneurs and companies see the importance of Internet cafes.
There is also a saying in the industry. Those who win Internet cafes win the world.
Xu Liang is very aware of the role of Internet cafes, so he plans to cultivate a promotion army who are familiar with Internet cafes as soon as possible.
Xie Wen thought about it and agreed to Xu Liang’s local promotion strategy.
He also knows that most domestic Internet users are now in Internet cafes.
Occupying Internet cafes will occupy most of the domestic Internet.
Shen Weiguo doesn't care how he promotes it. He is engaged in technology and that is not his field.
"Lao He, you are also a veteran of local promotion. You have rich experience. You don't need me to teach you. Starting from tomorrow, we will form a team. We will start with Jingcheng, Jinmen, Magic City, Pengcheng and Yangcheng. Five of them will be ours. Marketers started in cities.
And then expanded to all second- and third-tier cities across the country." After finishing speaking, secretary Lu Hui walked in.
Took a huge map from her hand.
"Every time we promote a city, we put a small red flag on it."
My fellow secretary Zhou Weiqing brought in a box with a red flag the size of a fingernail in it.
"I will give you half a year and one million promotion funds, but it is not enough for more. In half a year, I will see the whole country on this map red."
He Guiyou looked excited and hurriedly Assured.
"Mr. Xu, as long as there are enough funds, I can make the whole country famous in less than half a year."
He smiled and patted his shoulder.
"If this is the case, I will give you credit. But there is one thing you must remember, and you must remember that every Internet cafe you promote must be registered. According to the classification of provinces, cities and counties, write down the Internet cafes The name, location, size and contact number.
'Website Directory' is just the first website we promote, and it is by no means the last one.
Maintaining a good relationship with the Internet cafe is crucial to the development of the legend. It’s very important, understand?”
Looking at Xu Liang who spoke earnestly and with great expectations.
He Guiyou, who had just stepped out of college and grew up on the front lines, felt his blood boiling all over, and the thought of dying for his confidant surged in his chest.
"Don't worry, Mr. Xu, I promise to complete the task."
"Go and get busy."
He Guiyou nodded, turned around and left with the map and a box of small red flags. .
“Mr. Xu’s management skills are so brilliant, amazing.” Xie Wen praised with a thumbs up.
Xu Liang shook his head, "Employees are not managed. If you want them to truly fight for the company, you must give them enough respect."
"What is respect?
Personal respect, listening Respect their opinions, respect their ideas, and especially respect the fruits of their labor.
Respect their work, give them worthy remuneration, five insurances and one housing fund, etc.
Yes. Respect from their families, maternity leave, paid sick leave, etc. ”
Of course, he has not been able to realize all of what Xu Liang said, not because he is unwilling, but because he is still in the stage of capital accumulation and does not have that much money.
Xie Wen has been in the workplace for many years, and he can see that Xu Liang is not lying, but really intends to do it.
“If New Dream and Hongmeng really do this, then they will be the most humanistic and greatest companies in China.”
Xu Liang smiled, “I hope we Let’s let Hongmeng Company work in this direction together.”
Looking at the hand he extended, Xie Wen shook it heavily. He is a business manager who values care and warmth. But it is difficult to survive in the vast majority of companies where profit is all they require.
(End of this chapter)