Chapter 116 Crisis Public Relations
"How is the negotiation with YTV going?"
"We have already negotiated a sponsorship fee of 6 million a year. Bing search embeds "Happy Dictionary" , to ensure that every answer is achieved through Bing search."
Xu Liang nodded, "Do it for a year and see how it works."
Xie Wen nodded. "Excite is almost done talking about $25 million, and we should be able to sign the contract tomorrow."
"Then sign it."
"Are you still going?"
Xu Liang shook his head, "I won't go, you go there on behalf of the company. By the way, transplant our search business In the past, Excite's business was reintegrated.
The portal business retained the Excite brand, and the search was separated. Bing Search was established.
The head office oversees finance, and the Japanese subsidiary's specific development strategy is managed by local professionals. The manager is solely responsible.
In addition, Hongmeng Japan Company was established and our game business and website collection were also transferred there.
From now on, this will be our normal model for developing overseas business. ”
Xie Wen nodded, he knew very well that Xu Liang advocated the 'localization' expansion strategy.
Originally he did not agree very much, but from the development of the two subsidiaries in the South Korean market and the Xiangjiang market Judging from the situation, this model is still successful.
“I will immediately book a flight and fly there in the afternoon. "Xie Wendao.
Xu Liang nodded.
Through this time, he suddenly realized that there were still fewer people who had the talent to exercise all the rights on behalf of the head office outside.
At present, apart from him, there is only Xie Wen.
Xie Wen went to Japan, and everything at Hongmeng Corporation fell on him.
“It seems that we need to promote one or two more senior talents who can be responsible for developing the market.”
But instead of recruiting from outside, he plans to promote from within.
Only those you train yourself have the highest loyalty and understand the company’s corporate culture best.
A negative example is Du Niang.
Lao Li said that his employment philosophy is to find the world's top talents in this field, so many senior executives with returnee backgrounds have been invited.
The struggle for power between the returnees and the locals has intensified the turmoil within the company.
Lao Li also said that he will fully delegate power and he will not know where the people who report to him every day are.
Then the Seven Poison Swordsmen, except for Lao Li himself, left one after another.
After all, no one wants to be a puppet.
Looking at major Internet startups, the partners who started the business together have left so cleanly, and Du Niang is the only one with no semicolon.
Lao Li finally said that he only looked at the results.
This sentence is absolutely correct.
For the sake of KPI, I don’t even have to show my face. All kinds of advertisements are everywhere, and the user experience is extremely poor.
To sum up, Lao Li is really not suitable for management positions, and development technology is more suitable for him.
“Dong dong dong….”
There was a knock on the door.
"Come in."
Secretary Lu Hui walked in anxiously.
"Mr. Xu, Mr. Xie, there is suddenly a lot of bad news for us on the Internet."
Xu Liang's face changed slightly, and he quickly got up and walked to the computer to open the Sina website.
The news pinned to the top of the home page is about Hongmeng.
The title is simple.
“E-Ya movies, the rights and wrongs of online games.”
Click on the content, and the report directly points the contradiction between primary and middle school students skipping class and playing games at Hongmeng.
However, Sina’s report is relatively mild in comparison.
Sohu is more direct.
"Ban Hongmeng Games and save our children."
Other large and small Internet portals such as NetEase, TOM, and China.com have reported similar content.
“In addition to the portal website, more than a dozen large and small newspapers such as Beijing Daily, Hebei Province Evening News, and Yu Province Evening News also reported on the ban on online games. Some even directly targeted our Hongmeng Games and scolded us. We are a Ya film dealer in the new era," Lu Huidao.
"Mr. Xu, we must immediately initiate crisis public relations, let the portal website take down all these contents, and at the same time sue the media that infringes on our reputation." Xie Wen said immediately.
Xu Liang waved his hand.
"If we do this, we will play into the hands of our opponents.
As the saying goes, a slap in the face can't make a difference. The more we take action, the hotter this topic will become and attract more people's attention."
Xie Wen also reacted and frowned: "If we don't respond, I'm afraid the other party will also heat up this topic and make us more and more passive."
Xu Liangdian He nodded and said quickly: "Convene a meeting of directors immediately."
Lu Hui quickly went down to inform.
Not long after, more than a dozen Hongmeng executives in the company arrived in the conference room.
"It must be the people from Baidu who sued us. Our free policy poked their lungs. They couldn't defeat us technically, so they did something behind our back." Yu Jun said angrily.
“It may also be other game companies. Now our Hongmeng Games occupies nearly half of the Chinese game market. There are too many jealous people.” Wu Xifan, head of the game business unit, said.
“It is unlikely to be other game companies. Looking at the news on the Internet, most of them are directly targeted at online games. As the saying goes, no eggs are finished when the tide turns. If the country really controls the entire online game, Even if the gaming industry is banned, they are finished,” Xie Wen said.
Everyone nodded after thinking for a moment.
"So the person who attacked us is Bai Du." Xia Wei from the Interactive Entertainment Division said.
“Our free strategy is equivalent to poking at the root of Baidu. If we want to crack it, there is no way to crack it through search. After all, their technology is far inferior to ours, so targeting Hongmeng Games has become the best choice.
