Chapter 221 35 times price-to-earnings ratio
“What is the specific development strategy?” Xu Liang asked.
“There are still three directions.
First, cooperate with portals, including Yahoo, Liberty.com, and virgilio.it. However, Yahoo has signed a cooperation agreement with Google, and Bing is very It is difficult to become its search service provider.
The search service provider of virgilio.it is Silicon Valley's Overtuer, and the two parties still have a one-year contract.
The contract between Liberty Net and Ioktomi is still one month away. We are already negotiating with the other party and have successfully obtained the qualification of Liberty Net search service provider with a free strategy. ”
“What is the liquidated damages in the contract between Yahoo and Google? "Xu Liang asked.
"I don't know this yet. ”
“Find a way to figure it out. ”
Xie Wen nodded.
After seeing Xu Liang make a continue gesture, Xie Wen said.
“Second, cooperate with Italian Internet cafes to promote our business. We have accumulated enough experience in this regard and believe that we will achieve good results.”
“Third, Searching for the Monopoly game, the marketing method developed by this Xiangjiang subsidiary is very effective. In just over a year, Xiangjiang Bing has overtaken other search engines and occupied a dominant position
and is promoting it. Bing also cultivates users’ usage habits, which is very superior.
In addition, this marketing method is also effective in other subsidiaries, and I believe it will also be applicable in the European market.”
The so-called ‘Search Monopoly’ game is a link posted on the Bing homepage, and users can play the game after clicking in and registering an account.
Users only need to answer five questions a day to find the answer using the Bing search engine.
If you answer correctly within the first time, you can participate in the lottery.
The prizes can be big or small. The big prize can be a car or even an apartment.
Every time such a grand prize is won, the video will be recorded live and then broadcast on the TV station to expand the influence.
In this way, it not only expands the influence, but also cultivates users' search habits.
It has now become Bing’s main promotion method.
Xu Liang pondered for a while and then nodded.
"The method is good, let Xia Wei do it. The company's funds are still very abundant, enough to support his development in Italy."
"I think so too, and I plan to advance Launched websites in Greek, Bulgarian, Spanish, Portuguese and other southern European languages
Just waiting for the financing to close, we will expand throughout Southern Europe. ”
“When launching a multilingual website, don’t just focus on Southern Europe. In addition to English, French and German must also be launched. We can do without the English market, but we must not give up the European market to Google and other competitors. . "
Xu Liang's European policy is that Southern Europe comes first, Western Europe comes second, Central Europe comes second, and Eastern Europe and Northern Europe do as they please.
"Understood. ”
Xu Liang’s ambition also made Xie Wen emotional.
"Do you know anyone at AOL?"
Xie Wen nodded, "I have a few classmates from Columbia in their company."
"You can ask , How long will AOL’s contract with Overtuer’s search service contract last?”
Although AOL is not as good as Yahoo in the portal business, its portal business is second only to Yahoo in the United States and Europe.
Many people know that Yahoo’s stupidity is a big reason for the rise of Google.
But what many people don't know is that after Yahoo woke up and gave up its cooperation with Google, Google signed a search service provider contract with AOL and continued to expand in Europe with the influence of AOL's portal.
Xu Liang didn’t know about AOL’s cooperation with Google, but he knew that this portal across Europe could help Hongmeng develop.
“We want to cooperate with AOL?” Xie Wen asked.
“I would rather cooperate with Yahoo, but unfortunately they have already signed a contract with Google.”
Xie Wen understood.
After thinking for a moment, "If we let Yahoo participate in Series A financing, will it turn to us?"
Xu Liang shook his head, "We can't wait until the contract between Yahoo and Google ends."
And he also knows one thing. After Yahoo abandoned Google, it quickly entered the search business. At that time, even if Xu Liang gives up more Bing shares to Yahoo, his godson will not be as good as his biological son.
Although Xie Wen didn't understand Xu Liang's thoughts, he also knew that they really couldn't wait until the contract ended.
If you wait any longer, the entire European market will be eaten up by Google.
He must take advantage of the fact that Google is still losing money and has not yet begun to exert its strength, and spend money to smash the entire European market.
The two chatted until very late before Xie Wen left.
In the following time, except for the occasional trip to Hongmeng Xiangjiang headquarters, Xu Liang stayed at Hongyan Fund most of the time.
This action of shorting Enron, if successful, will save him two or three years of hard work and take a big step forward in his wealth.
It can also promote the leapfrog development of its enterprises.
