Chapter 123 Keyword Optimization
After dinner, Xu Liang opened the second set of the Central Committee.
Wang Lingxiang came over after talking on the phone with her husband.
"Liangzi, why didn't you draw today?"
"Our company advertised on a CCTV program, let me see how the effect is?"
Wang Lingxiang, who was about to leave, heard this and sat down next to her.
"Liangzi, you have such a big career now, do you still have time to study?"
"Of course, haven't you seen it these past few days? I draw one painting every day, never stopping. ."
"Yes, I saw it, but I feel a little uneasy."
Xu Liang smiled and hugged his mother's shoulders.
"Mom, let me ask you, what do you want me to study for?"
"Of course it is for your future."
"What does it mean to be promising?"
Wang Lingxiang said matter-of-factly: "Study in a good university and find a good job in the future."
"So, the criterion for being promising is to have a good job and make more money."
< br>
Wang Lingxiang nodded subconsciously.
"As you can see, now that I have made money, bought such a big yard, and have a job, am I considered very promising?"
"Of course. Now No one in the village would say that my son has a promising future, doing big business in the capital and making a lot of money," Wang Lingxiang said proudly.
"In this case, does it mean nothing to me whether I take the exam or not?"
Wang Lingxiang instantly became alert and straightened her back.
"Liangzi, what do you mean? You don't want to study anymore, right?"
"Of course not."
Xu Liang quickly denied it.
My parents suffered the disadvantage of being uneducated back then. They stayed in the countryside facing the loess and turned their backs to the sky every day, and suffered too much. They don't want their children to be like them.
Therefore, there is a strong obsession with letting them study and learn culture and leave the countryside.
"I didn't say I won't study. I just wanted to say that we don't have to take reading as seriously as we did before. Now that I have escaped from farming and have a good future, reading can be done as a hobby."< br>
“Son, mom is not an old fool and understands what you mean.
But mom also understands that there is no guarantee of profit in business.
Yes, you You are making money now, but what if you lose money in the future?
It will be easier to find a job in the future if you have a university degree, right?”
"You are really my mother. How can you say that your son is losing money." Xu Liang said with a wry smile.
"I am your mother who said this. This is called advice that is harsh to the ears."
"Okay, okay. I will listen to you and I will definitely get into college."
"That's pretty much it."
Wang Lingxiang, who had tamed her son and greatly satisfied her female power, looked at the time.
"It's almost nine o'clock. When will your company's advertisements come out?"
"It starts at ten o'clock in the evening."
"Ten o'clock? We are all asleep, who is still watching?"< br>
"This is just the first broadcast, and there will be a rebroadcast tomorrow. And this is ZY channel. So many people across the country watch it."
"That's true. Your dad watches two of them all day long. One Taiwan, one Qilu, one ZY.”
Xu Liang smiled. The broken antenna at his house could receive ten channels even if it was stretched to death, and half of it could not be seen clearly.
The only ones with stable signals are Qilu and ZY.
Time passed slowly while chatting with my mother.
Soon it was ten o'clock in the evening.
The screen on the TV changed, and after a simple animation, "Happy Dictionary" officially started broadcasting.
Today's stage design is still very primitive, even if YS has a lot of money, it's the same.
With the loud music, the plastic door opens.
Young men and women who looked rustic in Xu Liang's eyes but very fashionable in the eyes of the audience ran out from inside.
"Hello everyone, welcome to the "Happy Dictionary"." The man said.
“One person works hard.”
The woman guided in a loud voice.
Everyone in the audience shouted in unison.
“The whole family is happy.”
After a simple opening remarks and introduction of the prizes.
The first player ‘Li Jie’ came up.
"I would like to invite the examiner Wang Xiaoya."
Accompanied by the music, he was wearing a beige sweater and a silk scarf around his neck.
From the current perspective, the short-haired woman who is not out of date in her outfit steps onto the stage.
After announcing the rules for answering questions.
Start with the first question.
"Which of the following fabrics is not suitable for making a TV cover?"
"A, velvet cloth; B muslin cloth."
"You have thirty seconds to think."
"I choose B."
"Are you sure?"
"OK."
"No change?"
"No change."
"Okay, let's look at the big screen."
The Bing search interface quickly appeared on the middle screen.
"This is Bing, the best search engine in China. Let's use it to search for our answers."
Wang Xiaoya typed quickly, quickly entered the question into the search box, and then moved the mouse back a little search.
The entire operation process is displayed on the big screen, and real feedback is given to thousands of households in China through the camera.
Whoosh. The search page appears.
The jump speed is very fast.
The first one is the answer.
Moreover, the answers are followed by detailed explanations.
Xu Liang saw this and couldn't help but smile.
