Chapter 252 Hongmeng South Korea’s Third Quarter Report
“Mingzhen, I’ve been looking around Seoul recently to see if there are any larger villas. It’s time for us to change our homes.”
Sun Mingzhen also noticed the room in the living room. situation, he nodded obediently.
If the people of Hongmeng South Korea were to see the gentle and gentle look of the female devil they fear, their jaws would probably drop.
The next day, Xu Liang went to the company first.
Compared to last time, there were many more people in the company.
Occupying three floors of Yucheng Building, the office area exceeds 5,000 square meters.
And this is not the owner of Hongmeng South Korea. It also has branches in various channels below.
Overall, the number of Hongmeng South Korean personnel now exceeds 500.
“This is the financial statement for the third quarter that we just compiled.”
Xu Liang took the thick document from Sun Mingzhen's hand.
From the document.
The three major businesses of South Korea's Hongmeng are developing well.
Games are the best in Hongmeng’s pan-entertainment business.
Hangame game portal has the fastest growing revenue.
The popularity of "Legend" completely ignited Huaxia Company's enthusiasm for online games. Following the development path of Hongmeng Company, they swarmed to South Korea and wiped out all the games they could see on the market.
Even games that have been sold out in the South Korean market can still sell for several times the price.
The huge inflow of capital has made the South Korean game market booming. Companies developing online games have sprung up like mushrooms after a rain, and their number has more than doubled in just over half a year.
As the largest game portal in South Korea, the prices of Hangame’s recommendation slots and advertising slots have also risen with the tide.
In the entire third quarter, Hangame’s net revenue exceeded 90 million Huaxia coins.
The highest level was in October, which was 39 million Chinese coins.
And the increase is obvious.
Although the revenue of the Hangame website has increased sharply, the majority of the money made by the game department is still games.
Especially "Miracle MU", after more than half a year of word-of-mouth promotion, it currently has nearly 5 million registered users in the South Korean market, with 80,000 online at the same time.
In the entire third quarter, the net revenue of "Miracle MU" was as high as 160 million Chinese dollars.
In 2001, the value of a single game user in South Korea was more than three times that of a user in China.
This is determined by the economic level of the entire country and cannot be changed in a short time.
After "Miracle MU" is "Bubble Hall".
This game is especially popular among women.
Currently, there are more than 50,000 people online at the same time, and the net revenue in the third quarter was 83 million Huaxia coins.
Coupled with "Bubble Show", which has an audience of more than 2 million, and "Legend of Blood", which is not bad, the net revenue of the entire game department in the third quarter was as high as 403 million Huaxia coins.
If you include the copyright share earned from the Huaxia market, it is just over 460 million Huaxia coins.
This is Hongmeng South Korea’s most profitable department and its real pillar.
But that’s not all, there is also income from game peripherals.
In China, there is a No. 1 store.
But in Hongmeng South Korea, the game peripheral industry has developed very maturely, and peripheral development is mainly outsourced to specialized design companies to earn copyright income.
The more popular the game, the higher the value of the copyright.
Like "Miracle MU", Hongmeng sold 12 million Chinese coins, and there will be a 5% profit share for every piece sold.
The peripheral revenue of the entire Hongmeng gaming division reached 57 million in the third quarter.
In comparison, the music business is worse.
Although Hongmeng Music now has tens of millions of registered users in South Korea, and holds 15% of the shares of S@M and JYP, it owns the largest online music copyright in South Korea.
But the revenue in the three quarters was only about 27 million Huaxia coins.
The average monthly income is less than 10 million.
It can only be said that in an era when an MP3 player cost thousands of Chinese coins, too few people would choose to download songs.
This is the limitation of the times.
Fortunately, change is coming soon.
Hongmeng Literature is basically a translation of the popular classic novel Huanjian. With the addition of some local novels from South Korea, Hongmeng Literature has already made a profit, but not much.
Hongmeng Comics, the comics industry in South Korea is also very developed. Although it is not as good as Japan, it is much better than China, which has just started. Therefore, the number of cartoonists and works of Hongmeng Comics have been growing, and there are currently 3 million. The registered users and more than 2,000 registered cartoonists are basically at the top level in the industry.
In terms of revenue, it is much better than Hongmeng Literature, reaching 13 million Huaxia coins in the third quarter.
Hongmeng Film and Television invested in a TV series, but it has not been released yet and there is no revenue.
In general, the entire Hongmeng Pan-Entertainment Division's total revenue in the third quarter was 510 million Chinese dollars, and the net profit was as high as 30%, which is 150 million Chinese dollars.
Next is the Search Division.
As the earliest subsidiary in the promotion bidding ranking, coupled with the already launched advertising alliance, Bing's net revenue in the third quarter of 2001 was 52 million Chinese dollars.
Although I made a lot of money, after covering operating expenses, labor costs, and R&D costs, there was almost no money left.
Finally, there is the Platform and Content Division.
Naver portal, website directory, Pangu browser, Hongmeng payment, and Hongmeng website management software.
The portal business includes blogs and mailboxes. With more localized content, Naver's market share has slowly surpassed Yahoo.
Reflected in revenue, the advertising revenue of the Naver portal reached 120 million Chinese dollars in the third quarter.
The number of users of Website Directory and Pangu Browser exceeded 6 million and 3.2 million respectively, and advertising revenue in the third quarter exceeded 75 million Huaxia coins.
Hongmeng Pay and Hongmeng website management software are different.
The former has only more than 500,000 users now, and they are basically promoted through games.
Basically, they are losing money.
Hongmeng website management software relies on its free strategy to conquer the South Korean market, but it basically loses money and makes money.
These two softwares have lowered the net profits of the platform and content divisions.
Taken together, Hongmeng South Korea’s net revenue in the third quarter was 872 million Chinese dollars, and its net revenue was 190 million Chinese dollars.
