Chapter 127 Hongmeng Music
Wangjing Building.
When Xie Wen went to the United States, Xu Liang took charge of the management of the entire company.
Fortunately, he was not inexperienced and did not appear to be in a hurry.
‘Dong dong……. ’
There was a knock on the door.
"Come in."
A middle-aged woman wearing a white women's suit, slightly fat, with her hair tied high opened the door and walked in.
It is Xiang Lili, the director of Hongmeng Music Network.
Turns out he is the deputy director of Sony Music China and has a deep understanding of the music industry.
"Mr. Xu."
"Sit."
Xu Liang pointed to the seat in front of the desk.
Wait until the other person is seated.
“Director Xiang, is there something wrong?”
"Our Hongmeng Music Network version 1.0 has been successfully developed."
"Really?" Xu Liang said happily, "Has it been uploaded?"
"It has been uploaded."
< br>"Then I want to take a look."
Xu Liang turned on the computer.
"You can find it on the website directory page, commonly used websites." Xiang Lili quickly reminded.
Xu Liang nodded and opened the website.
Besides the long search box, the most eye-catching one is the commonly used website column.
There are a total of thirty-six jump buttons in this column.
Now the value of a button, calculated annually, has exceeded two million.
It is the most valuable advertising space on the entire website.
After finding the Hongmeng Music website and opening it, a black and red webpage came into view.
The overall interface has the shadow of later NetEase Cloud, but the Internet speed was still very slow at this time, so the address bar only had four options: Home, My Music, Rankings, and About Us.
At the bottom of the interface are popular recommendations and new songs.
Popular recommendations have six columns.
Healing the Broken Heart/Fifty Songs, Dreaming of a Spring Night/Top 100 Golden Songs, pure music, popular songs on the Internet in 2000, classic old songs, and golden folk songs.
New songs are released mainly on the charts.
I opened a song and listened to it. The quality was okay.
“Let’s leave it like this for the first version, and we will update it in time based on user feedback and network speed.”
Nod to Lily.
"How are you talking about copyright?"
"At present, the value of online music copyright is not high. We have bought out the copyright of 130,000 online music songs, with an average of about ten yuan per song.
But most of them are old songs.
The new songs are very limited. Moreover, the music company is not willing to sell the hot songs and only plans to sign a share with us.”
Exit Xu Liang. Shake his head.
With China's current copyright environment, it is simply impossible to make money through online sales.
In a lawsuit, the money lost is not enough for legal fees.
“Forget it, we have no profit margin if we sign the contract.”
“Yes.”
Xu Liang thought for a while, and finally rejected letting Hongmeng Music Network Thoughts on developing colorful tones.
There are not many mobile phone users now, and Hongmeng Music Network does not have enough copyrights. It will not be too late to wait for two years to launch.
"The website is like this for the time being. Your task is to quickly acquire music copyrights. The price of classic music copyrights can be appropriately increased."
"Understood."
Chat again After thinking about the next development strategy of Hongmeng Music Network for a while, he left towards Lily.
After listening to the song through Hongmeng Music, I closed the website.
Picked up the phone on the table and pressed it a few times.
"Call Director Qian of the Peripheral Development Department."
"Okay, Mr. Xu."
Lu Hui called quickly.
Not long after, Qian Santai, director of the peripheral development department, opened the door and walked in.
"Mr. Xu, look for me."
"Sit."
Pointed to the seat in front of me.
After Qian Santai sat down.
“I have read the report you submitted. The location of the second Hongmeng peripheral offline store in Beijing is not to go to Chongwenmen, but to Xidan.”
"Mr. Xu, Chongwenmen Business District is one of the most prosperous business districts in the capital, and its foot traffic is no less than that of Xidan." Qian Santai said quickly.
“I know. But you must understand the positioning of our Hongmeng offline stores.
Building brand and publicity are the first elements of offline stores, followed by product sales.
>
As an extension of the Wangfujing business district, we don’t need to open another offline store, at least not now.
Do you understand?”
Qian Santai nodded quickly.
“When Xidan is built, then build one in Sanlitun, and then there is no need to build another in Beijing. The same is true for Modu, Pengcheng, and Yangcheng. Build three in the most prosperous business district first. We will talk about the rest later.
After completing the layout in the first-tier cities, we will go to the second-tier cities, and so on. There is no need to go to the third-tier cities for the time being. "
He does not have direct-operated offline stores. Don't plan on driving too much.
“Yes.”
“How are the talks with eBay, Joyo, and Dangdang going?”
“Ebay is willing to cooperate with us, but each item must pay a listing fee of five yuan first, and 2% after the transaction is successful. Commission.
Zhuo Zhuo and Dangdang refused to cooperate with us.”
“Why?” Qian Santai smiled bitterly.
"They currently only sell books, while our Hongmeng peripheral products include dozens of categories such as posters, clothes, bags, computer hardware, etc., which are too complicated for them.
If they cooperate with us, they will They need to spend money to expand the database.
Now that the Nasdaq is in crisis, the Internet industry is crying.
