Chapter 69 Localization Strategy
Xu Liang nodded, "In addition to "Legend 2", when will the company's other game "Millennium" be officially launched?"
"Millennium" is Asia's first game A sequel after Toshi gave up on developing "Legend: Overlord War".
The development time is earlier than "Legend 2", so the progress is very fast.
Park Guanhao said: "We are currently correcting the bugs discovered in the public beta. According to the plan, it will be officially launched on September 18th."
"Besides these two games, does the company have other development plans?" Xu Liang said.
“Not yet.”
Park Guanhao said.
After Xu Liang nodded, "In a short period of time, the company will focus on developing two games and their sequels. When the company's finances are strong, it will develop new games."
South Korean Games There are a lot of talents. In the first decade of the 21st century, most of the popular games in China, except for "Warcraft", came from South Korea.
When Xu Liang acquired Atos and renamed it Hongmeng Games South Korea, he did not want to make a fortune and leave, but he wanted to take advantage of the abundant and relatively cheap gaming talents here to develop well.
So the accounts of Hongmeng South Korea and Hongmeng China are independent of each other.
"Legend: War of Overlords" was handed over to Hongmeng China Company and received an agency fee of US$100,000 and a 20% profit share.
Of course the game is just an appetizer. In the future, he plans to introduce the website directory and search engine to the South Korean market before Google comes in.
After thorough localization operations, it was launched in South Korea.
Let’s see if we can get a share of the South Korean Internet market?
If possible, it will undoubtedly expand the boundaries of the domestic Internet.
If it doesn’t work in the end, then sell it at a high price and shrink back to China.
When you are reborn, you always have to do something meaningful.
“How much money is left on the account?” Xu Liang asked.
"Including the agency fee for "Legend: War of Overlords", there is still 25 million won." Fei Yunxiang said.
At the current exchange rate, 25 million won is equivalent to 1.25 million Chinese dollars.
"Can we still support the development of two games?"
"No problem within two months."
Xu Liang nodded, and a month later "Legend "Battle of Kings" will be officially operated in the country, and Hongmeng South Korea will benefit greatly from the share of the revenue.
Two months later, "Millennium" was officially launched.
He had no special impression of this game, he had just heard about it.
However, given the size of the Chinese online game market, you can still make some money.
Xu Liang nodded.
"Complete the research and development of "Millennium" and "Legend" as soon as possible. If you have any needs, please send me an email directly.
Also, regarding the status of Hongmeng South Korea. "
As soon as these words came out, everyone's eyes turned instantly.
"From now on, the South Korean company will only be responsible for me and not Hongmeng China Corporation. ”
Park Guanhao was shocked, and a touch of excitement appeared on his face.
No one wants to have too many mother-in-laws on their heads. If it is just Xu Liang, his own freedom No doubt much bigger.
Not only him, but also the financial director Fei Yunxiang and the human resources director Ma Hui, who are Chinese, are like this.
The reason why Xu Liang made this decision was also because he was concerned about the future development of his Internet business in South Korea.
Conclusions can be drawn through the failure experience of Western giants in the Chinese Internet market.
If there is no way to achieve localization, then business across the Internet will most likely fail.
A successful example is Yahoo RB.
Yahoo only holds shares and provides the underlying technology, and is not responsible for the management of RB Yahoo. Therefore, localization was very successful, and it eventually became the number one search engine and portal website.
The same was true for Huaxia Jinshan Company later. It entered the Japanese market in 2005 and was completely localized. The company was managed by Japanese people, and the head office supervised the finances and provided technical support. As a result, it made a fortune.
Douyin also focuses on localization. Three months after its launch, it ranked first in the mobile APP download list and became the seventh largest social platform in Japan, with monthly users exceeding 10 million.
Similar ones include NetEase Games, Haidilao, etc.
A negative example is Baidu. It entered the Japanese market in 2006 and had a good start. However, Mr. Li refused to delegate power to the end, and the result was the same as that of Yahoo China. The branch wanted to modify the website application based on the Japanese market, write applications, and make reports, but time was wasted on cumbersome processes.
In the end, he persisted for nine years and was defeated in Japan.
Xu Liang also plans to copy the process of Yahoo RB.
“In addition, Hongmeng does not only have gaming business, we also have Internet business.
Ma Hui? Contact a headhunter immediately. I need someone who has been engaged in search engine development and has certain management experience. People come to form the Internet department.”
Human Resources Director Ma Hui nodded quickly.
"President, now that the Nasdaq is in crisis in the United States and Internet companies around the world have collapsed, is it really appropriate to develop Internet business?" Administrative Director Li Chenghao asked.
"The emergence of new things always has its reasons, and I am still very optimistic about its future." Xu Liang did not say more.
Li Chenghao was not stupid enough to keep questioning.
“Okay, that’s all for today’s meeting. Dismissed.”
Park Guanhao came over quickly and said, "President, your hotel has been booked, please come with me."
Xu Liang nodded.
The hotel is not far from the company's office address, after dropping off your luggage.
"President Park, is there an Internet cafe nearby?"
"Yes. I will take you there."
Xu Liang waved his hand.
"You are the president of Hongmeng South Korea. Time is precious, don't waste it on me. Go to work in the company and leave an assistant."
Park Guanhao nodded, He turned to look at his female secretary.
"Assistant Sun, you are here to be the president's guide. Remember, you must not be rude."
The young secretary, who was quite beautiful and plump in a gray ladies' skirt, nodded quickly.
Park Guanhao's originally serious expression turned respectful again.
"President, I will leave first."
"Remember what I said at the meeting and urge them to work hard." Xu Liang said.
“Yes.”
Wait for Park Guanhao to leave.
"Assistant Sun, could you please take us to the nearest Internet cafe."
Sun Mingzhen nodded quickly.
"President, go this way."
Leaving the hotel, after turning a few intersections, we came to a well-decorated Internet cafe.
Compared to the current China, Internet cafes in South Korea have better equipment and environment, and they also have private rooms.
There were five people in Xu Liang's group, including Sun Mingzhen.
I asked for a private room directly.
"Lu Renqing, you are here to operate."
Xu Liang does not understand Korean and cannot understand South Korean websites at all.
Lu Renqing quickly sat down and turned on the phone skillfully.
South Korea has a high fiber penetration rate and relatively fast internet speeds.
Not long ago, Microsoft had just released the Windows 2000 interface, which in Xu Liang's eyes was already a fossil level.
He knew all the programs that came with the system, so he subconsciously looked at the unfamiliar icons.
“Open this.”
Xu Liang pointed to an unfamiliar icon.
After Lu Renqing opened it skillfully, a portal-like interface appeared in front of him.
(End of this chapter)