Chapter 339 The battle for Huiyuan (Part 2)
"Mr. Xu, Huiyuan is my life's work, so please take it for the sake of my fellow countrymen..."
Xu Liang waved his hand to interrupt. What he said.
"Needless to say, I can't give up on Huiyuan. If Mr. Zhu insists on insisting, then they'd better not reach out randomly during their tenure in Huiyuan."
Xu Liang is sharp and full of energy. The oppressive gaze swept across Huiyuan's core body.
Their expressions suddenly changed, and their eyes showed a hint of panic.
Having done nothing wrong, you are not afraid of ghosts knocking on the door. You can tell by their looks that there must be a lot of drama to be mined.
Zhu Xinli is also a sophisticated person, and you can see the clues from the faces of these people.
He snorted coldly, turned around and walked outside.
The remaining Huiyuan senior executives also quickly followed suit.
The conference room quickly became quiet.
Huo Gang, who went out earlier, is back.
“Have you called the police?”
“Sister-in-law Yuhui asked me to withdraw just now.”
“That’s good.”
Although Xu Liang wanted to send all these greedy guys in, this kind of thing could never happen again.
Otherwise, Hanhua will not be able to engage in corporate mergers and acquisitions in the future.
When you acquire a company, you send in most of the management team. In order to protect themselves, others will try their best to prevent you from acquiring it.
Which is the lesser of two powers that harm each other.
Compromise when it’s time to compromise.
Of course, if the other party is not interested, that's another matter.
……
Shun~Yi Rose Garden Villa Area.
This famous unfinished building has been revitalized since it was taken over by the contractor Liang Xisen, which also allowed him to make large profits.
Zhu Xinli is the owner of the Rose Garden Villa area.
In the Zhu family's living room, the atmosphere was particularly depressing, shrouded in light cyan second-hand smoke and reflecting the gloomy faces of everyone.
"Dad, Huiyuan is the hard work of our family, and it must not be taken away by someone named Xu."
Zhu Fengqin said anxiously.
"Be patient."
Zhu Xinli turned to look at the others.
"What do you think?"
Everyone exchanged glances, and a middle-aged man wearing a leather jacket who looked somewhat similar to Zhu Xinli quickly said: "Brother, I think we might as well give up. "
"Yes, brother. 51% of Huiyuan's shares are in someone else's hands. No matter how much we don't want to, it's a fact that the people named Xu have fired us all. There’s nothing we can do.”
Everyone around them nodded.
"Second uncle, third uncle, did you take money from within the company?" Zhu Fengqin said angrily.
"Gong Qin, how can you say that about us? Putting aside my status as an elder, the marketing department I am responsible for created 1.5 billion in revenue for the company last year. In the first half of this year, Huiyuan's revenue was 1.2 billion, and the full year is expected to exceed 20 Billion, this is all my fault," Zhu Xinqiang said hurriedly.
"Yes, Organ. The company has developed so well this year, and it is all due to us." Zhu Xinyu also agreed.
Seeing the second and third children hurriedly defending themselves, Zhu Xinli knew in his heart that his brothers and nephews must have taken money from within the group.
And the amount is not small.
Otherwise they wouldn’t persuade themselves to give up like this.
"Uncle, Xu Liang holds the absolute controlling stake in Huiyuan. It is unrealistic to drive him out from the company level. But we have accumulated quite a lot of connections in Shunyi over the years.
How about starting from above? Think of a way?
After all, after Jianlibao integrates Huiyuan, it will definitely deregister the company and move it to Yangcheng. It will be a loss for Shunyi in terms of employment and taxes. They should help us. "
< br>A young man with gold-rimmed glasses spoke.
"Dad, Xiao Lei is right, we can ask the government to come forward to disrupt the acquisition of Jianlibao." Zhu Fengqin said quickly.
Zhu Xinli shook his head and said with some disappointment: "Do you think I didn't look for it? They don't care at all."
"Why? We paid them so much profit and tax."
Look With an angry face, Zhu Xinli didn't intend to hide it anymore.
"I asked someone to inquire and found out that Xu Liang is currently dating the leader's daughter."
As soon as these words came out, everyone's expressions instantly froze.
Although they don't understand officialdom, they also know what it means.
"Brother, sell it quickly, sell it quickly. Xu Liang's background is too strong, we can't afford to offend him." Zhu Xinqiang said quickly.
"Yes, brother, we have made a lot of money over the years anyway. With the money from selling shares, as well as the contacts and experience we have accumulated over the years, we can definitely make a comeback." Zhu Xinqiang agreed.
They are really scared.
With Xu Liang's background, if anything is really found out from Huiyuan's finances, none of them will be able to escape and they will have to go to Tilanqiao to clean the toilet.
Now Zhu Fengqin, Zhu Lei and other juniors are no longer talking.
Normally, they often take things from Huiyuan. If they really spend every penny, they will not be able to escape.
Taking a fancy to the person’s face, Zhu Xinli sighed inwardly.
He originally planned to play rogue to see if he could force Xu Liang to give in. But I didn't expect the other party to be so ruthless. They didn't talk nonsense at all. They took control of the finances as soon as they came up and then directly used the law to deal with them.
This trick is most effective for family businesses with chaotic management and nepotism. Because no one’s bottom is very clean.
