Chapter 187 Advanced Concept
While Xu Liang was thinking about it, Mao Daolin was sitting and making the final summary.
“Our steady financial growth proves that Xinlang.com’s sales and marketing organization is gradually maturing and its ability to convert pageviews into revenue.
In 2000 we It has successfully completed its first Olympic coverage for overseas Chinese across the world
While providing advertising opportunities to traditional industry advertisers, it has also provided better services to the growing user base.
In addition, in order to convert our increasing website traffic into more revenue, Xinlang.com is also committed to developing different advertising clients to make them more diversified.
Our success in this area will help consolidate our leadership position in the Chinese Internet market.
I always believe that investing in Xinlang.com will bring generous returns to all shareholders. ”
“Wow…. ”
Wang Zhidong took the lead in applauding.
"Thank you Mr. Mao for your wonderful speech. I am very happy that Xinlang.com still has excellent financial performance this quarter.
I am especially happy that our financial performance has exceeded market expectations and continued to grow for two thousand years.
Our dual focus on cutting costs and increasing revenue is the main reason for the increase in gross profit and the reduction in losses.
At the same time, we will continue to strengthen our support for loyal users and advertisers. service.
I believe Xinlang will develop better in 2001.”
After another round of applause.
"Shareholders please speak."
The foreigner representing the world's computer giant Dell raised his hand.
“Although Xinlang’s development in 2000 was indeed exciting, with advertising revenue growing rapidly, your losses were also growing. Although the ratio between the two parties was declining, the advertising business alone was very It is difficult to make up the gap in a short time
And Xinlang's e-commerce business and personal website business are very immature and it is difficult to become a new revenue growth point.
So I would like to ask Mr. Wang, has Xinlang found new business content that can create faster growth? "
Wang Zhidong listened to the translation.
"For the development of Xinlang, while consolidating our advertising business, we are indeed exploring new revenue directions. We are currently in contact with Sunshine TV. Develop a new media platform that combines video and video. "
"Sorry, I am not very clear about the new media platform you are talking about. Can you explain it in detail? "The foreigner continued.
"Of course. ”
After Wang Zhidong nodded affirmatively, he gave the secretary next to him a wink.
The latter understood and quickly opened the multimedia in the conference room. After connecting to the computer, a player-like interface appeared on the screen.
“Our goal is to establish first-class broadband content users through cooperation with Sun TV, using the rich resources of cross-media, as well as the first-class brand and our Xinlang integration capabilities.
As you can see now, it is a video playback interface.
The search box below represents a high-efficiency broadband video search engine.
Now let's search for the Olympic Games.
Speaking, enter Olympic Games in the search engine.
Many short videos related to the Olympics quickly popped up.
When Wang Zhidong opened it, there was a broadcast about the Olympic Games and several video clips of the competition.
“Through such an organic combination of video, everyone can see that the content we express is richer and the space for interaction is larger.”
"In addition to sports content, we also have content in eight aspects including news, music, games, film and television."
As he said, he clicked on another video.
“This is an introduction to BMW cars, which lasts forty-five minutes.
We can choose to play in full screen and watch the complete video program directly, or we can pause or fast-forward to play. The choice is left to the user.
If the user is interested, he or she can use the link below the video to jump directly to BMW’s official website for a more detailed understanding.
As you can see, through such a new media platform, users are provided with a greater space for freedom.
On such a platform, the expression of advertising and business is more lively, and the interaction with users is richer.
It is far more attractive than mere words and pictures. "
Wang Zhidong turned back again.
"This is a tourism promotion video for Huangshan in Hui Province.
Popular tourist destinations across the country can produce such a promotional video and place it on Xinlang's new media platform for customers to search freely.
Tourist destinations can attract tourists through more intuitive publicity.
Tourists can also use videos to find tourist destinations they are interested in. ”
“The last is the profit model of the new media platform.
Currently we mainly make money through two methods.
The first is 30 seconds before the video starts and 30 seconds after the video ends.
The second type is advertising videos that work directly with advertisers.
Videos can be played on new media platforms. Just like the BMW promotional video you saw earlier, Xinlang can charge advertising fees from advertisers. ”
Xu Liang looked at Wang Zhidong’s operation and had to say that his concept was indeed very advanced.
Collecting various videos and making money through pre-roll ads, this model is YouTube and Bilibili profit model
But even YouTube and Bilibili suffered losses for many years and did not become profitable until the advent of the mobile era.
Without the support of a big financial backer, the video platform cannot function at all. Xinlang clearly does not meet the requirements.
