Chapter 156 Pan-Entertainment Layout
“I know this. So for the comic website, we don’t ask how much money we make. In a short period of time, it is enough for him to be a supplement to our company.
However, we have to leave a channel for the website on the website directory and Bing search."
"I will give instructions for this."
"Now we have games, comics and music. The entire pan-entertainment business currently lacks novels and film and television.
The company's main task next year is to build out its novel business. "Xu Liangdao.
Xie Wen hesitated and said: "I'm afraid it won't be easy. The publishing house may not be willing to sell the online copyright to us. "
Xu Liang smiled and said, "As a novel website, the market for serious literature is too small. The direction we should work towards is online literature, or grassroots literature. "
Said, Xu Liang turned on the computer and found the Golden Bookstore.
"What we want is this kind of literary website. ”
Xie Wen turned his eyes and started to look.
Although when it comes to online literature now, the starting point is the overlord.
But before it was founded in 2002, online literature had already developed for five or six years.
Leave aside the impurities of those online journals in ancient times.
The year that truly symbolizes the beginning of the development of online literature should be 1997.
In June of that year, NetEase was established, providing users with 20MB of free personal homepage space, which laid the foundation for the subsequent development of the literary book site.
In August, Rosen began writing the fantasy novel "Story of Grace", which was later spread on the Internet on both sides of the Taiwan Strait.
This book was a must-have on bookstalls around 2000.
At the end of 1997, there was the "Under the Banyan Tree" that became very famous.
Wait until 1998 when many personal book sites were established.
Then came the famous ruffian Cai Cai's "First Intimate Contact" in ancient times, Xing Yusen's "Live Like a Human", and Li Xunhuan's "Love Lost Between the Internet and Reality".
Ning Caishen's "The Sky of Fate", Annie's Baby "Farewell to Wei An", "Seven Years", "July and Ansheng", etc.
In December 1999, a "Chinese website" purchased 16 of the top 20 personal websites in NetEase's personal website rankings for a price of 4 million yuan.
After being acquired, due to copyright considerations, he did not dare to plagiarize and copy freely. Therefore, he failed to include the most popular works at the time, and there were not enough original works of his own, which caused a loss of readership. Gradually lost, voluntarily gave up the dominance of online book sites.
Long’s Sky, which took over later, was just established in August this year and is still a seedling.
It is a pity that Long Kong did not seize the opportunity and took the initiative to turn himself into a publishing house and forum, and voluntarily gave up his position as the hegemon of online literature.
The seat vacated by Long Kong gradually fell into the hands of others.
It is a pity that the major shareholder does not understand Internet literature at all, and did not fully predict the development of Internet literature. He had no money to develop and gave way to the later starting point.
The boss of Qidian is Shanda. As the number one game company in China, Qidian can develop by just letting something slip through his fingers.
Xu Liang doesn’t want to wait two years and spend 20 million Huaxia coins to buy a starting point like Shanda.
Taking advantage of the current ignorant era of online literature, it is wise to seize the time and layout.
"Mr. Xu, what do you want is a fantasy novel website?"
Xie Wen said after browsing briefly.
“Not just fantasy, but also martial arts, fairy tales, cities, and history. My idea is that our online novel business is divided into three websites.
Male channel, female channel and The Internet of Serious Literature
The representative of the male channel is 'A Certain Book Alliance', the representative of the female channel is 'Red Sleeves Add Fragrance', and the last one is 'Under the Banyan Tree'.
At present, these three websites have been established. You can ask someone to organize a negotiation team to acquire all three websites.
The acquisition was successful and the company’s sub-business ‘Hongmeng Literature’ was officially established. ”
Xie Wen nodded.
Although he doesn’t know much about literary websites, given China’s current publishing environment and copyright environment, there is a high probability that the price will not be very high.
"Our main development plan for Hongmeng in 2001, in addition to expanding existing business, is to develop and consolidate the comics and novels business."
"Understood."
Comics and novels, investment Not big.
And Xu Liang doesn't need them to make a small amount of money now. He plans the layout first, takes the lead and develops slowly, accumulating small momentum into victory.
After seeing Xie Wen off, Xu Liang came to the Search Division.
After more than half a year of development, Bing Search has become the department with the largest number of employees in Hongmeng Company, with nearly 500 regular employees.
It is divided into four independent business sections: information, encyclopedia, knowledge, and pictures.
The game and music sections are both responsible for Hongmeng Games and Hongmeng Music. Bing Search is only responsible for providing links.
"Mr. Xu."
Seeing him coming, Yu Jun hurriedly came up to greet him.
After nodding slightly, "Come with me for a while."
Yu Jun nodded and followed.
Now the entire Bing search department has occupied two floors, and the former full-stack programmers have quickly become more refined front-end, back-end and testing.
The staff in the company are generally young, with almost no one over thirty years old.
After all, the Internet itself is a new thing, and most of the people who understand it are young people.