You don’t need to find out too much. As long as the amount of corruption exceeds 30,000 yuan, it is enough to be detained or sentenced. If the amount exceeds 200,000 yuan, it will definitely clean the toilet for more than 3 years.
The people here are all senior executives above the vice president of Huiyuan, and their monthly turnover exceeds tens of millions, or even hundreds of millions.
200,000? Who do you look down on?
"Let me talk to Xu Liang in a few days." Zhu Xinli said.
Facing the talented and powerful Xu Liang, he didn't want to break up with him.
After everyone looked at each other for a few times, they said nothing more.
After the clan meeting ended, Zhu Xinqiang and Zhu Lei and his son took a car.
After exiting the villa area.
"Go to Xu Liang or Qiao Yuhui tomorrow and tell them about your uncle's plan to sell the company."
"Dad, it's enough to let the uncle take the lead, why do we have to ask?"
"Stupid. Your uncle wants to save face, so he will definitely keep delaying it. But if the person named Xu doesn't want to wait any longer, and directly kills the fish, we will be the unlucky ones. . Let's let the wind out first, so that Xu Liang will have some confidence, so as not to break his face."
Zhu Lei suddenly agreed and agreed quickly.
“You are still thoughtful.”
Zhu Xinqiang showed a hint of joy on his face, but soon became sad.
Sighed.
“Without Huiyuan, we and I will have a hard time in the future.”
When they were in the company, their father and son were responsible for purchasing, and they could earn a lot of money in a year just by taking some kickbacks. Tens of millions.
Without the big tree like Huiyuan, it will be difficult to make money.
"Dad, we have accumulated a lot of connections in the company over the years and made a lot of money. We can do it ourselves." Zhu Lei said.
Zhu Xinqiang nodded, "Let's take a look first, take a look before we talk."
If possible, he would still prefer to rely on his elder brother.
——
Three days passed quickly.
Looking at Qiao Yuhui who was flipping through the information, Xu Liang smiled.
"It seems that the past few days have gone smoothly."
Qiao Yuhui nodded, "Except for the commotion on the first day, everyone in Huiyuan was very cooperative and saved us a lot of time."< br>
After a pause, he looked at the man in front of him, his eyes shining with admiration.
"You are still awesome, you can shock the Zhu family with just a few words."
"Of course." After smiling complacently, Xu Liang continued, "Actually, I just caught their sore feet, otherwise they wouldn’t compromise so easily.”
He actually knew in his heart that this matter could be resolved smoothly.
He somewhat borrowed the power of the Jiang family.
Otherwise, for a company as big as Huiyuan, Shunyi would not be able to remain indifferent.
"How much money does Huiyuan have?"
Qiao Yuhui showed excitement on her face and handed over a stack of information.
“It’s much better than I originally imagined.
When Huiyuan and Delong formed a joint venture, the registered capital was 833 million Huaxia coins.
After joining hands with Delong, Huiyuan accumulated a total of With an investment of 2 billion, 20 new production bases were added across the country.
It also spent 660 million yuan to build Asia's largest juice production base in Shancheng.
There are only 14 PET lines in the country. Among the production lines, Huiyuan accounts for 11.
Huiyuan 2001 generated revenue of 1.5 billion Chinese dollars. In the first half of this year, it has created revenue of 1.03 billion. The full year is expected to exceed 2 billion, and its market share has jumped to 30%.
At present, the company's total assets reach 2.7 billion Chinese dollars, and bank liabilities are 1.9 billion Chinese dollars. Although there is not much cash on the account, there is a lot of cash flow.
And after taking over Huiyuan and integrating the management, marketing channels and production channels of both parties, the company's net profit can increase by at least eight percentage points. Based on Huiyuan's current scale, the annual net profit will exceed 500 million Chinese dollars. "
Xu Liang nodded, "It's indeed good. After the integration is completed, Jianlibao will be the dual overlord in the sports drinks and juice fields. Both brand and strength will reach a higher level. "
"Hmm. ”
Xu Liang read the information in his hand.
“From this point of view, Huiyuan has a lot of problems.”
Qiao Yuhui nodded and said: “In addition to chaotic management and lack of reward and punishment system, there is also the problem of waste of investment.
In 2001, Uni-President Group's "Fresh Orange Duo" product alone achieved sales of 1 billion yuan, surpassing Huiyuan that year.
Uni-President Group's success attracted companies including Coca-Cola, Many large beverage companies, including Pepsi-Cola, Master Kong and Wahaha, have joined in, and competition in the juice market has become unprecedentedly fierce
The sudden emergence of competitors has caused Huiyuan, which invested heavily in building factories, to use less than half of its production capacity, and nearly one billion in investment was wasted.
Second, there is a lack of channel construction.
In the early days, Huiyuan relied on CCTV advertising to dominate the market and did not need to put more effort into channels.
However, as market competition intensifies, extensive operations are unsustainable. Enterprises compete for all-round capabilities in terms of products, channels, and marketing.
However, Huiyuan’s almost unoriginal products and marketing, as well as its chaotic marketing team, have caused it to lag behind in sales.
Third, the product line is single. Apart from boxed and PET plastic packaging, there are no other sub-brands.
Fourth, product design lacks positioning, high-end, mid-range, low-end? Young people or young and middle-aged people?
The above four items are all issues that we urgently need to solve.
(End of this chapter)