He couldn't help not paying attention.
But while paying attention, he was also watching Xie Wen's negotiations with major investment institutions.
“Mr. "
A blond and blue-eyed foreigner said loudly. "Mr. James, I cannot agree with your judgment.
When I was studying abroad at Columbia University, I heard a local proverb that you only know who is swimming naked when the tide goes out.
The Nasdaq crisis is like a sieve, which filters out Internet companies that are unprofitable and have unclear models.
The remaining companies that are profitable are like gold sifted from the sand.
A company like Hongmeng that can grow by more than 10% every month, has a clear profit model, and has clear future development prospects is a diamond among gold.
So, I think the price-to-earnings ratio of 35 times is not high at all. This is the most true reflection of the value of our Hongmeng. "Xie Wen is neither humble nor arrogant, and talks eloquently.
As the president of Goldman Sachs Asia, Silva James also believes that Hongmeng will definitely have good development in the future, but he still feels that the price-to-earnings ratio of 35 times is too high.
“Mr. Park Junxi said.
“Second, if Hongmeng raises funds as a whole, we at Sequoia Capital are willing to accept your price-to-earnings ratio of 35 times.”
“Agree, 3i Group also hopes to invest in the entire Hongmeng.”… …
For a moment, everyone spoke in agreement.
No one is stupid. The huge scale of the Chinese market and the rapid economic development contain inestimable value. As one of the most popular companies in the Chinese Internet market, Hongmeng is certainly not to be missed.
What’s more, they already know.
The popularity of "Legend of Hot Blood" has made Hongmeng China make a lot of money.
Moreover, the craze caused by this legend has just begun. Who doesn’t want to take a bite?
Xie Wen shook his head, "I'm sorry, Hongmeng China has sufficient funds and has no plans to raise funds."
Actually, he doesn't mind Hongmeng's overall financing, but Xu Liang is not willing.
For the latter, financing is not all about money. The main purpose is to obtain the protection of financing institutions and protect the development of Hongmeng International's subsidiaries.
In contrast, in China, Jiang Weiguo is supported by his thick thigh. For the time being, he does not need to worry too much about pressure from other aspects.
Moreover, the current Hongmeng Huaxia is not worthy of the action of those more powerful bosses.
Therefore, he would rather develop Hongmeng Huaxia to be stronger and more valuable, and then let it raise funds. This is in his best interest.
“Mr.
“Why did Mr. Sun ask that?”
“It’s nothing, I’m just curious.”
Sun Zhengyi smiled and said, "I think this financing is very important to the development of Hongmeng. It would be better if Mr. Xu also attends, so that everyone can avoid a lot of unnecessary waste of time."
"I I think Mr. Sun’s proposal is very good.”
Carl Robin, who was in charge of the negotiations at Sequoia Capital, echoed.
The rest of the people also nodded. In fact, they were very impressed by the legend that Xu Liang founded the huge Hongmeng at a young age and never accepted media interviews or attended a press conference. curious.
"Mr. Xu is currently busy with other things. I am solely responsible for this financing negotiation." Xie Wen emphasized.
"Isn't Hongmeng International's financing issue the most important thing for Mr. Xu at the moment?" Silva James couldn't help but ask.
"Mr. Xu attaches great importance to this negotiation and will have a conference call with me every night to inquire about the progress of the negotiation, but he really can't get away." Xie Wen said directly.
Sun Zhengyi frowned.
The other party's answer was beyond his expectation.
Xie Wen can't help it. The big boss is now spending time in Hongyan Fund every day and rarely moves away.
"Everyone, this time Hongmeng International will use 20% of its shares for financing. Although it is a lot, it will not be distributed to you all, so we will give priority to reaching cooperation with companies with higher bids.
So, who of you can accept our offer, please call me in time."
He stood up.
"Today's meeting will end here. You can go back and consider our proposal." Xie Wen said.
Everyone exchanged glances with each other before standing up and walking out the door.
After leaving Hongmeng Xiangjiang's office, Silva James said: "Everyone, I think we should discuss it to avoid being defeated by Hongmeng one by one."
Sun Zhengyi, Carl Robin, Park Junxi and others communicated After a glance.
The former said: "Of course there is no problem."
Goldman Sachs still has to give him face.
Everyone found a private room in the hotel to sit down.
Seven people in total.
Silva James, representative of Goldman Sachs Asia.
Park Joon-hee, representative of Samsung Investment.
SoftBank’s representative Masayoshi Son.
(End of this chapter)