In fact, the program team has communicated all questions with the company in advance, and Yu Jun specially asked engineers to optimize them to ensure that the first answer found is the most accurate answer.
Of course, the audience definitely doesn’t know this. They just think that searching like this is fun and novel, and the answers are accurate.
When such an impression becomes deep, when they have a question and want to search, they will subconsciously open Bing instead of going to the portal.
"Liangzi, is this your company's advertisement?" Wang Lingxiang asked curiously.
“Hmm.”
“What kind of company is this? What do you sell?”
"Selling advertising."
"Advertising? Aren't you co-organizing an art class?"
"This is an advertisement for another company of mine."
Xu Liang explained it for a while and finally made me understand something.
After watching "Happy Dictionary" for a while, seeing that it was getting late, Xu Liang, who had achieved his goal, turned off the TV and sent his mother back to her room to rest.
——
Xu Liang came to the company the next day.
Instruct the secretary to call Yu Jun over.
“I watched the "Happy Dictionary" yesterday. It was very good and perfectly demonstrated the function of our Bing search."
Yu Jun was also very happy.
"I asked the technical team just now. From the time the ad was played until now, our search volume has increased by 9% compared to the same period yesterday. I believe that as the ad ferments, the search volume will continue to rise."
Xu Liang nodded.
“Mr.
“How is PPC developing now?”
"At present, we have 21,209 cooperative merchants, most of which are small and medium-sized enterprises, with a daily revenue of 69,000, and an average daily growth of 15.7%.
According to the current development trend, by the end of the year, the daily revenue will exceed 20,000 It’s absolutely no problem.”
Xu Liang nodded, “Where is the development progress of the Fuxi advertising system?”
“If everything goes well, the first version will be completed around mid-December. However, If it really wants to go on the market, it will take at least next year.”
The research and development of the entire advertising system is time-consuming and labor-intensive.
Three months is already too fast.
After Xu Liang nodded, "I heard that your marketing training class has been started?"
"Yes. Currently, thirty people have been recruited and are being trained."
“Let’s go and listen.”
The two came to the floor where Bing Search was located.
As the company continues to expand, the number of employees in Bing Search alone has exceeded 500, making it the largest department within Hongmeng.
And it’s still expanding.
When a single programmer is not as good as Silicon Valley, just use the number of people to pile them up.
Supplemented by training in the evenings and Saturdays and Sundays, Xu Liang believes that with the intelligence and hard work of the Chinese people, they can easily catch up with or even surpass their counterparts in Silicon Valley.
Of course, he is not stingy with necessary rewards.
Especially options.
Although he has never agreed to financing from IDG and Kleiner Perkins Caufield & Byers, he is very generous to Hongmeng employees.
As long as you have been in the company for more than three years and your level reaches H6 or M6 or above, you will be rewarded with options.
If you are particularly outstanding, you will get it if you join the company.
Xu Liang knows very well that what can truly make Hongmeng invincible is its emphasis on talents.
"Mr. Xu, that's it."
Xu Liang nodded and stopped Yu Jun from pushing the door.
“Don’t go in and disturb them, just stand here and listen.”
Yu Jun nodded, and the two stood at the back window, looking inside.
The room, which is about 100 square meters, is decorated like a classroom.
A tall and lanky young man wearing a white T-shirt and black trousers with a straight face was standing on the podium.
“His name is Hu Chen. He graduated from the Physics Department of Harbin Institute of Technology and is the best-performing employee in Bing’s marketing department. A large part of the teaching materials we use to train employees comes from his experience,” said Yu Jun.
Standing at the door, you can hear the sonorous and confident voice inside.
Xu Liang nodded slightly, "It's really uncommon for a top student in the physics department to become a marketing genius."
"If you want to do a good job in marketing, it will become a must for more companies. For advertisers, you must let them understand what keyword optimization is.
Optimization is the optimal solution, the best answer.
In search engines, what is the best?
The answer with the highest relevance is the best answer.
Give an example.
If it is a decoration company, what are their most relevant keywords? ”
"Decoration."
Everyone shouted.
“Wrong.
The word decoration is very broad. It can mean home decoration, work clothes, or gardening.
We have to base on the customer’s specific business, Recommend keywords that best suit them
Therefore, the most suitable keywords for home decoration companies are ‘interior decoration’ or ‘interior decoration’, or ‘home decoration’.
And not just the word 'decoration'.
This is called keyword optimization.
The key to keyword optimization is to determine which word or words are suitable for the company you want to publicize. Then convince him to take him down. ”
Paused.
"Someone said it again. Hu Chen, isn't keyword optimization that difficult? I will know it as soon as I hear it.
But I want to tell you, this is just the beginning.
Keywords Optimization, choosing the right keywords is only the first step
(End of this chapter)