They have to keep their limited funds for the winter and don’t want to spend money.” >Xu Liang frowned.
"Isn't eBay free before?"
"It was free before, but now with the Nasdaq crisis, they are short of funds and have begun to follow eBay's example and charge listing fees and transaction commissions."
Xu Liang sighed. He didn’t charge before, but now he does, and he always feels uncomfortable.
"Mr. Xu, I'm not very optimistic about our cooperation with eBay." Qian Santai hesitated.
“Why?”
"We have too many categories, including hundreds of items including clothes, bags, posters, water bottles, etc. In the future, as our development experience improves and the number of designers increases, there will be more.
It is impossible to put so many items in one store on eBay.
But if we operate separate stores, it will increase our marketing costs.
The most critical point is that on eBay. There are a lot of fakes, and we at Hongmeng are brands. We are naturally incompatible with C2C websites like eBay.”
Xu Liang understands.
really.
Hongmeng builds its own brand through offline stores, which is indeed incompatible with C2C where fakes are rampant.
“Are there other B2C websites in China?”
“Yes, but their traffic is too small, and cooperation is completely meaningless.”
After a pause, Qian San Tai continued.
"Mr. Xu, I think instead of cooperating with them, we should build a website ourselves to sell our own peripheral products."
"Set up our own website?"
Is Xu Liang here? Thought about this question.
His plan for Hongmeng is pan-entertainment + search, and he has never thought about e-commerce.
After all, there are too many distractions and it is easy to lose energy.
The result of doing everything is to fall short of the top in everything.
And the reason why he does pan-entertainment is because games can provide the funds needed for search engine development.
After all, if you want to compete in the international market, without sufficient funds, it will be difficult to compete with Google.
"Mr. Xu, the company has successfully developed the Hongmeng payment system. If it is only used to buy and sell game points, it is a bit wasteful. Only if it is combined with a website that sells peripherals can it be fully utilized. "Qian Santai said.
Xu Liang looked thoughtful.
When Hongmeng Pay was originally developed, it was out of considerations of cost savings and improving the efficiency of point-of-sale cards.
Later combined with Hongmeng Internet Cafe Management Software, the company’s point card sales increased by 17%.
However, that’s all.
No more features are being developed.
If he continues to develop, whether he wants it or not, he will take the path of Alipay.
However, he doesn't have Jack's iron head and wants to change the bank.
After thinking for a while, Xu Liang said slowly.
"Please make a plan first. How many people will be needed and how much will it cost?"
Although he does not plan to do e-commerce, it seems that he wants to expand Hongmeng's peripheral product channels. , doing vertical e-commerce yourself seems to be the only solution.
Qian Santai looked happy, "I'll do it right away."
Pick up the papers on the table.
"Mr. Xu, I'll leave first."
"Well, let's go."
Qian Santai left in a hurry with a happy face.
If this thing can be done, he will undoubtedly have the greatest contribution. It is impossible to say that he will become the vice president in charge of the company's main business like Yu Jun.
Looking at Qian Santai's leaving figure, Xu Liang shook his head slightly.
Hongmeng does not have the genes to do e-commerce. Even if it wants to enter this industry now, there is a high probability that it will be divested like Bing in the future.
Briefly tidied up the documents on the table.
Xu Liang turned around and left the office.
“Mr. Xu.”
After nodding to the assistants who were working hard, he started wandering around the company.
When he was in Hongmeng, he liked to wander around the various floors whenever he had time.
Looking at the company's prosperity gave him even more motivation to strive.
Arrived at the floor where the Game Business Department is located, Xu Liang found Wu Xifan.
"Mr. Xu, I am going to find you."
"Is something wrong?"
"This is the October operation report of the Game Division."
As he said that, Wu Xifan handed over the document in his hand.
“Oh, there are already so many people.” Xu Liang said happily.
"Legend: Overlord War" currently has 6.72 million registered users, 250,000 online users at the same time, and a monthly revenue of 15.79 million; "Millennium" has 2.83 million registered users, 80,000 online users at the same time, and a monthly revenue of 467 million; "Red Moon" has 4.13 million registered users, 110,000 online users at the same time, and monthly revenue of 6.27 million.
This number has basically stabilized. According to the experience of South Korean counterparts, there will not be a significant decline for at least half a year. That is, even if no other games join.
Only these three games can achieve revenue of 300 million next year. "
Xu Liang looked at the numbers on the paper and felt happy.
"We currently occupy more than 60% of the domestic online game market. "
Wu Xifan nodded, "Currently the ones that can compete with us are "Stone Age" represented by NetEase, "King of Kings" represented by Huacai Software and "Network Three Kingdoms" represented by Zhiguan.
However, these three games combined are not as popular as our "Legend: Overlord War". "
Paused and looked at Xu Liang with admiration.
"Thanks to the boss's discerning eye, he discovered the treasure "Legend". Without it, Hongmeng would never develop as fast as it does now. ”
Xu Liang smiled, he already has enough auras, there is no need to add more.
(End of this chapter)