Chapter 246: Get rich overnight
Xu Liang looked at the US stocks displayed on the computer and all the stocks were in the red. All stocks were falling. The worst ones were airline stocks, followed by insurance stocks.
At this time Zhang Hongwei came over.
"Boss, I just received news that the United States has restricted all flights. Now, except for military aircraft, all aircraft are not allowed to take off."
"It is expected. During this time Let's just live here. ...By the way, don't reveal the news that we are in the United States." Xu Liang explained.
"Yes."
He didn't want several women and family members to worry about him.
Looking back, I was just about to take a look at Enron’s stock, when suddenly a pop-up window popped up on my computer.
The content is not long.
The New York Stock Exchange and Nasdaq are closed for one week.
It is obviously to prevent the stock market from falling in a panic.
It didn’t matter to Xu Liang. After the blows from the Teesside Power Plant and 911, Enron’s stock price had almost fallen to the floor price, but it was almost there.
Ring ring ring…….
The phone suddenly rang.
Picked it up, looked at it, and pressed the answer button.
Qiao Yuhui's voice came over.
"Xu Liang, have you watched the news?"
"Yes. Two planes hit the World Trade Center in New York."
"Not just two, but also One crashed into the Pentagon. I never expected that such a thing would happen to the United States, which is known as the world's hegemon?" Qiao Yuhui said with disbelief in his tone.
Unlike Xu Liang, who has memories of his previous life and has experienced the struggle between China and the United States.
People of this era habitually regard the United States as the beacon of the world. Its wealth and power are deeply rooted in their hearts.
So after September 11 happened, it became even more unbelievable.
“Everything in the world is unpredictable. Although the United States is strong, not everyone is afraid of it.” Xu Liangdao.
“That’s right.”
“Let’s not talk about these bad things, how is the development of Jianlibao recently?”
"Beer, fast food, real estate and other miscellaneous businesses have been sold, and 59 million yuan has been withdrawn."
Xu Liang nodded secretly.
Competition in the beverage industry is becoming increasingly fierce. If Jianlibao wants to stabilize its position, it must focus.
“In addition, our new products have not yet been launched, but sales are already very stable. However, thanks to the anti-corruption results some time ago, operating costs have dropped by 40%, efficiency has doubled, and profit margins have also improved. A substantial increase can basically guarantee 25%, and the gross profit can reach 55%.” Repay Hongmeng’s bank loan,” Xu Liangdao.
Jianlibao's debts are mainly divided into two parts.
The first part is bank loans, totaling 1.9 billion Huaxia coins.
The second part is the arrears of payments from suppliers, accounts owed by advertisers, wages and deposits of workers, totaling 750 million Chinese dollars.
After Xu Liang acquired Jianlibao, he borrowed 120 million from Hongmeng. He first repaid workers’ wages and deposits. Now he still has 630 million Huaxia coins left in supplier payments, and advertisers owe money.
If the gross profit is 55%, Jianlibao’s net revenue of 3 billion Chinese dollars can result in a gross profit of 1.65 billion Chinese dollars.
This money can be used for repayment first, and the remaining part should be paid for corporate income tax, etc.
After paying taxes, it is the net profit that is often said in business operations.
"Don't worry, repaying the debt will not be difficult for Jianlibao to resume normal operations. In addition, I want to expand the sales team of Jianlibao."
"Do you want to do direct selling?" Xu Liang said instantly Come to your senses.
Jianlibao has always been a "businessman" in the past. Although it has a marketing team of 500 people, Jianlibao still relies on agents to sell more.
"Yes. Although the agent system is very mature, we are unable to reach the market most sensitively and receive feedback from front-line consumers and retailers, which is very detrimental to the development of the enterprise.
Jianlibao Like a half-blind man, it is difficult to quickly adjust his sales strategy according to the market, which is very fatal in the increasingly fierce market environment.
And many agents raise prices privately, hurting Jianlibao's sales and market. ”
Xu Liang admitted that what Qiao Yuhui said made sense. Hongmeng and Bing insisted on doing direct sales instead of advertising agencies in order to directly reach the market and improve response efficiency and competitiveness.
“I agree with your strategy in principle, but if you want to do direct sales, the launch of Jianlibao’s new products will have to be postponed.”
Changes in the marketing system cannot be completed overnight.
There will definitely be chaos in the middle.
The success of new product launches is too important to Jianlibao.
You must not launch blindly when the sales system is not perfect, otherwise the first shot will not be fired and the impact will be too great.
"I know. So I have slowed down the design and marketing of new products." Qiao Yuhui said.
"As long as you are prepared. However, Jianlibao's marketing system must be established before next June."
Next June will be the start of the NBA draft. Yao Ming was selected as the No. 1 pick and his fame skyrocketed. , Jianlibao’s new products will also take this opportunity to soar.
“Don’t worry, it won’t take that long. At any rate, we also have some direct selling experience and a marketing team of 500 people.”
“As long as you have confidence, remember to give us advice when you encounter difficulties. I'm calling."
