Chapter 258 The third fuel injection pipe
“Who is going to the West Lake sword debate this time?”
“Zhang Chaoyang from Sohu, Mao Daolin from Sina, Ding Lei from NetEase, and CEO Wang Xin, 8848 Wang Juntao, and Jin Yong.”
Xu Liang nodded. This year’s West Lake sword competition time has been changed, and it is almost a month later than the first time, October 20th. Held on one day.
Ma Yun asked him if he wanted to come, but he refused because he was busy with Hongyan Fund.
"Have you visited Alibaba, how was it?"
"It's terrible, but Guan Mingsheng and Cai Chongxin are really good. They cut most of all foreign employees in one go, which reduced Alibaba's operating costs and labor costs. It has dropped by more than half. Although Alibaba’s future is uncertain, it is at least surviving.
In contrast, the situation of Meishang.com is very bad, and I am afraid that it is not far away from bankruptcy.”
< br>Later people all know Alibaba. In fact, in addition to Alibaba, there is a stronger B2B website in China, which is Meishang.com.
Meishang.com, at its peak, raised US$50 million, and was backed by American Huaqi Group, IDG, Motorola, SoftBank, Japan's Mitsubishi Group, and China's China Resources Group.
It has branches in 19 regions across the country, including Beijing and Shanghai.
Unfortunately, when the Nasdaq crisis hit, Meishang.com, which specialized in serving large domestic and foreign companies, was already dying. On the contrary, Alibaba, which focused on the export market of small and medium-sized enterprises, continued to grow and became a well-known company. The world's e-commerce giant.
“The opportunity has come.” Xu Liang said.
He has always planned to expand his shares in Alibaba. The opportunity was not suitable before and the money on hand was not enough, so he never had time to implement it. But now it is different.
But he was not in a hurry.
Ali is not in his most critical moment yet.
Not only did he want to get shares, but he also wanted to provide help in times of need and earn Lao Ma's favor.
Back at the company, Xie Wen left.
Xu Liang went directly to Yu Jun.
“How is Bing going?”
"Excluding foreign countries, there are currently 32.8 million registered Bing users in China, the search database contains 430 million web pages, and the daily search volume has exceeded 100 million.
The daily search volume of Bing Information has exceeded 40 million, and the Bing Encyclopedia has exceeded 40 million. 370,000, Bing Knows currently has 1.59 million questions and 6,900 answers.
The total number of Bing Pictures images has exceeded 3.4 million.
In addition, the number of bidding ranking customers has exceeded 370,000. 90,000, and the website alliance has exceeded 10,000.
Currently, promotion meetings across the country are still being held. When all rounds are completed, our bidding ranking customers will definitely exceed 120,000, and the website alliance customers will exceed 50,000, or even Maybe more.”
Xu Liang nodded.
“Where is the revenue?”
“The revenue in the second quarter was 170 million Chinese coins, and the net profit was 12 million Chinese coins.”
The earliest development of bidding ranking and website alliance In the region, Bing China’s operating conditions are also the best. In contrast, Bing's international part is still basically at a loss.
But it’s just this year. Bing South Korea and Bing Japan will definitely be profitable next year.
"The company is developing well. What are your thoughts on Bing's future development direction?" Xu Liang asked.
Yu Jun thought for a while.
Now Bing’s main business is advertising, and it is also responsible for providing underlying technical support to all Bing’s overseas subsidiaries.
That’s it for the latter. Bing has never stopped recruiting computer majors from 985 universities.
The professional R&D team has exceeded one thousand people.
Even compared with foreign search giants, the technology is not inferior.
So, the key is to win more customers and increase Bing’s revenue.
If you want to increase revenue, more promotions will be the basis, but you must also strive for more traffic, which is the already popular term 'DAU' in the company, daily active users.
"Mr. Xu, our next goal is to continue to improve search technology and consolidate information, knowledge, encyclopedia and picture businesses, while developing new search content, such as video search and book search."
Xu Liang nodded, "It's too early to search for videos. The current network speed is not yet fast enough to watch videos smoothly on the Internet. But the book search is good.
I have asked Hongmeng Literature to start scanning all the books currently in China.
You can contact them and build a real online library. "
"Yes. "
"However, although book search and even other search sub-contents can increase traffic and attract user registrations, it is difficult to help us increase revenue.
So, if we want to increase our income, we will continue to look for the third fuel injection pipe. ”
Yu Jun's eyes lit up, "You mean the third revenue model besides bidding ranking and advertising alliance?"
"Yes. But more accurately, it should be the second revenue model. The extension of the pattern, take a look.”
Looking along Xu Liang’s fingers, a huge display screen hung on the wall of the building opposite came into view.
Looking at it, Yu Jun felt a little touched in his heart, as if there was some inspiration lingering in his heart, but he could never catch it.
