Chapter 313 Yu Jun’s divergent thinking
“You are just too humble. No matter how good the strategy is, it will become worthless without an excellent practitioner.”
< br>After a pause, Xu Liang continued with a smile.
"I heard that you are planning to open a fourth main business department within Bing?"
Yu Jun nodded, "Thanks to your suggestion, I gave Bing Update Lots of inspiration. … We’re going to go into TV advertising.”
"Tell me more about it."
"There are now 397 radio and television broadcasting organizations at or above the prefecture level, 35 educational television stations and 2,107 county-level radio and television broadcasting organizations in China.
In fact , except for national and provincial TV stations, the ratings of other radio stations are very low.
It is also difficult for them to get advertisements from big brands.
Our idea is to cooperate with these small and medium-sized TV stations. , acting as a bridge between them and advertisers using our technology for advertising
The operating strategy is also very simple.
The ratings of a county TV station’s best program may only be 0.01%, but if we gather 100 TV stations, the combined ratings will reach 1%, which is comparable to some good TV series.
If we could aggregate 500 TV stations, the ratings would exceed those of the most popular programs in the country.
In addition, we can also cooperate with satellite TV stations to put their popular TV programs on our advertising alliance platform to attract investment. We have hundreds of thousands of partners who can tap out all the advertising value of TV series or variety shows. ”
Looking at Yu Jun’s excited expression, Xu Liang couldn’t help but nodded in agreement.
"You have a good idea. But it's not easy to convince those stubborn TV station leaders to let them hand over all advertising business to you."
"Everything is difficult at the beginning. There are so many TV stations across the country, and there are always enlightened ones. Leader. When our cooperation is successful, it will help the TV station make more money. With practical examples, it will be much easier to conquer the rest." Yu Jun looked confident.
"As long as you are prepared."
Xu Liang did not hit him too much.
However, business development, especially in the early stages, will be extremely difficult. If you can get through it, then that's when you really make money.
"You agree?"
"Such a good idea, why don't I agree? However, it is still difficult to develop embedded advertising with our technology now."
To develop embedded advertising, first of all You need to understand where ads can be inserted and where ads cannot be inserted, which requires a lot of thinking and weighing.
Many times, people can’t do it well, let alone the current technology.
Even before Xu Liang was reborn, the large artificial intelligence model could not solve this problem well.
"This is indeed a bit difficult. We will try it, and if it doesn't work, we will give up temporarily." Yu Jun said.
Xu Liang nodded.
Yu Jun's idea of advertising has been completely opened up. He can complete it well without having to explain it, and he is relieved.
After playing table tennis for two times, Xu Liang left.
He left Wangjing Commercial Building and walked towards the No. 1 Headquarters next to him without returning to the office.
As soon as he entered, Xu Liang was shocked to find that except for a few people in the office area, most of them were gone.
"Mr. Xu."
Seeing him come in, the employee on duty quickly stood up to say hello.
"Why are there only a few of you? Where are the others?"
"The logistics warehouse was liquidated. Mr. Qian took most of his colleagues in the company to move the warehouse, leaving only a few of us to watch. Home.”
Xu Liang understood, turned around and left the No. 1 store.
Let Huo Gang drive towards Wuyuan Bridge.
Yihaodian bought one hundred acres of land in Wuyuanqiao half a year ago to serve as the main logistics base in Beijing.
It will be put into use in January this year.
It took only two months to liquidate the position.
When Xu Liang drove to the logistics park, he saw large trucks and medium-sized vans coming in and out, and several warehouse halls were crowded with people.
The express delivery in the middle is piled up.
When Xu Liang found Qian Santai, he was rolling up his sleeves and sweating profusely.
Xu Liang looked aside for a while and then understood.
They are sorting mail.
Although many years later we can see on TV that this tedious sorting work will be completed by robots, the technology is not yet up to it. All sorting work is done manually.
So once there are a lot of emails coming in and you are too busy, your position will be liquidated.
Xu Liang picked up an email.
Wrapped in a black bag with a barcode on the surface.
It has the name and phone number of the recipient.
Nothing else.
Compared with the palm-sized one of later generations, it is much smaller.
If you want to sort, you must first scan it on the machine next to it and display the specific address before putting it into the corresponding basket.
When these baskets are full, they will be pushed out and driven away.
Xu Liang frowned, the efficiency was too low.
But it won’t change for a while, so roll up your sleeves and join the sorting army.
The people nearby saw someone joining in and didn't care.
There were so many people coming from the headquarters today, and he didn’t recognize many of them.
The new ones who join must also be from the headquarters, otherwise who will help you for nothing?
Time passed little by little, and I was busy until after noon, when most of the pile of emails was finally eliminated.
"Mr. Xu?"
After he stopped being so busy, someone finally spotted Xu Liang on the side.
The surprised sound made everyone look over instantly.
Qian Santai also saw Xu Liang, who had rolled up his sleeves and had sweat on his forehead. He had obviously been busy for a long time.