"Yeah."
After chatting for a few more words, Xu Liang hung up the phone.
Not long after, Jiang Xiaoyang’s call came in.
After dealing with the concerns of several women one by one, Xu Liang had the opportunity to read the news online.
The impact of September 11th was too great.
All news websites have front page headlines.
Looking at the news reports and turning his head to look at the disappeared World Trade Center outside the window, Xu Liang felt for the first time that there really seemed to be such a thing as 'luck' in the world.
If it hadn’t been for September 11th and the United States had not shifted its attention to the Middle East, China’s development would never have been as smooth as it was later. Seven days passed quickly.
On September 17, the New York Stock Exchange officially opened.
All stocks are still red.
The impact of September 11 on the United States was far beyond the imagination of the outside world.
After all, the entire country was not hit during World War II, but when the United States was at its strongest, it was beaten at its doorstep.
The concept of American soil = security was shaken for the first time.
"Mr. Xu, Enron's stock price is falling continuously. If we sell it now, we will lose a lot of money." Sun Zhenping advised.
"Enron's stock price has fallen to 24 US dollars, and there is not much room for decline. I don't want to wait to make the last penny. And now there are better investment opportunities than continuing to short Enron." Xu Liangdao .
"What opportunity?"
Sun Zhenping said subconsciously.
“Military industry stocks.”
Xu Liang said slowly.
The war in Afghanistan will begin in less than a month. Military industry stocks are the most direct beneficiaries, and the rise in stock prices is certain.
Just get on the train now while the stock price is falling, and you will earn more by then.
Sun Zhenping understood instantly and sounded excited.
“Boss, you are still smart. The United States has lost such a big face in front of the world. Even if it is to appease the emotions of the domestic people, it is impossible to let it go. There is a high probability that a war will start and the domestic situation will change. Public sentiment. "
"Just figure it out. Close your position immediately and buy stocks of Lockheed Martin, General Dynamics, Honeywell, etc., but don't buy Boeing."< br>
Although Boeing is also a military giant, it is also the only passenger aircraft manufacturer in the world.
The depression in the aviation market caused by September 11 will inevitably lead to a decline in passenger aircraft sales, which will in turn affect its stock price.
“I understand.”
Sun Zhenping quickly closed his position. Hongyan Fund successively invested US$700 million, using five times the leverage, controlling US$3.5 billion, and holding the position at an average price of US$81.5. There is a short position of 42.94 million shares of Enron.
The position is then closed at an average price of $22.5.
The profit margin is $59 per share.
In other words, this short sale made Red Rock Fund earn $2.534 billion.
With the domineering character of the old American, if you make money from me, of course you have to pay taxes.
Commonly known as long-arm jurisdiction.
So, when the Hongyan Fund closed its position, the trading platform, that is, investment banks such as Morgan Stanley and Goldman Sachs, deducted 30% of the capital gains tax first. They cooperated with the US Taxation Bureau and had tax deductions. permissions.
The principle is the same as when the company pays you a salary, it is basically an after-tax salary.
Plus the transaction commissions paid to major investment banks.
The net income that actually fell into the hands of Red Rock Fund was US$1.72 billion.
If you include the principal, it is US$2.42 billion.
Leaving a fraction of US$20 million, the remaining US$2.4 billion was leveraged five times to leverage US$12 billion, all of which were purchased in US military stocks.
Unfortunately, Xu Liang is not the only smart person in the world. Although military industry stocks are declining, the decline curve is much smoother than that of other companies.
Stocks sold on the market are often bought in less than an hour or two.
"Mr. Xu, our amount of funds is too large. There are more and more people rushing to raise funds in the market. I'm afraid it will be difficult to invest them all." Sun Zhenping said.
"Then buy steel and shipbuilding, which are highly related to military stocks."
"Yes."
After hanging up the phone, Xu Liang sighed.
This time he may not make as much as he originally thought.
Fortunately, with the income from Enron’s short selling, it’s not bad.
Don’t be too greedy.
However, the investment bank as the platform will definitely not be unaware of such a large amount of capital inflows and outflows.
“Mr. Xu?”
Lu Hui came over.
“What’s the matter?”
“Sharon Watkins, President of Morgan Stanley Asia, would like to visit you in person.”
Xu Liang understood, red The operation of Yan Fund has obviously fallen into the eyes of some thoughtful people.
If he hadn’t been living in a hotel since he came to the United States and never showed up outside, someone from the Morgan Stanley headquarters would have come to visit him.
"Is aviation open now?"
Lu Hui nodded, "It's already open."
"Buy a ticket back to Xiangjiang immediately."
"I'll go right away. Arrangement.”
Lu Hui quickly went to make a call.
On September 22nd, Xu Liang returned to Xiangjiang.
I came to Hongyan Fund Xiangjiang Company immediately after landing.
Xu Liang felt something strange as soon as he entered the door.
He could see excitement in everyone and they were more motivated to work.
“Mr. Xu.”
Branch president Zhao Xun hurriedly greeted him.
(End of this chapter)