“Bing’s advertising alliance is to provide more delivery channels for advertising content providers. In fact, while we act as intermediaries and distributors, we can also act as advertising contractors.
These outdoor advertising screens and advertising screens in stairwells are similar to micro-sites that can carry advertisements. Bing's next task is to increase the number of these sites as much as possible. "Xu Liangdao.
This was actually the job of Focus Media and Frame Media later, but it is actually very suitable for Bing to do it.
Google also has similar business. For example, in 2007, For $3.1 billion, it defeated Microsoft and Yahoo to acquire DoubleClick.
The latter is a display advertising service provider, mainly banner and video advertising, broadening the business scope of Google, which is only good at text advertising. >
Later, Google even collected user data through pre-installed software on TV set-top boxes and distributed TV ads. This is why people later evaluated Google and thought it was just an advertising company.
Google's advertising tentacles extend to all the places it can reach, almost pervasive.
Why didn’t Baidu fail to reach the level of Google?
Xu Liang analyzed several main points.
First, the founder’s ability, vision and ambition.
Although they are all IT men, since Lao Li became famous after Baidu was launched, he lacked the tenacity he had when starting a business and would do whatever he saw was popular.
Baidu Youah followed Ali, Baidu HI followed Fat Penguin, but unfortunately none of them succeeded.
Second, there are differences in corporate culture. Although Google is divided into factions, it still knows how to respect talents.
In the later stages of Bai Du, Lao Li was all about himself and found it difficult to listen to other people's opinions.
This is the only company where all the founders have left, and there is no semicolon.
Third, Baidu’s marketing model.
Its advertising is an agency model, while Google is a direct operation, which means that the latter has a large and capable sales team that can sensitively reach the market and respond in a timely manner according to market changes.
And compared to fighting in the market, human blood steamed buns are more delicious.
Small investment, quick results.
In the end, when the mobile search came, Baidu became half-dead.
"Mr. Xu, I will convene a meeting of Bing directors immediately to enter the outdoor advertising market." Yu Jun said excitedly.
“Not only outdoor advertising platforms, but also internal TVs in schools, hospitals and other institutions, pre-show advertising in cinemas, etc., are all areas where we can expand.
Even, you can Keep digging along this line of thinking.
However, to achieve this goal, Bing’s marketing team will need to expand. In order to prevent the marketing department from becoming too large, this new outdoor team needs to be independent.”
Bing's marketing department now has more than 1,200 people, which has exceeded the R&D team. It is not suitable to expand, otherwise it will be difficult to manage.
Yu Jun nodded, "In terms of funding, we need the support of the headquarters."
"You don't have to worry about this. The company now has nearly 200 million US dollars in cash on its account, which is enough for your expansion."< br>
"Thank you, Mr. Xu."
"Who do you plan to let lead this department?"
"How about Zhao Zhenhua?" Yu Jun asked.
In Xu Liang's mind, a figure of a lean woman with short ear-length hair, a thin figure, and an ordinary appearance emerged in Xu Liang's mind.
“She can.”
Any woman who can become a senior executive in a company based on her ability is ruthless.
Be ruthless to yourself and be ruthless to others.
Xu Liang’s impression of her is her desperate working style.
When we first started cooperating with Internet cafes, others could negotiate with up to 20 or 30 cafes in a week, but her record in one week was 103.
With strong performance, in just over a year, he went from a freshly graduated senior to one of the three deputy directors of Bing’s marketing department.
After the two people discussed it, another first-level business department ‘Media’ was established under Bing, following the finance, marketing, administration, human resources, R&D and other departments.
Xu Liang briefly discussed it with Xie Wen, and then allocated 50 million from the financial department of the headquarters as the first phase of funding for the development of Bing Media.
Looking at the time, Xu Liang left after get off work.
Driving to Andrea's restaurant.
Although it is afternoon, the occupancy rate in the restaurant is 50%.
It can be seen that business is good.
"Mr. Xu."
The waiter saw him and greeted him quickly.
"Where is your boss?"
"The boss is in the backyard."
Xu Liang nodded slightly and came out of the back door of the restaurant.
The biting cold wind made the small courtyard become desolate. The once lush pomegranate trees had also withered and fallen leaves, and the thin snow under the window lattice exuded a cool feeling.
After Xu Liang took a look, he followed the path paved with stone slabs in the middle and went straight into the main hall.
Open the door and come in.
The hot warmth wrapped around him, dispelling the coldness in his body and allowing him to relax subconsciously.
But the situation in the living room made him stunned for a moment.
An Kaiyue, wearing a white slim-fitting sweater and black trousers, still has a proud figure, and her delicate and beautiful face is still charming.
But sitting on the chair opposite her was a slightly stout woman wearing a loose sweater.
Although time has left stains on her face, the alluring grace of her youth can still be seen.
(End of this chapter)