After listening to Wang Zhidong’s long speech, the representatives of Western companies on the board of directors all frowned.
“Wang, your new media information platform reminds me of the combination of AOL and Time Warner. To be honest, until now, they still cannot see the possibility of profitability.
In China, where the copyright environment is even worse, I am still not optimistic about your new business. "
"I agree with Mosby. Your new media information platform copied a failure case in the United States. I also don’t think it will succeed if it is switched to China. "
After the Goldman Sachs representative spoke unceremoniously.
"Wang, I think you should seriously consider the merger with China.com. In your Chinese words, cooperation will benefit both sides. I believe this is what all shareholders would like to see. ”
Most of the surrounding shareholders nodded.
Wang Zhidong's expression became a little gloomy.
Merger with CDC?
When he doesn’t know what these gluttons are planning?
It’s not just the US$400 million in cash that China.com has reserved.
As long as the two parties merge, the stock price will definitely rise, and investors like them can just take advantage of the trend to exit.
certainly.
If China.com develops well, it is not impossible for him to try.
But TMD, this website is just a scammer who relies on a good domain name to deceive foreign investors.
The leeks were separated quickly and hard.
And very lucky.
Before the Nasdaq crisis, China took advantage of China's entry into the WTO and the surge in Chinese concept stocks to cut off US$400 million in cash.
This is US$400 million in 2000.
None of the private companies in Mainland China have as much cash as them.
However, China.com’s corporate style, management system, business direction, etc. are all designed to increase its influence and make money by going public.
The content that is crucial to the portal website is basically plagiarized and does not have its own editorial team and content team.
Such a company is definitely not what Xinlang wants.
He, Wang Zhidong, would never serve as a wedding dress to a Yankee.
“Dear shareholders, China.com’s corporate style, management system, business direction, etc. are not on the same journey as Xinlang.com. Merging them will not bring business breakthroughs to Xinlang.com, let alone It will solve the current predicament of Xinlang, so I can't agree."
Xu Liang said: "Lao Wang is very strong, no wonder he will be kicked out of Xinlang."
Without a controlling stake, You are still so stubborn and are delaying the shareholders from making money. Who are you trying to drive away?
Later, most shareholders began to take issue.
Required Wang Zhidong to acquire China.com, and strongly opposed his cooperation with Sunshine TV.
Although Wang Zhidong was embarrassed, he never let go.
What’s interesting is that when he was debating with shareholders, except for Jiang Fengnian who occasionally interjected, none of the other four board members of Xinlang spoke up to help him.
It can be seen that it is not popular inside Xinlang.
Wait until everyone is tired of noisy.
“Mr. Wang, why don’t you talk about your acquisition of Hongmeng website? It just so happens that Hongmeng’s founder and president Xu Liang is also here. I think you two can give us a clearer understanding of the whole story of this acquisition. .”
The person who spoke was Xu Hui, the representative of Trend Technology in Singapore.
His words also successfully shifted everyone's attention to Wang Zhidong and Xu Liang.
Most of the Western shareholders here do not understand this acquisition.
They don't know what kind of website Daquan is, nor do they understand this acquisition that has not yet been completely completed.
"Mr. Wang, there are still acquisition projects in Xinlang? Why didn't you explain it to all shareholders at the beginning?"
Ace Mosby, representative of Huacheng Investment, asked.
Wang Zhidong frowned slightly.
“We are still discussing this matter, so we have not informed shareholders.”
"We have a right to know the inside story of this matter," Mosby continued.
The surrounding Western shareholders also echoed.
Seeing this situation, Wang Zhidong also knew that it was impossible not to say anything.
“Hongmeng Website Directory is currently one of the top ten websites in China. It is a website that aggregates all domestic websites and ranks them according to popularity and user habits.
The profit model is bidding Ranking.
The higher the price, the higher the ranking of the website in the website directory, the higher the exposure rate, and the greater the traffic.
Currently, the entire website has more than 20 million registered users, with daily traffic exceeding 80 million, making it one of the top ten websites in China.
It is also the first choice for new netizens to surf the Internet.
From its establishment in April 2000 to the end of the year, in 9 months, it generated net revenue of 76.2 million yuan.
The average monthly growth reaches 57%.
In the latest month of January 2001, it created a net revenue of 13.49 million Huaxia coins.
As the number of Chinese Internet users increases, the number of users and revenue of Hongmeng website are also growing rapidly.
If acquired, it will not only completely turn Xinlang.com from losses to profits, but also give a strong boost to the development of Xinlang.com and its sub-portals... ”
(End of this chapter)