The monthly net revenue is a little over 60 million.
In addition, Hongmeng South Korea still has US$120 million unspent on its books.
Most of it is the money from the last financing, and the other part is the money I earned.
And there is not a penny in Hongmeng South Korea’s accounts. At the same time, Hongmeng South Korea is still accumulating 60 million Chinese dollars on its books every month. The amount will become larger in the future. If it continues until the end of the year, it will reach almost 150 million US dollars.
As Hongmeng South Korea was established almost at the same time as Hongmeng China, after nearly two years of development, it is finally on the right track.
"There is more and more money in the account. What do you think?" Xu Liang said.
“I noticed that the Xiangjiang Branch is acquiring a large number of film and television copyrights, and I want to invest part of it.” Sun Mingzhen said.
"Yes, film and television copyrights will become more and more valuable in the future. It is the right choice to hoard now when the value is low. What else?"
"Pay attention to the Internet in the South Korean market Start-up companies, choose those with potential for investment or acquisition.”
“Do you have a target?”
“Auction is an online e-commerce auction website that also provides comprehensive shopping and price comparison services for products on thousands of e-commerce platforms. It currently has more than five million registered users. ”
Took the document in Sun Mingzhen’s hand and looked at it.
"It's really good. Now is the low period of the Internet, which is also the best opportunity to buy."
After Sun Mingzhen nodded, "In addition, I also plan to buy Yucheng Building.
We invested 40 billion won, and the rest was settled with loans. Appropriate loans can also improve our finances. "
Xu Liang did not object.
If there is no loan, the monthly corporate income tax will be too painful.
"The selling price of Yucheng Building How many? ”
“Around 260 billion won. ”
Xu Liang estimated that it is roughly equivalent to about 1.3 billion Chinese dollars, which is almost twice the price of similar commercial buildings in China.
Wucheng Building is located in Gangnam District, Seoul, which is one of the three major CBDs in Seoul.
It is a 5A-class office building built in 1998 with 24 floors and a construction area of more than 80,000 square meters.
Buying it will also have certain benefits for Hongmeng South Korea’s brand.
“Follow your plan, but don’t forget, Bing’s business is always our core.”
"Yeah."
Sun Mingzhen nodded.
"I'll go to the company and make an appointment for me with Li Jianxi from Samsung Group."
Sun Mingzhen nodded and went to make a call.
Things went well.
After all, Xu Liang now only has the identity of Hongmeng boss, and he already has enough qualifications to be taken seriously.
Nine o'clock the next morning.
We arrived at Samsung Plaza Building, No. 263, Seohyeon-dong, Bundang-gu, Seongnam-si, Gyeonggi-do on time.
Looking at the gorgeous modern high-rise buildings in front of us.
Xu Liang stepped in.
Soon, a woman in her early thirties wearing a milky white suit walked up to him with small steps.
"Mr. Xu?"
Xu Liang nodded, "Yes?"
"I am President Li's assistant Li Anya, please follow me Let’s go.”
Xu Liang nodded and followed the other person upstairs.
Li Anya, who was walking in front, pushed open a reception room.
"Mr. Xu, please sit down. Our president is in a meeting, please wait a moment."
Xu Liang frowned slightly, didn't say much, and sat down on the sofa next to him.
After Li Anya went out, Lu Hui, who came with her, couldn't help but said: "Mr. Xu, they don't take us to heart. They clearly made an appointment to meet us at nine-thirty, and now it's only a quarter of an hour. It’s time, but you’re still in a meeting?”
“Maybe others are really anxious, please sit down.”
Lu Hui sat down dissatisfied.
"By the way, watch the time. We will leave if we don't see anyone by then." Xu Liang said calmly.
“Yes.”
Lu Hui quickly agreed, took out her mobile phone and started to check the time.
Xu Liang naturally crossed his hands in front of him, leaned back on the sofa and closed his eyes to rest. His expression was calm, and there was no trace of anxiety.
In an office not far away, an old man in a black suit was watching the TV on the wall.
The picture on the TV is exactly Xu Liang in the reception room.
Beside him stood a middle-aged man with a middle parting and a proud look on his face.
“To be able to create such a huge career at such a young age, Xu Liang is really extraordinary.” The old man said calmly.
"Father, is it necessary to meet him? With Samsung's strength, can Hongmeng be easily controlled?" Li Zairong asked respectfully.
"Have you seen Hongmeng's shareholder list?"
"Yes, but I don't think Morgan Stanley, 3I Group, Temasek and MIH will embarrass us for Hongmeng South Korea." Li Zaiyong said proudly.
Having grown up in the glory of Samsung, he has become accustomed to looking down on others.
“Never jump to conclusions when things haven’t been done yet. And you have also dealt with investment banks and financial institutions. Do you think they will give up if they don’t pay a certain amount of benefits?
< br>Or are you ready to use Samsung’s interests to compensate for their losses? ”
Li Zairong was shocked and quickly shook his head.
"Father, I never meant that. I just think that you think too highly of this Chinese person."
"High opinion?" Li Jianxi shook his head, "Being able to start a business at the age of eighteen , and can span several industries, achieve success in all of them, and still thrive today, how can it be ordinary?”
Looking at the calm young people on TV, it is difficult to compare myself to the old habits in middle age? Gai's son couldn't help but sigh in his heart that "having a son should be like Sun Zhongmou".
“Assistant Li, please invite people in.”
Li Wenya, who had been standing by, nodded, turned and walked out of the office.
"Don't speak for a while, just watch carefully." Li Jianxi explained.
"Yes."
Although he was a little unwilling, he did not dare to disobey his father's words.
Li Jianxi picked up the remote control on the table and turned off the TV.
(End of this chapter)