Run over quickly.
"Mr. Xu, why are you here?"
"I originally came to find you. I heard that you guys were liquidated, so I came over to take a look." After a pause.
"It's getting late, let's go eat first. ...I remember you have a restaurant here, right?"
Qian Santai nodded quickly, " There is indeed a restaurant, but the level of the chefs in the restaurant is average. Otherwise, you should go to an outside restaurant to eat. ”
"I'm from the countryside, I'm not that particular. Let's go."
Bring Qian Santai to the restaurant.
Xu Liang looked briefly.
They are basically big pot dishes, with a combination of meat and vegetables, and the taste is no different from ordinary Chinese restaurants outside.
Three dishes for one dollar and two steamed buns for fifty cents.
There's also free polenta on the side.
One dish is basically two spoons, which is enough to eat.
Xu Liang ordered a portion of tofu, a portion of braised pork with potatoes, an additional portion of shredded potatoes, and four steamed buns.
I found a clean table and sat down.
Qian Santai sat opposite him.
The two chatted while eating.
“Why did the position suddenly explode?” Xu Liang asked.
“Since we decided to transform to B2C, we first put on clothes. Because we had the deepest experience in this area before, it went very smoothly.”
The largest number of orders around Yihaodian Goods are clothes.
“…after clothes, we went into books, but something went wrong. When we made clothes, the total number of men’s, women’s, and children’s clothes only amounted to a thousand items per season.
It's easy to handle.
But books are different. There are hundreds of thousands of various books in total.
Early estimates were insufficient and our system has already crashed once. After finally solving the system problem, the logistics here has been liquidated again. To be honest, this is the third time we have been liquidated. Qian Santai said with a bitter smile.
Xu Liang did not blame him.
Business operations are always accompanied by various problems, such as system crashes, liquidation, lost emails, and even internal corruption. Wait.
Even if he were to do it, he would still be unable to avoid these things.
“Do you regret doing B2C?”
Qian Santai shook his head, with a firm expression: “The prospects of vertical e-commerce are limited, and B2C is the future. Although we are in a hurry now, when we wait After sorting it out, everything will be fine.”
“It’s good that you have confidence. But your sorting process is too complicated, and you must simplify the process, otherwise you will be in trouble.”
In logistics, warehouse liquidation is the norm.
Especially holidays.
Qian Santai looked sad, "I have been thinking about this issue recently. The only thing I can think of right now is to add more people, but doing so will greatly increase our labor costs."
Xu Liang thought for a while, "Is there paper and pen here?"
"There is in the office."
Xu Liang nodded, "Eat first, after dinner I have an idea to tell you .”
Qian Santai was looking forward to it. There was no need to question the big boss' business talent.
After a quick meal, we came to the office of the logistics park.
"Mr. Xu, do you think this pen and paper is suitable?"
The logistics park manager looked flattering.
He nodded and took it.
Xu Liang recalled the labels on the mail in his previous life and quickly drew them.
As a professional art student, sketching is a basic skill.
A few swish strokes, horizontally and vertically, are pleasing to the eye.
“There is too little label content on the company’s emails, making it inconvenient to sort and even more inconvenient to deliver. In the future, the label will be expanded, and in addition to the name and phone number, the recipient’s address and sender’s address must also be specified in detail. The sender’s address, and the express delivery number.
This way, there is no need to scan the QR code when sorting, which simplifies the process and makes it much faster.”
Qian Santai looked at the form on the table with excitement and admiration on his face.
"Mr. Xu is indeed a genius. With this small change, our efficiency will definitely increase several times."
"Mr. Xu is amazing."...
Listening to their flattery, Xu Liang smiled and didn't say much.
In fact, many small inventions are not because they are difficult, but because they are unexpected.
In the afternoon, Xu Liang went around the logistics warehouse again.
In his last life, he had never done logistics, and he didn’t make any fresh suggestions.
After handling the shipments that were liquidated, Xu Liang took Qian Santai back to the company.
"It has been almost a quarter since No. 1 Haodian transformed into B2C. How is the development going?"
Qian Santai took out a document from the safe and handed it to Xu Liang.
"This is the first quarter revenue report we just prepared, and we haven't had time to submit it yet."
Xu Liang nodded and took it.
It is written clearly above.
Yihaodian’s total revenue in the first quarter was 840 million Chinese dollars, with online revenue of 530 million and offline revenue of 310 million Chinese dollars.
The net profit clearly states a profit of 13 million.
"Only 13 million?"
"Yes. In the first quarter, we built four general logistics bases in Beijing, Magic City, Yangcheng and Wuchang, as well as 148 logistics distribution stations, purchased 59 distribution trucks, 427 A logistics and distribution employee has almost spent all his money."
Qian Santai had a hint of embarrassment on his face.
Xu Liang nodded.
Doing logistics means spending money.
(End of this chapter)