It took more than ten minutes to complete it from beginning to end.
Finally we came to Yu Jun’s office.
“To what stage has Bing developed now?” Xu Liang asked.
“Counting only domestic ones, we have established an index database of 380 million web pages, with an average of 78 million daily views. There are 210,000 encyclopedia entries, 193,000 known entries, and 480,000 various pictures. , accounting for 64.9% of the domestic search volume, nearly 40 percentage points higher than the second-placed Baidu, basically consolidating its position as the dominant search engine.
Up to now, Nuwa advertising system has cooperated with 5,600 merchants, with daily revenue exceeding 37,000, and the current total revenue has exceeded 3.47 million Huaxia coins.
Although it has not been able to completely turn a profit, I am confident that Bing Search will generate positive income before the end of next year.
Also, Fuxi Advertising Alliance is under development and will be officially launched on the market in May next year. By then our revenue will be even higher. "
Xu Liang nodded, "You are developing well. ”
“The marketing plan you provided is better, especially the bidding ranking, which completely solved our problem of how to make money. When the Fuxi Advertising Alliance is launched, our revenue will definitely increase significantly. ”
Xu Liang smiled and nodded, "How many languages are there in the search engines you have developed now?"
"There are currently 26 types, basically covering East Asia, Southeast Asia and South Asia. Next we are going to develop Central Asia and Arabic search engine.”
Paused.
"Mr. Xu, don't we develop an English language search engine?"
"No. When it comes to English engines, we are definitely not inferior to those companies in Silicon Valley. Instead of investing our energy in a search engine that is doomed to fail, On the battlefield, it is better to put it in a place where it is more needed." Xu Liang said.
"If this is the case, I think we should develop search engines such as Spanish and French. After all, European countries have developed economies and are more profitable." Yu Jun said.
“Don’t worry. You have to eat your meal one bite at a time. And compared to the European market, East Asia and Southeast Asia are closer to us and have similar cultures, so they are more important to us.
In terms of overall strategy , China is our foundation, East Asia and Southeast Asia are our two wings, and the Asian market is the basic market. Europe, South America, and Africa are the battlefields. Eat as much as you can.
Also, don’t develop any targets. Yindu’s products.”
“Why? Yindu has a large population and is a market with great potential.”
"You can't expect to make money in a country that has lost its basic credibility." Xu Liang said.
He still clearly remembers the story of blocking all Chinese Internet APPs in his previous life, and later directly confiscated Xiaomi's billions of deposits.
And Xiaomi is not alone. Telecom giant Vodafone, e-commerce giant Amazon, chain giant Walmart, others include IBM, Coca-Cola, Pepsi-Cola, Magic Electric and so on.
From then on, I printed poison to make money and printed poison flowers, and I wanted to take them home.
Give up the poison and reach bliss early.
It has become the consensus of the Chinese business community.
Xu Liang didn’t want to work hard in the market, only to have his skin peeled off by his third brother.
Dingle bell….
Xu Liang’s cell phone rang.
Picked it up, looked at it, and pressed the answer button.
"Where are you?"
Jiang Xiaoyang's voice came from inside.
“At the company.”
“New Year’s Day is coming soon, how are you going to spend it?”
“Let’s spend it at home.”
"Which home? My hometown?"
"The company is so busy around New Year's Day, how can I have time to go back."
"Okay, I understand, prepare a pair of bowls and chopsticks for me then. I'll go get some food."
"Okay."
"I'm fine, go ahead."
Bang, hung up the phone.
Listening to the blind tone, Xu Liang shook his head.
I thought she had some important business, but this is it?
“Have Baidu made any recent moves?”
“They have increased their presence in the enterprise market and have basically consolidated their leading position in the enterprise market.”
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There was a pause.
"Mr. Xu, do we really give up on the enterprise market? What I mean is that even if we are not prepared to expand the enterprise market, we can still burn out the war to prevent Baidu from taking the opportunity to expand." Yu Jun said.
Xu Liang waved his hand.
“No. If you have this time, it’s better to invest resources in independent search business. When they completely occupy the enterprise market, our position in independent search will also be stable.
By the way, Sohu still refuses to use our search engine?”
Yu Jun said: "Baitu also gave the portal free of charge. Although the technology is not as good as ours, Zhang Chaoyang still rejected us and chose Baidu."
Xu Liang nodded.
In the entire Internet industry, Lao Zhang is a wonderful person.
Other bosses appear to be successful on the surface, but secretly play tricks and care about face.
Lao Zhang is different. He directly meets young models for you to watch. As a result, he has repeatedly made headlines, but his reputation is not bad.
He has completely lived a life that is envied by countless losers and big guys.
“By the way, other websites don’t blame Baidu for treating one thing differently than others?”
“How could it not be possible, but they have no other choice. At present, the only domestic search engine merchants that do well are us and Baidu. Du, we don’t do business in the enterprise market, so they can only go to Baidu.” Waves.”
(End of this chapter)