If Hongmeng Games collapses, our revenue will be reduced by more than half, and we will no longer have the funds to support Bing’s free strategy. With the advantage of entering the game early, it will not be difficult for Baidu to capture the enterprise market,” Xie Wendao said. .
“Bing Search’s strategy is to only be an independent search engine. Except for a few portals, it does not intend to enter the enterprise market. In this case, we have no fundamental conflict with Baidu, and we can work with them privately. Let’s talk to Baidu and resolve this matter peacefully,” Wu Xifan said.
"We can't make peace, otherwise we will compete with Baidu in the future. When they can't beat us in business, they will bring this matter up again. Can we still back down again and again?" Yu Junren said Can't stop talking.
Wu Xifan frowned and subconsciously wanted to refute, but stopped when he reached his lips.
He knew that Xu Liang attached great importance to search, and would never give up searching for the sake of the game. Everyone who had been arguing for a long time looked at Xu Liang, who was sitting in the middle, wanting to hear his thoughts.
“No matter whether Baidu is behind this matter or not, we cannot reconcile. Otherwise, letting the enemy see through our weaknesses will become a means for them to blackmail us in the future. ”
After clearly stating his attitude.
"But we can't fight head-on, otherwise we will fall into their trap."
A pause.
"Lao Xie, do you know anyone in the media? I mean the entertainment media."
"Yes."
"Can you get some big-name stars? Gossip?”
"Celebrity gossip?"
Xie Wen was stunned.
Not only him, but also everyone around him was a little surprised.
Xu Liang said with a smile: "The only thing that can replace one hot event is another. Celebrity gossip is much more attractive to the public than dry Internet games."
More than ten or twenty years after the explosion of the Internet, crisis public relations has become very mature.
But for about two thousand years, everyone is still groping.
Xie Wen’s eyes lit up instantly.
"Mr. Xu, I will contact all media friends immediately."
"It's not just Mr. Xie, you can also make use of resources in this area. But be careful not to make false claims. You must To get actual evidence, I don’t want to be sued for slander.”
“Yes”
Everyone is not a fool, and they can easily think of the beauty of this matter.
"Okay, let's break up the meeting."
——
As soon as he left the conference room, Xu Liang's cell phone rang.
When I picked it up, I saw it was Qiao Yuhui.
"I saw what happened online, how are you going to solve it? If you go through the legal process, I can help you find the best lawyer."
"Don't bother me, it's just a little trick that won't work on the table. I You can solve it yourself.”
“Really?”
“Of course.”
Xu Liang briefly explained his thoughts.
"As expected of you, you are so treacherous."
Xu Liang said with a smile: "Shouldn't it be smart?"
"Treacherous."
Qiao Yuhui said with certainty.
"Okay, but thank you for caring so much about me."
"Who made you my boss? If you fail, who will pay me my salary?" After a pause, "Now that you have a solution, I will hang up. There are many things in New Dream."
"Yes."
Hang up the phone, Xu Liang smiled.
Go back to the office and continue working, and go home on time when it’s time to get off work.
As soon as I entered the house, before I had time to take a sip of water, I saw Jiang Xiaoyang walking in in a hurry.
"Weren't you negotiating in Shencheng? Why are you back?"
"You gave up before the conditions were agreed upon. Don't talk about me. The news in online newspapers has been overwhelming. Why are you still so calm?"< br>
"What else can we do if we are not calm? Emotions will not help solve the problem."
Xu Liang opened the shoe cabinet and took a pair of disposable slippers.
“Put on your shoes and relax.”
Jiang Xiaoyang took it, put on his slippers, and breathed a sigh of relief.
Although high heels are beautiful, they are really tiring after wearing them for a long time. Now I put on flat slippers and feel much more comfortable instantly.
Looking at the man next to him, he thought to himself: "It's rare that he is so careful."
Remembering the business, he asked quickly.
"It seems that you have found a solution to the problem?"
Xu Liang nodded, poured a glass of warm water and handed it over.
“Use an entertainment hot spot to ignite the public’s attention and weaken others’ attention to us. Without the blessing of public opinion, a little criticism will have little power.”
Jiang Xiaoyang suddenly realized, “It’s rare to see you. Can we think of such a solution?"
"What else can we do? Solve it through law? This will only make the matter more and more passive, and maybe it will lead to trouble in the end. I don’t want this to be the official outcome.”
Jiang Xiaoyang nodded.
"Do you need my help?"
"No. If you need to take action for such a trivial matter, then I am too useless." Xu Liang said with a smile.
He is not Lao Chen.
Obviously I am making money from games, but I think the money is dirty. Before even laying a solid foundation, they thought about transformation, but in the end the foundation laid by "Legend" was wasted.
As long as he makes money legally and compliantly, no matter how big the criticism is, it is nothing more than scabies to him.
Seeing how confident he was, Jiang Xiaoyang didn't say more.
"Okay, don't think about these things. It's rare for you to come back. I'll ask Aunt Wang and the others to cook two delicious dishes to entertain you."
"Assuming you have a conscience, I will Eat braised pork." Jiang Xiaoyang said.
"Braised pork? You are not afraid of getting fat."
Jiang Xiaoyang smiled and said, "I'll eat one piece to my satisfaction, and I'll give you the rest."
"Okay."
(End of this chapter)